NowSourcing Showcases VR Infographic on SXSW Pitch Stage & Periscope

Brian Wallace VR NowSourcing

NowSourcing showcased its virtual reality infographic capabilities on Periscope, livestreaming its presentation from the SXSW Trade Show Pitch Stage on March 13, 2016.

NowSourcing President Brian Wallace, whose company developed the infographic in partnership with StartApp, believes this to be the world’s first virtual reality (VR) infographic.

“We’re laying down the foundation with not just AR (augmented reality) and VR but also binaural audio, haptic feedback, and holography,” Wallace said.

“All of this technology is essential, but it’s just the infrastructure. Someone needs to make the art. Someone needs to relay the messaging and connect it with the media,” said Wallace.

With VR, it’s more than just artists and technology professionals who will find new opportunities.

“Virtual reality opens the door for content creators, advertisers, and publishers to reach and communicate with their audience in a completely new form.” said Ariel Shimoni, Director of Virtual Reality at StartApp.

“I believe that it’s only a matter of time before everyone begins to realize game-changing potential that VR has across digital industries,” Shimoni said.

The YouTube video below captures the view from a headset:

Wallace discussed VR infographics in his interview on the Comcast Social Media Stage at SXSW:

Live at #comcastsxsw on the future of #vr infographics! 󾮂󾭻󾮞🏻🦄

Posted by Brian Wallace on Friday, March 11, 2016

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