IGTV vs YouTube (Ep 002)
On Brand on Broadcasting with Ross Brand, I talk about how IGTV and YouTube are different, why YouTube favors bigger channels and IGTV provides a more level playing field for newer video creators, and how vertical video works well for certain types of content.
This episode features the recording of a livestream hosted the day after IGTV was announced and hour after YouTube revealed some major new features, including Merchandise, Memberships and Premieres, at VidCon. I also briefly review my experience as a speaker at Social Media Day Lima, Ohio, founded by Jessika Phillips and hosted by Now Marketing Group.
For vertical video in full color, view on my IGTV channel. Username: @RossBrand1.
About Ross Brand
Ross Brand applies his background as a radio host to conduct interviews and lead livestream conversations that inform and entertain. He is the founder and editor of Livestream Universe, covering the latest and greatest in livestreaming and online broadcasting.
Ross hosts #LivestreamStars, Mondays at 7pm ET at RossBrand.LIVE. The show features talented broadcasters delivering high-quality content across livestream platforms. He also hosts #LivestreamSports, #LivestreamNews and #AskTheExpert monthly. He produces and presents The Daily Livestream Update weekday mornings on Facebook and iTunes. The updates contain show recommendations and news from the livestreaming industry.
- Livestream Deals
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- Livestream Universe Update Flash Briefing on Alexa
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- Ross Brand on Twitter
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Ross’ Livestream & Podcast Gear
- Live Video Production & Recording Software: Wirecast 9
- Screen Recording & Audio/Video Editing Software: Screenflow
- Primary Studio Microphone: Shure SM7B Microphone
- Primary Handheld/Reporter Microphone: Electro-voice RE50
- Guest/Backup Microphone: Samson Q2u
- Primary Audio Interface: Audient iD14
- Secondary/Backup Audio Interface: Shure MVi
- Mobile Audio Interface: iRig Pre
- External Webcam: Logitech c922 Camera
- Handheld/Desktop 11″ Tripod for Webcam or Phone: Arkon Mounts (Discount code: ROSSBRAND)
- Computer: Macbook Pro
- Livestreaming Platform: BeLiveTV
- Podcast Host: Spreaker
- Hardware Encoder for Remote Cellular Transmission Livestreaming: LiveU Solo
- Hardware Encoder for Ethernet Livestreaming: BoxCast
Mounts & Lighting
- Save on Arkon Mounts using discount code: rossbrand
- Rechargeable Selfie LED Clip-On Ring Light (Discount Code: rossbrand)
Website Themes & Templates
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