Black Belt Bots

Laura Petersen: How to Boost Your Social Media Promotion for Livestreams and Podcasts (Update Ep104)

Laura Petersen Copy That Pops

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, August 7th, 2018.

One way to generate more interest in livestream shows is by promoting them through social media posts. The effectiveness of that social media outreach can depend greatly on how the posts are constructed. If you are struggling to gain traction for your social posts, Laura Petersen of Copy that Pops says there is one major change that can greatly boost engagement.

Laura is the best-selling author of Permission to Write a Brand-Building Book for Podcasters. She was a recent guest on LivestreamDeals and shared how she added mystery to her podcast promotion.

More information about Permission to Write a Brand Building Book for Podcasters at LivestreamDeals.com. The lessons in that book apply equally well to livestreamers, content creators and entrepreneurs. You can watch the full interview with Laura on our brand new LivestreamDeals Facebook page: Facebook.com/LivestreamDeals.

Our deal of the day is for anyone wanting to successfully launch or grow a podcast. It’s 20 percent off on a monthly subscription to the School of Podcasting. Learn how to podcast from Hall of Fame podcaster Dave Jackson. More info at LivestreamDeals.com/courses.

On the viewing schedule…

At 2pm ET, RJ Redden hosts The Bot Signal on the Black Belt Bots Facebook page. Jessica Payne joins RJ to talk about storytelling with bots.

At 3pm ET, it’s EG Live hosted by Eddie Garrison. His topic today is how to utilize your competition. Eddie has moved his livestreams from his personal profile to his Eddie Garrison Facebook business page.

4pm ET, it’s Magnet Marketers with Jessika Phillips and Mike Gingerich. They’ll be discussing 11 huge Google Ad shifts to note now. That’s on the Magnet Marketers Facebook Page.

And at 5pm ET, It’s the Hollywood Spotlight Series hosted by Hollywood Insider Joie Gharrity. She’ll be featuring the cast of Lyman the Musical. It’s the first time the cast has appeared together on a live show. View on the Hollywood Spotlight Series Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a day!

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Easy Content Creation for Smart Speakers with Trebble.fm (Update Ep101)

Ross Brand with your Livestream Universe Update and Flash Briefing for Thursday, August 2nd, 2018.

Snack-able audio content is growing in popularity on smart devices, but the setup and distribution process can seem daunting for creators. trebble.fm has a solution to make it easy to record or upload 90 second audio clips that are then available on smart speakers from Amazon and Google Home. The startup is invite only at this point. Learn more about trebble.fm at 7pm ET tonight as founder Armel Beaudry Kembe joins us for #LivestreamDeals.

Also on our Facebook Live show tonight:

Chris Curran from Podcast Engineering School who has a new program starting in September. It’s the only school in existence that teaches the professional audio engineering aspects of podcast production at the highest level. Chris produces podcasts for large companies.

Michelle Levitt from Heil Sound, makers of the Heil PR40 microphones popular among podcasters such as Leo Laporte and Pat Flynn. You can spot PR40s on livestreams by Todd.Live, Kim Doyal, Brad Friedman, Madalyn Sklar and many others. Thanks to Heil for providing the mics and headphone for our live podcasts from Podcast Movement.

And Laura Petersen, best-selling author and podcaster. Her newest book is “Permission to Write a Brand Building Book for Podcasters.” Her advice is equally applicable for live streamers and content creators of all stripes, solopreneurs, speakers — you get the picture.

Join us at 7pm ET for LivestreamDeals at RossBrand.Live.
BeLive.tv has added four brand ambassadors. Congrats to Jennifer Quinn, Tiffany Lee Bymaster, Kary Oberbrunner and Fallon Zoe on their new roles with BeLive.

On the viewing schedule today:

2pm ET – RJ Redden hosts The Bot Signal on The Black Belt Bots Facebook Page.

3pm ET – it’s Live Positive with Jeff Adams on the BeLive.tv Facebook page. Kaye A Peters joins Jeff to talk about overcoming excuses keeping you from pursuing your dreams.

9pm ET – Jim Collison hosts Home Gadget Geeks. View at theaverageguy.tv/live.

And a reminder to join us for Livestream Deals at 7pm ET on the Livestream Universe Facebook page. RossBrand.Live takes you there!

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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Dave Jackson Enters Academy of Podcasters Hall of Fame Tonight (Update Ep100)

Dave Jackson Academy of Podcasters Hall of Fame

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, July 24th, 2018.

Dave Jackson from the School of Podcasting is one of eight inductees entering the Academy of Podcasters Hall of Fame. The ceremony at 7:30pm ET tonight in Philadelphia is a highlight of Day One of Podcast Movement. Other inductees include Chemda and Keith Malley from “Keith and the Girl,” Father Roderick VonHogen from The Daily Breakfast, Grant Bociocco from The Radio Adventures of Dr. Floyd, Pamela Gay from Astronomy Cast, Reggie aka Combat Jack from The Loud Speakers Podcast Network & The Combat Jack Show and Scott Johnson from Frog-pants Studios.

Dave Jackson was a recent guest on LivestreamDeals. He says keeping his speech to five minutes is the biggest challenge.

I asked Dave which of his many podcasts has had the biggest impact.

In addition to the Hall of Fame ceremony and speech tonight, Dave has a full schedule at Podcast Movement.

Daniel J. Lewis from The Audacity to Podcast will be inducting Dave into the Hall of Fame. More info on tonight’s ceremony and the inductees at AcademyofPodcasters.com.

On the viewing schedule today:

2pm ET – RJ Redden hosts The Bot Signal on The Black Belt Bots Facebook Page.

3pm ET – Eddie Garrison host EG Live on his personal Facebook profile.
4pm ET – It’s Magnet Marketers with Jessika Phillips and Mike Gingerich on the Magnet Marketers Facebook page.

8pm ET – It’s the Best of BeLive with Ross & Rachel. Mike Allton from AgoraPulse joins us to talk about the role of live streaming in influencer marketing. That’s on the BeLive.tv Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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Livestreaming for Business: The Mom Show with LA Radio Personality Kristin Cruz (Update Ep96)

kristin cruz livestreaming for business

Ross Brand with your Livestream Universe Update and Flash Briefing for Thursday, June 28th, 2018.

Instagram has introduced video chat for up to four people. This enables private, real-time conversations in Instagram Direct. You don’t need a phone number to participate. Will we eventually see four people on-screen for public Instagram Live videos? I’ll be discussing this Instagram update and much more tonight at 10pm ET with Christian Karasiewicz and Phil Gerbyshak on #SocialChatter on the Social Chefs Facebook page.

Also today, at 3pm ET / 12pm Pacific, I’ll be sharing tips on live streaming for business with LA radio personality Kristin Cruz. It’s part of her 2-month series “Bosses and Babies” from The Mom Show Studios! Listen to the radio broadcast in Los Angeles and Santa Clarita on KHTS AM-1220 and FM 98.1. You can also catch it live online at HometownRadio.com or view the livestream at Facebook.com/KHTSradio.

Live Positive with Jeff Adams is moving to a new time slot. Starting today, It’ll be live on the BeLive.tv Facebook page at 1pm ET. Jeff welcomes Bob Doyle to discuss transparency and live streaming.

On the viewing schedule as always:

At 2pm ET, it’s The Bot Signal. RJ Redden talks about Repurposing Content In Your Bot. That’s on the Black Belt Bots Facebook page.

At 9pm ET, Jim Collison hosts Home Gadget Geeks. View at theaverageguy.tv/live.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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IGTV for Business and Personal Branding (Update Ep94)

Terry Johnson IGTV

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, June 26th, 2018.

Love it or hate it, vertical video is here to stay. Viewers prefer to watch videos in portrait mode on their smartphones. Curious about Instagram’s new IGTV? At 1pm ET, Terry Johnson talks about how IGTV can benefit your business or personal brand. View live on the Terry Johnson Online Facebook Page

Also on today’s viewing schedule:

At 2pm ET, RJ Redden hosts The Bot Signal. She’ll be talking about how to Make Your Message Stand Out With Bots. That’s on the on the Black Belt Bots Facebook page.

At 6:30pm ET, Madalyn Sklar welcomes Zen Yinger of Zen Social to the #SocialROI after-chat. Zen will discuss corporate leadership in the age of social media. That’s on the Manage Flitter Facebook page.

And at 8pm ET, It’s the Best of BeLive with Ross and Rachel on the BeLive TV Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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#RoadtoSocial: Social Media Influencers Take 3-Conference, 10-day Road Trip (Update Ep92)

#RoadtoSocial

Ross Brand with your Livestream Universe Update and Flash Briefing for Thursday, June 21st, 2018.

The Road to Social is underway as a group of Social Media Influencers are making a 10-day, 3 conference road trip. It began yesterday at Social Media Day Lima, Ohio. The next stop will be Wichita, Kansas and then the trip wraps up in Denver with Social Media Day Denver on June 30th. Among the participants are Chris Strub, Jessika Phillips, Demian Ross and Brian Fanzo. Look for the hashtag #RoadtoSocial on your favorite social networks for stories, livestreams and photos.

On the viewing schedule:

At 2pm ET, it’s The Bot Signal with RJ Redden. The topic: How To Show Humanity In Your Bot. That’s on the Black Belt Bots Facebook page.

At 2pm ET, it’s Lunch with Leslie, hosted by Leslie Nance. Make your body inhospitable to cancer through your kitchen as Leslie shares delicious, healthy recipes. View on Twitter Live at @go2kitchens.

At 3pm ET, it’s Live Positive with Jeff Adams on the BeLive TV Facebook page.

At 9pm ET, Jim Collison hosts Home Gadget Geeks. View at theaverageguy.tv/live.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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Livestreaming QVC-Style Links US Fashion Boutiques to Chinese Market (Update Ep90)

qvc-style livestreaming

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, June 19th, 2018.

QVC-style livestreams are helping US fashion boutiques reach customers in China. The interactive nature of live streaming adds a more personal touch as viewers can ask questions in the chat and receive answers from hosts. E-commerce and live streaming are enormously popular in China. The LA Times cites the Boston Consulting Group in reporting that Chinese customers in 2016 spent more money online than customers in the US and UK combined.

On today’s viewing schedule:

At 2pm ET, RJ Redden hosts The Bot Signal. She’ll discuss What Makes Bots Different From Traditional Marketing. That’s on the on the Black Belt Bots Facebook page.

And at 8pm ET, It’s the Best of BeLive with Ross and Rachel on the BeLive TV Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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Livestreaming Hosts: How to Recover When Things Go Wrong (Update Ep85)

Livestream Universe Update Alexa Flash Briefing

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, June 12th, 2018.

Even the best prepared hosts sometimes confront situations where things don’t go as planned. What do you do when tech issues strike? How do you handle it when your guest doesn’t show? What if trolls attack?

At 8pm ET tonight, on Best of BeLive, Rachel Moore and I will share tips on how to handle some of the worst scenarios hosts can face. We’ll have solutions for all these situations so you are never unprepared. That’s on the BeLive TV Facebook page.

Also on today’s viewing schedule:

At 2pm ET, RJ Redden hosts The Bot Signal. She’ll discuss how to use audio for your bot. That’s on the on the Black Belt Bots Facebook page.

At 3pm ET, Eddie Garrison hosts EG Live on his personal Facebook profile. He shares tips for live streaming, social media marketing and business.

At 4pm ET, it’s Magnet Marketers with Jessika Phillips and Mike Gingerich. They help you become a magnet with your marketing rather than a bullhorn. That’s of course on the Magnet Marketers Facebook page.

And join us at 8pm ET for Best of BeLive with Ross and Rachel on the BeLive TV Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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Facebook Rolls Out Lip Sync Live; Messenger Bots for Livestreaming (Update Ep81)

RJ Redden Chat Bots Best of BeLive

Ross Brand with your Livestream Universe Update and Flash Briefing for Wednesday, June 6th, 2018.

Facebook is now letting live streamers add recorded music to their personal videos. ‘Lip Sync Live’ is Facebook’s answer to music.ly and a move to become more relevant with younger viewers. Facebook has signed deals with leading music companies and began testing this new feature yesterday in certain markets. Users can select Lip Sync Live at the start of their live videos, while viewers will the see the artist and song highlighted with a button to follow the artist on Facebook. Reports indicate the ability to add music to Facebook Stories will come later this year.

RJ Redden has become one of the leading experts on using Messenger Bots to grow your live streaming audience. Last night on Best of BeLive, RJ talked about what kind of Bot Messages to avoid sending. Catch the entire interview with RJ plus our tips on promoting your live shows on the BeLive TV Facebook page.

On the viewing schedule:

At 12pm ET, it’s Camera Confidence Live with Molly Mahoney. She’ll be talking with Todd Herman about the top 5 mistakes entrepreneurs make when reaching for their goals. That’s on the BeLive TV Facebook page.

At 2pm ET, it’s LegalHour.Live with Mitch Jackson and Joey Vitale. They’ll be discussing your rights as a business owner and as a customer. That’s on the LegalHour.Live Facebook page.

At 5pm ET, Ai Addyson-Zhang and Cheval John talk about the relevance and importance of Twitter after 12 years. That’s on the Dr. Ai Addyson-Zhang Digital Learning Consultant Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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Promoting Livestreaming Shows on Social Media (Update Ep80)

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, June 5th, 2018.

Building an audience for your live streaming content often means promoting shows on social media. There are opportunities to promote before, during and after you go live.

At 8pm ET tonight, on Best of BeLive, Rachel Moore and I will share the most effective promotional tactics for gaining more viewers. Bring your questions about growing your audience. That’s on the BeLive TV Facebook page.

On a related topic, financial advisor Winnie Sun talks about social media marketing on a budget. She joins Madalyn Sklar for the #SocialROI After-chat. That’s at 6:30pm ET on the Manage Flitter Facebook page.

Also on today’s viewing schedule:

At 2pm ET, RJ Redden hosts Black Belt Bots. She’ll discuss how to create an unforgettable experience using chatbots. That’s on the on the Black Belt Bots Facebook page.

At 3pm ET, Eddie Garrison hosts EG Live on his personal Facebook profile. He’ll talk about common mistakes on social media.

At 4pm ET, it’s Magnet Marketers with Jessika Phillips and Mike Gingerich. Their topic is Best Practices for Social Media to Promote Your Event. That’s of course on the Magnet Marketers Facebook page.

And join us at 8pm ET for Best of BeLive with Ross and Rachel on the BeLive TV Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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Facebook Selects BeLive TV as Facebook Live Video Solutions Partner (Update Ep76)

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, May 29th, 2018.

BeLive.tv is now a Facebook Live Video Solutions partner.
FB Live Video Solutions partners provide Facebook Live tools and solutions used by top media companies worldwide.

Since BeLive.tv was launched in October 2016, more than 300 million viewers who have engaged in a Facebook Live broadcast done via the platform. BeLive.TV is mostly used by SMBs (Small & Midsize Businesses) in the U.S. to easily produce high quality and professional Facebook Live shows. An analysis of more than 150k BeLive broadcasts reveals business owners using BeLive’s features–on average–get a 200% increase in comments, reactions, and views. Learn more at blog.belive.tv.

At 8pm ET tonight, on Best of BeLive, Rachel Moore and I will discuss how SMBs are benefitting from using BeLive and share tips on how you can leverage the BeLive platform. That’s on the BeLive TV Facebook page.

Also on today’s viewing schedule:

At 2pm ET, RJ Redden hosts Black Belt Bots. She’ll discuss how to keep your bot simple. That’s on the on the Black Belt Bots Facebook page.

At 3pm ET, Eddie Garrison hosts EG Live on his personal Facebook profile. He’ll talk about growing your brand with social media.

At 4pm ET, the topic is Flash Briefings and why your brand needs one. I’ll be joining Jessika Phillips and Mike Gingerich on Magnet Marketers. That’s of course on the Magnet Marketers Facebook page.

And join us at 8pm ET for Best of BeLive with Ross and Rachel on the BeLive TV Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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Audio and Video Gear for Live Streaming on Facebook Live (Update Ep72)

Best of BeLive Audio Video Gear

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, May 22nd, 2018.

How to pick out the right gear for your livestreams remains one of the most challenging issues for people who are new to live video. As live streamers become more experienced, they look for ways to improve both the audio and video quality of their broadcasts. How can you do that without spending large amounts of cash? Tonight at 8pm ET, we tackle theses topics and much more on Best of BeLive with Ross & Rachel. This is a guest-free episode focused on your live streaming setup. Bring your questions— tonight, 8pm ET on the BeLive TV Facebook page.

Also on today’s viewing schedule:

At 2pm ET, RJ Redden discusses the four-letter word on every online marketer’s mind — GDPR. That’s on the on the Black Belt Bots Facebook page.

At 3pm ET, Eddie Garrison hosts EG Live on his personal Facebook profile. He’ll be discussing the staying power of content.

At 4pm ET, it’s Magnet Marketers on the Magnet Marketers Facebook page. Jessika Phillips and Mike Gingerich talk about social media updates your brand needs to know for May.

Join us at 8pm ET for Best of BeLive with Ross and Rachel on the BeLive TV Facebook page.

Show & event links at our website. For http://LivestreamUniverse.com, I’m Ross Brand. Have a day!

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