Live Streaming & Digital Media:
105 Predictions for 2019
Our All-Star Panel Peers into the Future of
105 featured predictions for 2019
plus bonus content:
Jennifer Quinn on video’s real ROI
Jon Burk on the leading video platform for content activation and talent
Daniel Newman on live streaming in the enterprise and big media
Sue B. Zimmerman on how to succeed with Instagram Stories ads
Dan Norton on IRL live streaming at VidSummit
Sabrina Cadini presents her Second Annual Wish List for Live Streamers
Chef Dennis Littley asks if micro-video content is winning
Julie McCoy on opportunities for top-notch creators despite the noise105 Leading #DigitalMedia personalities make their 2019 predictions for #Livestreaming, #podcasting & #socialvideo at @LivestreamUni Click To Tweet
Note: There are no affiliate links in the 2019 predictions. All links are direct and supplied by contributors.
It’s All Content
Kim Doyal sends out a daily email, records a weekly podcast, conducts live video interviews on her Facebook business page, hosts hot-seat livestreams in her Content Creators Facebook group and makes blog posts out of content from all the aforementioned categories. In addition, she posts content across social media including in Instagram Stories.
If you asked Kim what she does online, she wouldn’t answer that she’s a live streamer, podcaster, blogger, storyteller or email marketer. Kim would call herself a Content Creator.
Kim’s mantra is “everything is content,” meaning the topics for your livestreams, podcasts, emails, Instagram Stories and blog posts can be found at any moment in your life, in just about everything you are doing.
The interaction with someone that went well, or didn’t go well, holds within it a lesson to be shared in an email. The app you are using to edit your videos can be taught to others through a tutorial video embedded in a blog post that walks people through the steps. That shiny new tech item that was just delivered becomes a livestream unboxing video. Reading a great new book on marketing? Interview the author or provide a review on your podcast. The beautiful sunset while walking your dog makes for a great Instagram post.
The Message is The Medium
The lines are blurring between live streamers, podcasters, YouTubers, bloggers and social media practitioners. We are all creating content in more of these realms in order to reach audiences through different channels, as people prefer consuming media in different forms. Here are just a few of the many examples:
- Mario Armstrong won an Emmy Award in 2018 for season one of the Never Settle Show, a groundbreaking interactive livestream talk show with a studio audience, on-site guests and a live chat that pulled in posts, comments and questions from across social platforms. Mario recently started a daily podcast, Wake Up & Level Up, to provide inspiration and tips for success to his community. He continues to appear regularly on NBC Today to talk tech.
- Dave Jackson was inducted into the Academy of Podcasters Hall of Fame in 2018. His name is practically synonymous with the genre. Dave also livestreams his weekly Ask The Podcast Coach show on YouTube and embeds it on his website. Co-hosted with Jim Collison, Ask The Podcast Coach includes live “callers” and a real-time chat. In addition, Dave goes live regularly from his phone on Facebook.
- Jessika Phillips runs Social Media Week Lima, the Mid-West’s largest social media conference, where entrepreneurs and marketers learn how to effectively use social media to build relationships and grow their businesses. Live Video was a hot topic among 2018 attendees, with many looking to start their own broadcasts. Jessika and co-host Mike Gingerich go live weekly on Facebook to teach social media skills and share tips and strategies.
- Dan Norton attended VidSummit to learn video creation and channel growth from some of the top YouTubers. He became the conference’s breakout star in 2018 when he was asked to take over a 24/5 IRL (In Real Life) livestream, broadcasting for 22 hours to Derral Eves’ YouTube channel, which has more than 500,000 subscribers.
- Brian Fanzo became one of the most visible early adopters of live streaming in 2015 on Meerkat, Periscope and Blab, as he leveraged live video to share and amplify his talks at conferences, simulcast his Twitter chats as live talk shows, and give his thoughts on the state of social media while walking down the street or picking up his bags at the airport. Yet a search for his name in any podcast directory will also reveal an extensive body of work, both solo and with co-host Daniel Newman. Brian records his #FOMOfanz podcasts on live video and then repurposes each broadcast into 8 different forms of content.
Look for content creators in 2019 to prioritize their message and distribution rather than focusing exclusively or predominantly on one medium of delivery. “Today’s audience wants content where they want it, how they want it and when they want it and it’s up to today’s content creators to give them exactly that,” says Brian.
The Rise of Audio
Since Livestream Universe started, we’ve been preaching that audio is the most important technical aspect of your live video. As smart speakers enter more homes and offices (and soon cars) and podcasting edges toward the mainstream, more creators are seeing the value in producing high-quality audio for live and recorded videos, podcasts and Alexa Flash Briefings.
Live streamers, podcasters and videographers wanting to upgrade their audio gear look with awe at one line of devices in particular: the MixPre line from Sound Devices. The MixPre-3 and MixPre-6 are affordable, durable audio interfaces with professional quality microphone preamps and analog-to-digital converters. While operating an an audio interface, the MixPre can serve simultaneously as a mixer and recorder. It is ideal for pairing with a camera on video shoots and while live streaming or using it to record a podcast in the studio, at home or on the road.
Interest is also increasing for learning to upgrade sound quality in post-production. Chris Curran, a former audio engineer in the music industry with album credits from many famous artists, founded the Podcast Engineering School to teach podcasters how to produce, engineer and mix professional quality audio for podcasts. He also hosts a weekly two-hour livestream, Podcaster’s Lounge, answering questions and sharing tips on all things audio.
Finally, there are many hosts who just want outsource the editing of their audio or video. That is opening the door for editing work for experienced live streamers, podcasters and YouTubers. Emily Prokop is the author of The Story Behind and hosts a podcast with the same name. A recent speaker at DC Podfest, Emily’s podcast editing service is so popular that she can no longer accept new shows.
IRL and Enterprise Livestreams
Since social live streaming took off in 2015 with Meerkat, Perisocope and Blab, two types of broadcasts have dominated, largely hosted by marketers, social media enthusiasts and entrepreneurs: the multiple participant talk or interview show, typically delivered via desktop or laptop, and the one-to-many livestreams most frequently initiated on a mobile phone. Branching out from there over the past few years have been more live on-site interviews, behind-the-scenes tours and live tutorials and webinars.
More recently, thanks to cellular bonding encoders such as the LiveU Solo and action video cameras including the Sony 4K mini camcorder and GoPro, popular IRL (In Real Life) live streamers have been gaining fame and fortune on Twitch, streaming their adventures and sharing an ongoing look at their everyday activities. The LiveU Solo enables the IRL creator to transmit a consistent high-quality stream from a small unit in their backpack, while the action cameras are small, light and wearable, making it less of a burden to carry for long periods of time.
Live streaming has been a tougher sell on the enterprise side, where giving up control of the brand to an employee or independent contractor to communicate in real-time means losing the ability to edit content before it hits the public. As risk-averse as many corporations are, they are coming around after seeing the results. One such example is Cisco, where after eight months of attempting to convince the company of the value of live streaming, Nicole Sanchez was reluctantly given the green light. She delivered more than one million views on Facebook Live and won over the skeptics.
Jim Collison pioneered live streaming and podcasting in the enterprise at Gallup starting with his first broadcast for the company in 2013. He now hosts or produces four webcasts (podcasts that are recorded while broadcast on live video with a live chat) for Gallup. “We see Webcasts as a great way to inform and connect with our global coaching community and larger customer base on a regular basis,” Jim says. “Cost effective and efficient.”
Expect more big companies to join Cisco and Gallup in leveraging the power of live video.
Bring on 2019!
What exciting developments are in store for live streaming and digital broadcasting?
Will live streaming go mainstream or is interest beginning to plateau?
Is audio/voice going to become the dominant medium in the next few years or will video rule the future?
What role will vertical video play in the content mix of serious video creators?
Will businesses embrace lives streaming and/or podcasting as part of their marketing outreach?
What types of live streaming content is most viable for building audiences?
Is 2019 the year LinkedIn finally adds live video?
Let’s get to the predictions!
2019 will start to really bring exclusive podcasts to exclusive distribution platforms. Like House of Cards for Netflix. Podcast analytics will get stronger and more valuable for content creators to get revenue beyond just advertising. .@marioarmstrong shares his predictions for #Livestreaming in 2019 Click To Tweet
Live streaming is still in its early days for small business. Even large brands haven’t adequately harnessed the power of the medium. In 2019, I encourage small business to leverage live stream to share their story – the triumphs and the struggles. This will help connect them to their specific audience. Using live stream to pull back the curtain to highlight the work done by employees and customer stories will be a unique differentiator for big brands. Shine the light on the experts getting the work done to tell powerful stories beyond just what products and services are..@heatherdopson of @godaddy shares her predictions for #Livestreaming in 2019 Click To Tweet
Expect to see Facebook, YouTube, Instagram and Twitter bring enhanced levels of interactivity to connect broadcasters and their viewers via upvotes, new polling and integrated online shopping experiences with live video. The early adopter curve coming to its peak – 2019 will also be the year more people start creating live content, business owners will lead the charge in the next wave of live social video content. .@Nick_Mattingly of @switcherstudio shares his predictions for #Livestreaming in 2019 Click To Tweet
Remote Live Producer will be the hot new trend in the gig economy. Early adopters of live streaming will capitalize on their expertise by offering their skill set as a service. Brands will flock to full service live streaming services that include strategy, production, video optimization, and paid media support. .@HeyStephanie shares her predictions for #Livestreaming in 2019 Click To Tweet
Since we freely give up a good deal of our personal data, targeted ads that lead to more personalized experience – usually within a mobile environment – will win over standardized programmatic media buys. Combined with augmented reality, we’ll see AI-driven learning infiltrating almost everything we do, causing an even heavier reliance on mobile applications to introduce consumers to personalized experiences (and products). It’s a generational shift: Millennials and Gen Z will steer the AI+AR bus with the rest of us playing catch-up!
.@mrjonburk of @AlRokerEnt shares his predictions for #Livestreaming in 2019 Click To Tweet
With so much content out there I predict that serious content creators are going to start stepping up their production, everything from cameras, and microphones to lighting. They’ve figured out how to talk the talk, now it’s time to walk the walk. Michelle Levitt of @heilsound shares her predictions for #Livestreaming in 2019 Click To Tweet
Live streaming on social media will continue to gain popularity in 2019, especially on platforms like Facebook and Instagram. However, I’m on a mission to get more people using Twitter for their live videos. It’s such an incredible way to rise above the noise and connect with your audience. You can even live stream on Twitter with just audio..@MadalynSklar of #TwitterSmarter & #SocialROI shares her predictions for #Livestreaming in 2019 Click To Tweet
2019 will be another year that elevates the world of social live streaming. I believe that the leading streaming platforms will continue to make it easier for content creators to publish and integrate with 3rd party platforms for deeper integration and data collection..@rudyjellis of @switchboardlive shares his predictions for #Livestreaming in 2019 Click To Tweet
LinkedIn introduced Native Video last year and I can only see Video on LinkedIn getting more powerful. With the introduction of Native Video on the New Events App and LinkedIn Pages, Marketers and Sales professional can’t afford NOT to do it! The Modern Buyer is super savvy, and we, as Modern Sellers and Modern Marketers must meet them where they are – and that’s across the camera on Social!.@linkedinexpert shares her predictions for #LinkedIn & #LinkedInVideo in 2019 Click To Tweet
2019 will be the year brands create content that starts at the customer experience and manages consumer expectations by producing episodic content for today’s on-demand audience. Today’s audience doesn’t have a short attention span, they just have no time for crappy content. Brands will embrace this while also becoming more strategic at upcycling this episodic content bringing it to the audience on multiple channels with a personalized programmatic strategy. Today’s audience wants content where they want it, how they want it and when they want it and it’s up to today’s content creators to give them exactly that. .@iSocialFanz of #FOMOFanz shares his predictions for #Livestreaming in 2019 Click To Tweet
Instagram is one of the most important and powerful marketing channels of our time. It is great for content marketing, paid advertising, communication, building community, staying top of mind, and customer service. Currently there are a lot of shopping features in place, and I expect there will be more developments in this area in the near future. I expect to see more ads in stories. .@suebzimmerman shares her predictions for #InstagramStories in 2019 Click To Tweet
A swarm of iPhone-wielding young adults are creating micro-agencies to live-stream videos on Facebook and Instagram. They will do what agencies have never figured out– how to drive sales via social. Filming customers, entrepreneurs, and partners in 15 second and one minute clips, they drive engagement via real stories..@dennisyu of @blitzmetrics shares his predictions for #Livestreaming in 2019 Click To Tweet
In 2019, I see LIVE Streaming becoming easier for brands to use, multipurpose and promote with new tools and technology rolling out that guide brands and allow them to simulcast. I also see more brands (that were hesitant at first) getting comfortable with getting in front of the camera to create craveable episodic content either through hiring talent or doing it in-house. We will see a big shift in companies that are using live streaming to build relationships with their ideal tribe by providing short and real access to “behind the scenes” and live moments on the major social platforms whereas I see Youtube growing in long-form live content.
.@jessikaphillips shares her predictions for #Livestreaming in 2019 Click To Tweet
As it has every year since its inception, podcasting will rise another 2-4% this year. More and more people want their content on demand, and places like YouTube and podcasting will provide content people can’t get any place else..@davejackson shares his predictions for #podcasting in 2019 Click To Tweet
As video marketing hits critical mass, not only will we be seeing more video, but the quality of highly produced video and live video will continue to improve. That being said, there will still be a huge demand for real and raw video. .@JennyQ shares her predictions for #Livestreaming in 2019 Click To Tweet
YouTube will keep its expansion and How To content will be gaining tons of momentum on the Platform. Also online courses via marketplaces like Udemy and Thinkific will grow exponentially in 2019! .@chriskrimitsos of @podfestexpo shares his predictions for #Livestreaming in 2019 Click To Tweet
YouTube, Facebook and Instagram’s live video services began dominating content in 2016 and they haven’t stopped yet. Livestream recently reported that 80% of audiences would rather watch live video from a brand than read a blog, while Cisco estimates that video will make up 80% of all internet traffic by 2019. Don’t let your brand be late to the live video bandwagon. If you have not incorporated live video into your marketing and social media strategy as of yet, it’s a must in 2019. Those who do will dominate their market and those who don’t may end up working for those who do. .@nikkiwoods shares her predictions for #livestreaming in 2019 Click To Tweet
2019 will be the year that creators far and wide truly understand and accept the ultra-importance of good audio quality in their streams, videos and podcasts. Hallelujah! .@PodcastEngineer shares his #predictions for #audioengineering and #livestreaming in 2019 Click To Tweet
My prediction for 2019 in video, live streaming, and audio is that the creators who invest both financial (funds) and non-financial (creativity, originality of thought, lots of time and care) resources into each episode and each piece they publish will stand out. .@juliaemccoy of @expwriters shares her predictions for #livestreaming in 2019 Click To Tweet
This will be the year of smaller, more intimate communities. Whether through Facebook Groups, Marco Polo, WhatsApp, or others, people will be gravitating to their own tribes to escape the noise and genuinely connect. Building Movements will be more effective than traditional marketing. .@angusnelson shares his predictions for #livestreaming in 2019 Click To Tweet
In 2019 I expect we are going to see an increase in ads leveraging creative storytelling through short form video. This will make the already competitive video ad space more difficult to capture attention spans. The momentum that we’re seeing with the creativity coming from Instagram Stories and apps like TikTok (Musical.ly) will be a driving force in this..@thedigitalgal shares her predictions for #Livestreaming in 2019 Click To Tweet
Is 2019 the year that we see Instagram Live videos saved longer than 24 hours, and will they add the “flip horizontal” tool like what we see on Facebook Live? I certainly hope so! .@ArkonVP of @Arkon_Mounts shares his predictions for #Livestreaming in 2019 #arkonpride Click To Tweet
The live streaming platforms are in a heated competition. As soon as one introduces a feature to attract new user, another one follows suit. Stories are a perfect example of this phenomenon. From Snapchat, to Instagram and YouTube and all the way over to LinkedIn, we can watch Stories, schedule Premieres, take polls and more of the same. There was a time when context was so important but I’m afraid that eventually all the platforms will begin to mesh into one giant pool of sameness. How does this apply to live streaming? Well if we don’t start to pay more attention to our audience and the people we are trying to serve, I predict that we’ll end up getting lost in a pool of features and caught up in the struggle for platform dominance. I hope that doesn’t happen, let’s all work to make sure it doesn’t..@ileane shares her predictions for #Livestreaming in 2019 Click To Tweet
“A rising tide lifts all boats.” Smart business owners on social media will fully embrace the power behind this phrase to build valuable relationships, communities, and businesses in 2019. The old social media cliques constructed upon false foundations and little substance will continue to crumble and be replaced by smart people doing really good things. After all, success on the digital platforms has never been about a smoke and mirror approach to business or frankly, even the platforms themselves. The truth is, success on social media has always been about the relationships and connections that last long after the platforms are gone. .@MitchJackson shares his predictions for #Livestreaming in 2019 Click To Tweet
LinkedIn native video today is what Facebook native video was 6 years ago. That spells opportunity. But LinkedIn is not Facebook, be sure to keep it succinct and professional. And always add subtitles to your videos so you can capture attention even with the volume off.” .@MelonieDodaro shares her predictions for #LinkedIn in 2019 Click To Tweet
In 2019 live streaming and all other forms of online media like podcasting, online video, etc. will continue to explode. As the technology to create becomes more affordable and easy to use, the barriers to entry for all aspects of online media are dissolving, which is giving anyone and everyone an opportunity to reach a large mass of people for free or at a very low cost. If you’ve been waiting to get on board, start now! Add value, be consistent and don’t stop! This is still just the beginning! .@nicknimmin shares his predictions for #Livestreaming in 2019 Click To Tweet
Existing live streaming platforms such as Facebook Live, YouTube Live and Instagram Live will certainly innovate – focussing much more on interactivity and audience participation as well as (I hope) building more stability. I think we’ll see marketers invest more heavily in less developed platforms such as Twitch and finally LinkedIn will launch a live video platform to the mix. Finally, we’ve seen a lot of talk of “authenticity” in the live video community without exploring what that actually is – I think we’ll see a drive for much more authentic transparency, honesty on live video – at least I hope so!.@iagdotme shares his predictions for #Livestreaming in 2019 Click To Tweet
With video and live streaming content becoming the norm, the shift is being made towards innovative ways to deliver this content. Watch for the use of AR applications and tech to be a delivery mechanism. Not only will this be innovative but it’ll add to the ‘craveability’ of the content. .@AnhTNguyen of #MobileChat shares her predictions for #Livestreaming in 2019 Click To Tweetusername=”iRossBrand”]
The Livestream Universe is about to get much more crowded, as more and more big brands and influencers try to squeeze in. I expect that 2019 will bring some legitimacy to good hosts and good shows and many hobbyists will quit as it becomes less fun for them – and more fun (and profit) for those that stay the course and keep creating great entertainment for their viewers. .@philgerb shares his predictions for #Livestreaming in 2019 Click To Tweet
.@strorybehindpod shares her predictions for #podcasting in 2019 Click To Tweet
Look, I’m a marketer but my wife is not. She spends her time watching her favorite doctors, chiropractors, nutritionists, and local live video creators. In 2019, the rest of the business community will realize that the best and most affordable way to reach pre-customers is Facebook Live. .@owenvideo of @belivetv_ shares his predictions for #Livestreaming in 2019 Click To Tweet
Video will be skyrocketing on multiple platforms and will be replacing email marketing as a tool for getting sales. Video will be essential in teaching online courses as well as utilizing network marketing. .@CathyNolanArt shares her predictions for #Livestreaming in 2019 Click To Tweet
Spotify will pass Apple Podcasts as the #1 place to consume podcasts. Pandora’s attempt to enter into the Podcast space will fail by the end of the year and they they will drop out. .@jcollison shares his predictions for #podcasting in 2019 Click To Tweet
People are going to up their game on the repurposing of their livestreams onto several different mediums, including through their website and on YouTube. And, of course, I continue to predict that the Tin Can and A String will make a comeback.” .@MiaVossOnTheGo shares her predictions for #Livestreaming in 2019 Click To Tweet
Live-streaming is now easier than ever and anyone with a smartphone can create a deeper connection with their audience that video content generally can’t make. In 2019 we’re going to see even more individuals and brands take to the livestream stage across various platforms, making that human connection and strengthening their online community. Live streaming is a must for 2019 and beyond. .@deenimmin shares his predictions for #Livestreaming in 2019 Click To Tweet
Live streaming and video content will continue to become more popular on established social media platforms such as Facebook, Instagram, Twitter, and YouTube. Native & third-party tools will make streaming even easier. As a video content creator, I am also keeping a close eye on LinkedIn, which is giving increasing priority to video content. We might even be able to live stream on LinkedIn in 2019. .@aiaddysonzhang shares her predictions for #Livestreaming in 2019 Click To Tweet
The line between live streaming and uploaded video on social platforms will begin blurring. Content creators are on a quest to be the best and live streaming video is an untapped frontier ..@SuperJoePardo of @podcastma shares his predictions for #Livestreaming in 2019 Click To Tweet
With all the awesome features being added, I predict Facebook will bring video group chat to Facebook Groups in 2019. .@bellas_pets shares her predictions for #Livestreaming in 2019 Click To Tweet
I predict a rise in live streaming of concerts, events, and IRL behind the scenes to increase viewer FOMO (fear of missing out) and thus create more ticket sales. This comes from viewer feedback I received during my personal experience hosting a portion of Derral Eves 24/5 VidSummit IRL stream, as well as a statistic from Vimeo that “67% of livestream video viewers are more likely to buy a ticket to a concert or event after watching a live video of that event or a similar one.”
.@dannortonfilms shares his predictions for #Livestreaming in 2019 Click To Tweet
I predict that 2019 is the year that social media platforms start integrating features that make it easy to share and sample podcasts on their platforms. We currently have the Spotify to Instagram stories feature, but I believe others are going to take it beyond that. .@podcastplanner shares her predictions for #podcasting in 2019 Click To Tweet
Live mobile video streaming will become easier on all social channels. Social media platforms will have more engagement tools available natively during livestreams..@Rob_Balasabas of @thinkific shares his predictions for #Livestreaming in 2019 Click To Tweet
Podcasting will see more genre-specific conferences enter the landscape that will address the specific needs of those producers and audiences. Live Streaming/Social Video: As people get bombarded with live video content, there will be an increased craving for intensely focused, creatively produced content paired with offline experiences. Connections online will get solidified with coordinated events that complement online programming..@jenrunsbusiness of @dcpodfest shares her predictions for #podcasting in 2019 Click To Tweet
In my “day job” as an Human Resources practitioner, 2019 will bring even more focus to video and streaming when it comes to marketing to candidates in what’s become a very challenging employment market. As a podcaster, I think we’ll see continued growth in the diversity of content and voices as more people jump into the medium, which I find very exciting..@jon_thurmond of #HRSocialHour shares his predictions for #Livestreaming & #HR in 2019 Click To Tweet
In 2019 live streaming and podcast will become the golden ticket for Hollywood. The Hollywood entertainment industry is always looking for built in audiences that can help guarantee the success of a project. These two mediums will be highly sought after by agents, studios, digital platforms and more. .@JoieGharrity shares her predictions for #Livestreaming in 2019 Click To Tweet
Content creators of all sorts will need to not only keep up with the ability to create and distribute content in different places, but also understand how to interpret the analytics of each in order to determine their audience reach. While content is the obvious product of a creators hard work, we need to know how to get the biggest impact to help streamline our content marketing efforts. .@gusman90 shares his predictions for #Livestreaming in 2019 Click To Tweet
In 2019, livestreaming wearables will hit the scene. In the spirit of Snapchat Spectacles, users will be able to livestream action as it happens from the POV of their very own face – all thanks to wearable + livestream technology. Eyes up, livestreamers!@RachelMooreRS shares her predictions for #Livestreaming in 2019 Click To Tweet
YouTube Channels get an ‘Audio’ tab for podcasts with monetization tools.Mike Murphy of @MikeUnplugged shares his predictions for #podcasting in 2019 Click To Tweet
To stand out in 2019, content marketers will have to think more about quantity than they do quality. The gorgeous long form content with the fanciest production values will no longer be able to compete with consistent (read: incessant) micro vlogging shot vertically with an iPhone and a cheap selfie stick. It’s all about consistent visibility. .@CoachJennie of #HildaMustBeStopped shares her predictions for #Livestreaming in 2019 Click To Tweet
As the dust settles in the live streaming realm within the individual niches in Q1 of 2019, the top players finally emerge. Those softwares and services providing multi-casting/simulcasting capabilities will reign supreme as broadcasters move to creating their own channels that allow content to be distributed across channels such as Roku, Apple TV and Amazon’s FireStick. Hardware and software continues to advance, as speeds continue to grow toward Gigabit bandwidth. Branded channels become the new way to connect with your audiences..@LelandBest shares his predictions for #Livestreaming in 2019 Click To Tweet
I see more live streaming, vlogging, and even podcasting, incorporating more interactive options for viewers and listeners. Whether it’s Messenger integration, polls, merchandise for sale, or contests. Keeping the audience engaged and interacting while providing value will create more of an experience, less passive consumption..@KimDoyal shares her predictions for #Livestreaming in 2019 Click To Tweet
I believe social live streaming has hit a bit of an impasse as the volume of low quality content continues to be more of a burden than a value. .@danielnewmanuv shares his predictions for #Livestreaming in 2019 Click To Tweet
Retailing and online shopping is going to another level in 2019 with shoppable video content. Brands and businesses are testing ways to give viewers the ability to tap-to-buy while watching video ads on social media platforms. .@ChocolateJohnny shares his predictions for #Livestreaming in 2019 Click To Tweet
The lines between vlogging, livestreaming, and podcasting coalesce or at a minimum are further blurred in 2019. Podcasters are using video in addition to audio to amplify their reach and message, vice versa lots of livestreamers are using audio in addition to their presence on video. In 2019, the niches of livestreaming, vlogging, and podcasting will become interchangeable..@CzarinaofHR shares her predictions for #Livestreaming in 2018 Click To Tweet
Chat on websites with and without artificial intelligence will help us get answers more quickly. More people will prefer using chat to get their answers from websites. We will continue to see more websites move from opt-ins and forms to chat. A new metric for business is how many conversations from the website instead of how many emails did they capture..@RyanSteinolfson shares his predictions for #Livestreaming in 2019 Click To Tweet
In the corporate world, transparency and access to executives through video marketing will rise. Executives will come out of hiding. In the solopreneur/entrepreneur world, awareness of self will be a journey that we follow each other on. Sharing ourselves with the world reveals our inauthenticity and we will face these things head on, and rely on our community for support..@saradmoore of @SEAMediaUS shares her predictions for #Livestreaming in 2019 Click To Tweet
Platforms like Facebook will focus on making it easier for more people to participate in live-streamed content, buying out and/or increasing pressure on innovative third-party apps like BeLive. Smart marketers will move assertively in the direction of bite-size content, turning lengthy live-stream events into a smorgasbord of choppable clips and sound bites. Instagram Stories will further bury Snapchat, whose pulse in the digital space will continue to diminish..@chrisstrub shares his predictions for #Livestreaming in 2019 Click To Tweet
2019 will continue to see the refinement of live streaming to bite-size content. There is a trend towards shorter content and I think you will start seeing that quick live segments of less than 5 minutes will continue to grow in use and desirability. .@mike_gingerich shares his predictions for #Livestreaming in 2019 Click To Tweet
Video content of all kinds will continue to grow, and as the field becomes more crowded, people and brands will have to innovate to capture audience attention. Augmented reality will help with this, offering new opportunities for the video world to intertwine reality and creativity. In addition, AI will be used more frequently to deliver targeted videos to the right audience at the right time through the right channels..@hollychessman shares her predictions for #Livestreaming in 2019 Click To Tweet
Despite the myriad changes we will see in 2019 as platforms vie for increased market share and the attention it attracts, an approach which remains true to basic fundamentals will continue to lead creators towards their goals and a successful year..@creatorfundies shares his predictions for #Livestreaming in 2019 Click To Tweet
More brands will start podcasting. LinkedIn will add live streaming to the platform. Videos will take over the social media platforms..@DrADFinch shares her predictions for #Livestreaming in 2019 Click To Tweet
Service professionals will increase adoption of social video and podcasting in 2019. It may be the largest increase we’ve seen yet. Doctors, lawyers, accountants, and consultants will increase usage significantly. Click To Tweet
I predict that the tech world will start to merge into an even more robust arena as we start integrating multiple categories simultaneously into broadcasts. For example, interviewing Alexa as a guest on our podcasts and/or having the ability to program our smart speakers to simultaneously start a multi-streaming broadcast for all devices connected to it. In addition, due to the extreme access we have to authorize our tech to have, there will be more hacking, and FEAR of Big Brother or HAL taking over, which will cause an even greater divide among the people accepting and integrating, with those that are rebelling and concerned about privacy. Tech will win out… UNLESS there is major breach that causes obvious danger or harm..@vicki_fitch shares her predictions for #Livestreaming in 2019 Click To Tweet
We are seeing more involvement from larger players. Movement towards portable devices is increasing. Tools and gear are becoming less expensive and easier to use. Predominantly, we are seeing a continuation of the same trends and adoption we have seen for the past few years. Major issues of monetization loom large, with perhaps the lone exception belonging to the gaming segment. I expect that as 5G, (high speed communications) becomes more available towards the 3rd and 4th quarter of 2019, we will see some major leaps, which will include AR and more sophisticated broadcasting. .@Gilbertism shares his predictions for #Livestreaming in 2019 Click To Tweet
Creativity is going to be the secret success sauce of 2019. Ever changing algorithms sure keep us on our toes, but that enables us to keep finding new ways not to just broadcast to an audience, but engage and involve them in our shows. It’s going to be a great year!! .@blackbeltbots shares her predictions for #Livestreaming in 2019 Click To Tweet
In 2019 I think 24/7 live-streams on YouTube will continue to dominate and grow new channels very fast. The reason for this is because YouTube tends to surface live content with much more visibility than non live content. Right now music is the clear winner with 24/7 live streams..@vidpowbam of @vidiq shares his predictions for #Livestreaming in 2019 Click To Tweet
We will see more success in smaller numbers. The vanity numbers will matter less and less, and more marketers and business owners will realize that actual conversions come from creating content that is focused on providing value for individual people. Then they can scale! I’m also looking forward to increased gamification and interactive videos as platforms like Facebook continue to learn from platforms like Twitch. .@prep2perform of @belivetv_ shares her predictions for #Livestreaming in 2019 Click To Tweet
Vertical video growth will continue as the bulk of social media is consumed on a mobile device. Formats such as Instagram Stories are wildly successful, with some 400 million accounts using Stories each day thanks to all the new features like polls and questions. From what I’ve read, gaming-type features are on the way, which will only add to the vertical video growth. .@ToddBergin shares his predictions for #Livestreaming in 2019 Click To Tweet
I think more businesses will start to value simplicity. They’ll stop trying to be everywhere and start focusing on one or two social platforms where they can gain traction. This will allow marketers to spend time creating remarkable content their audience appreciates instead of mediocre content that simply generates likes..@katevolman shares her predictions for #Livestreaming in 2019 Click To Tweet
I feel that Instagram Live & IGTV will dominate this space in 2019. We can see how fast it’s growing now and with some upcoming updates it will only get bigger. .@kilby76 shares his predictions for #Livestreaming & #IGTV in 2019 Click To Tweet
Virtual reality and live streaming are positioned to become the future social networking platforms of 2019 and beyond. New generations wish to interact with friends in avatar worlds while becoming live streaming celebrities to their peers..@wagnerliveshow shares his predictions for #Livestreaming in 2019 Click To Tweet
If content is king, live streaming is queen. My prediction for 2019 is that there will be a shift to quality over quantity as more and more players enter the mix and content creators need to come up with creative ways to stop the scroll. Also, I predict an increase in interview-style content that brings in experts vs simply a “talking head” to continue to engage audiences and stand out in a cluttered market. Excited for the next phase of live streaming!.@DabblingChef shares her predictions for #Livestreaming in 2019 Click To Tweet
I honestly believe we will see more mid-major universities create their own media companies to live stream their sporting events with the same production quality like ESPN using BlueFrame Technology. l know they will inspire small business owners to choose themselves and create their own media company to get their content out to the world and attract major media attention in the process. .@Chevd80 shares his predictions for #Livestreaming in 2019 Click To Tweet
5G phones and networks are coming this year, with up to 400x faster speeds. Stronger connections and clearer pictures will benefit everyone from citizen journalists to esports and shopping channels. And that’ll allow more tech ‘elbow-room’ for other innovations such as incorporating VR into livestreams, or the ability to have the best bits of a finished stream auto-edited into a highlight-reel. .@tweeterstewart shares his predictions for #Livestreaming in 2019 Click To Tweet
2019 will be the year that brands and businesses can no longer ignore video and will truly be left behind if they continue to do so. The ones who will be most affected will be the local and small business owners. I believe that long form videos and live videos will dominate and it will be more important than ever to structure and strategize to have a complete and engaging experience for viewers. This will include a mix of old school means with the digital world..@moniqueojohnson shares her predictions for #Livestreaming in 2019 Click To Tweet
Live video is unquestionably the most effective form of direct, real-time communication and Twitch will be at the forefront of this movement in 2019. When larger platforms model the successful elements of Twitch (i.e., Facebook stars = Twitch bits, YouTube memberships = Twitch subscriptions), you need to take notice, especially with Amazon.com involved. Twitch is no longer just a platform for gamers or creatives – it’s a melting pot of live video creators who are blazing a trail into the new year and beyond..@selfpublishwithDale shares his predictions for #Livestreaming & #twitchtv in 2019 Click To Tweet
Businesses and brands who utilize live video consistently in 2019, even with with a relatively small following, will outpace their competition by building community directly with their customers and clients..@jeffsieh of @smexaminer shares his predictions for #Livestreaming in 2019 Click To Tweet
We’re going to continue to see brands – especially smaller ones – break that fourth wall to create with audiences. That means more (and better) video behind the scenes and co-created with employees, partners, and customers. Brands that create stories and content with audiences will have a big advantage in engagement; the time for experimentation is now!.@kathyklotzguest shares her predictions for #Livestreaming in 2019 Click To Tweet
As many did I believed that Live Streaming was the future, now I’m not so sure. Youtube is stronger than ever and video is king, but sadly live streaming never became what I hoped it would. .@AskChefDennis shares his predictions for #Livestreaming in 2019 Click To Tweet
I could see an increase in new products, apps, even smart home products and services being developed and released with integrated capabilities for livestreaming, podcasting etc. We may see memberships for these type of platforms perhaps included in services. Much like cable tv has changed and partnerships with OTT services are now available for increased exposure to integrate to already set up marketing strategies. In the entertainment industry, we see a rise of live streaming, video and podcast use, but specialized coaching and programs for this industry are still lacking and I can see this being placed into specialized artist development programs for added expertise and impact both on and off stage. .@claudiasantiago shares her predictions for #Livestreaming in 2019 Click To Tweet
YouTube is becoming more social! With the introduction and broader rollout of features such as Community Tab, Premieres, and Stories, YouTubers will have a greater ability to engage, right inside the platform. As a result, YouTubers social engagement and connection will grow substantially in 2019! .@gordisman shares his predictions for #videomarketing in 2019 Click To Tweet
Livestreaming is going to continue to make some brilliant inroads in communication in the digital space, with those who are embracing it on a personal branding level the ability and opportunity to move further ahead. It will also mean a consolidation and verification with the actual behaviors of your audience, and understanding more of ‘who’ and ‘how’ your audience is tuning in with what they do and how they watch videos. It will be important to watch these patterns form, and adjust & adapt your video creations to better match this trend.@doylebuehler of #breakthrough shares his predictions for #Livestreaming in 2019 Click To Tweet
More IRL meetings, conferences, and summits will result from connections made via authentically presented LIVEs. People feel community-connections through an array of platforms, naturally progressing to the need for human contact and validation. .@tinavalant shares her predictions for #Livestreaming in 2019 Click To Tweet
I’m predicting 2019 is the year of the podcast. People providing quality content on a consistent basis will see their tribe grow exponentially. Currently, one-third of Americans age 25 to 54 listen to podcasts monthly. I see this number growing significantly in 2019. The serious podcaster’s opportunity for growth in 2019 is boundless..@BradFriedman of @FriedmanGrp shares his predictions for #podcasting in 2019 Click To Tweet
Live video will continue to grow especially on YouTube and Instagram as it establishes a connection between consumer and brand or person to person like no other medium does..@nicolemsanchez shares her predictions for #livestreaming in 2019 Click To Tweet
Reliable third-party advertising platforms will emerge soon to further legitimize live streaming video as a wise space for companies to spend their advertising dollars. As a result, live video streaming will see a significant increase in ad revenue across the board in 2019..@marcusdarpino shares his predictions for #Livestreaming in 2019 Click To Tweet
Pushing aside ‘Imposter Syndrome’ and raising confidence around live streaming will soar to new heights in 2019. This is an especial boon to new nonfiction authors who can throw off self-imposed shackles and get more exposure for their books and business by leveraging the power of live video..@LaptopLaura shares her predictions for #Livestreaming in 2019 Click To Tweet
I think live streaming for small biz was in a bit of a holding pattern in 2018. Just as an example Facebook Creator launched at the end of 2017, not enough people used it and they decided to sunset the (very cool) creative tools in the app. 2019 will need to be the year small businesses retool their storytelling and figure out creative ways to get in the game..@DougCohen10 of @frameablefaces shares his predictions for #Livestreaming in 2019 Click To Tweet
Live Video In 2019 Will Bring An Increase In Real-time Human Connection! Now A Trusted Source Of Useful Information, Consumers, Families, And Brands Alike Will Appreciate The Value Of The Real View!.@BeeInspiredTalk shares her predictions for #Livestreaming in 2019 Click To Tweet
Servers go into the “Cloud,” and most of the consumption is mobile. The early days of 5G will supercharge mobile “casting.” The critical mass of 5G’s effect, however, will not be realized until 2020. .@human2 shares his predictions for #Livestreaming in 2019 Click To Tweet
Augmented reality will launch on Facebook Live and Instagram Live, along with new and more powerful engagement tools. Repurposing content (especially for video and audio), will be even more important. Consider creating video highlights and audio snippets to promote longer form content and pay attention to watch times to make sure you’re sharing content on the right platform where your viewers are most engaged. .@ckroks of @socialchefs shares his predictions for #livestreaming in 2019 Click To Tweet
I predict we will see the emergence of a new social media platform based on blockchain technology which will challenge the social giants (Facebook, Twitter, etc). 2018 has seen frustration from many users regarding the aggressive censorship & it’s time for a platform which is free of censorship & every action is recorded on the blockchain. There are already platforms out there doing this & I think we will see them become more mainstream in 2019! .@ErinCell of @SociallyPowered shares her predictions for #digitalmedia in 2019 Click To Tweet
First, we will see all of the major social networks finish implementing support for video across the board, so that users may choose to communicate natively via video anywhere they wish. This ubiquity of support will also result in a renaissance for social video. With so many brands and individuals creating video content, the demand for GOOD video will be greater than ever, which means more opportunities for professional video tools and consultants..@mike_allton of @agorapulse shares his predictions for #socialvideo in 2019 Click To Tweet
“Free and easy” is not a success strategy. Hard work, dedication to your craft and constant, never ending learning is. With an ever increasing amount of multimedia content being published, quality will continue to win in 2019. That takes a lot of hard work. Those willing to invest in production services and do the work required in all phases of the production process, including high quality and interesting content, production values and presentation, will continue to raise the bar and see the most success. .@martymcpadden shares his predictions for #Livestreaming in 2019 Click To Tweet
Seamless social shopping will be bigger than ever in 2019. Consumers will be able to do “one tap” shopping from their favorite app on mobile..@webgirltj shares her predictions for #Livestreaming in 2019 Click To Tweet
I’m still betting on LinkedIn video. As part of my prediction for 2018, I had hoped to see live video in 2018 but to no avail. That said, we are getting closer as they are starting to roll out stories on college campus so hopefully this will be the year!.@NowSourcing shares his predictions for #Livestreaming in 2019 Click To Tweet
Live streaming and video content offer brands the opportunity to repurpose that content into other formats. The diversity the medium provides can assist those brands that struggle for content ideas, giving them different avenues of creation to better market their brand on social and digital media..@eddiegarrison shares his predictions for #Livestreaming in 2019 Click To Tweet
It is clear that the power of going LIVE as an individual or small business is in the relationship building. Attracting people with your personality, value, and/or message is half the battle, the other half is making them feel like they are as special as a close friend sitting in the same room. Whether you’re new to LIVE or seasoned, figuring out how to keep the bond/connected feeling that people have when you’re LIVE, even when you aren’t, will help you stand-out as livestreaming on social media becomes mainstream in 2019..@JennsLive of @wineantics shares her predictions for #Livestreaming in 2019 Click To Tweet
With live stream webrtc portals will continue to dominate and bring exciting new things with cloud based switching..@thejeffadams of @belivetv_ shares his predictions for #Livestreaming in 2019 Click To Tweet
Live streaming isn’t going anywhere – we know this. I am most interested in the future of it on YouTube as they attempt to capture the gaming audience. As big as this audience is on multiple platforms I believe it is yet to reach its peak and if Google can hit a home run it can only help its growth. Look for them to sponsor events in e-sports..@cbarrows shares his predictions for #Livestreaming & #esports in 2019 Click To Tweet
See Sabrina’s full wish list for 2019 in the box below her entry.
Live streaming production studios (complete with lights, cameras, microphones, software, studio setting personalization, tech staff) will be available to those who don’t have the technology or the space available in their workplace or home. Users will rent for a monthly or “as needed” fee to run and professionally produce their live streaming shows. The quality will be professional grade, and the host will only have to focus on / engage with the audience..@SabrinaCadini shares her predictions for #Livestreaming in 2019 Click To Tweet
Live video is quite simply the best way to network online.We can now truly engage with our audience. In the coming year there will be innovations from several companies which will enable us to create memorable live experiences on Facebook, Youtube and Twitch. The competition has begun and the future is bright for all broadcasters..@StevenHealey shares his predictions for #Livestreaming in 2019 Click To Tweet
2019 is the year live streaming moves from casual conversations to intentional story and creative. Attention spans are now an active competitor to your content, just as you compete with every video above and below you in the timeline. Shows that are serious will move into more produced broadcast style content. Not only in production quality, but in thoughtful narratives rich with visuals that bring the viewer deep inside the story..@JeffinHighDef shares his predictions for #Livestreaming in 2019 Click To Tweet
Podcast and live shows are leading the pact in creating original content that brands and the marketplace will be leveraging in a big way. .@carenglasser shares her predictions for #Livestreaming in 2019 Click To Tweet
The rise in the use of Voice Assistance devices (Smart Speakers) will bring in a new phase for Live Streaming video as we see major players like Facebook, Amazon and Google integrate video functionalities into these units. Services such as Facebook Portal and Amazon Echo Spot are just a hint of what will be a new push that will benefit vlogging and video tech in general..@nazimbeltran of @casachiesi shares his predictions for #Livestreaming in 2019 Click To Tweet
More people than ever will start trying a content creation platform they are comfortable with and others will try something new in 2019. More people will start podcasting in 2019 too!.@mrnesi shares his predictions for #Livestreaming in 2019 Click To Tweet
About Ross Brand
Ross Brand applies his background as a radio host to conduct interviews and lead conversations that inform and entertain. He is the founder and editor of Livestream Universe, covering the latest and greatest in live streaming and online broadcasting.
Ross hosts the Facebook Live show and podcast Livestream Deals, featuring giveaways, special offers and new products for live streamers, video creators and podcasters. His Brand on Broadcasting podcast, often recorded live, covers digital media topics and trends and features interviews with audio and video influencers.