Ross Brand

Ross is the founder of Livestream Universe & co-founder of HR Avant-Garde.

Brian Fanzo: Your Brand Needs Twitter in 2018 (Update Ep53)

Brian Fanzo Madalyn Sklar Twitter

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, April 24th, 2018. 

If you’re a live streamer who primarily uses Facebook, Instagram or YouTube to go live, what role does Twitter play in your social media activities?

While some people are spending less time on the platform and others primarily automating their involvement, Brian Fanzo says the real-time conversations on Twitter shouldn’t be overlooked by entrepreneurs and brands.

Twitter also helps you reach people outside your network.

You can hear Brian’s entire discussion of Twitter on iTunes as Episode 71 of the #FOMOFanz podcast.

Madalyn Sklar also makes Twitter and live streaming important elements of her social media outreach. Following her #TwitterSmarter and #SocialROI chats, Madalyn continues the conversation on Facebook Live. Today, she’ll be a guest on Magnet Marketers with Jessika Phillips and Mike Gingerich at 4pm ET on the Magnet Marketers Facebook page. The topic: “Twitter tools to amp your online game.”

The Twitter theme continues tonight as Madalyn joins us for Best of BeLive with Ross and Rachel. We go LIVE on the BeLive.tv Facebook Page at 8pm ET.

Before that, Rachel Moore joins Todd.Live to talk about challenges with live video in 2018. The show is called Entrepreneur Live Video and it’s at 3pm ET. on Facebook Live on the Todd.Live Facebook page as well as on YouTube and Periscope/Twitter.

Show & event links at our website. For http://LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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Facebook Premieres: Livestreaming Recorded Videos (Update Ep52)

Facebook Premieres Krishna De

Ross Brand with your Livestream Universe Update and Flash Briefing for Monday, April 23th, 2018.

Are you a video creator who enjoys the livestream experience, but would rather produce pre-recorded videos?

Facebook Premieres will enable you to distribute pre-recorded content as a livestream. This will create what Facebook calls “a live moment” with viewers able to interact and experience the video together.

On Live Stream Insiders, Krishna De said this really isn’t anything new.

Facebook says Premieres will also help video creators and publishers build excitement leading up to the release of a new video.

The feature is currently being tested. Facebook says it will be rolling it out to more users soon.

Krishna De and Peter Stewart host Live Stream Insiders Sundays at 2pm ET on the Live Stream Insiders Facebook page.

On Today’s viewing schedule:

At 3pm ET, Owen Video is leading an Ask Me Anything show on BeLive Weekly. He’ll have other BeLive hosts joining him to help answer your questions. Rachel Moore, Molly Mahoney and I will be there. That’s on the BeLive TV Facebook page.

At 9pm ET, it’s “Ask Mike Murphy.” Bring your tech and podcasting questions to the Mike Murphy LLC Facebook page.

Show & event links at our website. For http://LivestreamUniverse.com, I’m Ross Brand. Have a great day!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
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Live Streamers are Brand Influencers in 2018 (Update Ep51)

Janette Speyer Livestreamers Brand Ambassadors

Ross Brand with your Livestream Universe Update and Flash Briefing for Friday, April 20th, 2018.

Are live streamers the new brand influencers? Janette Speyer, VP of Marketing at Web Success Team, thinks so. She writes in a crowded internet space, podcasters, web casters and live streamers are the answer to getting your product in front of new audiences.

She cites the loyalty of livestream viewers, the passion hosts have for their show topics and the ability of brands to target a specific audience. Janette says Melissa Reyes and Tawanna Brown Smith are two live streamers who are delivering for the brands that work with them. You can read the article at WebSuccessTeam.com. We will hear from Janette Speyer on the Livestream Universe Update next week.

On the livestream viewing schedule:

Today at 1:30pm ET, Kathy Klotz-Guest hosts Yes and Brand on her personal Facebook profile. Popular guest Phil Gerbyshak joins Kathy to discuss “bad marketing.”

3pm ET – Eddie Garrison will be talking about his Facebook Live Training and Equipment Guide on his personal Facebook profile.

On Saturday,

9am ET – It’s Nimmin Live on YouTube with Nick and Dee helping you grow your YouTube channel — watch that at YouTube.com/NickNimmin

10:30am ET is Ask The Podcast Coach – Dave Jackson and Jim Collison take your questions at askthepodcastcoach.com/live.

At 11am ET, it’s Fork It Over Radio with Leslie Nance of go2kitchens and her husband/sidekick Robin. Get the latest news and tips on making your body inhospitable to cancer through your kitchen. View on Periscope or on the Fork It Over Radio Facebook page.

At 12pm ET, Rob Greenlee and Todd Cochrane host a live audio-only edition of the New Media Show, You can catch it at SpreakerLiveShow.com.

And Sunday at 2pm ET, it’s the Live Stream Insiders. Krishna De and Peter Stewart discuss developments in live streaming on the Live Stream Insiders Facebook page.

Show & event links at our website. For http://LivestreamUniverse.com, I’m Ross Brand. Have a great weekend!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
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Newsjacking with Nick Rishwain (Update Ep50)

Ross Brand with your Livestream Universe Update and Flash Briefing for Wednesday, April 18th, 2018.

Technode is reporting China’s Ministry of Culture and Tourism shut down 370 live streaming apps after examining nearly 5-thousand of them. There are also some major players in China’s livestream industry that are under investigation, including two that received a combined one billion dollars in funding. Areas being investigated include content that promotes “violence, pornography, gambling, superstition, and other values harmful to public morality.”

Beyonce racked up the highest YouTube livestream viewership of any performance in Coachella’s history. She had 458,000 simultaneous live viewers during her Saturday set.

Our Wednesday Spotlight theme features musicians who livestream:

Azania Noah is an international singer, song-writer and recording artist. She’s been invited to perform for 4 heads of state and in some of the most prestigious venues in the world. Azania won first prize in a French TV competition similar to American Idol. She was also featured on “The Voice” in France, seen by more than 8 million viewers. In addition to sharing her singing voice on livestreams, Azania uses live video meetings to provide vocal training and career coaching to aspiring singers through her Singer Elite program.

Claudia Santiago is also a bilingual singer and international recording artist who performs live in many different musical styles. Claudia has a new album coming out soon. Her live streaming talk shows cover a wide range of topics including health, careers, women’s empowerment and art. She also livestreams her rehearsals. Claudia organized full-day music festivals in support of Mario Armstrong’s Never Settle Show.

Speaking of the Emmy winning Never Settle Show, co-produced by Roker Media, the show’s band features Cassandra Kubinski on keyboards and lead vocals and Tony Daniels on guitar. Cassandra has released 6 albums and her songs have been chosen for tv shows and commercials. She’s collaborated with some of the biggest stars in the music business, including Billy Joel. She wrote the inspiring song “Not So Different” in support of Autism Speaks. Tony is an accomplished voice actor doing everything from movie and commercial characters to tv promos, animation and narration. He’s the voice of Tony the Tiger and does a wide range of accents.

On the viewing schedule:

At 12pm ET, it’s the Business of Video Podcast with Owen Video and Nick Nimmin on the Owen Video Facebook page. Video Marketing World Founder Jeremy Vest shares million dollar brand strategies for YouTube.

At 2pm ET, it’s Legal Hour Live with Mitch Jackson and Joey Vitale talking about what podcasters and live streamers should know when recording phone conversations. Do you need interview agreements with your guests? View on the Legal Hour Live Facebook page.

At 3pm ET today, it’s Camera Confidence Live with Molly Mahoney on the BeLive TV Facebook page.

Show & event links at our website. For http://LivestreamUniverse.com, I’m Ross Brand. Have a great day!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
Enable on Alexa: http://LivestreamUniverse.com/Alexa
Follow on Spreaker: http://LivestreamUniverse.com/Spreaker
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Beyonce Sets YouTube Livestreaming Record; Musicians Who Livestream (Update Ep49)

Azania Noah Livestream Universe Update

Ross Brand with your Livestream Universe Update and Flash Briefing for Wednesday, April 18th, 2018.

Technode is reporting China’s Ministry of Culture and Tourism shut down 370 live streaming apps after examining nearly 5-thousand of them. There are also some major players in China’s livestream industry that are under investigation, including two that received a combined one billion dollars in funding. Areas being investigated include content that promotes “violence, pornography, gambling, superstition, and other values harmful to public morality.”

Beyonce racked up the highest YouTube livestream viewership of any performance in Coachella’s history. She had 458,000 simultaneous live viewers during her Saturday set.

Our Wednesday Spotlight theme features musicians who livestream:

Azania Noah is an international singer, song-writer and recording artist. She’s been invited to perform for 4 heads of state and in some of the most prestigious venues in the world. Azania won first prize in a French TV competition similar to American Idol. She was also featured on “The Voice” in France, seen by more than 8 million viewers. In addition to sharing her singing voice on livestreams, Azania uses live video meetings to provide vocal training and career coaching to aspiring singers through her Singer Elite program.

Claudia Santiago is also a bilingual singer and international recording artist who performs live in many different musical styles. Claudia has a new album coming out soon. Her live streaming talk shows cover a wide range of topics including health, careers, women’s empowerment and art. She also livestreams her rehearsals. Claudia organized full-day music festivals in support of Mario Armstrong’s Never Settle Show.

Speaking of the Emmy winning Never Settle Show, co-produced by Roker Media, the show’s band features Cassandra Kubinski on keyboards and lead vocals and Tony Daniels on guitar. Cassandra has released 6 albums and her songs have been chosen for tv shows and commercials. She’s collaborated with some of the biggest stars in the music business, including Billy Joel. She wrote the inspiring song “Not So Different” in support of Autism Speaks. Tony is an accomplished voice actor doing everything from movie and commercial characters to tv promos, animation and narration. He’s the voice of Tony the Tiger and does a wide range of accents.

On the viewing schedule:

At 12pm ET, it’s the Business of Video Podcast with Owen Video and Nick Nimmin on the Owen Video Facebook page. Video Marketing World Founder Jeremy Vest shares million dollar brand strategies for YouTube.

At 2pm ET, it’s Legal Hour Live with Mitch Jackson and Joey Vitale talking about what podcasters and live streamers should know when recording phone conversations. Do you need interview agreements with your guests? View on the Legal Hour Live Facebook page.

At 3pm ET today, it’s Camera Confidence Live with Molly Mahoney on the BeLive TV Facebook page.

Show & event links at our website. For http://LivestreamUniverse.com, I’m Ross Brand. Have a great day!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
Enable on Alexa: http://LivestreamUniverse.com/Alexa
Follow on Spreaker: http://LivestreamUniverse.com/Spreaker
Listen on Spotify: http://LivestreamUniverse.com/Spotify

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LiveU Solo’s New Graphics Capabilities (Update Ep48)

LiveU Solo graphics Claudia Barbiero

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, April 17th, 2018.

New York Emmy winners such as Mario Armstrong’s Never Settle Show and Jets 360 choose LiveU’s cellular bonding technology to facilitate the high-quality streaming of their award-winning content.

Individual content creators also rely on the LiveU Solo’s ability to stream to social media from even the most bandwidth challenged environments. Claudia Barbiero is LiveU’s VP of Marketing. At last week’s NAB Show in Las Vegas, she talked with PTZ Optics about the new graphics capabilities coming to the Solo portal.

What is the degree of difficulty for learning the new features?

LiveU Solo’s new graphics capabilities will be live at Streaming Media East in early May. You can learn more about the LiveU Solo at GoSolo.tv.

Tonight at 8pm ET, it’s Best of BeLive with Ross and Rachel. For this episode, it’s a different twist. We turn the spotlight and critical eye on our own live streaming material. Join us live on the BeLive.tv Facebook Page at 8pm ET.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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Mario Armstrong’s Never Settle Show Wins Emmy for Interactivity (Update Ep47)

Never Settle Show Mario Armstrong Emmy

Ross Brand with your Livestream Universe Update and Flash Briefing for Monday, April 16th, 2018.

The Emmy nominees included Newsday.com, MSGNetwork.com and WPIX-TV, but the winner of the NY Emmy for Interactivity goes to Mario Armstrong’s Never Settle Show, co-produced by Roker Media. Cathy Nolan was a cast member and the show’s caricaturist during the Emmy-winning first season. She said an Emmy never crossed her mind when she joined the show.

The Emmy for Interactivity rewards “cutting-edge innovation by actively engaging audience participation over multiple media platforms,” including “(digital and social media elements) to drive engagement before, during and after the broadcast.”

Cathy credits Mario’s hosting talent for the in-show engagement.

Cathy said Mario’s own journey in creating the Never Settle Show embodies what the show is all about.

What made being part of season 1 so special?

Thanks to Cathy Nolan for spending time and sharing her thoughts on the Never Settle Show’s Emmy Award. You find out more about Cathy and see her artwork across social media at @cathynolanart.

On the viewing schedule:

At 3pm ET today, Owen Video is leading an Ask Me Anything show on BeLive Weekly. He’ll have other BeLive hosts joining him to help answer your questions. That’s on the BeLive TV Facebook page.

At 9pm ET, it’s “Ask Mike Murphy.” Bring your tech and podcasting questions to the Mike Murphy LLC Facebook page.

Show & event links at our website. For http://LivestreamUniverse.com, I’m Ross Brand. Have a great day!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
Enable on Alexa: http://LivestreamUniverse.com/Alexa
Follow on Spreaker: http://LivestreamUniverse.com/Spreaker
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Live Streamer of the Year; Why Livestream? (Update Ep46)

livestream universe alexa flash briefing

Ross Brand with your Livestream Universe Update and Alexa Flash Briefing for Friday, April 13th, 2018.

Live streamers are among the nominees and finalists at the New York Emmys and Shorty Awards this weekend in New York City. Season 1 of Mario Armstrong’s Never Settle Show is a two-time Emmy nominee and could take some hardware home. The Never Settle Show was also nominated for a Shorty Award for Facebook Live. Basketball commentator Dick Vitale and actor Vin Diesel are among the finalists for the Shorty Awards’ Live Streamer of the Year.

Have you ever wondered what attracts successful content creators from other mediums to live streaming? Mike Murphy is a podcaster and a prolific video tutorial creator. He talks about why he’s relaunching the Ask Mike Murphy livestream show after a long absence.

You can hear all about his plans and motivations for Ask Mike Murphy in Episode 136 at MikeMurphy.co.

On the livestream viewing schedule:

Saturday mornings remain a busy time for great live streaming.

9am ET – It’s Nimmin Live on YouTube with Nick and Dee helping you grow your YouTube channel — watch that at YouTube.com/NickNimmin

10:30am ET is Ask The Podcast Coach – Dave Jackson and Jim Collison take your questions at askthepodcastcoach.com/live.

At 11am ET, it’s Fork It Over Radio with Leslie Nance of go2kitchens and her husband/sidekick Robin. Get the latest news and tips on making your body inhospitable to cancer through your kitchen. View on Periscope or on the Fork It Over Radio Facebook page.

And Sunday at 2pm ET, it’s the Live Stream Insiders. Krishna De and Peter Stewart discuss developments in live streaming on the Live Stream Insiders Facebook page.

Show & event links at our website. For http://LivestreamUniverse.com, I’m Ross Brand. Have a great weekend!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
Enable on Alexa: http://LivestreamUniverse.com/Alexa
Follow on Spreaker: http://LivestreamUniverse.com/Spreaker
Listen on Spotify: http://LivestreamUniverse.com/Spotify
Listen on Spotify: http://LivestreamUniverse.com/Spotify.

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Convert with LeadSurveys; Mobile Live Video Pop-Up Studios (Update Ep45)

Kim Doyal LeadSurveys

Ross Brand with your Livestream Universe Update and Flash Briefing for Thursday, April 12th, 2018. 

Lead generation is one the many ways entrepreneurs and businesses are using live streaming. Of course, not all prospects who visit your website are seeking the same content or services. So how do you segment new subscribers to ensure you send the right message to the right people?

Kim Doyal has just launched a new SaaS product called LeadSurveys that employs simple and easy to use surveys to segment new subscribers. On #LivestreamDeals, Kim talked about how LeadSurveys benefits entrepreneurs. 

Kim will discuss personalized marketing and provide a demo of LeadSurveys today at 4pm ET. That’s on the LeadSurveys Facebook page.

Fascinating discussion about assembling mobile pop-up studios for live streaming in challenging locations. On LiveU’s “The Studio Goes Rogue” show, VP of Marketing Claudia Barbiero talked about why pairing the LiveU Solo with SlingStudio can be an effective solution.

You can catch the replay on the LiveU Facebook page. LiveU is streaming multiple times per day from the NABShow in Las Vegas.

On today’s viewing schedule:

At 2pm ET, Mike Murphy brings his knowledge of tech and content creation tools to NEZNATION LIVE. He’ll chat with Professor Nez on the Professor Nez Facebook page.

At 3:15pm ET today, Jeff Adams and his fellow hosts of the official NABshow live broadcast will share their favorite products they found on the exhibit floor. See it at NABSHOW.com

Jeff’s Live Positive show on the BeLive TV Facebook page returns next week at 3pm ET.

At 9pm ET, Jim Collison hosts Home Gadget Geeks. Chris Nesi joins Jim to talk Educational Technology. View at theaverageguy.tv/live

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/.
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How the NY Jets Livestream; Books on Live Video (Update Ep44)

Chris Ubbens NY Jets Livestream Universe

Ross Brand with your Livestream Universe Update and Alexa Flash Briefing for Wednesday, April 11th, 2018.

A powerful live streaming strategy is to give viewers a peek behind-the-scenes, to show them something they wouldn’t see on tv or in a produced corporate video. On LiveU’s Sports Show, New York Jets Senior Producer Chris Ubbens talked about providing fans with exclusive access:

You can see the entire sports show from NAB on the LiveU Facebook page. Also on the LiveU page — Jason Aron interviews actor, talk show host and standup comic Sinbad.

Our Wednesday Spotlight theme live streamers who authored books about livestreaming:

Jennifer Quinn is a Live Video Coach and the host of The Jenny Q Show: Life and Business on Purpose. She’s the author of Leverage Livestreaming to Build Your Brand: Start, Master, and Monetize Live Video. Named the 2015 Queen of Blab, Jennifer created Facebook Live’s first variety show.

Joel Comm has authored several best-sellers and has published more than a dozen books covering topics such as internet marketing, business and Twitter. His book on live streaming is called Live Video Revolution: How to Get Massive Customer Engagement and Skyrocket Sales with Live Video. Joel co-hosts the Bad Crypto podcast, which is rocketing up the podcast charts.

Peter Stewart is the author of The Live-Streaming Handbook: How to create live video for social media on your phone and desktop. Al Roker wrote the forward. Peter has an extensive background in broadcasting, including at the BBC. He co-hosts Live Stream Insiders with Krishna De every Sunday at 2pm ET on Facebook Live.

On today’s viewing schedule:

At 12pm ET, it’s the Business of Video Podcast with Owen Video and Nick Nimmin on the Owen Video Facebook page. Their guest is magician Matt Fuhrman.

At 2pm ET, it’s Legal Hour Live with Mitch Jackson and Joey Vitale. The topic is lawyer-client privilege and what every business owner should know. View on the Streaming Lawyer Facebook page.

At 3pm ET today, it’s Camera Confidence Live with Molly Mahoney on the BeLive TV Facebook page. Her guest is Sharla Jacobs of the Thrive Academy, who helps entrepreneurs stop doing things that lose clients.

At 8pm ET, LiveU hosts “The Studio Goes Rogue” from the NAB Show. Catch it on the LiveU Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/.
Enable on Alexa: http://LivestreamUniverse.com/Alexa.
Follow on Spreaker: http://LivestreamUniverse.com/Spreaker.
Listen on Spotify: http://LivestreamUniverse.com/Spotify.

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