Livestreaming & Digital Media:
91 Predictions for 2018
Our All-Star Panel Peers into the Future of
91 featured predictions for 2018…plus Bonus Content
Mike Murphy on a shakeup coming in the podcasting industry
Krishna De on organizations moving from desktop to mobile livestreams
Professor Nez on LinkedIn’s video strategy (including live?)
Sara D. Moore on technology integrations at affordable prices
J.S. Gilbert says 2022 is when it really gets exciting
Lottie Hearn on why more livestreamers will stand up
Kristy Gillentine on marketing to Gen Z (hint: it’s not like Millennials)91 leading #DigitalMedia personalities make their 2018 predictions for #Livestreaming, #podcasting & #socialvideo at @LivestreamUni Click To Tweet
Making It Easier to Look Like a Pro
If 2015 was all about the rise of livestreaming with new apps such as Meerkat, Periscope and Blab, and 2016 saw Facebook Live take center stage with more social networks adding live video by the end of the year and others fading to oblivion, 2017 may be remembered as the year even novice livestreamers added professional elements to their videos.
Major social platforms aren’t so much the story in 2017 as are the third-party apps and software that enable livestreamers to enhance the viewing experience and production capabilities for live video on those networks. While many of these apps existed prior to 2017, this is the year their use became widespread.
Content creators, who previously depended on either the native platform interface or more complex, CPU-intensive software such as Wirecast, vMix and OBS, now use BeLive to share Facebook comments on the screen, switch shots, bring on guests and host full fledged talk-shows with lower thirds and personalized branding elements (logos, font colors, frames, etc.).
Other livestreamers are opting for the more corporate/meeting style apps such as Blue Jeans or Zoom, which provide hosts with high-quality cloud or local recordings in addition to streaming the broadcasts to Facebook Live. Zoom also streams to YouTube Live.
Like BeLive, Blue Jeans and Zoom allow multiple people on screen at the same time for interviews and talk shows.
Ecamm has found a niche with solo desktop livestreamers who want to upgrade their presentation on Facebook Live. Vidpresso and the revamped Webinarjam are marketing rich feature sets to livestream creators on social platforms.
Of all these desktop platforms, BeLIve has done the most to build community through its Facebook group, ambassadors and it’s weekly lineup of shows.
On Mobile, Switcher Studio provides iOS users the ability to bring in additional cameras, add graphics and logos, share photos and videos and more during Facebook Live and YouTube Live broadcasts.
Facebook and YouTube are working to keep video creators within their ecosystem with new mobile apps such as YouTube Studio and Facebook Creator.
Another option gaining traction among advanced livestreamers and organizations: Hardware encoders such as LiveU Solo and BoxCaster mean you no longer need to rely on a computer or mobile device to stream to social media.
These units and the streaming services their respective companies provide make going live from a camcorder or DSLR easy for the novice livestreamer while maintaining high-quality video throughout your broadcast.
LiveU bonds multiple cellular connections with WiFi and LAN to enable remote broadcasting in HD quality from crowded venues and locations with less than ideal bandwidth.
The BoxCaster uses ethernet or WiFi to encode your HD livestream, freeing you up entirely from your computer or leaving you more computing power for switching and production.
In April 2017, Mario Armstrong and Roker Media took television-style production to social media with the Never Settle Show.
The weekly Facebook Live show features an in-studio audience, live band, in-person interviews and a pre-show event. NASDAQ is providing the venue and the production team for the show’s second season.
The model for profitable daily live programming on social media platforms is undoubtably Cheddar. Jon Steinberg and his team livestream from NYSE and studios in New York City, presenting live interviews with CEOs and newsmakers with a strong focus on breaking news and hot topics in finance, tech and social media.
Cheddar’s business model includes native advertising and replay segments available only to paid subscribers.
YouTube Live’s Super Chat helps livestreamers with channels of at least 1,000 subscribers monetize their live broadcasts. Nick Nimmin, Roberto Blake and Owen Video are among the YouTube influencers who offer valuable advice to YouTubers interested in growing their channels.
Those who pay (give tips) through Super Chat go to the front of the line for having their questions answered.
At VidSummit, veteran YouTubers were excited about the possibilities of livestreaming beyond just Super Chat, whether as a faster way to create content, more direct way to engage with fans or a tool for promoting the produced videos.
At the same time, livestreamers such as Coach Jennie are branching out beyond live content to YouTube and the art of video creation for storytelling. Her upcoming series, Diary of a Fat Life Coach, will feature recorded and produced content.
Microcontent and Stories
Nobody makes better use of Instagram’s social video features than Mike Murphy, who excels at creating animated and specialty videos of one minute or less for educational and promotional posts. Mike also documents his content creation successes and challenges using the 10-second videos in Instagram Stories.
Instagram Stories are also being employed effectively for locally-focused businesses and organizations as well as event promotion.
Importance of Diversification
Providing your content in different formats and on different platforms might be the best way going forward to grow your audience and remain viable as platforms change their algorithms and access to API’s in ways that make it tough for you to reach communities you once could easily access.
For those having success away from the major platforms, it’s especially important to extend your reach across social networks and distribution channels controlled by Facebook, Google, Apple or Amazon.
Anyone who went all-in on Blab to the exclusion of other video channels learned this lesson well in 2016 as Blab faltered and then ultimately disappeared.
A Lesson from the Professor
A great example of content distribution and diversification is Professor Nez, who not only hosts shows and conducts long-form interviews, he redistributes full shows and highlight clips across platforms while mixing in promo videos, spontaneous livestreams and short-form video stories and posts with career, broadcasting and mindset tips.
With Ross & Nez: The Livestream Experience (shameless plug), the Professor is moving into podcasting as well.
Don’t Forget Audio
In his keynote at VidSummit, Gary Vaynerchuck said, “Voice is the next frontier.” He sees opportunities in podcasting as well as in newer mediums such as reports on Alexa.
Brian Fanzo, who rose to industry prominence with his embrace of livestreaming, continues to call his shows, even when recorded live, podcasts. He puts the focus on the audio experience for his listeners on iTunes and other audio directories.
Time to Learn
With interest in livestreaming growing, new products are arriving to help people get started, improve their skills and find the right gear. Jennifer Quinn has a recent Amazon number one best-seller Leverage Livestreaming to Build Your Brand, which provides a soup-to-nuts game-plan for success with live video.
For those needing help in a specific niche, Stephanie Liu has courses on using OBS Studio for live video production while Todd Bergin‘s courses help you choose and assemble an advanced live video and podcasting studio.
Bring on 2018!
What’s next for livestreaming and digital broadcasting?
Will platforms such as Facebook Live start providing the type of production components creators obtain from third-party apps and software?
Will livestreaming to social media work for destination viewing or will viewers primarily opt for video on demand?
Will individual livestreamers and small businesses lose their foothold on Facebook Live due to prohibitive advertising costs and an algorithm increasingly unfavorable to organic reach? Will they seek new livestreaming platforms or take their live content to YouTube? Will they abandon live for recorded videos?
What large-scale productions, inspired by the success of the Never Settle Show and Cheddar, will launch in 2018?
Will LinkedIn add live video? Will Microsoft, who owns both LinkedIn and Skype, integrate the two platforms to support livestreaming on LinkedIn?
Let’s get to the predictions!
In 2018 I believe a lot of individuals and companies will transition from making video content to live content.
It’s easier to produce, the tech hurdles are pretty much non existent and live streaming gives the ability to connect with customers and fans in a way that video just isn’t capable of doing..@NickNimmin shares his predictions for #Livestreaming in 2018 Click To Tweet
The popularity of social video grew at a massive rate in 2017 and there’s no sign of that slowing down. Facebook will continue to disrupt the social video space with Facebook “Watch.” Not only does the video streaming service open up advertising opportunities for marketers, but access to a platform designed to capture audience attention where they feel most comfortable. Personalized social video paired with new emotion-based technology will be the new-norm as brands recognize the enormous power for growth and engagement. .@RebekahRadice shares her predictions for #Livestreaming in 2018 Click To Tweet
Two things: (#1) Destination day/date live viewing will become prominently positioned and marketed more as both a mobile and OTT strategy. This will require from content creators/publishers, (#2) better planning, quality production, and a TV sensibility to attract and retain an audience. Mario Armstrong’s Never Settle Show is a great example. Also, Blockchain technology will start appearing at the top of everyone’s radar to be taken seriously..@MrJonBurk of @RKRmedia shares his predictions for #Livestreaming in 2018 Click To Tweet
Livestreaming will continue to grow as more businesses use it to build their brand and customer base. We will see new integrations with artificial intelligence for viewers to engage with broadcasters.
Also, virtual reality will become a more prominent player in mainstream live video, ramping up to take over the livestreaming experience by 2020. .@JennyQ shares her predictions for #Livestreaming in 2018 Click To Tweet
Given the massive amount of video content needed to attract new eyeballs, the quality expected to retain those visitors has to show since everyone is now a creator, and the creativity required to convert, live streaming videographers and specialists may be uniquely positioned as marketing’s next big solution. .@BryanKramer of @purematter shares his predictions for #Livestreaming in 2018 Click To Tweet
If I had a crystal iphone to gaze into I think I would see that TV is D-E-A-D by the end of 2018. I fully believe quicker than anyone ever imagined that livestreaming is taking over our entertainment.
I am seeing producers and agencies scrambling for new talent. It’s all happening and fast!Leslie Nance of @go2kitchens shares her predictions for #Livestreaming in 2018 Click To Tweet
I predict that the ability to monetize your livestreams will become a whole lot simpler on the big daddy of social media platforms, Facebook. Periscope will follow the same path. They will adopt something more similar to what YouTube invoked with Super Chats. None of this super hearts business, but rather something more direct and less complicated. .@ProfessorNez of @RossandNez shares his #predictions for #Livestreaming in 2018 Click To Tweet
Live streaming will become more competitive as real time engagement gains momentum in the mainstream. Platforms will be expected to provide Creators with more robust tools such as live captioning and show templates. .@HeyStephanie shares her predictions for #Livestreaming in 2018 Click To Tweet
Snapchat FINALLY goes live (after 2 years of predicting this it’s gotta happen this year!), Twitter doubles down on live video and major media companies get closer to an acquisition, and Facebook rolls out first iteration of live studio on desktop allowing broadcasters to host guests, place lower thirds and titles, screen share and manage post-production. .@JoelComm of @BeLiveTV_ & shares his predictions for #Livestreaming in 2018 Click To Tweet
Livestreaming in 2018 is going to be bigger than ever. A lot more people are going to understand the power of video, therefore it’s going to be more important than ever to stand out in an extraordinary way.
I also believe there will be new, exciting ways for multiple people to interact face-to-face on video in 2018. I am excited to see what’s to come!.@TheSmartChic shares her predictions for #Livestreaming in 2018 Click To Tweet
In 2018 social media gets serious, especially for those doing business on the digital platforms. The posers and fraudsters will no longer be tolerated (they should never have been in the first place) and the laws, rules, and regulations, designed to protect consumers, will be enforced by state and federal authorities.
Artificial intelligence and blockchain technology will play a more prominent role on the social platforms, and the #MeToo offline movement will expand online to help address similar sexual harassment problems that people experience daily. Basically, in 2018, social grows up!.@MitchJackson shares his predictions for #Livestreaming in 2018 Click To Tweet
Live streaming will become a crucial part of growing your community and engaging your audience. Video will become the dominant form of content on social and the #1 way to connect with your readers..@ChrisFreytag shares her predictions for #Livestreaming in 2018 Click To Tweet
I predict the major live stream platforms will introduce pre-roll graphics and other basic editing tools for Creators such as snipping the beginning and the end of the streams.
This will increase the production value of our streams and increase the user experience for viewers which will lead to increased watch times and more platform loyalty..@OwenVideo shares his predictions for #Livestreaming in 2018 Click To Tweet
Companies and organizations are realizing that livestreaming and social video are truly beneficial for sharing their brand’s story. Their investments in livestreaming and video will increase exponentially. The challenge is no longer ‘should we do livestreaming and/or video?’ The challenge will be consistently creating compelling stories and content to capture the viewer’s heart and mind..@AnhTNguyen of #MobileChat shares her predictions for #Livestreaming in 2018 Click To Tweet
The proliferation of chatbots and direct message marketing will cross paths with Live Streaming to create unique niche driven opportunities in 2018.Michael Lucy of @3VBizSolutions shares his predictions for #Livestreaming in 2018 Click To Tweet
As more personal brands and businesses go online, livestreaming through social media channels will be an asset for marketing and sales. Video will be growing and will become a key component for steadfast marketing to boost sales in services / products. Livestreaming will increase and provide more opportunities for companies to know what to create based on consumer engagement as well as receiving immediate feedback..@CathyNolanArt shares her predictions for #Livestreaming in 2018 Click To Tweet
I believe we are going to see a shift from brands doing social video in real-time as a separate project to a more strategic approach leveraging what we’ve learned from so much bad video in 2017, including social video as part of many initiatives inside and outside of marketing teams to provide the content at the RIGHT time not just in real-time. The increasing amount of video content is a good thing for podcasting as the more time people shift to consuming video the more they’ll be looking for unique ways to still learn and consume content and podcasting will be the natural fit listening to them in the car, while traveling or even while multitasking at work.
I believe 2018 will be the year of Omni-Sensory collaboration of content, meaning if you’re creating social video with a strategy is there a way to document that for YouTube while also ripping out the audio and posting portions of the social video as a podcast? Brands that understand the value of real-time documenting, leveraging social video data and creating a strategy for right-time content distribution will win over today’s digital generations by providing content where the community wants it, how they want it and when they want it..@iSocialFanz of #FOMOFanz shares his predictions for #Livestreaming in 2018 Click To Tweet
Because I’m sure every prediction has been covered exhaustively, I predict that the Tin Can and A String will make a strong comeback. .@MiaVossOnTheGo shares her predictions for #Livestreaming in 2018 Click To Tweet
People increasingly crave transparency and true authenticity. As the capability of livestreaming from multiple platforms grows, consumers expect open, honest communication.
Brands and people who leverage video to tell stories, create open dialog and build communities of like minded people will propel themselves ahead of the competition. Transparency always wins..@HeatherDopson of @GoDaddy shares her predictions for #Livestreaming in 2018 Click To Tweet
Live video will be much more integrated with Messenger and chat across all platforms. More action sports will be done on live video. We will start seeing live VR come onto the scene..@RyanSteinolfson shares his predictions for #Livestreaming in 2018 Click To Tweet
Video continues to solidify as the medium of choice for businesses and individuals. Quick, accessible live video becomes more mainstream. And our attention spans shorten just a little bit more..@BabbleOnBrooke of #ACapellaBabble shares her predictions for #Livestreaming in 2018 Click To Tweet
In 2018 Creators and Marketers will start taking the potential of YouTube Live much more seriously. While YouTube as a whole might seem saturated, most genres don’t have significant players in live streaming there.
Unlike other platforms there are many ways to monetize YouTube live streams almost immediately and directly..@RobertoBlake shares his predictions for #Livestreaming in 2018 Click To Tweet
For most of 2017, I have incorporated livestreaming to produce an “after” Twitter chat as a way to further connect my community. It still feels like the great frontier.
In 2018 I predict we’ll see people incorporate live video into their marketing efforts as they become more comfortable in front of the camera..@MadalynSklar of #TwitterSmarter & #SocialROI shares her predictions for #Livestreaming in 2018 Click To Tweet
Video and audio media will see a demand of deeper analysis and insights within audience engagement. It’s not just views and listens but who is viewing and listening that makes the difference, especially for brands looking to connect with these audiences. Look for bigger focuses of demographic analysis, brand associations, and follower analysis for these creators..@Zonozi of @Zoomph & #FiveFavorites shares his predictions for #Livestreaming in 2018 Click To Tweet
An Instagram trend I’ve noticed over the past year, I believe will continue in 2018, is more people using the two-person live streaming option. This new feature, which lets users invite another person to join in on their live video, is a great way for brands and influencers to create more two-way conversations and have stronger engagement. Using two-person live streaming is a great way to shine the light on others, which helps the light shine on you..@SueBZimmerman shares her predictions for #Livestreaming in 2018 Click To Tweet
I predict in 2018 that in-person events and conferences will transition to 100% virtual through the use of Live Video. This will have less of an impact on budgets and the environment and allow for more flexibility..@MarcAGawith of @AWSreInvent shares his predictions for #Livestreaming in 2018 Click To Tweet
Podstreaming (multipurposing livestreams into podcasts, and vice versa) will dominate the marketplace. It’s going to be a VERY good year for Apple, YouTube, and Facebook!@RachelMooreRS of @BeLiveTV_ shares her predictions for #Livestreaming in 2018 Click To Tweet
In 2018, I see Apple stepping up their podcast game with iTunes Connect and the much anticipated analytics.
I also think new monetization methods will take shape in the form of subscriptions and some variation of injected ads/commercials making it easier for podcasters to generate revenue.Mike Murphy of @MikeUnplugged shares his predictions for #Livestreaming in 2018 Click To Tweet
Livestreaming is still just getting warmed up. I think the early adopters are headed out of the amateur hour and becoming much more professional in our livestreaming productions. I’m also particularly excited to see where YouTube Live is headed in the new year..@CoachJennie of #HildaMustBeStopped shares her predictions for #Livestreaming in 2018 Click To Tweet
With the way things are looking in the creator arena and the fact that numerous CDN’s (Content Delivery Networks) are popping up weekly, people will start looking for that one site or software to call “Home” that delivers the features best suited for their lifestyle or business model. A new, virtually unknown, high-end live streaming service provider will settle into the space just as Facebook Creator/Producer begins to push out the “little guys” they’ve learned from.
Prices for other available SaaS (Software as a Service) should begin to stabilize as a reasonable “features to cost” ratio finally takes shape during 2018..@LelandBest of @Vidpresso shares his predictions for #Livestreaming in 2018 Click To Tweet
I’m not seeing any major developments in the streaming space for 2018. I see evolutionary growth by the major players: Youtube, Facebook, etc.
Mobile is the focus since everyone carries a TV station in their pockets..@human2 shares his predictions for #Livestreaming in 2018 Click To Tweet
More people repurposing quality live streams for content and inclusion of messenger bots with live streaming for solid audience growth..@KimDoyal shares her predictions for #Livestreaming in 2018 Click To Tweet
It’s the year of triple C’s: Collaboration, Community and Cooperation. Quality to your community but also having fun. Quality video for 2018 but bringing a smile with it.
It’s not about the big numbers (followers), it’s now about small intimate groups that will help each other and build your brand loyalty. Voice technology will be huge. THE REAL YOU WILL DOMINATE AND SHOW THE WORLD WHO YOU ARE. Somewhere out there the next superstar is about to explode on live streaming..@ChocolateJohnny shares his predictions for #Livestreaming in 2018 Click To Tweet
I predict that businesses and brands will look to create an off-line experience that prompts their followers to create their own live streams and video content to share online. The script will be flipped! And, it will be super effective, as the buy in will become a referral rather than a sales pitch..@saradmoore of @SEAMediaUS shares her predictions for #Livestreaming in 2018 Click To Tweet
Live Streaming is no longer the thing of the future, rather it is a thing of the now. In the coming year we will continue to see growth among brands utilizing live to promote product launches, events and create more brand storytelling.
Additionally, as CMOs keep getting smarter they will also want to see more analytics and conversion paths. This is an opportunity for all the companies in this space..@DanielNewmanUV of @FuturumXYZ shares his predictions for #Livestreaming in 2018 Click To Tweet
We will see the increase of live stream niche sites where people can connect to communities interested in the same topic such as health, food or music networks.
I also anticipate that LinkedIn will beta test a roll out of live streaming, having introduced native video uploads on mobile and desktop during the last year..@KrishnaDe shares her predictions for #Livestreaming in 2018 Click To Tweet
Live video will continue to expand and I think we will see more professional productions and greater monetization.
I expect Ross Brand will be tapped by a major news network to host their live video news show (not joking)..@NickJRishwain of #LegalTech Live shares his predictions for #Livestreaming in 2018 Click To Tweet
2018 will bring AR-enhanced live streams and camera effects which react to your emotional state as you broadcast. For example: AR tears if you’re sad, moon and stars if you’re sleepy, or party emojis and confetti if you’re excited. Should be fun!.@JedRecord shares his predictions for #Livestreaming in 2018 Click To Tweet
Augmented Reality is HOT, and I only see it getting hotter in 2018. Look for AR capabilities and integration in more live video apps, an increased AR presence on Facebook and Instagram, continued AR innovations on Snapchat, and AR options on your phone’s standard camera. I predict its ongoing push into the mainstream, making things we didn’t even know were difficult much easier – and things we didn’t know were boring much more exciting..@KrisGillentine of #ChatSnap shares her predictions for #Livestreaming in 2018 Click To Tweet
Quality will continue to win: content, presentation and production. Originality and creativity will be rewarded.
Facebook and YouTube will continue to battle for leadership and large media companies will be a more prominent presence on all streaming platforms including their own in 2018..@MartyMcPadden of @PodJamTV shares his predictions for #Livestreaming in 2018 Click To Tweet
Live streaming will be the medium to counter any future algorithmic changes that will occur on social media platforms. However, you must be consistent, have a strategy in place, and position your streams as evergreen content..@MoniqueOJohnson shares her predictions for #Livestreaming in 2018 Click To Tweet
More and more, the best way to connect with the people on the most basic levels…to grow an audience of engaged, interested people who are emotionally attached to you and your brand so you can move your business forward is with short form social media content. Think Instagram Stories and Snapchat. If you aren’t doing it, you can bet your ass you are losing out, big time..@ToddBergin shares his predictions for #Livestreaming in 2018 Click To Tweet
I predict that YouTube will emerge as a livestreaming leader by the end of 2018 by creating a more enticing and easily searchable space to draw traffic away from Facebook.
Facebook will continue to create an exciting user space by adding tools that encourage more people to start livestreaming and to stay within the native app instead of using outside services to achieve the polished broadcast they desire including adding more features for broadcasters so they can crush their outside competition. I also worry about my first livestreaming love Periscope & hope Twitter steps up to the plate before it’s too late..@vicki_fitch shares her predictions for #Livestreaming in 2018 Click To Tweet
In podcasting, I believe you will see more hosts bringing their shows live in 2018. While this may not be the entire show for all, it will serve as valuable supplementary marketing content to support their products or show..@CBarrows of @WhyISocial shares his predictions for #Livestreaming in 2018 Click To Tweet
I think the functionality of Instagram stories is going to make it a game changer for local business (it already is). Anybody in retail or hospitality NEEDS to be using stories every single day to increase brand awareness and ultimately sales..@TheSarahMoore of @ElevenLights shares her predictions for #Livestreaming in 2018 Click To Tweet
The next evolution for live streaming will be new streaming networks like Pluto TV entering the space. Unlike Pluto TV, these new networks will accept content from less established broadcasters allowing them a platform to host their shows while assisting them in their development..@wagnerliveshow shares his predictions for #Livestreaming in 2018 Click To Tweet
Livestreaming is the news, a catalyst for movements and a visual microcosm of society. As social apps continue to democratize the process of creating video content, more and more people will start using it to amplify everything from a business to simple gripes about everyday things.
Video won’t have to be fancy, but it will need to be real/authentic and timely for it to grab the masses..@CzarinaofHR shares her predictions for #Livestreaming in 2018 Click To Tweet
2018 will bring augmented reality during livestreaming broadcasts and more elaborate programming options. For example, you’ll be able to apply lower-thirds and visuals to up the level of your broadcast without high production costs. We’ll also begin to see augmented reality in Livestreaming to include the ability to apply branding to physical objects, such as having a logo appear on a t-shirt or coffee mug. Overall, this will help make livestreaming more elaborate and put the focus on being a better storyteller to draw viewers in..@ckroks of @socialchefs shares his predictions for #Livestreaming in 2018 Click To Tweet
I think big brands will continue catching onto the power of live video by not only creating original content, but seeking out influencers who have already built a presence.
It’s also going to become more collaborative as live-streaming platforms build in functionality to instantly bring viewers into our live broadcasts on split screens..@DabblingChef shares her predictions for #Livestreaming in 2018 Click To Tweet
2018 is the year someone figures out how to get monetization right for the SMB/hobby podcaster/livestreamer.
Like Google dominated in the ad space in the early 2000s, this company will grow to dominate this segment..@JCollison shares his predictions for #Livestreaming in 2018 Click To Tweet
LinkedIn will finally get livestreaming, not just video upload. Periscope will let you invite others into your scopes without third party software.
YouTube Live will keep the live comments after the video is posted..@DrADFinch of @ChangingMindsOnline shares her predictions for #Livestreaming in 2018 Click To Tweet
Mobile live streaming will increase in value and quality with the arrival of 5G networks permitting content creators to free themselves of the “in-studio” syndrome and think outside of the box with projects like Yusuf Omar’s Hashtag Our Stories. Mobile and AR tools will integrate to make this easier to implement with low cost solutions..@NazimBeltran of @CasaChiesi shares his predictions for #Livestreaming in 2018 Click To Tweet
Consumers will demand transparency of brands and business more than ever before so live streaming will become more and more mainstream.
We will see online magazines, news media and consumer brands using live streaming to attract customers, especially to appeal to the millennials..@AskHilarySilver shares her predictions for #Livestreaming in 2018 Click To Tweet
Instagram becomes Facebook’s most valuable asset as more businesses take to Instagram than Facebook to do their live stream marketing in 2018.
Further providing more value, live streams on one’s Instagram page will be able to be saved within the Instagram page rather than posted temporarily in the stories section..@ArkonVP of @arkon_mounts shares his predictions for #Livestreaming in 2018 Click To Tweet
The use of live video is just going to continue to grow in 2018. The number of companies that are innovating the live broadcasting / live streaming technology will continue to soar.
Two questions that end users must continue to answer are (#1) “which tool will best serve my live video strategy and marketing goals?” and (#2) “why am I even #GoingLIVE?” As some of us may already know, there are various live video strategies that we can use for business to attract our ideal clients but not all LIVE platforms are created equal.
I reckon that because of the technology there will be two groups of users in this #GoLIVE culture. One is those who will produce their own LIVE broadcasts and continue to optimize the new media for growth; and two is those who just want their LIVE content to be produced by other experts as the learning curve for mastering this technology can be time consuming and all they have time for is showing up and offering value to their audience..@zef_zan shares her predictions for #Livestreaming in 2018 Click To Tweet
We are only seeing the beginning stages of Livestreaming. How we broadcast to our audiences is changing and the equipment and tools we need will continue to evolve until livestreaming is as functional and flawless as main stream television..@AskChefDennis shares his predictions for #Livestreaming in 2018 Click To Tweet
Platforms will further invest in ownership of great content, creating long-awaited revenue opportunities for dedicated entrepreneurial broadcasters to reap the benefits of their hard work.
Facebook Watch will expand and move yet closer to the coveted “mainstream.”.@ChrisStrub of @TeamStrub shares his predictions for #Livestreaming in 2018 Click To Tweet
2018 is the year that more brands and small businesses will finally add more video into their marketing mix. Many people have been sitting on the sidelines seeing if the video and livestreaming trend is a fad. This year it will become too big to ignore.@AlessandraCo of @InfluenceBuzz shares her predictions for #Livestreaming in 2018 Click To Tweet
There’s no question 2017 was the year of livestreaming. With the rise of platforms like BeLive.tv, anyone can go live to sell their product or service. People can entertain, educate and more.
I predict 2018 is the year Facebook rolls out a pay-wall allowing users to charge for their video broadcasts, events, etc. I see a model where broadcasters use Facebook and charge for their shows, webinars, in-person events, etc. EventBrite ought to be concerned..@BradFriedman of @FriedmanGrp shares his predictions for #Livestreaming in 2018 Click To Tweet
Businesses will discover that micro-content can help them break through the noise online. Smart business owners will use it to build their brand with creative ideas.
They will use Instagram or Facebook Stories to attract the audience they want online..@webgirltj shares her predictions for #Livestreaming in 2018 Click To Tweet
Live video as we know it will be shifting as it’s started to. Shifting to more on demand. Live video will be kept to quality and special occasions rather than consistent weekly shows.
Those shows will continue, but the consumption rate will be more on demand than live..@thetechbuzz shares his predictions for #Livestreaming in 2018 Click To Tweet
Many more #LadiesGoLive will #BeSeeonOnScreen globally in 2018 building our international community. But, workplace wellness — body, mind and soul — will explode and we must stand out. SO #GoLive to biz thrive and do it STANDING to survive. Standing streaming will energize 2018! #StandUpStream.@pressplaypres shares her predictions for #Livestreaming in 2018 Click To Tweet
I think we are going to see more tools and services that lower the bar for entry for livestreaming. This year we saw Anchor come out and make podcasting even easier for the masses.
In 2018 I think we will see more third party apps that make livestreaming easier for less-technical people to get into..@JayLiebs of @LiebsMedia shares his predictions for #Livestreaming in 2018 Click To Tweet
2018 will see ecommerce playing a key role in livestreaming.
It’ll be Home Shopping Television 2.0!.@MsCandyBlog shares her predictions for #Livestreaming in 2018 Click To Tweet
If 2017 was the year platforms rushed to duplicate each other and add video elements, 2018 may be the year that the communities and cultures there start to settle in and differentiate themselves again.
As a result my hope is that Small Businesses will start to understand the opportunity and assert themselves telling their stories in ways that can really build communities around their brand where it makes the most sense..@DougCohen10 of @frameablefaces shares his predictions for #Livestreaming in 2018 Click To Tweet
2018 in LiveStreaming Is The Year Of the Journey. Viewers desire to see both the Rise and the Shine of those they choose to follow..@BeeInspiredTalk shares her predictions for #Livestreaming in 2018 Click To Tweet
My prediction is we will see the emergence of a new stand-alone platform reminiscent of Blab.im and/or the addition of a more “Blab-esqe” experience on Facebook/Instagram, allowing people to have conversations in a live setting with viewers commenting, liking and sharing.
I can see this being particularly useful within Facebook Groups, interview style shows, and entertainment..@ErinCell of @SociallyPowered shares her predictions for #Livestreaming in 2018 Click To Tweet
In the moment content creators will distinguish themselves from other livestreamed video and audio broadcasts through higher production quality and repurposed content.
Competition will flourish as technologies are developed to reach content creators at a low cost entry point..@jonathantripp of @vitmug shares his predictions for #Livestreaming in 2018 Click To Tweet
Social Media Marketing strategies will send Big Brands to seek out Online Live Stream Influencers more than ever to help increase their Brand Awareness in 2018!.@cashlifemastery shares her predictions for #Livestreaming in 2018 Click To Tweet
It may not be the popular video angle that most people think about first, but expect LinkedIn to be making BIG strides in the year to come. Right now, LinkedIn only allows you to do native video and upload videos.
Things are starting to turn such as geofilters on events and things like high five and what I’m working on are making the space more interesting. I’m hoping that 2018 will be the year of live video for LinkedIn..@NowSourcing shares his predictions for #Livestreaming in 2018 Click To Tweet
In 2018 more brands will begin embracing LIVE either through hiring within or collaborating with like-minded companies to make it happen.
Great brands will start thinking more like a media company in the way they’re producing content..@jessikaphillips of @NOWMG shares her predictions for #Livestreaming in 2018 Click To Tweet
The future of streaming and video content is exciting. Brands are going to get more personal and collaborative by bringing fans and customers into more of the stories they tell.
Breaking the fourth wall between customers and companies isn’t an option for video storytelling and content anymore; it’s a must..@kathyklotzguest shares her predictions for #Livestreaming in 2018 Click To Tweet
2018 is when education and entertainment converge into one. As people consistently choose personalized content, live-streaming will continue to lead the field in social..@QueenNinjaGuru shares her predictions for #Livestreaming in 2018 Click To Tweet
In 2018, just “going live” won’t boost your relevance to the FB algorithm anymore. As more people continue to jump into the “Live” game, your Facebook feed will be flooded with talking heads.
It’ll be important to build even stronger connections with your network and drive them to your livestream, as fewer people will see your live videos organically in their feed..@PurcelliRaptor shares his predictions for #Livestreaming in 2018 Click To Tweet
2018 brings us a bit more adoption, a bit more stability, a bit more comfortability and a bit more direct usefulness of video in interactive sales, entertainment, politics, etc..@Gilbertism shares his predictions for #Livestreaming in 2018 Click To Tweet
We will see another major transition where consumers will not be consuming as much livestreaming, may be tuning out or even pay social media platforms to have the ability to choose what they see in their timelines. Producers will be producing much more selectively and perhaps through and with new and strategic partnerships and/or be including VR and AR in their strategies.
Across all platforms and in entertainment industry as a whole we will see new laws and some old laws will be replaced with surprising updated restrictions. Internet addiction specialists will also be growing in numbers and we may see new specialized studies and new fields of work open up for lawyers, entertainment lawyers, psychologists, counsellors, doctors, health/wellness specialists and consultants. This is a real thing folks..@ClaudiaSantiago of shares her predictions for #Livestreaming in 2018 Click To Tweet
The use of video isn’t going anywhere but up in 2018, which means if you want to stand out in the crowded space you’ll need to up your production value.
Larger brands putting bigger bets on Live Content will be the norm, so if you’re a production house and not offering Live Event production you risk being left in the cold. I also believe that we’ll see deeper advances in H.265, WebRTC, and more networks start using NDI allowing home producers access to virtual video networks..@BradParler shares his predictions for #Livestreaming in 2018 Click To Tweet
Identifying and adapting to the value of live video as a bigger part of a brand’s digital marketing strategy will separate those that are in reverse (less connected with their customers and missing monetization opportunities) vs those that are behind the wheel, driving 80 MPH, towards the open road of possibilities (connecting with their customers, collecting vital information about their products/services, and seeking monetizing opportunities)..@JennsLive of @vitmug shares her predictions for #Livestreaming in 2018 Click To Tweet
Livestreaming continues to gather momentum, faster and reaching farther. Connections will be sparked by content, personality and authenticity.
Fan the flame with conscientious strategy, convert viewers into loyal viewers, friends and/or customers. Someone out there awaits YOUR message. #ServeShareShine.@tinavalant shares her predictions for #Livestreaming in 2018 Click To Tweet
We will see more integration of augmented reality in live videos. Instagram will blow Snapchat out of the water when they integrate augmented reality into Stories..@idgitialcop of @HelpErase shares his predictions for #Livestreaming in 2018 Click To Tweet
It seems that the emphasis last year was on the self, to the point of self-indulgence.
I think next year the emphasis will be on the viewers—and not as tribes and followers to serve the ego, but rather audiences to be served..@durhamskywriter shares her predictions for #Livestreaming in 2018 Click To Tweet
Group collaborations will change the face of social media in 2018 all across the board. We will see more group calls in use on podcasts such as Calls with Friends on the Anchor App, #VideoReplyDay and other Twitter chat groups, and Small private Instagram groups.
These informal collabs will foster ROR (return on relationships) like the mastermind groups of previous years in an organic way, mirroring cluster algorithms on YouTube as friends help each other to amplify content and grow their businesses..@mizmeliz of @bubblrmedia shares her predictions for #Livestreaming in 2018 Click To Tweet
Live Streamers will look for ways to take their live stream brands to the next level. They will spend more money on cameras and visual sets to stand out from the rest of the pack. People will want the pro look!.@thejeffadams of @belivetv_ shares his predictions for #Livestreaming in 2018 Click To Tweet
While I was writing my list of predictions for 2018, I realized it’s more like a wish list! LOL
1) I think 2018 will be the year where brands will finally incorporate (successfully) live streaming into their marketing strategy. They will hire experienced live streaming content creators (who know how to engage and build trust with viewers in a personal way) to become the brand’s voice / image.
2) Brands should add live video chat (maybe at scheduled times) to handle customer service and support on their websites and social media accounts.
3) I would like to see more live commercials like Snickers’ experiment during Super Bowl LI. Things didn’t work as expected but that’s exactly the beauty of live streaming. Building emotional connection with something more authentic, approachable and interactive can bring brands closer to their customers since they want to be engaged and part of an experience..@SabrinaCadini shares her predictions for #Livestreaming in 2018 Click To Tweet
In 2018, we will see Snapchat roll out live video to compete with the likes of Instagram Stories and Facebook Live. However, Snapchat Live will allow multiple users (4 or more) to hangout similar to the House party app which is wildly popular amongst Snapchat’s core demographic – Millennials and Generation Z. I believe we will also see Snapchat introduce desktop viewing of content as a ploy to grow its user base and attract advertisers..@CarlosGil83 of @GilMediaCo shares his predictions for #Livestreaming in 2018 Click To Tweet
In 2018 Facebook will be trying harder with the Live Video Producer, Facebook Creator enhancements for show hosts not the least of which are increased visibility and discoverability. I expect Belive.tv to respond effectively.
2018 will see the Rise of the Robots. Chat bots have matured, they can respond to Facebook comments and interact with the audience thereafter. Shout out to Molly Mahoney and RJ Redden for showing us how to use them effectively.
Youtube will play an increasing role in live video chat shows with the debut of Lightstream Producer which enables all to broadcast live with up to 8 people on screen, with tight integration of Youtube assets..@StevenHealey of @BeLiveCourses shares his predictions for #Livestreaming in 2018 Click To Tweet
Livestreaming especially within small communities like churches and ministries will see growth in sponsorship and fellowship as churches begin to realize real people live online and see online community as just as valid as in person..@stacyharp of @biblenewsradio shares her predictions for #Livestreaming in 2018 Click To Tweet
For 2018 my top prediction is multi-user and group livestreaming will emerge to increase engagement. VR livestreaming will create immersive video possibilities. Look for mobile apps or on platform based tools with OBS-like live production management to come out for mobile livestreaming..@ross_quintana shares his predictions for #Livestreaming in 2018 Click To Tweet
More small businesses will embrace live video because we are drawing closer to the time when 80% of all internet activity will be video based by 2020, according to Cisco.
So podcasters will have to be a part of the live streaming revolution sooner rather than later..@chevd80 shares his predictions for #Livestreaming in 2018 Click To Tweet
Livestreaming is here to stay, for sure. In 2018, it will grow and become even more the norm for video content online and key to staying relevant. For smaller businesses, those focusing on strategy, content, production quality, and consistency in live streaming will be the winners.
In Italy, also in the wine industry, I foresee that quality live streaming (with a focus on the audience and community building) will start to become a more accepted and mainstream feature during 2018. The possibilities for monetization of live video in Italy will move forward too. Let’s face it, those who will not yet be live streaming during 2018 will lose out big time..@ricasoli99 of @WinesofItalyLS shares her predictions for #Livestreaming in 2018 Click To Tweet
This spot is being saved for Raven Blair Glover, who was ill at the time of publication. Please join me in wishing the “Talk Show Maven” a speedy recovery. Get well soon, Raven!We wish @TalkShowMaven a speedy recovery! Click To Tweet
About Ross Brand
Ross Brand applies his background as a radio host to conduct interviews and lead livestream conversations that inform and entertain. He is the founder and editor of Livestream Universe, covering the latest and greatest in livestreaming and online broadcasting.
Ross hosts #LivestreamStars, Mondays and Thursdays at 7pm ET on Facebook Live (the show is currently in between seasons), featuring talented broadcasters delivering high-quality content across livestream platforms.
On Tuesdays at 8pm ET, he co-hosts the #BestofBeLive with Rachel Moore, highlighting the best shows and hosts using the BeLive platform, on the BeLive.tv Facebook page.
Ross’ newest project is a collaboration with Professor Nez distributed in podcast, VOD and live formats. Subscribe to the podcast: Ross & Nez: The Livestream Experience.
Ross also hosts #LivestreamDeals at 7pm ET on the first Thursday of every month, featuring giveaways, special offers and new products for livestreamers, video creators and podcasters.