Creators Can't Rely on Livestreaming to Social Media | Panel

Our panel of leading creators and industry insiders tackles whether creators rely too much on distributing livestreaming shows and other digital media content to social media platforms. Are creators building their businesses on the wrong properties? Ross Brand hosts a live panel featuring opinion and analysis on a key issue facing digital media creators and online entrepreneurs.

What are the best platforms for livestreaming? Is organic reach dead? How can creators and small business owners monetize outside of social media? What role should social still play in your content strategy? Are platforms like Facebook and LinkedIn throttling the reach of independent creators? What does a change at the top of Twitter mean for creators?


Michael Kinney: Award-winning television broadcaster, YouTube video creator & educator with 67K subscribers, host of Pushing Pixels and actor on Canada’s longest-running television show

Jon Burk: Head of marketing & digital strategy at Al Roker Entertainment with extensive experience in branded entertainment, digital programming, social video and content activation

Coach Jennie Mustafa-Julock: Coach, author, SXSW speaker, livestreamer, event organizer and community builder offering programs through her own website

Kim Doyal: Publisher of the FtheHustle newsletter, podcaster, author and Facebook group owner with a strong focus on email marketing and e-learning programs

Eric Hunley: Fast-growing YouTube Live host of Unstructured, America’s Untold Stories and Laid Back News with 3 channels totaling 62K subscribers and a highly-engaged community on Locals

Joie Gharrity: Hollywood insider, digital pioneer, network podcaster and author of “Being Your Own Superstar” (new release) and “The Red Carpet Guide to Visibility and Influence”

Michael Kinney:
Jon Burk:
Coach Jennie:
Kim Doyal:
Eric Hunley:
Joie Gharrity:

Ross Brand: Founder of Livestream Universe who helps creators and entrepreneurs monetize their talent and expertise

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🎙 Ross Brand is the founder of Livestream Universe and a creative partner at 100TV Network. He helps creators & entrepreneurs monetize their talent and expertise. His “100 Predictions” series is a #1 Best Seller in six countries and winner of 22 book awards. Switcher Studio selected Ross as one of “5 Live Video Experts to Follow” and Klout named him the world’s #1 livestreaming expert on social media.


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100TV Network launched in May 2023 as a collaboration of independent creators hosting exclusive shows and supporting each other through cross-promotion and monetization opportunities.
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StreamLeader Report Live Panel on 100TV

Join us Thursdays at 1:30pm ET for creators talking to creators – raw, real and unscripted – on the StreamLeader Report Live Panel. Featuring 100TV hosts Claudia Santiago, Rebecca Gunter, Rob Greenlee and Ross Brand. Plus Ross hosts solo episodes as well.
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Ross Brand

Ross is an award-winning livestreaming strategist who helps creators & entrepreneurs monetize their talent and expertise; brands sell their products and services; and livestreamers with hosting, promotion, gear, and show development.


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