Laura Petersen: How to Boost Your Social Media Promotion for Livestreams and Podcasts (Update Ep104)

Livestream Universe Update & Amazon Alexa Flash Briefing

Ross Brand with your Livestream Universe Update podcast and Alexa Flash Briefing for Tuesday, August 7th, 2018.

One way to generate more interest in livestream shows is by promoting them through social media posts. The effectiveness of that social media outreach can depend greatly on how the posts are constructed. If you are struggling to gain traction for your social posts, Laura Petersen of Copy That Pops says there is one major change that can greatly boost engagement.

Laura is the best-selling author of Permission to Write a Brand-Building Book for Podcasters. She was a recent guest on #LivestreamDeals and shared how she added mystery to her podcast promotion.

More information about Permission to Write a Brand Building Book for Podcasters at The lessons in that book apply equally well to livestreamers, content creators and entrepreneurs. You can watch the full interview with Laura below or on our brand new LivestreamDeals Facebook page.

Our deal of the day is for anyone wanting to successfully launch or grow a podcast. It’s 20 percent off on a monthly subscription to the School of Podcasting. Learn how to podcast from Hall of Fame podcaster Dave Jackson at the School of Podcasting.

On the viewing schedule…

At 2pm ET, RJ Redden hosts The Bot Signal on the Black Belt Bots Facebook page. Jessica Payne joins RJ to talk about storytelling with bots.

At 3pm ET, it’s EG Live hosted by Eddie Garrison. His topic today is how to utilize your competition. Eddie has moved his livestreams from his personal profile to his Eddie Garrison Facebook business page.

4pm ET, it’s Magnet Marketers with Jessika Phillips and Mike Gingerich. They’ll be discussing 11 huge Google Ad shifts to note now. That’s on the Magnet Marketers Facebook Page.

And at 5pm ET, It’s the Hollywood Spotlight Series hosted by Hollywood Insider Joie Gharrity. She’ll be featuring the cast of Lyman the Musical. It’s the first time the cast has appeared together on a live show. View on the Hollywood Spotlight Series Facebook page.

Show & event links at our website. For, I’m Ross Brand. Have a day!

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About Ross Brand


Ross Brand is a pioneer in the livestreaming field as both a prolific content creator and thought-leader exploring the different ways to leverage live video to grow your business or brand.

Named the world’s number 1 livestreaming expert to follow on social media by Klout and selected as one of “5 live video experts to follow” by Switcher Studio, Ross made the successful transition from terrestrial radio to live streaming, founding to empower other live video creators by showcasing their content through updates and shows.

Ross also runs the website and creates audio content for podcasts and Alexa Flash Briefings. Find him on Twitter: @iRossBrand. His Instagram username is @RossBrand1.

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