Livestreaming Links US Fashion Boutiques to Chinese Market
Livestream Universe Update & Amazon Alexa Flash Briefing
Ross Brand with your Livestream Universe Update podcast and Alexa Flash Briefing for Tuesday, June 19th, 2018.
QVC-style livestreams are helping US fashion boutiques reach customers in China. The interactive nature of live streaming adds a more personal touch as viewers can ask questions in the chat and receive answers from hosts. E-commerce and live streaming are enormously popular in China. The LA Times cites the Boston Consulting Group in reporting that Chinese customers in 2016 spent more money online than customers in the US and UK combined.
On today’s viewing schedule:
At 2pm ET, RJ Redden hosts The Bot Signal. She’ll discuss What Makes Bots Different From Traditional Marketing. That’s on the on the Black Belt Bots Facebook page.
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About Ross Brand
Ross Brand applies his background as a radio host to conduct interviews and lead livestream conversations that inform and entertain. He is the founder and editor of Livestream Universe, covering the latest and greatest in livestreaming and online broadcasting.
Ross hosts #LivestreamStars Mondays and Thursdays at 7pm ET at RossBrand.LIVE. The show features talented broadcasters delivering high-quality content across livestream platforms. He also hosts #LivestreamDeals and #BestofBeLive.
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