What Should I Livestream About? The Best Streams for Your Brand
A popular question is, “What Should I Livestream About?” In this video, I help you find the best streams for your brand. Learn about the different format types and discover which one is best for you.
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Discover the Perfect Livestream for Your Brand
What’s the Best Type of Livestream to Host?
Welcome to the 15th edition of the “Ross Brand on Video” newsletter! This week, we dive into one of the most common questions I’m asked: “What type of livestream should I host?”
Whether you’re a seasoned pro or just starting out, choosing the right format can make all the difference. While the video covers many content types that could benefit your brand, let’s focus on one of the most powerful livestreaming options: hosting a show.
Why Host a Show?
- Consistent Branding: A show allows you to establish a recognizable brand. With a set name, time, and date, you create an event that your audience can look forward to and rely on. This consistency helps in building a loyal viewership.
- Guest Invitations: Shows provide a formal platform to invite guests. Whether these guests are potential business collaborators, industry experts, or potential clients, having a scheduled show gives you a professional reason to reach out and connect.
- Content Repurposing: One of the greatest advantages of hosting a show is the ability to repurpose content. Your show can be easily transformed into on-demand videos, podcasts, and short-form content. This not only maximizes your reach but also ensures that your content lives on beyond the live broadcast.
- Engagement and Community Building: Live shows are excellent for real-time interaction. You can engage with your audience through chat, answer their questions, and build a community around your content. This direct engagement helps in fostering a deeper connection with your viewers.
- Promotion and Visibility: Hosting a regular show can be a great promotional tool. It gives you a platform to showcase your expertise, highlight new products or services, and drive traffic to other areas of your business.
Other Types of Livestreams to Consider
- Behind-the-Scenes Streams: Give your audience a glimpse into your process, company culture, or the making of your products.
- Product Demos: Showcase new products or services live, answer questions, and gather instant feedback.
- Q&A Sessions: Host an “Ask Me Anything” session to engage directly with your audience and address their queries.
- Live Events: Stream live from events by taking your community with you and enabling them to experience the event through your camera lens and microphone.
Each type of livestream offers unique advantages and can be tailored to fit your specific goals and audience preferences.
To get the full scoop on all the different types of livestreams and find out which one might be the perfect fit for you, make sure to watch our latest video.
As always, feel free to share your livestreaming experiences in the comments. Let’s continue to innovate and engage our audiences in meaningful ways.
StreamLeader Report with Ross Brand
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STREAMLEADER REPORT with Ross Brand
Welcome to the StreamLeader Report, a weekly show hosted by Ross Brand that delves into the latest digital media trends and predictions. An accomplished media strategist and on-air personality, Ross provides insights and analysis on topics such as social media marketing, content creation, and live video. With a focus on helping creators, entrepreneurs, and brands grow their revenue through compelling content and real-time interactivity, StreamLeader Report is a valuable resource for anyone looking to stay on top of the latest digital media trends. Tune in every week to get the inside scoop from Ross and his expert guests.
ROSS BRAND
Ross Brand connects brands, startups, and customers through live video. As an on-air personality and consultant for industry brands such as StreamYard, BeLive, LiveU, and Wirecast, Ross helps grow audiences with compelling content and real-time interactivity. He was named one of “5 Live Video Experts to Follow” by Switcher Studio and the world’s #1 livestreaming expert by Klout. Ross is the founder and author of the “100 Predictions” franchise, with his book series reaching #1 Amazon Best Seller status in six countries and winning 24 book awards. He’s been featured by Nasdaq TV, Forbes, and Psychology Today.
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Ross Brand
Ross is an award-winning livestreaming strategist who helps creators & entrepreneurs monetize their talent and expertise; brands sell their products and services; and livestreamers with hosting, promotion, gear, and show development.