Build Your Personal Brand: Jeremy Goldman on #LivestreamStars Ep27

Ross Brand

Jeremy Goldman

June 20, 2016

About Jeremy Goldman

Jeremy Goldman Livestream UniverseJeremy Goldman is a social media executive, entrepreneur, strategist, personal branding expert and author. He is the founder and CEO of award-winning future-proofing firm Firebrand Group. Jeremy has 15 years of experience helping brands improve their digital marketing and social media strategies, including Jurlique, Consumer Reports, L’Oreal, Colgate, Amtrack, Kiehl’s Since 15, Movado and Unilever. Business Insider calls him “one of the 25 Most Influential Ad Execs on Twitter.”

The co-author with Ali B. Zagat of the new book, Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success, Jeremy’s first book, Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media was released by AMACOM, hitting the #1 spot on Kindle for social media and business. He is also a columnist for Inc. and a regular contributor to Harvard Business Review.

Major Media Appearances

As a recognized branding expert, Jeremy has appeared in major media outlets, including the Wall Street Journal, BBC, and CNBC. His insights have been featured in Smart Money, Mashable, Read Write Web, The Star-Ledger, Clickz, and Internet Retailer Magazine, and his campaigns have been detailed in Gawker and Ads of the World.

Jeremy Goldman Ali B Zagat Quote

Jeremy was previously AVP of Interactive and Communications for iluminage Inc., a Unilever subsidiary, launching in 2013, marking the multinational’s first foray into luxury personal care. Before that he was Director of Digital Marketing for TEMPTU, Director of Global Ecommerce and New Media for Kiehl’s, and Senior Global Marketing Manager, Interactive, for Jurlique. He also launched and ran a successful online direct marketing agency, WJER Consulting, serving clients in fields from fashion apparel to industrial products.

Marketing Success

Under Jeremy’s leadership, Kiehl’s won the 2009 WebAward for Outstanding Achievement in Web Development, achieved a Top 25 ranking in the L2 Digital IQ Index in the Beauty & Skincare category, and received a Top 50 Facebook IQ ranking amongst all luxury brands. While at TEMPTU, Jeremy saw a number of marketing successes. He developed a partnership between TEMPTU and Beyoncé’s Deréon fashion line that resulted in TEMPTU’s largest-ever ecommerce sales period. During his tenure, TEMPTU won the Independent Cosmetic Manufacturers and Distributors Association Award for Website Innovation.

Jeremy earned his MBA in Information Systems and Marketing at the University of Maryland’s Robert H. Smith School of Business, which ranks second only to MIT in that specific combined degree. A self-described “social media overachiever,” Jeremy active on Twitter, Facebook, his blog, and more. When not working or socializing online, he likes to spend time with his wife and pets at home in New York City. Find Jeremy on Twitter: @jeremarketer.

His Instagram username is @JeremyGoldman.

About Ali B. Zagat

Ali B Zagat Livestream UniverseNOTE: Ali was scheduled to be a guest on the show along with Jeremy Goldman, but was unable to join the broadcast.

Ali B. Zagat creates content and campaigns for mainstream and niche brands alike, including Creed, Dwell, Rodale’s, Birchbox, Anthropologie, and many others. She is currently a senior copywriter for the branding agency 160over90.

‘Getting to Like’

Ali is the co-author with Jeremy Goldman of the new book, Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial SuccessShe helped Jeremy prepare his first book, Going Social, for publication.

Ali began her career in the publishing industry as an editor at Thomson Reuters. She started writing digital and social media content for independent designers and discovered a talent for connecting boutique brands with their target audiences, leading to work with etailers. Ali helped develop’s blog strategy and created some of the website’s highest-ever trafficked pieces. At Amazon, she was a member of the managing editorial team.

Telling Brand Stories

Ali’s extensive experience telling the stories of independent and established brands has given her valuable insights into how to help entrepreneurs, freelancers, and professionals who want to successfully reach a wider audience. She lives in Philadelphia, Pennsylvania.

Find Ali on Twitter and Instagram: @AliBZagat.

About Ross Brand

blab_channel_image.JPGRoss Brand applies his background as a radio host to conduct interviews and lead livestream conversations that inform and entertain. He is the founder and editor of Livestream Universe, covering the latest and greatest in livestreaming and online broadcasting.

Ross hosts #LivestreamStars, Mondays at 7pm ET at The show features talented broadcasters delivering high-quality content across livestream platforms. He also hosts #LivestreamSports, #LivestreamNews and #AskTheExpert monthly. He produces and presents the Daily Livestream Update weekday mornings on FacebookThe updates contain show recommendations and news from the livestreaming industry.

Ross is the co-founder of You can find Ross on Twitter: @iRossBrand. His Instagram username is @RossBrand1.

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Show Topics

  • How does live video help with personal branding?
  • How can livestreamers improve their video content?
  • The value of focusing on fewer social media platforms
  • Benefits of being an early adopter and of playing in a less crowded space
  • The process of writing books and being a co-author
  • The future of live video on Facebook

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