Flash Briefings

Visual & Video Marketing Tips for Livestreaming Shows with Jeff Sieh of Social Media Examiner (Update Ep98)

Jeff Sieh visual marketing Livestream Universe

Ross Brand with your Livestream Universe Update and Flash Briefing for Monday, July 2nd, 2018.

Mashable held the first Social Media Day event in New York City in 2010. On Friday, BeLive TV celebrated World Social Media Day 2018 with a global live show. 16 show hosts representing seven countries talked about live streaming trends in their industries and shared insights on the future of live streaming in their countries. Thanks to Jeff Adams for producing this ambitious undertaking and to all the guests who joined us, including BeLive host Molly Mahoney.

One of the highlights of the show was having the honor of speaking with Facebook expert and influencer Mari Smith. Known as the Queen of Facebook and a prolific live streamer herself, Mari offered advice for those new to live video.

Mari said there are tools that simplify the technical side of going live.

You can catch the replay on the BeLive TV Facebook page at Facebook.com/BeLiveTvApp. Learn more about Mari Smith on her Facebook page or at her website, MariSmith.com.

On today’s viewing schedule:

At 3pm ET, Owen Video hosts BeLive Weekly. eVision Publishing will talk about overcoming obstacles to deliver a high-quality live video show. That’s on the BeLive TV Facebook page.

At 9pm ET, it’s “Ask Mike Murphy.” Mike takes your tech and podcasting questions at the Mike Murphy LLC Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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BeLive.TV Celebrates World Social Media Day 2018 (Update Ep97)

Mari Smith World Social Media Day BeLive TV

Ross Brand with your Livestream Universe Update and Flash Briefing for Monday, July 2nd, 2018.

Mashable held the first Social Media Day event in New York City in 2010. On Friday, BeLive TV celebrated World Social Media Day 2018 with a global live show. 16 show hosts representing seven countries talked about live streaming trends in their industries and shared insights on the future of live streaming in their countries. Thanks to Jeff Adams for producing this ambitious undertaking and to all the guests who joined us, including BeLive host Molly Mahoney.

One of the highlights of the show was having the honor of speaking with Facebook expert and influencer Mari Smith. Known as the Queen of Facebook and a prolific live streamer herself, Mari offered advice for those new to live video.

Mari said there are tools that simplify the technical side of going live.

You can catch the replay on the BeLive TV Facebook page at Facebook.com/BeLiveTvApp. Learn more about Mari Smith on her Facebook page or at her website, MariSmith.com.

On today’s viewing schedule:

At 3pm ET, Owen Video hosts BeLive Weekly. eVision Publishing will talk about overcoming obstacles to deliver a high-quality live video show. That’s on the BeLive TV Facebook page.

At 9pm ET, it’s “Ask Mike Murphy.” Mike takes your tech and podcasting questions at the Mike Murphy LLC Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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Livestreaming for Business: The Mom Show with LA Radio Personality Kristin Cruz (Update Ep96)

kristin cruz livestreaming for business

Ross Brand with your Livestream Universe Update and Flash Briefing for Thursday, June 28th, 2018.

Instagram has introduced video chat for up to four people. This enables private, real-time conversations in Instagram Direct. You don’t need a phone number to participate. Will we eventually see four people on-screen for public Instagram Live videos? I’ll be discussing this Instagram update and much more tonight at 10pm ET with Christian Karasiewicz and Phil Gerbyshak on #SocialChatter on the Social Chefs Facebook page.

Also today, at 3pm ET / 12pm Pacific, I’ll be sharing tips on live streaming for business with LA radio personality Kristin Cruz. It’s part of her 2-month series “Bosses and Babies” from The Mom Show Studios! Listen to the radio broadcast in Los Angeles and Santa Clarita on KHTS AM-1220 and FM 98.1. You can also catch it live online at HometownRadio.com or view the livestream at Facebook.com/KHTSradio.

Live Positive with Jeff Adams is moving to a new time slot. Starting today, It’ll be live on the BeLive.tv Facebook page at 1pm ET. Jeff welcomes Bob Doyle to discuss transparency and live streaming.

On the viewing schedule as always:

At 2pm ET, it’s The Bot Signal. RJ Redden talks about Repurposing Content In Your Bot. That’s on the Black Belt Bots Facebook page.

At 9pm ET, Jim Collison hosts Home Gadget Geeks. View at theaverageguy.tv/live.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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BoxCaster Pro: Portable 4K60 Live Streaming with Pro Audio and SDI (Update Ep95)

Gordon Daily BoxCaster Pro

Ross Brand with your Livestream Universe Update and Flash Briefing for Wednesday, June 27th, 2018.

The BoxCaster is a small hardware encoder that’s been enabling high-quality video live streaming with just a camcorder and internet connection. This afternoon, BoxCast CEO Gordon Daily will be introducing the BoxCaster Pro, a portable device that streams video in any resolution from standard to 4k60. It adds XLR and 1/4 inch inputs with adjustable gain for pro audio and an SDI input for connecting a camera or switcher. While the BoxCaster runs approximately $300 for the device, the Pro version is substantially more expensive, starting in the $3500 range. You can watch BoxCast’s keynote today at 4:30pm ET on Facebook Live, YouTube and the BoxCast.com website.

Through a partnership I have with BoxCast, the company is offering a free consultation with one of their live streaming experts. Discover the best streaming solution for your organization. You can sign up for a consultation at http://BoxCast.com/Ross-Brand/ Or click on the green BoxCast image at the bottom right corner of any page on LivestreamUniverse.com.

Also on today’s viewing schedule:

At 2pm ET, it’s LegalHour.Live. Mitch Jackson and Joey Vitale talks about IGTV for Business: The Good, the Bad and the Ugly. That’s on the LegalHour.Live Facebook page.

At 3pm ET, it’s Camera Confidence Live with Molly Mahoney. Guest Tylor Bennett, shares SEO Secrets that work to make your content discoverable. That’s on the BeLive TV Facebook page.

And our new Brand On Broadcasting podcast is live on iTunes. The first episode features Bryan Kramer talking about IGTV. Subscribe at http://LivestreamUniverse.com/brand-iTunes/.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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IGTV for Business and Personal Branding (Update Ep94)

Terry Johnson IGTV

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, June 26th, 2018.

Love it or hate it, vertical video is here to stay. Viewers prefer to watch videos in portrait mode on their smartphones. Curious about Instagram’s new IGTV? At 1pm ET, Terry Johnson talks about how IGTV can benefit your business or personal brand. View live on the Terry Johnson Online Facebook Page

Also on today’s viewing schedule:

At 2pm ET, RJ Redden hosts The Bot Signal. She’ll be talking about how to Make Your Message Stand Out With Bots. That’s on the on the Black Belt Bots Facebook page.

At 6:30pm ET, Madalyn Sklar welcomes Zen Yinger of Zen Social to the #SocialROI after-chat. Zen will discuss corporate leadership in the age of social media. That’s on the Manage Flitter Facebook page.

And at 8pm ET, It’s the Best of BeLive with Ross and Rachel on the BeLive TV Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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IGTV: Is Vertical the Future of Video? (Update Ep93)

IGTV Bryan Kramer

Ross Brand with your Livestream Universe Update and Flash Briefing for Monday, June 25th, 2018.

When the new Brand on Broadcasting podcast launches, the first guest will be TED Talk speaker and Human-to-Human digital marketing thought leader Bryan Kramer. Hours after IGTV went live, Bryan joined me to record the episode at Social Media Week Lima, Ohio.

Bryan says he’s sees huge potential in Instagram’s new platform for long-form vertical video.

Bryan also shares his thoughts on live streaming in Facebook groups vs on public pages.

You can hear the entire interview in the upcoming episode of Brand on Broadcasting.

On today’s viewing schedule:

At 3pm ET, Owen Video hosts BeLive Weekly. He and Molly Mahoney will talk about how they recovered from live streaming disasters and how you can too. That’s on the BeLive TV Facebook page.

At 4pm ET, it’s Episode 4 of Chris Strub’s Nonprofit Spotlight. His guest is Melody Murphy, the director of digital engagement at Metro United Way in Louisville. Chris is going live while traveling on the #roadtosocial trip. Watch it on Instagram Live @ChrisStrub.

At 5:15pm ET, Ai Addyson-Zhang is a guest on Thinkific’s live streaming show. Catch that on Instagram Live @thinkific.

At 9pm ET, it’s “Ask Mike Murphy.” Mike takes your tech and podcasting questions at the Mike Murphy LLC Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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#RoadtoSocial: Social Media Influencers Take 3-Conference, 10-day Road Trip (Update Ep92)

#RoadtoSocial

Ross Brand with your Livestream Universe Update and Flash Briefing for Thursday, June 21st, 2018.

The Road to Social is underway as a group of Social Media Influencers are making a 10-day, 3 conference road trip. It began yesterday at Social Media Day Lima, Ohio. The next stop will be Wichita, Kansas and then the trip wraps up in Denver with Social Media Day Denver on June 30th. Among the participants are Chris Strub, Jessika Phillips, Demian Ross and Brian Fanzo. Look for the hashtag #RoadtoSocial on your favorite social networks for stories, livestreams and photos.

On the viewing schedule:

At 2pm ET, it’s The Bot Signal with RJ Redden. The topic: How To Show Humanity In Your Bot. That’s on the Black Belt Bots Facebook page.

At 2pm ET, it’s Lunch with Leslie, hosted by Leslie Nance. Make your body inhospitable to cancer through your kitchen as Leslie shares delicious, healthy recipes. View on Twitter Live at @go2kitchens.

At 3pm ET, it’s Live Positive with Jeff Adams on the BeLive TV Facebook page.

At 9pm ET, Jim Collison hosts Home Gadget Geeks. View at theaverageguy.tv/live.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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#SMWL18 Live Video Panel: Building Your Brand & Inspiring Community (Update Ep91)

#SMWL18 Live Video Panel Facebook Rights Manager

Ross Brand with your Livestream Universe Update and Flash Briefing for Wednesday, June 20th, 2018.

The Midwest’s largest Social Media Conference kicks off today. Social Media Week Lima, Ohio is a two-day event with today featuring conference-style speakers and panels while sessions tomorrow take the form of workshops. At 1pm ET, I’ll be talking about Building Your Brand & Inspiring Community Through Video alongside Mia Voss, Brian Fanzo and moderator Kate Volman. Look for livestreams from the conference on the Social Media Week Lima Facebook page.

Facebook is giving publishers new ways to protect their content. It’s called Rights Manager and it provides protections to Facebook Live videos and videos uploaded to Facebook as well as other forms of content. You can find out more information and apply for Rights Manager at https://rightsmanager.fb.com/

On the viewing schedule:

At 12pm ET, it’s the Business of Video Podcast with Owen Video and Nick Nimmen. View on the Owen Video X Facebook page.

At 2pm ET, it’s LegalHour.Live with Mitch Jackson and Joey Vitale. That’s on the LegalHour.Live Facebook page.

At 3pm ET, it’s Camera Confidence Live with Molly Mahoney. That’s on the BeLive TV Facebook page.

At 5pm ET, Brad Friedman welcomes Joey Vitale to talk about legal issues for small business owners. You can watch Brad’s Live on The Friedman Group Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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Livestreaming QVC-Style Links US Fashion Boutiques to Chinese Market (Update Ep90)

qvc-style livestreaming

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, June 19th, 2018.

QVC-style livestreams are helping US fashion boutiques reach customers in China. The interactive nature of live streaming adds a more personal touch as viewers can ask questions in the chat and receive answers from hosts. E-commerce and live streaming are enormously popular in China. The LA Times cites the Boston Consulting Group in reporting that Chinese customers in 2016 spent more money online than customers in the US and UK combined.

On today’s viewing schedule:

At 2pm ET, RJ Redden hosts The Bot Signal. She’ll discuss What Makes Bots Different From Traditional Marketing. That’s on the on the Black Belt Bots Facebook page.

And at 8pm ET, It’s the Best of BeLive with Ross and Rachel on the BeLive TV Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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Musical.ly Adds Live Video Streaming Features from Live.ly (Update Ep89)

Musical.ly Live.ly

Ross Brand with your Livestream Universe Update and Flash Briefing for Monday, June 18th, 2018.

Say good-bye to live streaming app live.ly. musical.ly is killing off the app that it launched two years ago. It will incorporate the live streaming features of live.ly into the lip-syncing musical.ly app. Users of musical.ly can expect access to the live video streaming features in the next few weeks.

Episode 002 of the LivestreamDeals podcast features Jessika Phillips, founder and organizer of Social Media Week Lima, Ohio. The Midwest’s largest social media conference is Wednesday and Thursday of this week. Listen to the podcast on iTunes at LivestreamDeals.com/iTunes.

On today’s viewing schedule:

At 3pm ET, Owen Video hosts BeLive Weekly. That’s on the BeLive TV Facebook page.

At 9pm ET, it’s “Ask Mike Murphy.” Mike takes your tech and podcasting questions at the Mike Murphy LLC Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

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Social Media Week Lima, Ohio: The Midwest’s Largest Social Media Conference #SMWL18 (Update Ep88)

jessika phillips smwl18

Ross Brand with your Livestream Universe Update and Flash Briefing for Friday, June 15th, 2018.

The Midwest’s largest social media conference is taking place next week. Social Media Week Lima, Ohio is June 20th and 21st. This year’s theme is The Human Experience, taking emerging technologies and pairing them with relationship marketing. Jessika Phillips is the founder and organizer of Social Media Week Lima. On the upcoming podcast episode of LivestreamDeals, I ask Jessika, “What’s on this year’s agenda?”

Jessika talks about what attendees will learn at Social Media Week Lima.

info and tickets at SocialLima.com. You can save $50 using the code NOW50 — no space — N-O-W-5-0.

Get the full interview with Jessika Phillips when it drops. Subscribe to the podcast at LivestreamDeals.com/itunes.

Learn all about customer experience on Twitter from Dan Gingiss, the author of Winning at Social With Customer Care. The must-see replay of his Twitter Smarter After-chat with Madalyn Sklar is available. Watch it on Madalyn’s Facebook business page.

On the viewing schedule for today and the weekend…

At 5pm ET, it’s Ask Kirk Lockhart — the Online Media Strategist on RadioBuzzD. View on the RadioBuzzD Facebook page.

On Saturday,

9am ET is Nimmin Live with Nick and Dee helping you grow your YouTube channel. View at YouTube.com/NickNimmin.

10:30am ET is Ask The Podcast Coach – Dave Jackson and Jim Collison take your questions at askthepodcastcoach.com/live.

At 11am ET, it’s Fork It Over Radio with Leslie Nance of go2kitchens and her husband/sidekick Robin. Improve your health through your kitchen. View on Periscope or on the Fork It Over Radio Facebook page.

And Sunday at 2pm ET, it’s the Live Stream Insiders. Krishna De and Peter Stewart discuss developments in live streaming on the Live Stream Insiders Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great weekend!

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Instagram Takes On YouTube & Snapchat Discover with Long-Form Video (Update Ep87)

Instagram Video Tech Crunch Wirecast 9

Ross Brand with your Livestream Universe Update and Flash Briefing for Thursday, June 14th, 2018.

Tech Crunch is reporting that Instagram will announce the launch of a long-form video hub next week. This looks to be an attempt by Facebook to challenge both YouTube and Snapchat’s Discover feature. Instagram is planning to open the doors for creators to upload 4k, full-screen, vertical videos. Tech Crunch reports Instagram has been working to bring social media stars and content publishers onboard before the announcement on June 20th. Expect the long-form videos to have an external link-out option along with potential monetization.

Trying to decide if you should upgrade to Wirecast 9? Andrew Haley of Telestream is hosting a free webinar today at 2pm ET called “Why Upgrade to Wirecast 9?” There will be a link in the show notes at LivestreamUniverse.com for anyone interested in attending.

On the viewing schedule:

At 2pm ET, it’s Lunch with Leslie, hosted by Leslie Nance. Make your body inhospitable to cancer through your kitchen as Leslie shares delicious, healthy recipes. View on Twitter Live at @go2kitchens.

At 3pm ET, it’s Live Positive with Jeff Adams on the BeLive TV Facebook page. The guest is Love Talks host Andrea Hill, who helps people consciously date better.

At 9pm ET, Jim Collison hosts Home Gadget Geeks. View at theaverageguy.tv/live.

And don’t forget to subscribe to the new Livestream Deals podcast on iTunes to make sure you never miss our special offers for listeners. That’s at LivestreamDeals.com/iTunes.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand.

Have a great day!Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
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