Flash Briefings

Laura Petersen: How to Boost Your Social Media Promotion for Livestreams and Podcasts (Update Ep104)

By / / Flash Briefings, Livestream News, Past Shows, Updates
Laura Petersen Copy That Pops

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, August 7th, 2018.

One way to generate more interest in livestream shows is by promoting them through social media posts. The effectiveness of that social media outreach can depend greatly on how the posts are constructed. If you are struggling to gain traction for your social posts, Laura Petersen of Copy that Pops says there is one major change that can greatly boost engagement.

Laura is the best-selling author of Permission to Write a Brand-Building Book for Podcasters. She was a recent guest on LivestreamDeals and shared how she added mystery to her podcast promotion.

More information about Permission to Write a Brand Building Book for Podcasters at LivestreamDeals.com. The lessons in that book apply equally well to livestreamers, content creators and entrepreneurs. You can watch the full interview with Laura on our brand new LivestreamDeals Facebook page: Facebook.com/LivestreamDeals.

Our deal of the day is for anyone wanting to successfully launch or grow a podcast. It’s 20 percent off on a monthly subscription to the School of Podcasting. Learn how to podcast from Hall of Fame podcaster Dave Jackson. More info at LivestreamDeals.com/courses.

On the viewing schedule…

At 2pm ET, RJ Redden hosts The Bot Signal on the Black Belt Bots Facebook page. Jessica Payne joins RJ to talk about storytelling with bots.

At 3pm ET, it’s EG Live hosted by Eddie Garrison. His topic today is how to utilize your competition. Eddie has moved his livestreams from his personal profile to his Eddie Garrison Facebook business page.

4pm ET, it’s Magnet Marketers with Jessika Phillips and Mike Gingerich. They’ll be discussing 11 huge Google Ad shifts to note now. That’s on the Magnet Marketers Facebook Page.

And at 5pm ET, It’s the Hollywood Spotlight Series hosted by Hollywood Insider Joie Gharrity. She’ll be featuring the cast of Lyman the Musical. It’s the first time the cast has appeared together on a live show. View on the Hollywood Spotlight Series Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a day!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
Enable on Alexa: http://LivestreamUniverse.com/Alexa
Follow on Spreaker: http://LivestreamUniverse.com/Spreaker
Listen on Spotify: http://LivestreamUniverse.com/Spotify

What Microphone Should I Use? Michelle Miller Levitt of Heil Sound Offers Advice (Update Ep103)

By / / Flash Briefings, Livestream News, Past Shows, Updates
Michelle Miller Levitt Heil Sound Microphones

Ross Brand with your Livestream Universe Update and Flash Briefing for Monday, August 6th, 2018.

Choosing a microphone for live streaming and podcasting is a more personal choice than most people realize. Reviews and price points won’t indicate whether that mic will actually sound good with your particular voice. Michelle Miller Levitt of Heil Sound was a recent guest on Livestream Deals. She offered her recommendation for how to pick the best mic for you.

More info on Heil microphones at LivestreamDeals.com. You can watch the full interview with Michelle on our brand new LivestreamDeals Facebook page: Facebook.com/LivestreamDeals.

Our deal of the day features a USB microphone that’s a great choice for new live streamers and those looking for a solution in the double digit price range. The Samson Q2u is the dynamic USB microphone I used for over two years and is available now on Amazon for just $54.99. Find it at LivestreamDeals.com/gear.

On the viewing schedule…

At 2pm ET, Phil Gerbyshak chats about leadership with acclaimed TED Talk speaker Drew Dudley of Day One Leadership. View on the Phil Gerbyshak Facebook page.

And check out the replay of Professor Nez talking content marketing strategy. Nez shares 4 psychological insights from LinkedIn to boost your content. View at YouTube.com/ProfessorNez.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a day!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
Enable on Alexa: http://LivestreamUniverse.com/Alexa
Follow on Spreaker: http://LivestreamUniverse.com/Spreaker
Listen on Spotify: http://LivestreamUniverse.com/Spotify

Podcast Audio: Chris Curran on Listener Experience (Update Ep102)

By / / Flash Briefings, Livestream News, Past Shows, Updates
Chris Curran Podcast Engineering School

Ross Brand with your Livestream Universe Update and Flash Briefing for Thursday, August 2nd, 2018.

Snack-able audio content is growing in popularity on smart devices, but the setup and distribution process can seem daunting for creators. trebble.fm has a solution to make it easy to record or upload 90 second audio clips that are then available on smart speakers from Amazon and Google Home. The startup is invite only at this point. Learn more about trebble.fm at 7pm ET tonight as founder Armel Beaudry Kembe joins us for #LivestreamDeals.

Also on our Facebook Live show tonight:

Chris Curran from Podcast Engineering School who has a new program starting in September. It’s the only school in existence that teaches the professional audio engineering aspects of podcast production at the highest level. Chris produces podcasts for large companies.

Michelle Levitt from Heil Sound, makers of the Heil PR40 microphones popular among podcasters such as Leo Laporte and Pat Flynn. You can spot PR40s on livestreams by Todd.Live, Kim Doyal, Brad Friedman, Madalyn Sklar and many others. Thanks to Heil for providing the mics and headphone for our live podcasts from Podcast Movement.

And Laura Petersen, best-selling author and podcaster. Her newest book is “Permission to Write a Brand Building Book for Podcasters.” Her advice is equally applicable for live streamers and content creators of all stripes, solopreneurs, speakers — you get the picture.

Join us at 7pm ET for LivestreamDeals at RossBrand.Live.
BeLive.tv has added four brand ambassadors. Congrats to Jennifer Quinn, Tiffany Lee Bymaster, Kary Oberbrunner and Fallon Zoe on their new roles with BeLive.

On the viewing schedule today:

2pm ET – RJ Redden hosts The Bot Signal on The Black Belt Bots Facebook Page.

3pm ET – it’s Live Positive with Jeff Adams on the BeLive.tv Facebook page. Kaye A Peters joins Jeff to talk about overcoming excuses keeping you from pursuing your dreams.

9pm ET – Jim Collison hosts Home Gadget Geeks. View at theaverageguy.tv/live.

And a reminder to join us for Livestream Deals at 7pm ET on the Livestream Universe Facebook page. RossBrand.Live takes you there!

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
Enable on Alexa: http://LivestreamUniverse.com/Alexa
Follow on Spreaker: http://LivestreamUniverse.com/Spreaker
Listen on Spotify: http://LivestreamUniverse.com/Spotify

Easy Content Creation for Smart Speakers with Trebble.fm (Update Ep101)

By / / Flash Briefings, Livestream News, Past Shows, Updates

Ross Brand with your Livestream Universe Update and Flash Briefing for Thursday, August 2nd, 2018.

Snack-able audio content is growing in popularity on smart devices, but the setup and distribution process can seem daunting for creators. trebble.fm has a solution to make it easy to record or upload 90 second audio clips that are then available on smart speakers from Amazon and Google Home. The startup is invite only at this point. Learn more about trebble.fm at 7pm ET tonight as founder Armel Beaudry Kembe joins us for #LivestreamDeals.

Also on our Facebook Live show tonight:

Chris Curran from Podcast Engineering School who has a new program starting in September. It’s the only school in existence that teaches the professional audio engineering aspects of podcast production at the highest level. Chris produces podcasts for large companies.

Michelle Levitt from Heil Sound, makers of the Heil PR40 microphones popular among podcasters such as Leo Laporte and Pat Flynn. You can spot PR40s on livestreams by Todd.Live, Kim Doyal, Brad Friedman, Madalyn Sklar and many others. Thanks to Heil for providing the mics and headphone for our live podcasts from Podcast Movement.

And Laura Petersen, best-selling author and podcaster. Her newest book is “Permission to Write a Brand Building Book for Podcasters.” Her advice is equally applicable for live streamers and content creators of all stripes, solopreneurs, speakers — you get the picture.

Join us at 7pm ET for LivestreamDeals at RossBrand.Live.
BeLive.tv has added four brand ambassadors. Congrats to Jennifer Quinn, Tiffany Lee Bymaster, Kary Oberbrunner and Fallon Zoe on their new roles with BeLive.

On the viewing schedule today:

2pm ET – RJ Redden hosts The Bot Signal on The Black Belt Bots Facebook Page.

3pm ET – it’s Live Positive with Jeff Adams on the BeLive.tv Facebook page. Kaye A Peters joins Jeff to talk about overcoming excuses keeping you from pursuing your dreams.

9pm ET – Jim Collison hosts Home Gadget Geeks. View at theaverageguy.tv/live.

And a reminder to join us for Livestream Deals at 7pm ET on the Livestream Universe Facebook page. RossBrand.Live takes you there!

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
Enable on Alexa: http://LivestreamUniverse.com/Alexa
Follow on Spreaker: http://LivestreamUniverse.com/Spreaker
Listen on Spotify: http://LivestreamUniverse.com/Spotify

Dave Jackson Enters Academy of Podcasters Hall of Fame Tonight (Update Ep100)

By / / Flash Briefings, Livestream News, Past Shows, Updates
Dave Jackson Academy of Podcasters Hall of Fame

Ross Brand with your Livestream Universe Update and Flash Briefing for Tuesday, July 24th, 2018.

Dave Jackson from the School of Podcasting is one of eight inductees entering the Academy of Podcasters Hall of Fame. The ceremony at 7:30pm ET tonight in Philadelphia is a highlight of Day One of Podcast Movement. Other inductees include Chemda and Keith Malley from “Keith and the Girl,” Father Roderick VonHogen from The Daily Breakfast, Grant Bociocco from The Radio Adventures of Dr. Floyd, Pamela Gay from Astronomy Cast, Reggie aka Combat Jack from The Loud Speakers Podcast Network & The Combat Jack Show and Scott Johnson from Frog-pants Studios.

Dave Jackson was a recent guest on LivestreamDeals. He says keeping his speech to five minutes is the biggest challenge.

I asked Dave which of his many podcasts has had the biggest impact.

In addition to the Hall of Fame ceremony and speech tonight, Dave has a full schedule at Podcast Movement.

Daniel J. Lewis from The Audacity to Podcast will be inducting Dave into the Hall of Fame. More info on tonight’s ceremony and the inductees at AcademyofPodcasters.com.

On the viewing schedule today:

2pm ET – RJ Redden hosts The Bot Signal on The Black Belt Bots Facebook Page.

3pm ET – Eddie Garrison host EG Live on his personal Facebook profile.
4pm ET – It’s Magnet Marketers with Jessika Phillips and Mike Gingerich on the Magnet Marketers Facebook page.

8pm ET – It’s the Best of BeLive with Ross & Rachel. Mike Allton from AgoraPulse joins us to talk about the role of live streaming in influencer marketing. That’s on the BeLive.tv Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
Enable on Alexa: http://LivestreamUniverse.com/Alexa
Follow on Spreaker: http://LivestreamUniverse.com/Spreaker
Listen on Spotify: http://LivestreamUniverse.com/Spotify

Addy Saucedo Hosts PMx Competition at Podcast Movement (Update Ep99)

By / / Flash Briefings, Livestream News, Past Shows, Updates
Addy Saucedo PMx Podcast Movement

Ross Brand with your Livestream Universe Update and Flash Briefing for Monday, July 23rd, 2018.

Podcast Movement officially kicks off tomorrow in Philadelphia, but there are several related events for those arriving today. One of the highlights is the PMx Competition, from 9am – 3pm ET today. It’s hosted by Addy Saucedo, author of The Podcast Planner and a recent guest on LivestreamDeals. Addy talks about the battle for the belts!

Addy says the best part of the PMx Competition for attendees is the price.

Get more information about the PMx competition at PMx.PodcastMovement.com. You can hear the full interview with Addy on the Livestream Universe Facebook page —it’s the pinned post and featured video there — and as Episode 005 of the LivestreamDeals podcast.

On today’s viewing schedule:

At 3pm ET, Owen Video hosts BeLive Weekly. That’s on the BeLive TV Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
Enable on Alexa: http://LivestreamUniverse.com/Alexa
Follow on Spreaker: http://LivestreamUniverse.com/Spreaker
Listen on Spotify: http://LivestreamUniverse.com/Spotify

Visual & Video Marketing Tips for Livestreaming Shows with Jeff Sieh of Social Media Examiner (Update Ep98)

By / / Flash Briefings, Livestream News, Past Shows, Updates
Jeff Sieh visual marketing Livestream Universe

Ross Brand with your Livestream Universe Update and Flash Briefing for Monday, July 2nd, 2018.

Mashable held the first Social Media Day event in New York City in 2010. On Friday, BeLive TV celebrated World Social Media Day 2018 with a global live show. 16 show hosts representing seven countries talked about live streaming trends in their industries and shared insights on the future of live streaming in their countries. Thanks to Jeff Adams for producing this ambitious undertaking and to all the guests who joined us, including BeLive host Molly Mahoney.

One of the highlights of the show was having the honor of speaking with Facebook expert and influencer Mari Smith. Known as the Queen of Facebook and a prolific live streamer herself, Mari offered advice for those new to live video.

Mari said there are tools that simplify the technical side of going live.

You can catch the replay on the BeLive TV Facebook page at Facebook.com/BeLiveTvApp. Learn more about Mari Smith on her Facebook page or at her website, MariSmith.com.

On today’s viewing schedule:

At 3pm ET, Owen Video hosts BeLive Weekly. eVision Publishing will talk about overcoming obstacles to deliver a high-quality live video show. That’s on the BeLive TV Facebook page.

At 9pm ET, it’s “Ask Mike Murphy.” Mike takes your tech and podcasting questions at the Mike Murphy LLC Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
Enable on Alexa: http://LivestreamUniverse.com/Alexa
Follow on Spreaker: http://LivestreamUniverse.com/Spreaker
Listen on Spotify: http://LivestreamUniverse.com/Spotify

BeLive.TV Celebrates World Social Media Day 2018 (Update Ep97)

By / / Flash Briefings, Livestream News, Past Shows, Updates
Mari Smith World Social Media Day BeLive TV

Ross Brand with your Livestream Universe Update and Flash Briefing for Monday, July 2nd, 2018.

Mashable held the first Social Media Day event in New York City in 2010. On Friday, BeLive TV celebrated World Social Media Day 2018 with a global live show. 16 show hosts representing seven countries talked about live streaming trends in their industries and shared insights on the future of live streaming in their countries. Thanks to Jeff Adams for producing this ambitious undertaking and to all the guests who joined us, including BeLive host Molly Mahoney.

One of the highlights of the show was having the honor of speaking with Facebook expert and influencer Mari Smith. Known as the Queen of Facebook and a prolific live streamer herself, Mari offered advice for those new to live video.

Mari said there are tools that simplify the technical side of going live.

You can catch the replay on the BeLive TV Facebook page at Facebook.com/BeLiveTvApp. Learn more about Mari Smith on her Facebook page or at her website, MariSmith.com.

On today’s viewing schedule:

At 3pm ET, Owen Video hosts BeLive Weekly. eVision Publishing will talk about overcoming obstacles to deliver a high-quality live video show. That’s on the BeLive TV Facebook page.

At 9pm ET, it’s “Ask Mike Murphy.” Mike takes your tech and podcasting questions at the Mike Murphy LLC Facebook page.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
Enable on Alexa: http://LivestreamUniverse.com/Alexa
Follow on Spreaker: http://LivestreamUniverse.com/Spreaker
Listen on Spotify: http://LivestreamUniverse.com/Spotify

Livestreaming for Business: The Mom Show with LA Radio Personality Kristin Cruz (Update Ep96)

By / / Flash Briefings, Livestream News, Past Shows, Updates
kristin cruz livestreaming for business

Ross Brand with your Livestream Universe Update and Flash Briefing for Thursday, June 28th, 2018.

Instagram has introduced video chat for up to four people. This enables private, real-time conversations in Instagram Direct. You don’t need a phone number to participate. Will we eventually see four people on-screen for public Instagram Live videos? I’ll be discussing this Instagram update and much more tonight at 10pm ET with Christian Karasiewicz and Phil Gerbyshak on #SocialChatter on the Social Chefs Facebook page.

Also today, at 3pm ET / 12pm Pacific, I’ll be sharing tips on live streaming for business with LA radio personality Kristin Cruz. It’s part of her 2-month series “Bosses and Babies” from The Mom Show Studios! Listen to the radio broadcast in Los Angeles and Santa Clarita on KHTS AM-1220 and FM 98.1. You can also catch it live online at HometownRadio.com or view the livestream at Facebook.com/KHTSradio.

Live Positive with Jeff Adams is moving to a new time slot. Starting today, It’ll be live on the BeLive.tv Facebook page at 1pm ET. Jeff welcomes Bob Doyle to discuss transparency and live streaming.

On the viewing schedule as always:

At 2pm ET, it’s The Bot Signal. RJ Redden talks about Repurposing Content In Your Bot. That’s on the Black Belt Bots Facebook page.

At 9pm ET, Jim Collison hosts Home Gadget Geeks. View at theaverageguy.tv/live.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
Enable on Alexa: http://LivestreamUniverse.com/Alexa
Follow on Spreaker: http://LivestreamUniverse.com/Spreaker
Listen on Spotify: http://LivestreamUniverse.com/Spotify

BoxCaster Pro: Portable 4K60 Live Streaming with Pro Audio and SDI (Update Ep95)

By / / Flash Briefings, Livestream News, Past Shows, Updates
Gordon Daily BoxCaster Pro

Ross Brand with your Livestream Universe Update and Flash Briefing for Wednesday, June 27th, 2018.

The BoxCaster is a small hardware encoder that’s been enabling high-quality video live streaming with just a camcorder and internet connection. This afternoon, BoxCast CEO Gordon Daily will be introducing the BoxCaster Pro, a portable device that streams video in any resolution from standard to 4k60. It adds XLR and 1/4 inch inputs with adjustable gain for pro audio and an SDI input for connecting a camera or switcher. While the BoxCaster runs approximately $300 for the device, the Pro version is substantially more expensive, starting in the $3500 range. You can watch BoxCast’s keynote today at 4:30pm ET on Facebook Live, YouTube and the BoxCast.com website.

Through a partnership I have with BoxCast, the company is offering a free consultation with one of their live streaming experts. Discover the best streaming solution for your organization. You can sign up for a consultation at http://BoxCast.com/Ross-Brand/ Or click on the green BoxCast image at the bottom right corner of any page on LivestreamUniverse.com.

Also on today’s viewing schedule:

At 2pm ET, it’s LegalHour.Live. Mitch Jackson and Joey Vitale talks about IGTV for Business: The Good, the Bad and the Ugly. That’s on the LegalHour.Live Facebook page.

At 3pm ET, it’s Camera Confidence Live with Molly Mahoney. Guest Tylor Bennett, shares SEO Secrets that work to make your content discoverable. That’s on the BeLive TV Facebook page.

And our new Brand On Broadcasting podcast is live on iTunes. The first episode features Bryan Kramer talking about IGTV. Subscribe at http://LivestreamUniverse.com/brand-iTunes/.

Show & event links at our website. For LivestreamUniverse.com, I’m Ross Brand. Have a great day!

Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/
Enable on Alexa: http://LivestreamUniverse.com/Alexa
Follow on Spreaker: http://LivestreamUniverse.com/Spreaker
Listen on Spotify: http://LivestreamUniverse.com/Spotify

Thank You For Subscribing!