How to Succeed with Vertical Video on TikTok, Reels and Shorts (StreamYard Connect Ep58)

Host: Ross Brand

Guest: Shelly Saves the Day

Date: December 23, 2020


StreamYard Connect Ep58

Shelly Saves the Day shares tips for how to succeed with vertical video on Episode 58 of StreamYard Connect with Ross Brand. Shelly Saves is a talented creator with vertical video on TikTok, Instagram Reels and YouTube Shorts.


00:00 Intro
03:34 Importance of vertical video
03:56 Vertical video is popular
04:30 Promote live streams with vertical video
05:24 Repurposing StreamYard recordings as vertical videos
05:56 Ross Brand joins TikTok to prepare for today’s show
06:29 Louise McDonnell clip from StreamYard repurposed as short vertical video (clip)
07:42 Ross’ first TikTok style video (clip)
08:51 New themes for StreamYard banners, comments and names
09:16 StreamYard co-founders discuss new themes and show Bubble Theme (clip)
10:13 Co-founders show block theme and mention longer video clips in StreamYard (clip)
10:35 When to upload video clips to StreamYard vs playing clips as screenshare
11:37 Streaming copyrighted material is now a felony
13:20 Live Streaming startup BoxCast raises 20 million in Series A funding; Shure involved
14:54 Podcasting blamed for NY Times miscategorizing podcast?
15:17 Hollywood and TV look to podcasts for scripts
17:05 TV using StreamYard — another example: NBC LA
17:28 Daily Show co-creator Madeleine Smithberg using StreamYard for her MAD in the Kitchen cooking show
19:45 GUEST Shelly Saves the Day
20:55 What makes TikTok more fun than other vertical video options?
20:59 TikTok algorithm
21:27 Watch time on TikTok vs YouTube
22:13 TikTok is more than kids and lip-syncing videos
23:58 Opportunities with TikTok and vertical video
24:47 Creating and repurposing vertical videos
25:17 Good to post the same piece of vertical video on multiple sites?
27:29 Tips for creating successful vertical videos
28:32 Do thumbnails matter for vertical videos?
29:51 Sizing your “square” and vertical videos for Instagram
32:54 How people hold their phones when watching videos online
33:28 What you need to know about shooting vertical videos
35:12 How is optimizing YouTube shorts videos different from other YouTube uploads?
36:14 Can you monetize YouTube shorts?
37:43 How to display YouTube shorts on your channel home page for mobile viewers
38:25 How long should you wait between uploads of YouTube shorts videos?
40:17 Shelly’s five YouTube channels
42:38 Advantages of live streaming on YouTube vs only posting uploaded videos
46:33 Niche channels vs a more general topic channels
48:40 Shelly’s most popular topic on her Shelly Saves the Day channel
49:47 Where to find Shelly’s Vertical Video Academy and iMovie Made Easy course
51:03 What are some of the tools Shelly uses in video creation?
53:00 Transcript recommendations and adding captions for videos
55:19 Burned in captions vs not burned in on YouTube?
55:57 How to use transcripts to repurpose content
57:47 YouTube shorts: Where do you find them?
01:03:51 Steffen Kaplin on shooting video (Remix Clip)
01:04:56 Ross’ mistake when playing a vertical clip on StreamYard and how to avoid that

⚙⚙ GEAR Recommendations:

Shelly Saves the Day vertical video StreamYard Connect with Ross Brand Ep58

Shelly Saves the Day is a Seattle based content creator, speaker and YouTube coach. Founder of Vertical Video Marketing Academy, which focuses on helping creators and small businesses harness the power of vertical video to grow their reach and income. Creator of iMovie Made Easy, a comprehensive video education course for those looking to grow with video.

📌 YouTube:
📌 Twitter:
📌 Instagram:
📌 iMovie Made Easy (course):

About StreamYard Connect

StreamYard Connect highlights the different ways talented professionals use live streaming to communicate with customers, connect to new career opportunities and attract candidates to fill job openings. Plus we cover news and technology updates…and the production techniques that power successful live broadcasts. Hosted by Ross Brand and sponsored by StreamYard, a browser-based app that makes it easy to produce professional-looking livestreams. Join us on Wednesdays at 2pm ET for StreamYard Connect on the StreamYard Facebook Page and YouTube Channel.

About StreamYard 

StreamYard is a live streaming studio in your computer or mobile browser that makes it easy to host shows with stable, professional-looking streams.



About Ross Brand

Ross Brand Livestream Universe RE50
Ross Brand is a live streamer who has served in many capacities such as Red Carpet host for the Emmy Award winning Never Settle Show, produced by Al Roker Entertainment, brand ambassador for Wirecast, and on-camera host for multiple Facebook Live Video and LinkedIn Live developers and broadcast solutions, including StreamYard, BeLive and LiveU.

He was selected one of 5 Live Video Experts to Follow by Switcher Studio, the Number One Twitter Account for Learning Live Stream Marketing by Amp Live and a Top 25 Video Marketing Influencer by Onalytica.

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