Roker Media’s Outlook on Livestreaming: Jon Burk on #LivestreamStars Ep75

Ross Brand

Jon Burk

August 24, 2017

About Jon Burk

On #LivestreamStars with Ross Brand, Jon Burk of Roker Media discussed the challenges facing livestreaming content creators trying to monetize their live video shows through advertising and sponsorships. He said that Roker Media is now approaching livestreaming as a utility to promote and support other media programming rather than the content for destination viewing on social media.

We also covered the future of livestreaming events such as the New Fronts and Summit Live, a potential second season for Mario Armstrong’s Never Settle Show and what it’s like working with legendary broadcasting personality Al Roker.

Jon Burk Roker Media Ross Brand Livestream Universe

Jon Burk is the Director of Content Marketing & Digital Strategy for Al Roker Entertainment & Roker Media, a New York-based production company specializing in unscripted factual reality, full-length television programs, branded entertainment, live streaming, and digital content.

Since 2012, Jon has been responsible for adding the digital and social broadcasting elements to the slate of traditional media TV programs and branded content produced by Al Roker Entertainment.

In 2016, Jon played a key role in the founding of Roker Media to dive deeper into data-driven digital content creation and consumption, expanding Roker’s live streaming & social broadcasting capabilities, and embarking on a mission to create quality short and mid form premium video content for brands and storytellers.

Jon is a featured speaker on marketing and content creation at such major industry events as VidCon, Playlist Live, Summit Live and Streaming Media West 2017. He also has extensive experience in the music industry managing the retail marketing direction for leading music labels including Capital Records, EMI and BMG.

Find Jon on Twitter: @MrJonBurk.

About Ross Brand

blab_channel_image.JPGRoss Brand applies his background as a radio host to conduct interviews and lead livestream conversations that inform and entertain. He is the founder and editor of Livestream Universe, covering the latest and greatest in livestreaming and online broadcasting.

Ross hosts #LivestreamStars, Mondays at 7pm ET at RossBrand.LIVE. The show features talented broadcasters delivering high-quality content across livestream platforms. He also hosts #LivestreamSports, #LivestreamNews and #AskTheExpert monthly. He produces and presents The Daily Livestream Update weekday mornings on Facebook and iTunes. The updates contain show recommendations and news from the livestreaming industry.

Ross is the co-founder of You can find Ross on Twitter: @iRossBrand. His Instagram username is @RossBrand1.

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