Live Streaming & Digital Media:
160 Predictions for 2020
Our 5th Annual All-Star Panel Peers into the Future of Digital Media
160 Featured Predictions for 2020
plus bonus content:
Jessika Phillips on marketing with quick communication channels
Jon Burk on serving content in a brand-centric ecosystem
Mike Allton on video production and distribution in 2020
Chetachi Egwu, Ph.D. on podcasts becoming tv series
Vicki Fitch on why you can’t afford to ignore TikTok
Jules Hannaford on the unique appeal of podcasting
Mitch Jackson on real-time moments driving the consumer journey
Viveka von Rosen on the keys to success with LinkedIn Live
Nikki Woods on building deeper connections through interactivity
Nicole Sanchez on the benefits of live video for companies
Sabrina Cadini presents her Third Annual Wish List for Live Streamers
160 Leading #DigitalMedia personalities make their 2020 predictions for #Livestreaming, #podcasting & #socialvideo at @LivestreamUni. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Note: There are no affiliate links in the 2020 predictions. All links are direct and supplied by contributors.
A Whole New Content Landscape
When our first edition of the Livestream Universe predictions was published as 2015 turned to 2016, non-gaming live streaming primarily referred to one-to-many broadcasts on Periscope, and multi-person talk shows and extended casual chats on Blab. Niche creators within the live video universe also focused on solo content for Meerkat, which was losing the one-to-many race as Twitter purchased Periscope just prior to launching in 2015, while others stuck with dated-looking and somewhat confusing, but remarkably stable Google Plus Hangouts-On-Air, particularly for corporate broadcasts and podcast recordings, over the rush of early adopters joining the discovery-rich, audience-friendly, and intuitive, but unreliable Blab.
Heading into 2016, the industry was buzzing about the launch of Facebook Live and what it would mean for the other live video platforms, especially as Blab failed to successfully address stability issues, Meerkat was fading and Periscope was a minor player compared to the power of Facebook, with many broadcasters forced to rethink strategies that tied show branding and distribution to a single channel, as opposed to building an audience that would follow the creator to wherever they chose to broadcast.
Of course, once people saw the power and reach of live streaming on a major social network, the idea of returning to closed environments had less appeal. While those leaving Blab may have used other platforms to host their shows and bring on guests, the audience interaction on those platforms became secondary to the ability to send that stream to Facebook Live, which opened the possibility of reaching a vast network of friends and family on personal profiles and potential customers on business pages.
By 2017, Twitter, Instagram and YouTube all had added native live streaming capabilities, and in 2019 LinkedIn embarked on a Beta program for LinkedIn Live, requiring broadcasters to use third-party apps to connect to the premier business social network.
Streaming to leading social media websites became the top priority for most broadcasters, though brands have recently started rethinking that strategy as our predictions and sidebar articles indicate.
And while our focus is primarily on non-gaming live streaming, Twitch, backed by Amazon, is hugely popular with gamers and rapidly growing in use by non-gamers (75% of all live streaming happens on Twitch). What works on Twitch for audience growth, interaction and monetization will likely influence how all types of live content is created, and what features are added, on other platforms.
Creator on Center Stage
2019 was the year the creator took center stage. With technical expertise no longer required to host professional looking live-streams, the talent, personality, knowledge and creativity of the host became the competitive differentiator in the content marketplace.
Those supporting the host, either on camera or behind the scenes, were valued as much, or more, for their roles in content development and delivery than sought out only for straight video production chops.
By far the biggest development enabling the focus on content has been the rapid rise of StreamYard, a live streaming studio in your browser that is both easy to use and delivers a professional-looking video to the viewer. (Full disclosure: I host a show sponsored by StreamYard. I was an enthusiastic StreamYard user prior to that arrangement.)
While Blab made it easy to host talk shows with multiple video feeds on screen simultaneously and BeLive showed us professional elements — such as shot switching, varied layouts, lower thirds, borders and sharing social comments on screen — could be available to the creators at all levels of technical experience, StreamYard developed a webRTC product that finally brings a level of stability that enables even enterprise streamers like Gallup and network television stars such as former NBC Dateline journalist Chris Hansen to make it their choice for live video production. Add up to 5 guests on a show and there is no decline in audio or video quality.
Telestream also lowered the barrier to entry for live streamers who want additional control of their camera and complete freedom when branding their broadcasts, offering Wirecast One this year to provide an entry-level and affordable option for new users that contains many of the same professional features of it’s award-winning Studio and Pro versions.
Skype for Content Creators, using NDI technology from NewTek, has simplified the process of bringing on guests when producing live shows with Wirecast, OBS or Ecamm Live.
Access and Ubiquity
Throughout 2019, viewers on social media craved content that provides access and a sense of exclusivity — behind-the-scenes mobile livestreams from speakers and entertainers getting ready to take the stage, tours of bustling urban centers, historic landmark visits and walks through conference expos, post-game video from the winning locker room, and Stories from creators sharing moments from their daily lives or dropping bite-sized nuggets of wisdom and inspiration.
Creators also realize they can greatly expand their reach by distributing their content across the many platforms where their audiences — established or desired — spend their time. More creators are multi-platform live streaming to reach viewers on the most popular social channels simultaneously. Switchboard Live and Restream have been popular multistreaming providers, while StreamYard successfully added a native restreaming capability to its offerings.
Repurposing has become as important — perhaps more important — to branding and reaching audiences than the live broadcast itself. From stripping the audio for distribution as a podcast across numerous directories — Apple Podcasts, Spotify and Google Podcasts being the essential starting points — to cutting up clips for different formats and lengths of time for uploading to YouTube, IGTV, Instagram, Twitter, Facebook and LinkedIn, and writing blog posts with embedded media and show transcriptions, the post-broadcast workflow is no longer a nice-to-have option. There are a variety of services, apps and businesses to help speed the process, and outsourcing post-production is becoming more common.
Audio Advancements
On the live audio production side, the RODECaster Pro was the talk of 2019 as it has made a simplified radio sound-board experience fun and available to the consumer with multi-track recording, 4 XLR microphone preamps, USB interface for live streaming, and buttons on-board for sound effects, audio clips and built-in processing options.
While Rode deserves much praise for developing the RODECaster Pro, the leader in this class remains Sound Devices’ MixPre series, which released a second generation of mixers/recorders/audio interfaces that, like the first generation MixPre line, offers sound quality not otherwise found at price points within the reach of solo creators. The MixPre’s durability, versatility and affordability astonish new users, who have made it the hub of their home studios and take it on video shoots, mobile podcast recordings and remote livestreams.
Both devices have the ability to function as recorders and audio interfaces simultaneously.
Podcasting Proliferates
As podcasting awareness and consumption continues to become more mainstream, major developments are shaking up the podcasting industry, starting with the purchase of Anchor and Gimlet Media by Spotify, which is pouring tens of millions of dollars into the medium as it’s best road to growing its user base. Spotify is second only to Apple Podcasts as the preferred app for podcast listening.
New standards for measuring consumption, along with corporations, big media and Hollywood moving into the space, will likely lead more brands to invest in podcast advertising. Dynamic ad insertion will become more common.
We are already seeing considerable growth in companies, educational institutions and nonprofit organizations developing podcasts geared toward communicating with internal stakeholders, in addition to the content created for marketing to customers and contributors.
Taking Back the Audience
As organic reach is hard to come by on many of the major social platforms, brands are taking back their audiences by creating environments for direct-to-consumer content distribution and social engagement on their own websites, OTT channels and apps. Media companies are going the OTT “plus” route adding their own apps with exclusive live or recorded content for subscribers: ESPN has ESPN+; Disney has Disney+; Food Network has Food Network Kitchen.
How will solo and small business creators find a way to follow this model for themselves? Perhaps it means re-focusing on driving traffic to their own websites to watch their videos and listen to their podcasts, rather than making social media platforms and multi-creator apps the preferred destinations for content consumption.
Five-Star Contributors
A lot has changed from topics discussed in the inaugural article (37 Predictions for 2016) to this year’s fifth annual edition (160 Predictions for 2020), but six people have been consistent in contributing their insights to this project all five years. A special thanks to Brian Fanzo, Jennifer Quinn, Mitch Jackson, Coach Jennie, Janine N. Truitt and Sue B. Zimmerman for jumping on board in the early days of Livestream Universe and coming through with predictions each and every year.
If 160 predictions aren’t enough or you are curious about what people had to say in other years, here are links to the previous 4 editions:
Bring on 2020!
What’s next for live streaming and digital broadcasting?
Will TV and radio integrate live chats to make their broadcasts as interactive as livestreams and social video premieres?
How will businesses take advantage of the opportunities provided by LinkedIn Live?
Will we continue to see the growth of internally-focused podcasts and livestreams from organizations?
Will big media, corporations and the entertainment industry squeeze out the independent podcaster?
What role should smart speakers play in content creators’ distribution plans?
How can independent creators monetize content on their own properties?
Will live streaming be used more often in private groups and behind paywalls?
Do I really need to pay attention to what’s happening on TikTok?
What will we be talking about heading into 2021?
Let’s get to the predictions!
Thank You
to our all-star panelists who took the time to provide thoughtful answers. Have a great 2020!
Jon Burk
→ More 2020 insights from Jon Burk: Serving Content in a Brand-Centric Ecosystem .@mrjonburk of @AlRokerEnt shares his predictions for branded content in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Winnie Sun
Live-streaming predictions:
Live-streaming will start to incorporate more seamless audience interaction.
Live-streaming will incorporate more audience-viewership insights for content creators.
Live-streaming will bring a tool more brands will use to reach their consumership directly. .@WinnieSun shares her predictions for #Livestreaming in 2020. #WinnieSun #AskWinnie #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Geige Vandentop
For many, live streaming will become the genesis of all other content. Savvy creators will turn each live stream into a podcast and clip out compelling segments to upload as static videos. Geige Vandentop of @streamyardapp shares his predictions for #livestreaming in 2020. #StreamYard #theYard #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Jessika Phillips
I believe in 2020 brands are going to see a huge shift with online marketing and it will start with the dramatic rise of Dark Social conversations. Meaning more people are moving into private conversation channels. This is going to cause brands that haven’t already been focusing on Relationship Marketing techniques (to build/host their community conversations and create brand advocates) to either spend more on their pay to play model or dive into what is working (ie relationship marketing- focusing on belonging vs buying).
→ More 2020 insights from Jessika Phillips: Online Marketing in 2020: Speed, Personality & Heart .@jessikaphillips of @NOWMG & #SMWL20 shares her predictions for #RelationshipMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Mario Armstrong
My podcasting prediction: More brands will increase their ad spend on more contextually relevant podcasts in specific niches. Many publishers and some brands will try to bring some podcasting in house.
For online video, I think we will see more individuals trying to figure out how to do branded integrations in their video especially for Youtubers who can’t rely on their ad placements for revenue. .@marioarmstrong of the @neversettleshow shares his predictions for #podcasting and #VideoMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Judi Fox
Predicting in 2020 LinkedIn will release video playlist functionality. LinkedIn knows it is powerful for brands and companies to easily highlight past videos and content on the platform. LinkedIn is showing signs of adding video playlists by already adding a video content button to company pages during 4th quarter 2019. The video content on LinkedIn will be more accessible and evergreen when LinkedIn rolls out this function. .@Judi_Fox aka #FoxRocks shares her predictions for #Livestreaming & #LinkedInVideo in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Matt Gielen
In 2020 the YouTube platform will change radically. Not so much from an audience or algorithmic perspective; but far more so from a business and platform perspective causing radical shifts in the industry. But all forests must burn from time to time and huge new growth is possible from the ashes. .@MattGielen of @lilmonstermc shares his predictions for #YouTube in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Salma Jafri
The more interactive you can make your live videos, the better it will be for your brand, your audience and for the algorithm. Focus on building in an interactive element every 2-5 minutes into your stream. .@salmajafri shares her predictions for #livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
In regards to audio technology, I believe 2020 will be a year filled with 32-bit float point recording implementation by manufacturers as sound enthusiasts become aware of this incredible change in recording capability. Joel Pare of @SoundDevices shares his predictions for #audio in 2020. #2020Predictions #160Predictions #RossBrandLive #SoundDevices Click To Tweet
Michelle Levitt
I think 2020 will see the decline of influencers and the rise of experts across all media types.
Michelle Levitt of @heilsound shares her predictions for #DigitalMedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Dan Pisarski
Mixer, YouTube and Facebook will begin to compete head-to-head with Twitch for dominance in the live streaming space. All 4 platforms will continue to branch out from video game streaming to broader types of live content.
Next, we start to see the “Twitch model” replicated elsewhere in the streaming, broadcast and entertainment world. For example. Chat as a “first class citizen” experience and even just some of the “Twitchisms” such as referring to users by their platform handle and referring to all of the people joining in chat in just an inclusive, community way like “hey chat.”
Third trend: As Amazon got larger and larger, all ecommerce experiences became defined by them as the yardstick (do you have reviews?, do you have user questions?, do you have a “customers also bought” section?) Twitch as the early live trendsetter will see many of its mainstays adopted as a similar yardstick. .@danpisarski of @LiveU shares his predictions for #livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Jennifer Crawford
Brands will feel increasing pressure to have a broad spectrum of content for accessibility and broader reach—that includes audio (Podcast & smart speaker), livestream, video, and written content. Because of this, content creators are going to need to outsource more than ever to virtual teams to ensure that the promotion and management of that content is engaging and consistent. .@jenrunsbusiness of @dcpodfest & @SparentCo shares her predictions for #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
John Seibel
I might be in the minority with this opinion, yet I think there is a generational gap in the appetite for and the frequency of non-traditional video sources. I’m 49, and I think my generation needs to better understand the viewing habits of the generation after us. While my generation was brought up on traditional TV-delivered content, our kids are not. They are the “YouTuber” generation. They prefer to consume video much differently. Here’s the tough admission. We in the news business need to embrace this with more kid-friendly content, which includes the type of story/video we stream as well as the vehicle we use to distribute it, i.e., streaming bits on Facebook/YouTube and the like. To be honest, while I like engaging with viewers on Facebook Live, I tire of it quickly because it seems to easily get in the way of normal workflow, and it’s easy to find an excuse to just not do it. Myself and dinosaurs like me need to better understand and embrace the ever changing viewing habits of today’s consumer. .@wdtnjohn of @WDTN shares his predictions for #livestreaming and #socialvideo in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Viveka von Rosen
Easy to use, intuitive live-streaming platforms will definitely get an edge on the bulkier error ridden platforms of the past. Time to get crackin’!
→ More 2020 insights from Viveka von Rosen: LinkedIn Live: Keys to Success .@linkedinexpert shares her predictions for #LinkedIn & #LinkedInVideo in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Paul Richards
2020 will be the year that businesses finally join the fun and start live streaming fireside chats, thought leadership sessions, and live meetings. LinkedIn will come out of BETA and professional video productions and presentation on social media will be a staple in business marketing. Paul Richards of @PTZOptics & @StreamGeeks shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Online Marketing in 2020: Speed, Personality & Heart
By Jessika Phillips
We will see companies re-focus on their home bases like their websites to build better experiences like having automated processes online.
They will focus on quick communication channels with chat, growing video, SEO, collaborations will be huge and I feel brands will try to find a new kind of “influencer” to build a deeper connection with their audience (either via a team member they have on staff, a collaboration partner or simply someone that has a great story).
I also see brands focusing on building a brand story that has more heart and personality added in. In short, I feel we will be taking a lot of online business marketing back to the basics of business- being #unfiltered – simply showing up to be real, build relationships, focus on community and cut out the games.
Jessika Phillips is the president of NOW Marketing Group and founder of Social Media Week Lima.
Dan Hughley
Specifically in podcasting, with the emergence of more and more products and services designed and built specifically for the medium, I believe we’re going to see a sound quality revolution. Content creators’ ears will become more trained to the difference between good and bad quality audio and they will strive to improve the sound of their shows. Podcasters will realize that there is no more need for the workarounds of yesterday and the removal of those barriers will set them free to produce high-resolution content. .@danhughley of @WeAreFocusrite shares his predictions for #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Cynthia Bazin
In 2020, I believe that there is going to be an evolution of social media in which big brands make their outreach even more personal to their customers. With so much competition in the marketplace, there will be a drive to make customers be able to interact more with the brand leaders, making them feel that they are an important influencer. I believe this could happen through the evolution of interactive video platforms. Cynthia Bazin of @TheSmartChic shares her predictions for #SocialMediaMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Nick Nimmin
It’s been amazing to see the explosion in online media over the last few years but the awesome part is that it keeps expanding. The buzz this year shifted from Facebook to YouTube and LinkedIn. Podcasts are also becoming a valuable asset for content creators and marketers. In 2020 I see no signs of it slowing down because technology to create any type of content is getting easier and content creation is becoming so “normal” that the fears people once had are being replaced by feeling of necessity if they want to continue to bring attention to their business. .@nicknimmin shares his predictions for #digitalmedia & #YouTube in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Jessica Kupferman
More women. Women listeners, women producers, women editors, women’s content. Women are watching media and participating in social change – and slowly but surely, becoming more confident in their purpose and their medium. They are no longer content to hide and they are ready to be SEEN and HEARD! .@jesskupferman of @shepodcasts & @rebelbasemedia shares her predictions for #digitalmedia in 2020. #2020Predictions #160Predictions #RossBrandLive #ShePodcasts Click To Tweet
Dave Jackson
Luminary will continue to get more investment money, but not achieve 5% of the market
You will see numerous Patreon competitors come onboard.
Apple will up their podcast game to try to hold on to their market share.
Podcast growth among Americans will grow by 8%, setting a new record for yearly growth.
Pandora will eventually open the flood gates and let all podcasters in.
More hardware will be designed specifically for podcasters.
.@davejackson of @libsyn shares his predictions for #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To TweetJulia McCoy
As of last year, Hubspot did a study and found that 54% of consumers want to see more video content from the brands and businesses they support. What’s more, it’s been predicted that by 2021, video will account for 70% of all mobile traffic. It only makes sense that more and more businesses will include video in their marketing strategies. I think that the growth of video as part of a robust content marketing strategy will continue to increase, with a focus on YouTube — the good old evergreen platform we’re all used to will continue to rise in popularity for video creators seeking traffic and growth. Just like content, a video is only as good as its strategy and distribution channels, so don’t forget to plan in your critical overarching strategies behind creating a video, as you research video trends and platforms. .@juliaemccoy of @ExpWriters & @Content_Hackers shares her predictions for #VideoMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Rudy J. Ellis
Live streaming will become much more frequent on Youtube, Twitter, & Facebook. More unconventional categories of live video will become more mainstream, such as mukbangs, ASMR, watching people work, and more. Influencers will use live video to enhance their growth on social media, instead of putting out pre-recorded content. .@rudyjellis of @switchboardlive shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Danielle Daily
The number of Alexa skills will double in 2020 as podcasters and other content marketers start to use daily short-form skills as a way to market their long-form content. .@DanielleDailyTV shares her predictions for #livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Andrew Kan
YouTube Prediction: With more and more people watching, creators will have more and more potential to reach new audiences. This means focusing down on who you want to help with your videos will mean more now than ever! .@AndrewKanFilm of @TubeBuddy shares his predictions for #YouTube in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
With 200 million daily active users on Instagram and 500 million on Facebook, its time to embrace Instagram and Facebook Stories! Stories are a separate news feed from the traditional news feed where decent organic reach is still possible. Stories are discoverable by people outside your network or by your followers so use them wisely to connect with viewers at a deeper level. Use video to tell your brand story, bring people on a journey with you and remember to embrace features like “Ask me a question” and “run a poll”. .@Louisemcdsocial shares her predictions for #FacebookMarketing and video in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Andy Crestodina
1-to-1 video messages are replacing high stakes emails. For the big sales follow up, PR pitch or outreach request, video is winning over text-based email messages, and services like Loom are making it easy. .@Crestodina of @Orbiteers shares his predictions for #VideoMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Despite the continued mainstreaming of podcasting, for the majority of creators the future is still niche, don’t forget your core audience. .@MubasharIqbal of @podhuntapp shares his predictions for #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Joie Gharrity
Live video will become the ultimate sales tool for consumer goods and services much like the Home Shopping Network that pioneered the concept of a televised sales pitch for consumer goods and services in 1985. .@JoieGharrity shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Brian Fanzo
2020 will be the year of hyper-personalized content, not within a niche topic but for a niche audience on each platform. Content success will be driven not by topics rather how well you adapt your content to each platform. For example, when launching a podcast in 2020 you must have a video + social stories + smart speaker + TikTok strategy that compliments each podcast episode while embracing the on-demand consumer behaviors unique to each platform. Press The Damn Button, tell your story and share your content where you audience is, in the format that your audience wants, while embracing the fact that today’s consumers don’t have a short attention span rather they have no time for crappy content. .@iSocialFanz of #FOMOFanz shares his predictions for #DigitalMedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Jaime Legagneur
Podcasting is going to become more mainstream with more podcasters entering the space purely as content creators. People are getting into podcasting now less because they geek out about podcasting itself, and more because it’s a great platform for their content and exposure. So, rather than having a drive and desire to learn the technical details or conceptual ideas behind the craft of podcasting, they are turning toward the geeky podcasters (like myself lol) for help. The geeky “Generation 1” podcasters are the ones who have lead the way to grow the industry and are now building businesses that support the space and the entry of the “Generation 2” podcasters. The “Generation 2” podcasters coming into the space more recently are more concerned purely with the content creation piece of the process and are leaning on the “Generation 1” podcasters for the technical and show development expertise. I predict, we are going to see a continued trend toward the space attracting and supporting podcasters who want to be solely focused on the content–the second generation. Jaime Legagneur of @FlintStoneMedia & @FLPodcastNet shares her predictions for #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Nick Mattingly
In 2020 live video will start to be monetized by the leading social platforms (think pre-roll ads) and e-commerce will become fully integrated into the viewer video experience. .@Nick_Mattingly of @switcherstudio shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive #madewithswitcher Click To Tweet
The technological trifecta has finally come together to make 2020 the year of 360° Livestreaming!
1. The 5G revolution required to usher in mass adoption of Virtual Reality
2. Broader adoption of Virtual Reality in business, education, and training
3. Affordable 360° Livestream cameras that fit in the budget of almost any broadcaster
Our audiences will want – no, demand – to have a fully immersive 360° experience with us. They will grow tired of watching talking heads and opt instead for content that is interactive and experiential.
.@JennyQ shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To TweetBen Ratner
2020 is going to be the year of the podcast. Dynamic ad insertion will allow podcasts of any size to monetize via programmatic sales. The IAB standardizing podcast measurement will bring in bigger brands. Enhanced analytics will allow for better qualitative and quantitative feedback. .@BenMakesTV of @StarTalkRadio shares his predictions for #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Sue B. Zimmerman
I predict that there will be more features available for Instagram Live. I think soon we will be able to tap into someone tuning in and go directly to their account so it’s easy to check them out. .@suebzimmerman shares her predictions for #InstagramLive in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Serving Content in a Brand-Centric Ecosystem
By Jon Burk
Brands are developing homegrown content for audiences that are loyal to them and not necessarily their representation on social media platforms.
These brand-centric ecosystems build content to serve and super serve their customers while also capturing customer data.
The Netflix “Episodes” social network (currently in beta) is a good example – we also like the video content being developed by Mailchimp and others.
My guess is this serves two purposes – younger generations are more brand-friendly and less reliable when it comes to changing social media consumption, and secondly, the brand can own their voice and the audience data, making marketing much more highly targeted and efficient.
Jon Burk is director of digital strategy and branded content at Al Roker Entertainment.
Brian Ring
Another wave of interactive, two-screen & play-along startups is on the rise. Key catalysts include increased mobile engagement, legalized betting, legalized influencer marketing in the NCAA, and the continued rise of Twitch, chat & eSports. While none of these new-fangled, gamified attempts at second-screen will work as well as their backers hope, they’ll gain more real-world traction than they have in the past. .@BrianLRing shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
AJ Feuerman
As consumers become more and more accustomed to technological conveniences, I think we are going to see more bluetooth and smart device connectivity. The streaming wars aren’t even close to ending — we haven’t seen HBO Max or Peacock live yet. Disney+ has only just begun. And the podcasting industry is also going to continue growing; but don’t forget more media means more problems. .@ajfeuerman shares her predictions for #livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Rob Greenlee
Podcast Content and Talent will more and more make the jump to radio-like listening experiences. Ad Revenue gets growth based on enabling dynamic ad insertion into podcasting archives back catalog. Fictional podcast content becomes a fast and hot growing genre. Global podcasting listener reach grows faster outside of USA. Major listening platforms continue to fragment the market into a more evenly distributed market share of listening. .@RobGreenlee of @Libsyn shares his predictions for #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Ileane Smith
Live video platforms will strive to find new ways to measure true engagement and influence beyond metrics like hearts and likes. Emphasis will shift more toward interactive features like polls, stickers, and tips. Think: Super Chats, Super Hearts or Twitch bits.
For example, when you are live streaming on Twitch, audience members can “gift” perks to one another. I expect this concept of audience members gifting points and perks to each other to be adopted by YouTube, Facebook and the other platforms in the near future and for many years to come. .@ileane shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Brian G. Johnson
Live stream is the fastest and easiest way to connect with viewers, allowing you to get your message in front of millions and millions of people. .@BrianGJohnsonTV shares his predictions for #Livestreaming and #YouTube in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Amy Woods
More people will start to realize the true value of focusing on high quality, long-form content and focusing on one medium e.g. video, podcast, blog…THEN repurposing it across platforms and into bite-sized, snack-able formats. Amy Woods of @Content10x shares her predictions for #DigitalMedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Bryan Kramer
Speed and accessibility for live video is no longer an issue, and will continue to get even better in 2020. However, we will be required to raise the bar on the quality of the content we produce. It’s no longer a quantity game. .@BryanKramer shares his predictions for #DigitalMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive #H2H Click To Tweet
Stephanie Liu
Virtual summits focusing on niche audiences will be on the rise with continuous live streams powering the shows.
.@HeyStephanie shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Chris Curran
In general, due to increased “podcast audio quality awareness,” more podcast guests will make efforts to avoid sounding terrible. This will result in better listening experiences for all listeners, and will also save podcast producers like me A LOT of headaches and gnashing of teeth when producing episodes. .@PodcastEngineer shares his predictions for #audioengineering and #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Chetachi Egwu, Ph.D.
The content streaming wars are in full swing, with several large media companies creating OTT streaming networks. My predictions for this are twofold: 1) A “Streampocalypse”, where the overabundance of a-la-carte choices makes people long for/revert to the days of highly curated cable, and 2) the relative lack of opportunities for livestreamers in this space gives rise to a system of independent livestream networks.
→ More 2020 insights from Chetachi Egwu, Ph.D.: Is Your Podcast TV-Series Worthy? .@Tachiada of #MediaScope shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Liron Segev
On YouTube, new formats of shows will begin to appear such as the move to video podcast. Livestreaming will continue to evolve with more audience participation by way of votes/polls that drive the livestream. I expect to see more audio related services, such as directories, podcast editors and podcast promoters, as podcasts, mixed with voice assistants, continue to become even more mainstream. .@Liron_Segev of #@vidIQ shares his predictions for #Livestreaming, #podcasting and YouTube in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Madalyn Sklar
One of the easiest, quickest and most engaging ways to connect with your audience on social media, especially Twitter, is with custom GIFs. They are incredibly easy to create with your smartphone and Giphy app. I think we’ll see more people and brands incorporating this into their digital marketing strategy in 2020. .@MadalynSklar of #TwitterSmarter & #SocialROI shares her predictions for #DigitalMedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Video Production in 2020: Think Quality and Distribution
By Mike Allton
The past few years have seen an explosion of live video utilization. With more and more people and platforms embracing the medium, it’s now easier than ever for brands to broadcast their message to their audience.
But with that proliferation comes the fact that more is not necessarily better. Brands who have been streaming regularly are seeing decreases in reach and viewership, rather than the opposite.
Why?
It’s not the algorithm’s fault, as so many are quick to blame. Rather, it’s a reflection of increasing tastes and decreasing tolerances on the part of audiences.
In other words, people now expect and demand better. If you want to shoot a quick live video from your phone, that’s OK, particularly if you’re just getting started. But if you want to build an audience and sustain that growth over time, how are you going to differentiate yourself from every other iPhone owner?
The two trends that I see coming out of this new phase of Content Shock, as coined by Mark Schaefer, are:
1. Higher Production Value – brands can and should spend more time and use better tools (i.e. Ecamm Live, BeLive, Streamyard) to create sharp, professional-looking broadcasts.
2. Developed Repurposing – brands are and will do more to reap long term benefits from original broadcasts by doing more polished repurposing.
What do I mean by that? While it’s easy to upload a Facebook Live Video to YouTube once the broadcast ends, it takes time and resources to turn that video into a blog post or a podcast or highly edited clips for other networks.
Yet the value that is being seen from these steps is unquestionable. And more and more tools and services are surfacing to assist businesses.
Mike Allton is brand evangelist at AgoraPulse and blogger, author and speaker at Blogging Brute.
Lee Uehara
My prediction is that a higher standard of audio quality will be demanded. There is no reason why in this day and age of technology that poor audio should be accepted or used. For podcasters, a dedicated dynamic cardioid microphone of good quality is under $100. There is no excuse for bad audio – even for video! .@LeeUehara of @aapodcasters and @houseoflife_nyc shares her predictions for #Livestreaming & #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Ryan A. Bell
We’re going to see more experiential in live. With new moderation and editing tools from constantly innovating platforms I look forward to a year of media teams competing to bring us partnerships. Think of NASA and SpaceX ‘raiding’ (sending each others audience on Twitch) or NatGeo bringing a forest/jungle of screens with on-air subject matter experts and photographers to VidCon. It will be a year of technology enabling connection based video. .@ryan_a_bell of @NASAJPL shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Alex Khan
I believe 2020 will be the year of social selling. Facebook recently introduced facebook pay and the next step will enable us to shop products and services inside a live video stream without leaving facebook and Instagram. You will be able to do it yourself on your own profiles or work with influencers who will get paid a commission. .@1AlexKhan shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Emily Prokop
I have started seeing marketing influencers using “Hey! I’m going Live right now!” as a subject of their emails.
I’m wondering if this can be used as a way to encourage people to 1.) Open their email to click the link to watch (and possibly see other offers in the email), and 2.) Bring people out of the inbox and interacting in real time with the live videos to increase live-streaming’s popularity.
Regardless, I have a feeling with the lower barrier to entry live streaming has gotten over the last few years, we’ll see more creators repurposing live streams for podcasts and YouTube videos. But hopefully this means we can also get comfortable with them using better audio equipment — some podcasts made from live streams are so much harder to understand in audio format when you’re unable to see the live video and possibly captions on a video. .@strorybehindpod shares her predictions for #livestreaming and #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Dennis Yu
Livestreaming video will be the primary means of creating engaging, authoritative content. Smart marketers use live-streaming at events, webinars, and on-the-fly as a way to initiate content production, which then they send to their editing team to chop up into shorter snippets, blog posts, and so forth. The most clever folks are pulling out testimonials and endorsements for their blog, marketing materials, and landing pages..@dennisyu of @blitzmetrics shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Coach Jennie
Online video creators are becoming as important as traditional television and radio. We don’t need any outside permission or approval from anyone to grab a mic, start a conversation, and speak our minds. So as we move into the Roaring 20s, I predict that our social platforms will soon eclipse the traditional news and entertainment outlets. It’s a very exciting time to be us! .@CoachJennie of #HildaMustBeStopped shares her predictions for #DigitalMedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Dan Currier
When one door closes another door opens. New revenue streams and models will emerge to replace and/or supplement revenue affected by governmental regulation. .@creatorfundies shares his predictions for #YouTube in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Tiffany Lanier
I predict people will have more fun with their content and genuinely show up to be who they are. I foresee a rapid increase in TikTok and IGTV. .@LiveWithTiffany shares her predictions for #Livestreaming and #SocialVideo in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Bandrew Scott
We will start to see more creators focus on content that’s distributed on mediums that they own (i.e. podcasts via rss, their own website, etc). This way they control the hub that they direct people to, ultimately limiting the risk of being deplatformed or demonetized. .@BandrewSays of @Podcastage shares his predictions for #podcasting and #digitalmedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Chris Krimitsos
For broadcasting we will see a lot of older demographics jumping onto YouTube, especially in the how-to space, and huge growth with youtube ads. For podcasting we will see ad dollars double as radio starts to officially collapse in terms of ad dollars. .@chriskrimitsos of @podfestexpo shares his predictions for #podcasting and #YouTube in 2020. #2020Predictions #160Predictions #RossBrandLive #podfest #PME20 Click To Tweet
Nikki Woods
My two words when it comes to livestreaming in #2020 are AUTHENTIC and INTERACTIVE. It’s time to connect with your audience in an unfiltered and engaging way.
→ More 2020 insights from Nikki Woods: Real-Time Interaction Creates Deeper Connections .@nikkiwoods shares her predictions for #livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Stephen Heywood
Live video is no longer about “just going live.” It’s about quality. We are going to see more and more people searching to up their quality to stand out from the crowd in 2020 or be left behind. Stephen Heywood of @telestream @wirecast and @thetechbuzz shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive #Wirecast Click To Tweet
Is Your Podcast TV-Series Worthy?
By Chetachi Egwu, Ph.D.
I think we will see larger numbers of podcasts being born that have crossover-to-TV potential.
The recent moves by media companies such as Spotify and UCP to focus on podcasting coupled with the success of TV series based on podcasts like Dear John, Homecoming and The Read may indicate a slight content shift for new podcasts, especially those looking to transition to TV.
It also could signify that Hollywood is finally beginning to pay more attention to where, how and what types of content people consume – though this probably doesn’t mean massive mainstream opportunities for the average podcaster.
Chetachi Egwu is a media professor, filmmaker and the host of several live video shows, including MediaScope.
Rebecca Gunter
2020 will bring hindsight… and foresight. Companies will finally start wrapping their head around the idea that generating video content is the most powerful thing they can add to their marketing mix. Live and video can be repurposed in infinite ways, giving brands the opportunity to have a robust dialogue across multiple platforms with a variety of audiences. #winning .@rebeccagunter shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Carlos Gil
As I share in my book The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, marketers must be strategic to stay digitally relevant as new technologies (AI) and demographics such as Generation Z evolve the playing field once more. Social media is noisy and overly saturated; however, which is why getting back to the basics of the direct one-one-relationship building is critical, whether you’re a small business, sole practitioner, or enterprise marketer. People still want to connect with real people, and more importantly, for marketers, they want to buy from brands that showcase their human sides — e.g., the actual employees, customers, and other stakeholders behind that company. .@carlosgil83 shares his predictions for #DigitalMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Ai Addyson-Zhang
Last year I predicted that LinkedIn would enable live streaming — a prediction that came true. For next year, I predict that LinkedIn Live will continue to grow in popularity, but its organic reach may decrease. However, LinkedIn Live will add features that reward content creators, especially those who have built a loyal community and are regular live streamers. Features that allow live audiences to purchase things, donate money, and subscribe to the channel and newsletters may become available. .@aiaddysonzhang of #ClassroomWithoutWalls shares her predictions for #Livestreaming and #LinkedInLive in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Super Joe Pardo
Podcasting will cross the $1 Billion revenue per year threshold in 2020.
.@SuperJoePardo of @IndiePodCon shares his predictions for #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive #IndiePodCon #ICON Click To Tweet
Angus Nelson
I believe that companies will begin to understand their websites need to transcend digital brochures into becoming vital, strategic marketing tools. The importance of the discovery, education, and experience will take priority as companies position themselves to gain market share through smart messaging, positioning, experience, and measurement. .@angusnelson shares his predictions for #DigitalMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Mitch Jackson
Each year, consumers expect and deserve more. Live videos in 2020 must be relevant, interesting, timely, and entertaining. Successful top-of-mind branding resulting in sales will, more than ever, revolve around doing all this by creating and sharing emotional and remarkable content in your own novel way.
→ More 2020 insights from Mitch Jackson: Real-Time Moments Power the Consumer Journey.@MitchJackson shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
BabbleOnBrooke
Live video will become a frequently used marketing tool for businesses and organizations. We will see the companies that choose to do this have a significant edge over others, strengthening their relationships with clients and customers. .@BabbleOnBrooke shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Phil Kluba
I predict that e-commerce will build a strong presence in the world of live streaming. Selling products live will become much more user friendly. This will incentivize big business to move into the medium. .@philanthropyy shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Kelli Roberts
It’s extremely important to be yourself on camera. Be real and be unique.
.@kellipublish shares her predictions for #Livestreaming and #DigitalVideo in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Joel Comm
Facebook and YouTube will continue to censor content and creators that they don’t want on their platforms. Many will be banned for sharing viewpoints that don’t share the values of these tech giants. The stage is being set for massive disruption. .@JoelComm of @badcrypto shares his predictions for #DigitalMedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Jaime Cohen
2020 will be the year that live video will become more universally accessible. I predict this will start with LinkedIn, the powerhouse for authentic connection. Powerpoint has added a live captioning capability and I believe this will extend to LinkedIn Live video. .@Jaimbalaya of #TheRightWords shares her predictions for #Livestreaming and #LinkedInLive in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Zachariah Moreno
Smart Speakers will become Smart Microphones. Recording Remote Video Interviews will dramatically increase in quality. The Podcast Industry will become more collaborative & integrated. .@zach_moreno of @SquadCastFM shares his predictions for #podcasting and #digitialmedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Jules Hannaford
I believe that podcasting is going to become the most popular form of entertainment globally in the next five years.
→ More 2020 insights from Jules Hannaford: Why Podcasting Will Outpace All Other Forms of Entertainment .@JulesHannaford shares her predictions for #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Jeremy Vest
YouTube has left a huge hole in the marketplace by abandoning family YouTubers and not helping them comply with FTC COPPA laws. The company that supports its creators while complying with the laws will win and could really harm the long term revenue for YouTube and Google. .@creatorunlock of @vidIQ shares his predictions for #videomarketing and #YouTubers in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Hani Mourra
Creating live video content is getting so much easier and every major social platform will support it. Live video will become the number one way to create new content, which can then be repurposed into small clips and even audio podcasts. This gives you the ability to build your online presence without the pressure of creating a ton of new content. .@hanimourra of #Repurpose shares his predictions for #livestreaming & #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Karen Yankovich
LinkedIn stepping in to the live video world is a game changer. It takes the previous more “formal” approach on LinkedIn and humanizes it! I can’t wait to see the evolution in 2020 as it gets rolled out. .@KarenYankovich shares her predictions for #Livestreaming and #LinkedInLive in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Marc Gawith
With LinkedIn Live finally rolling out in 2019 you are going to see more brands develop the live video aspect of their content strategy. Facebook will no longer be the destination of choice for most of these brands as LinkedIn gives them that professional outlet they have been looking for. .@marcagawith of @switcherstudio shares his predictions for #Livestreaming and #LinkedInLive in 2020. #2020Predictions #160Predictions #RossBrandLive #madewithswitcher Click To Tweet
Why You Can’t Afford to Ignore TikTok
By Vicki Fitch
TikTok is going to create a huge shift in the social media space!
Brands both large and small that get on board with TikTok will capture an audience they have currently been “writing off” as just kids playing around. In turn, they will recognize that specific demographic not only has access to financial resources (think Fortnite), but will grow-up to be loyal to a brand that spoke to them in their voice and in their space.
Brands that “get it” will create some absolutely amazing content that will run more like “movie shorts” than ads but, with fun brand placement and uninhibited creativity, it will inspire others to not only watch their content but to truly engage with their brands.
There will be a few people and/or brands that will be determined to set the bar high and that will inspire people on the platform to create amazing and outrageous content. The bar that is set “today” will be nothing like the expectations it will have for “tomorrow.” The micro content space will be a pivotal place for brands to get noticed… or get lost.
I predict that there will be a slew of “experts” that will pop up after one video goes viral to try to monopolize training the market, and last but not least, I predict that John Legere will be on TikTok before we know it and will be setting the bar for CEO’s around the globe to get relevant with their audiences and start attracting people back to their brands, because people who create fun and engaging content will also create long-term loyalty.
We are preparing to focus some time and energy into TikTok… will you?
Vicki Fitch is a direct sales expert, early adopter of live streaming and the author of the #12Books12Months series.
Amanda Robinson
I predict that this will be the year that we start to see a gap between businesses & brands who produce video regularly and those who do not and who will be left behind or facing an uphill battle to catch up to their competition. The time to start producing video was last year. The time to start being competitive with it is this year. Video is already a crucial component to growing a structured Facebook ads strategy. This will become strengthened throughout 2020 as targeting options become tightened. .@thedigitalgal shares her predictions for #VideoMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Dale Roberts
Video content diversification is the name of the game when it comes to winning in 2020. If you want to annihilate your business goals, I highly recommend you go bullish on both live long-form video and pre-recorded short-form content. But, the most important aspect is to consistently publish high-quality video in a given avenue to yield the best results over the next year. .@selfpublishwithDale shares his predictions for #VideoMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Kathy Klotz-Guest
I double-down on video storytelling because it’s changed so many platforms. We’re going to see video storytelling continue to dominate and, as part of that, we need to invest in a video story strategy. Key to that is collaborative storytelling – interviews, co-created content, behind the scenes – where we’re continuing to move away from branded silo content (created in a vacuum) towards co-created content..@kathyklotzguest shares her predictions for #VideoMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Jim Harold
Podcast listenership will continue to grow at an impressive rate. At least one major, big money player, will get out of the podcasting game in 2020 leading to calls that podcasting is not a viable business. These predictions will be proven wrong and podcasting will continue to steadily grow in both audience and revenue. .@thejimharold shares his predictions for #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Bonnie L. Frank
2020 will see a huge influx of podcasts and audio content as people’s time becomes more valuable and their lives more mobile. Livestreaming and video can’t travel with you the way podcasts can, and folks are going to start creating and listening to more and more podcasts. .@bonnielfrank of #businessfabulous shares her predictions for #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
James Creech
Voice technology will become mainstream in 2020, now that over 50% of U.S. households own a smart speaker. This will pave the way for voice to become the dominant digital operating system and drive increased audio consumption for podcasts and music streaming. We can also expect to see more social influencers and traditional celebrities embracing podcasts and creating premium short-form video content in order to reach new audiences online. James Creech of @PaladinSoftware shares his predictions for #smartspeakers & #digitalmedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Why Podcasting Will Outpace All Other Forms of Entertainment
By Jules Hannaford
Why is podcasting destined to eventually become the most popular form of entertainment globally?
Podcasts are intimate, immediate and personal. People are leading increasingly busy lives and they can listen to podcasts anywhere at anytime – even while they are doing other activities.
There are podcasts on every topic you can imagine and listeners can be immersed in the world of podcasts while still getting on with their daily lives.
Podcasts are entertaining, educational and addictive. As a podcaster, not only do I listen to podcasts all the time, I love creating content that changes people’s lives for the better.
Jules Hannaford is an author and podcaster. Her podcasts include Hong Kong Confidential and Fool Me Twice.
Mike Murphy
Podcasting:
1. Money:
Monetization will be the theme song of podcasting in 2020. Lots of money coming in and podcasters will see new models and tools for getting paid.
2. Education:
Podcast Educators (tutorial makers, live-streamers/webinars, writers, consultants) will be in high demand as more brands and businesses launch podcasts and need help.
3. YouTube:
Podcasters will leverage YouTube to promote their podcasts in new and creative ways in 2020 and YouTube will play an important role in discoverability for podcasters. (Keep an eye out for a power-play from Google/YouTube in the podcasting space).
Kelly Noble Mirabella
Chat Marketing will grow up this year. Adoption will be more strategic and smart marketers who employ chat as part of the marketing mix will start to see gains in real and consistent ways. .@Stellar247 shares her predictions for #DigitalMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Jim Collison
Continued consolidation of podcasting hosting platforms and a few even leave the space. Ad insertion models continue to get better and most hosts have at least one way to monetize via ads. More podcasts fade than are started in 2020. .@jcollison shares his predictions for #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Michael Kinney
Live-streaming will become like radio. People will have it on in the background, which will change how creators approach their content. COPPA will drastically affect YouTube and its business model. .@MichaelKinney shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Doug Cohen
Each year that I say THIS will be the year that small businesses will either get in the game or retool their livestreaming (or at least recorded video content) strategy it doesn’t…quite…happen en masse. The innovators will continue to take advantage of the evolving ecosystem & there is STILL an opportunity to differentiate by doing so! I see a handful killing it – but not a ton. Take advantage! .@DougCohen10 of @M10Social & @frameablefaces shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
John R. DiStefano, Jr.
I foresee StreamYard adding controls to allow a designated co-host with a subset of admin controls defined by the live stream account owner, i.e. changing scenes, changing positions, swapping participants. I also predict StreamYard adding four additional users for a total of 10 to fully compete with what Google used to provide. And I believe StreamYard will become the preferred live streaming tool over others when they add 1080p capability. John DiStefano of @U_DO_IT shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Cher Jones
Live streaming for business is going to explode in 2020! We’ll see a lot more programmatic, well thought out live shows with an increased production value. Broadcasting software companies like Streamlabs OBS, StreamYard, Switcher Studio and Be.Live have lowered the barrier to entry for a great looking show, however creators will have to effectively combine value with consistency and social interactivity to build a relationship with their audience and compete for attention in the news feed. .@itscherjones shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Mike Allton
While past years have been the Year of Live Streaming, 2020 will be all about creating more quality live streams and making more use out of what you have.
→ More 2020 insights from Mike Allton: Video Production in 2020: Think Quality and Distribution .@mike_allton of @agorapulse shares his predictions for #livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive #agorapulse Click To Tweet
Gina Schreck
Video and audio tools will continue to spread like a wildfire across all platforms as brands use these tools to connect more authentically and shorten their sales cycles. Video, especially live-streaming, builds trust and likability faster than any other method of content. .@GinaSchreck of @SocialKNX shares her predictions for #Livestreaming and #DigitalMedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Brent Basham
Podcasting will kick off more niche specific events. My guess is the medical field and perhaps attorneys will get their own shows around creating, networking, and gaining clients with podcasts. .@BrentBash of @getpoddit shares his predictions for #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Tamara Thompson
Video podcasting will be key in 2020 to build authority and consistent influence online. Those who take action to repurpose content will conquer the social platforms. More small businesses will invest in video distribution services to mass produce branded micro-content for top of mind visibility and innovative business opportunities. Tamara Thompson aka @SeriousTakePro shares her predictions for #Podcasting & #onlinevideo in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Real-Time Moments Power The Consumer Journey
By Mitch Jackson
Brands will need to learn the art of strategic spontaneity. To get noticed by today’s highly connected, internet savvy, and socially empowered consumer, brands must deliver more than just good content.
The 2020 consumer journey will revolve around real-time moments (TikTok and YouTube stars, Instagram Stories, and “Mr. Home Run to the Chest Bud Light Guy” content).
Spontaneously doing what needs to be done to create and highlight these experiences is what will build relationships, get your brand noticed and shared, and allow you to become part of a desired micro-community.
Mitch Jackson is known as the “Streaming Lawyer.” He is a partner in Jackson and Wilson, Inc.
Brad Parler
As audiences become savvy their appetite for quality will naturally increase. A brand that is just testing the waters of live streaming needs to know that poor quality and poor viewer experience will diminish their brand. User Experience (UX) is equally important in your streaming media as it is for your app, storefront, or marketing. SMB owners who understand this will see huge gains via streaming / digital media in 2020. .@bradparler of @voixly shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLIve Click To Tweet
Marty McPadden
Every company is a media company. For businesses that want to be competitive and relevant, telling your story effectively through multiple forms of media will be paramount. Demonstrate you can solve customer problems. Leveraging each form of media (live video, audio podcasting, mobile video vlogging) effectively will propel successful businesses forward. This trend is also great for production professionals who will be in ever increasing demand. .@martymcpadden of @PodJamTV shares his predictions for #livestreaming and #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLIve Click To Tweet
Professor Nez
Podcasting in 2020 will be what video was in 2018-2019. Audio content will reign supreme as it increasingly becomes the most convenient content to consume. This will become an absolute must for content creators and business owners. .@ProfessorNez of #NezNation shares his predictions for #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Holly Chessman
Video keeps growing in importance, providing that critical connection that humanizes businesses and strengthens customer loyalty. Using video in email campaigns or using interactive video in lead capture campaigns will continue to grow in efficacy, helping businesses stand out in the crowd. The key is to ensure that videos contain emotional content that viewers can relate to, in order to reassure viewers that businesses are truly made of human beings with whom they can make a personal and meaningful connection. .@HollyChessman shares her predictions for #VideoMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Chip Edwards
In 2020, we will realize that: “As Smart Speaker adoption continues, broadcast media will start moving to interactive media.” Consumers will expect finer-grained control of the media they consume. Content producers will realize that they can get direct feedback from each consumer and substantially more insight into the behaviour and desires of their audience. This will start a shift in how we produce content, from a monolithic, unidirectional stream to multi-segmented, discreet, content packages which are dynamically assembled based on the explicit or implicit desires of the consumer. .@ChipEdwards4 of @CreateMyVoice shares his predictions for #smartspeakers and #digitalmedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Jennifer Watson
Live streaming will be the key to creating trust, building community and growing your brand in 2020. The human to human interaction is priceless through live video and will lend itself as the ultimate cultivator of organic conversation surrounding your brand. Measure live video success through the number of relationships you create, not live views, that’s what really matters. When you concentrate on helping people and solving their problems, you start building a community of support and trust that will only help your brand thrive and stand out among the rest. .@JWatson_Wx of @agorapulse shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Brandon Birkmeyer
Personal branding will continue to explode across all platforms driven by social video and podcasting. More importantly, personal brands will start to partner together into larger “networks” to share audience and cross promote content. Attention is the name of the game and the live streamers and podcasters that can build engaged communities will win. .@bbirkmeyer shares his predictions for #Livestreaming and #Podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Mathew Passy
Podcasting will finally get some real adoption by the social media networks. They’ll make it easier to share and promote digital audio content on their platforms to make it easier for podcasters to get attention and subscribers for their show. .@MathewPassy aka The Podcast Consultant shares his predictions for #podcasting and #digitalmedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Denise Alison
The desire for human connection will continue to grow, increasing the demand for more behind the scenes, unfiltered, and un-produced videos. Denise Alison aka @SocialDenise shares her predictions for #Livestreaming and #VideoMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Ariel Viera
Just like what happened with game-streaming in 2019 with Ninja exploding in popularity when Drake was a guest in his stream, the same thing will happen to live-streaming in 2020. There will be a few live-streamers who will explode onto the mainstream! Catapulting certain live-streamers into international fame and showing brands that live-streaming is more fruitful for partnerships than any other medium. .@TheArielViera of @UrbanistLive shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Katie Hornor
As one decade closes and another begins, we are going to see an increase in interest on the part of digital course creators to create quality curriculum that gets results for their clients and becomes a premium business asset. For impact minded coaches, practitioners and entrepreneurs, we’ll see a shift toward transformation and legacy and away from quick-turn around, low-quality courses. .@KatieHornor of Blogging Successfully shares her predictions for #DigitalCourses and #OnlineCourses in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Ian Anderson Gray
Finally, LinkedIn Live will be rolled out to everyone! I predict a lot of people will switch from Facebook Live over to LinkedIn Live. This will only happen if LinkedIn integrate introduce in native live streaming, roll out integration to more streaming tools and make it easier, but I think they will. And I think LinkedIn Live will be the top live streaming platform for B2B. .@iagdotme of Seriously Social shares his predictions for #Livestreaming and #LinkedInLive in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Livestreaming is not going away. In actuality, consumers are expecting to see live video content on the platform of their choice. I predict that brands will leverage multi-streaming to capture their audience’s attention and to build community, forcing brands to create more niche-specific content. .@daphnefleblanc of @cafeandlaptop shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLIve Click To Tweet
Rock Felder
Podcasters will have tons of free hosting options. Several venture funded companies will podfade in 2020.
.@RockwellFelder of @SquadCastFM shares his predictions for #Podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Anh Nguyen
The livestream and social video space continues to grow more crowded with new platforms (TikTok, LinkedIn Live), more users, and much more content. Unfortunately, there’s still a lot of “bad” content where creators are just pushing something out. Ask yourself: What content do my communities want? How can my brand benefit my communities beyond the content consumption? New platforms are simply new means to achieve the same goal of nurturing relationships with your customers. .@AnhTNguyen of Amplified Marketing shares her predictions for #Livestreaming and #SocialVideo in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Live streaming, podcasting and social video will continue to grow in prominence as more and more people get better and better at creating content, but we will see saturation of one or two person shows that are purely talking heads. Shows that are content only will be squeezed out by shows that have segments of interest to a smaller and smaller – but much more interactive – niche of people. I also expect we will see more native advertising as these platforms gain more and more prominence as well as more and more distribution using in car apps for audio content and self driving cars for video content. Lastly, we will see the first platform to real time caption live streams, likely with some third party integration, with Facebook and YouTube leading the way. .@philgerb of Digital Selling Strategies shares his predictions for #Livestreaming and #DigitalMedia in 2020. #2020Predictions #160Predictions #RossBrandLIve Click To Tweet
Laura Petersen
Podcasting and live streaming will continue to grow greatly and become more and more mainstream. Even mom and grandpa will start getting in on the action — or at least know what you are talking about now. .@LaptopLaura of #CopyThatPops shares her predictions for #Livestreaming and #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Amir Zonozi
As video continues to dominate as the preferred media consumed by audiences, brands will want to better understand the media exposure valuation of their logo across their partnerships with rights holders to not only understand the performance, but value generated from that video exposure, and even more importantly understanding who consumed that content across channels. .@Zonozi of @Zoomph shares his predictions for #VideoMarketing and #DigitalMedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
LinkedIn Live: Keys to Success
By Viveka von Rosen
Clearly with LinkedIn getting into the “live” video game (with quite a few hoops to jump through) we know Live-streaming is having a huge impact!
I think quality content, quality production, and consistency will all be key to success.
Although on LinkedIn you don’t have to fight for your audience like on Facebook, YouTube or Instagram, the quality of content needs to be better because of the limited audience and limited providers.
Viveka von Rosen is a LinkedIn expert, author and keynote speaker. She’s the co-founder of Vengreso.
Cathy Nolan
Instagram will get rid of “likes” and promote more live-streaming with their stories series app and IGTV. Video storytelling will be mainstream in social media for brand building and awareness. .@CathyNolanArt shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Dee Nimmin
Mobile live streaming will continue to grow and dominate in 2020. Live streaming apps have made it easier than ever to GO LIVE and share your message with the world on multiple platforms. .@deenimmin shares his predictions for #Livestreaming and #MobileVideo in 2020. #Nimminati #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Bella Vasta
I predict that we will see video incorporated into multiple mediums at a faster rate than ever before. It will be used as an alternative to consume all types of content. Bella Vasta of @bellas_pets shares her predictions for #VideoMarketing and #DigitalMedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Daniel Patrick Norton
The popularity of on-demand streaming memberships, like Disney+, will continue to grow, and we will see the end of traditional cable service during this decade. I believe it will bring a massive opportunity for live streamers, creators, and video marketers to get in front of larger audiences. Smart TVs and tablets will become necessary for viewing their streaming services of choice and ultimately lead more people to explore apps like YouTube, Twitch, and more. .@dnortonfilms of #RepurposeVideo shares his predictions for #Livestreaming and #DigitalMedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Jeff Sieh
Companies and brands that continue to leverage live video to engage with their clients and communities, will further pull away from their competition who ignore live video in 2020. .@JeffSieh of @SMExaminer & Manly Pinterest Tips shares his predictions for #Livestreaming in 2020. #SMMW20 #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Clarice Lin
The year where QUALITY is synonymous with Content Creation. Quality of content (videos, social media posts blog posts, podcasts etc) becomes a game changer to stand out from the noise – especially as more and more companies opt into a content marketing strategy as part of their lead generation efforts. And the ability to measure content success becomes THE decisive factor in securing higher budgets for creating OUTSTANDING content that generates warm and hot leads for your business. .@iamclaricelin of @baslinelabscom shares her predictions for #ContentMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Podcasting will become a major internal communications tool for companies. Storytelling, especially in recruiting content, will be a major focus for employers in hiring passive candidates. .@jon_thurmond of @HRSocialHour shares his predictions for #Podcasting & #HR in 2020. #HRSocialHour #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Beth Granger
As LinkedIn expands LinkedIn Live Access we will see more and more live video there. People will continue to experiment with different formats. Hopefully, we will be able to pre-schedule live broadcasts to share a direct link ahead of time. .@BethGrangerSays shares her predictions for #Livestreaming and #LinkedInLive in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Brian Wallace
LinkedIn is massively overtaking the business world of livestreaming. They are being smart and methodical in the rollout and have just launched more advanced video analytics. I’d like to see how this program will be expanding and it’s got a lot of my attention at the moment. Brian Wallace of @NowSourcing shares his predictions for #Livestreaming and #LinkedInLive in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Megan Bryant
My prediction is simple: If you don’t get on board with using a consistent blend of the available streaming tools (static posts/stories/livestreams/etc.) built into each social media platform, your ability to scale organically will become obsolete. The opportunity to build our own stages for our businesses and personal brands has NEVER been better. Megan Bryant aka @KookyMegan shares her predictions for #Livestreaming and #OnlineBusiness in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Eddie Garrison
Brands will start to use more video content as a way to better engage their audience on a more personal level. Live Streaming will see it’s largest jump in brands’ Marketing Strategies while even more brands will begin to put more time, effort and funds into producing professional video content. .@eddiegarrison of @clovermediaorl shares his predictions for #Livestreaming and #VideoProduction in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Kim Doyal
The quality of the content is going to have to be better than it has been the last couple of years. People who use these platforms randomly and without a value-based strategy for their audience are quickly going to realize it won’t work. This is great for everyone who is willing to put in the work and create quality content. .@KimDoyal of Content Creators Planner shares her predictions for #Livestreaming and #ContentMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
John Kapos
Social e-commerce stores will spillover from traditional digital shopping sites. The ability for businesses to implement shoppable galleries (e-commerce stores) on Instagram, Facebook, snapchat, Pinterest, YouTube, LinkedIn, TikTok just to name a few that will be leveraging their platforms even more for customers to have a one-click buying experience. .@ChocolateJohnny of Perfection Chocolates shares his predictions for #Livestreaming and #ecommerce in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Janine N. Truitt
In 2020, we will continue to see a deepening of tribes via both podcast and video content. Part of the commitment to a given community will come with vloggers and podcasters taking back control of their content through offering exclusive and maybe even monetized communities for viewers on their own platforms and away from social media. Janine N. Truitt aka @MzJanineNicole shares her predictions for #podcasting and #VideoMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Ryan Steinolfson
Google My Business Pages platform will add some sort of live streaming to compete with Facebook Pages live streaming. The amount business’ spend on Google Local Service Ads (pay per qualified lead) eclipses the amount spent on regular Google Ads (pay per click) for the 12 approved job types that can use LSA’s..@RyanSteinolfson of Accelerate Marketing shares his predictions for #Livestreaming and #onlinebusiness in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Real-time Interaction Creates Deeper Connections
By Nikki Woods
Live streaming provides a unique opportunity to deepen the connection with your audience in an intimate and authentic way.
You’re able to build community, loyalty and connection, which brands will need more than ever in 2020.
One aspect of live streaming that should make everyone giddy is the ability to interact with your audience in real time. Not only will viewers enjoy interacting with their favorite brand (YOU), but you receive live feedback that gives you the ability to tailor content to those who are watching.
When fans feel like they’re getting unique insight or a deeper connection with a brand, it builds devotion and creates an engaged fanbase. Think rockstar status.
Nikki Woods is a media personality and consultant at Nikki Woods Media. She was the senior producer of the nationally-syndicated Tom Joyner Morning Show from 2008-2016.
Chris Strub
The indisputable proliferation of the short-form Stories format will bring about a dramatic and controversial — but ultimately permanent — reconfiguration of the entire Instagram app. Additionally, LinkedIn Live will finally outgrow beta, and the notoriously conservative company will invest heavily in content — and content creators — a la Facebook and YouTube. .@chrisstrub shares his predictions for #Livestreaming and #LinkedInLive in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Mike Gingerich
Livestreaming on Facebook will grow in use by small businesses as more and more take the plunge to try it out, though consistency is needed and will be an issue. Livestreaming on LinkedIn will continue to grow for larger marketers and digital marketers, and vlogging tied to blogging will continue to rise as a popular tandem. .@mike_gingerich shares his predictions for #Livestreaming and #FacebookLive in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
In 2020 there will be an influx in video content on all social media as well as events. Live events will become more interactive with their online audiences using user-friendly video streaming software. .@DrADFinch of @socialpowsummit shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Nick Rishwain
Multi-channel will continue to grow. It’s an audio and visual world, so I expect to see more podcasts add video and more video shows add audio versions. .@NickJRishwain of @legaltechlive shares his predictions for #podcasting & #socialvideo in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Christine Gritmon
Instagram has emerged as such a strong player in video with Stories and IGTV – yet their Live offering has been weak. Especially with their recent addition of serial programming to IGTV, I think soon you’ll be able to do live shows and save the replays in the IGTV tab, to make IGTV more valuable to people who regularly go live. I also think live captioning services will have to get stronger, fast, as captioned videos (including replays of Lives) become increasingly ubiquitous on all platforms. .@cgritmon shares her predictions for #Livestreaming and #IGTV in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
J.S. Gilbert
Here we are making predictions for online video for 2020. It seems that many of the predictions of the past few years, including some of mine, have missed the mark. 2015 was an incredible year with a ton of online action in the area of live video. Based on this, many people thought now that we would be seeing a lot more live video that we seem to have. I believe it is coming but has been stalled by several factors; companies that present platforms for live video have had difficulty discovering profitable models. The main exception seems to be with viewing and participation in live gaming. A second issue seems to be the extremely slow adoption of 5G, which would allow for speeds that would make AR/VR streaming possible. And the third factor might be that live video communications might currently be seen as a bit too personal. I believe that “public speaking” is considered one of the top 5 major fears that individuals have and in many ways, live video could be an extension of this fear.
I don’t think 2020 will bring much in the way of anything new and exciting. It’s a wait and see, perhaps for 3 – 5 more years..@Gilbertism shares his predictions for #Livestreaming and #DigitalMedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
RJ Redden
As the gaming industry keeps growing, livestreamers will begin to incorporate gamification methods in order to engage, incentivize audiences, and grow their tribes. Bottom line, it’s not just about giving value anymore. Let’s make our streams fun! RJ Redden of @blackbeltbots shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Todd Bergin
Video marketing will continue to grow and that growth will continue to escalate as more and more Baby Boomers and Generation X’ers leave their careers, whether through retirement, lack of interest, or want for change, and discover that the success of their endeavors to generate an income at any age can be significantly enhanced by their learning of, and utilization of, social media video to share their relatable life experiences and wisdom, and apply those experiences to what it is they offer and how they can positively change the lives of others. .@ToddBergin shares his predictions for #SocialVideo and #VideoMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Nicole Sanchez
Live video coaching will grow. People want their businesses to go live but are often frustrated with not having the know-how to get a quality live stream going, so they just don’t do it. They want to focus on their business, not learn how to be a video producer. Coaching services from basic training to full service, including setting up video and audio, scripting, tags, trackable links, post text, and talent prep, are going to take off.
→ More 2020 insights from Nicole Sanchez: Live Video Provides Distinct Advantages for Companies .@nicolemsanchez shares her predictions for #livestreaming and #ecommerce in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Brian Schulman
1) Video will continue to rise as the content customers want to see from brands / businesses 2) Influencer Marketing will continue to grow, micro-influencers grabbing the lionshare 3) TikTok will continue it’s rise with more brands/businesses jumping into the game and testing the waters 4) More VR & AR experiences will be tested by retail brands to enhance the customer experience Brian Schulman of Voice Your Vibe shares his predictions for #VideoMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Walt Roberts
Live streaming on Twitch and Mixer will see bigger moves and changes in 2020. The Microsoft-owned Mixer has jump-started 2020 with the signing of two of Twitch’s biggest streamers, Ninja, and Shroud. What does this mean for live streaming on Twitch and Mixer in 2020? I predict that we will see greater creativity on both platforms as competition breeds innovation. Not only will these two giants be going toe to toe, but will really be going out of their way to insure their live streamers have the best support. Walt Roberts of @Tech_Streaming shares his predictions for #Livestreaming and #gaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Monique Johnson Dilworth
The worlds of live streaming, podcasting, social video, YouTube, and Instagram stories will all merge into one world that customers and viewers will primarily consume on their mobile devices and/or in their homes through Alexa or Google Home. Therefore, if you just focus on one of these worlds currently, you will need to adapt to the others and make it a unit of one. I also predict that Tik Tok is going to take off and move to an older demographic. .@moniqueojohnson of Live Video Lab shares her predictions for #Livestreaming and #contentmarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Live Video Provides Distinct Advantages for Companies
By Nicole Sanchez
As a content creator, I find that while both live and pre-recorded videos both do well, the sense of community that grows during live broadcasts is second to none.
You have two-way communication directly with your audience and it builds a strong and loyal tribe.
As companies are realizing this invaluable connection, I predict that they will move to use live video across all of their platforms rather than just hesitantly dipping a toe into one channel, especially as making things “shoppable” during live streaming evolves.
In addition, I think more and more people are going to turn away from traditional TV news and instead find live video content from a source that they trust.
As live video continues to roll out on TikTok, it will absolutely explode!
Nicole Sanchez is a digital marketing consultant and live video host responsible for developing and hosting Cisco’s Facebook Live programming that gained over one million views.
Tina K. VaLant
Live apps/enhanced platforms continue to emerge. Barriers of time/space recede at an accelerated pace, forging virtual collaborations, JVs and partnerships; evolving to symbiotic IRL interactions. Those who #GoLive authentically and consistently deliver high quality content benefit exponentially. .@tinavalant of Extraordinary Photography shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Wágner dos Santos
Expect to see even greater advancements in voice assistant technology combined with artificial intelligence. The future of all things tech and social is voice control. Wágner dos Santos of @WagnerTheAgency shares his predictions for #digitalmedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Jeffrey Fitzgerald
The game changer in 2020 will be LinkedIn Live. But the real challenge creators face will be producing original content that continues to attract. Boxed conversations on the platform will lose value without more thought and creative. Many will flourish by taking their audience on location to the story instead of talking about it. Other business creators will leverage experienced producers via virtual live studios that remotely inject more show value. I believe LinkedIn will take advantage of live-stream growth with a channelized approach that offers easier discovery of meaningful new content. The reward remains for those courageous enough to be original in 2020. Jeffrey Fitzgerald aka @JeffinHighDef shares his predictions for #Livestreaming and #LinkedInLive in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Bee Smith
The year 2020 will be the RISE of social scientists, humanitarians, and advocates who use podcasts to explore complex social issues such as Suicide Prevention, Mental Health, and Human Rights Advocacy. This rise will make the uncomfortable conversations, the norm minus the stigma. Bee Smith aka @BeeInspiredTalk shares her predictions for #Livestreaming and #DigitalMedia in 2020. #2020Predictions #160Predictions #RossBrandLive #BeeInspired Click To Tweet
Christian Karasiewicz
In 2020, we’ll see more “quibi” or quick bite video content. For example, ride-sharing commuters will be able to watch an entire episode during their short commute. These won’t be poorly produced movies, but rather high-quality, laser-focused video production, tailored towards the consumer, that maximizes their available time, while providing opportunities to add immense amounts of value. .@ckroks of @socialchefs shares his predictions for #VideoMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Erin Cell
I predict we will finally see new social media platforms start to emerge & gain mainstream adoption. We already have a number of them available & currently being used — Somee, Karma, Bravo, Dtube & Steem just to name a few. I fully expect in 2020 more people will be moving away from Facebook, Twitter & Instagram. Plus, you can get paid to post in cryptocurrency — you won’t see the traditional social media platforms paying YOU to create & share quality content. .@ErinCell of @SociallyPowered shares her predictions for #digitalmedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Brad Friedman
I predict 2020 is The Year of the Podcast. We’re already starting to see people from entertainers to business owners starting to podcast. The ability to listen to a podcast when it’s convenient is what’s driving creators to take advantage of podcasting. And, I think 2020 is going to be a huge year of growth for the industry. .@BradFriedman of @FriedmanGrp shares his predictions for #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Terry Johnson
Users are growing weary of data breaches, privacy problems, and other issues with certain social media apps and are going underground with their online posting. They are increasing their use of private messaging apps to communication with friends and family, and moving to private groups and forums that focus on niche topics. In 2020, more users will reduce or eliminate public posts, and spend more of their time in private spaces online where businesses and brands will have a hard time reaching them in a gated community. Terry Johnson aka @webgirltj shares her predictions for #ContentMarketing and #DigitalMedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Kyle Bondo
Big content consumption companies like Spotify, Apple, and iHeartRadio… AND… big content production companies like Art19, Gimlet, and Wondery… will start combing the independent podcast and video world for content just like Hollywood is doing to find and BUY new talent. 2020 will be the year of the professional creator getting jobs and contracts from previously unknown studios to be refined and pitched as TV and Movies for Amazon, Netflix, and Apple TV. Kyle Bondo of @GagglePod shares his predictions for #podcasting and #digitalmedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Sabrina Cadini
→ See Sabrina’s full wish list for 2019 in the box below her entry.
Generation Z has video consumption habits that are completely different from older generations. Package your video based on their behavior on social media in order to grab their attention. .@SabrinaCadini shares her predictions for #Livestreaming and #VideoMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
A Live Streaming Wish List
By Sabrina Cadini
We present the Third Annual Sabrini Cadini Wish List for Live Streamers:
1- Virtual shopping on YouTube
I have to confess, I love to watch makeup tutorials on YouTube, and I would love to be able to buy the products used/promoted with links to a virtual store for easy ordering online while I’m watching.
Wouldn’t it be great to have our own YouTube storefront where our viewers can order/purchase tangible or digital products without leaving the platform?
2- Video production suite that customizes videos according to your target audience
The software would ask specific questions regarding product or service, ideal clients, generation, objectives of the video, etc. For instance, Generation Z has video consumption habits that are completely different from older generations, and the software would package your video based on their behavior on social media in order to grab their attention.
3- Virtual conference capabilities right inside social media platforms
Something like Hopin (https://www.hopin.to) already has (an all-in-one live online events platform where attendees can learn, interact, and connect from anywhere in the world) but available inside our own social media channel. This can provide tools to easily set up our online summit or conference without using a third-party tool, offer speakers Q&As, a trade show, and engage with our attendees via multiple virtual rooms. Probably a disadvantage for that precious in-person experience but it would offer more opportunities to host our own event without additional costs related to travel, venue, and accommodations = more attendees, and less carbon footprint.
4- Speaking of carbon footprint, I would like social media platforms offering carbon footprint offsets based on the activity of their users. Climate change poses a big threat to our world, and we can’t ignore it any longer. The more we help our planet by posting “more quality-less quantity” content (therefore, less CO2 emissions), or by buying carbon offsets, the more incentives we receive (a discount on ads, increased visibility on the platform, etc.).
Sabrina Cadini is a Life-Work Balance Strategist and Productivity Coach for Creative Entrepreneurs and Founder of La Dolce Idea Weddings and Soirees.
Glenn (the Geek) Hebert
I think in podcasting in 2020 we will continue to see a big rise in local podcasts. I believe they are set to take up the slack of disappearing local radio. I also believe we will start to see a decrease in new podcasts by independents and an increase in podcasts by corporations with the dollars to support it. Glenn the Geek Hebert of @HorseRadio shares his predictions for #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Caren Glasser
In the next year live stream will continue to put the “real” back into reality television. As the technology becomes easier to access, we will see more unscripted shows that will engage with their viewers and create raving fans. .@carenglasser of PYP Enterprises shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Nazim Beltran
I foresee a huge increase in live streaming and video on demand as platforms continue expanding on offering viable solutions for the distribution of your content. Stats show that we are looking at close to 80% of all Internet traffic deriving from video in 2020. So to have a presence in that space is a no-brainer! .@nazimbeltran of @casachiesi shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Lottie Hearn
Global demand by Youth communities on climate change awareness will force big business to rapidly decrease travel & fully embrace LIVE options for meetings, events and #LIVEStylePresenting at conferences.
Our LIVE community needs to be at the forefront of ethical, environmental LIVE production leadership, to #CollaborateOverCompete and guide business, big & small, how to use LIVE tools to improve consumer lives, not overwhelm viewers in 2020. And we need to learn when to STOP going LIVE, for our own mental health & fullest lives! Lottie Hearn of @PressPlayPres shares her predictions for #livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Owen Video
YouTube will be the difference-maker. Podcasters and live streamers who properly broadcast their content to YouTube will EXPLODE from increased traffic from search results and the increasing age of the YouTube user. The kids who were once searching for comedy videos have aged up and are now also searching for the home, business, and tech skills that YOU provide. Don’t sleep on YouTube – learn how to broadcast on multi-platforms. .@owenvideo shares his predictions for #Livestreaming and #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Claudia Santiago
Connection and creativity are the words that pop out at me when I think of 2020. Without connection, we can’t build relationships, which are key in all we do. The creative piece I’m also sharing here to encourage you this year is that the sky’s the limit and each of us has a different way of expressing ourselves that is so very unique and valuable. As an international entertainer, I stepped foot in Europe this last year and was able to truly connect with fans, industry people, musicians, media and more before tour, during tour and after tour through live-streaming. Consistently, I use a combination of social, audio, video and other tech and continually learning and trying new tech options available to us all. Live-streaming from Edinburgh castle in Scotland, Buckingham Palace in London, Eiffel Tower in Paris, the sounds and culture of Spain was so surreal. I was able to live broadcast and bring my audience “on tour” with me through a VIP membership group and what a thrill it was for them to see behind the scenes in each country and even while I was onstage – they were with me live and able to watch replays afterwards! Having done this, I am now also repurposing for products I will be releasing and it truly has built an impacting and deeper connection with my already established audience and also new ones. Thank you Ross for including me this year again. What an honor it is and also to take in all the words of wisdom and expertise from so many here! I say everyone: “Go for it, think outside of the box… the world needs to see and hear your unique sound!” Gracias Amigos & Amigas! .@ClaudiaSantiago shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Leland Best
A few years back, live streamers that were not into gaming or using webinars were still dealing with “proof of concept” attempting to monetize content within a live stream. For the rest of 2019 and into 2020, expect to be wooed by software and sites offering cloud compositing, Video on Demand (VoD) replay services, pay gate options, and integrations with e-commerce checkouts giving content creators more ways to charge for privatized content above and beyond the likes of Patreon or Kofi.
Eye-catching visuals and gamification will start to become commonplace in live streams. Site developers will continue recouping costs by taking a cut of the revenue generated by the creator, which will give companies the incentive to provide more elaborate cash generating tools for it’s video broadcast producers. .@LelandBest of #BCBLive shares his predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Vicki Fitch
As a daily content creator, an early adopter of livestreaming, and the author of the #12Books12Months series, which includes a book on social media, I believe the “live” space is going to grow exponentially and will unleash a whole new era of entertaining content creators in the micro content space (less than one minute).
With what seems like daily changes to social media and algorithms, it is critical that people stay current in social media by reaching beyond their existing comfort zones. The livestreaming landscape has been on an upward trend with video still attracting more viewers, but due to a decreasing attention span, micro content will be the new norm.
→ More 2020 insights from Vicki Fitch: Why You Can’t Afford to Ignore TikTok
.@vicki_fitch shares her predictions for #Livestreaming in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
We will see more established media companies live stream their shows on social media platforms like YouTube due to unlimited reach. This will be a major advantage for those who wants to learn another language due to globalization. .@Chevd80 of Vallano Media shares his predictions for #Livestreaming and #DigitalMedia in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Molly Mahoney
2020 will bring new levels of experience and connection. From gamification that’s built into the platform, like we have seen from Twitch and we are starting to see from Facebook… To making the ability to connect on more platforms from social to newer platforms like Alexa briefings. One thing that won’t go away… The importance of actually connecting with humans. Molly Mahoney of @Prep2Perform shares her predictions for #Livestreaming & #AmazonAlexa in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Gord Isman
The human-to-human factor in business is more prevalent than ever as more and more entrepreneurs and small businesses use video to get their message out to the world. Choosing not to compete by engaging your audience through video could mean that you lose out to your competitor who does video! In 2020, be sure to show up on camera the way you want to “BE” in this world and serve. .@GordonIsman shares his predictions for #Livestreaming and #VideoMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Krishna De
Podcasting will continue to gain momentum and interest and we will continue to see new platforms launch that offer an integrated solution for creating, editing and publishing of media, including allowing for remote video and audio recordings with guests to help enhance the podcast production. In contrast, we will see a consolidation of providers of live stream platforms. With overheads under pressure and the continued focus on being sustainable and environmentally responsible, we will see a continued increase in enterprises using live video for meetings. There will be an increased demand for features enabled by AI including live captioning for accessibility. We have seen the experimentation of voice in small entrepreneurial businesses. However, as the technology matures and develops in complexity, and organisations look for ways to use voice platforms for visibility, lead generation and commerce, it will be larger enterprises in health, the automotive industry, education, publishing and hospitality that will lead the way in developing innovative solutions. .@KrishnaDe of @LSInsiders shares her predictions for #Livestreaming and #podcasting in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
John Piper
Packaged short video will become more and more acceptable in the business community. Telling stories through video will grow by 400% on LinkedIn and on corporate websites. Live video segments during the business day will be the next big wave of video momentum for 2020. John Piper of Advanced Cloud Communications shares his predictions for #Livestreaming and #SocialVideo in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
Nancy Myrland
In 2020, we’ll see a continued emphasis on the production and consumption of voice and video marketing. Anyone can be smart in their field, but those who are willing to remove that top layer of brilliance and allow people to look inside their personalities and what makes them unique will stand out. People are interested in getting to know, like, trust, and respect those with whom they do business, and voice and video can do that at speeds much quicker than the written word alone. Because we are in an era of fast consumption where we listen and watch content at speeds of 1.5 to 2 times the original, those who understand how to get to the point early, but also deliver their message in a personal way that encourages connection will be the ones who cause people to slow down long enough to give them the gift of their time. .@nancymyrland shares her predictions for #VoiceTechnology and #VideoMarketing in 2020. #2020Predictions #160Predictions #RossBrandLive Click To Tweet
About Ross Brand
Ross Brand applies his background as a radio host to conduct interviews and lead conversations that inform and entertain. He hosts several live shows and podcasts, including StreamYard Connect, covering industry news, live streaming insights and StreamYard updates; Livestream Deals, connecting live streamers, podcasters and online content creators with great products and special offers; Brand on Broadcasting, focusing on trends in online broadcasting and interviews with digital media creators; and Ross Brand Live, sharing his live streaming journey on LinkedIn Live and across social media.
Since founding Livestream Universe in 2015, Ross has been recognized as one of 5 Live Video Experts to Follow by Switcher Studio, the Number One Twitter Account for Learning Live Stream Marketing by Amp Live and a Top 25 Video Marketing Influencer by Onalytica. He’s recently been quoted in Forbes on how nonprofits can benefit from podcasting and featured in Psychology Today for developing an approach to social media branding that is well-suited for introverts. Ross has spoken about live video and social media at New York University, Baruch College, Society for Human Resource Management, Summit Live, Social Media Week Lima and Mid-Atlantic Podcast Conference (now Independent Podcast Conference).
Ross is a brand ambassador for Wirecast and co-founder of the New York City Video Mastermind Meetup.