77 Predictions for Live Streaming & Digital Media in 2021

6th annual livestream universe predictions 2021

Our 6th Annual All-Star Panel Peers into the Future of Digital Media
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77 Featured Predictions for Live Streaming, Podcasting, Virtual Events, YouTube Strategy, Video Marketing, Social Media, Education Technology and Online Business in 2021

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including:

Rob Greenlee on replacing in-person conferences with live virtual events

Andrew Haley on new monetization opportunities for creators

Nancy Myrland on the perfect integration of blogging, podcasting and video

PJ Taei on using video to grow a sustainable business

Andrew Kan on why YouTube likes live streams

Bee Smith imagines the pandemic without live streaming

Jon Burk on the impact of streaming on American television

Ani Alexander on making the viewer the hero of your story

Margie Analise on creating hybrid courses that include live streaming

Marc Gawith on the growth of live stream production businesses

Victor Cajiao on live video transforming relationships between musicians and fans

Louise McDonnell on live streaming in the travel industry

Wágner dos Sandos on why his agency adopted remote work pre-lockdown 

Leading #DigitalMedia personalities make their 2021 predictions for Live Streaming, #podcasting & #socialvideo at @LivestreamUni. #2021Predictions #livestreaming Share on X

Note: Some of the links in this post are affiliate links. Livestream Universe earns money from the sale of Amazon products.

Brands providing giveaways for Livestream Universe 5th Anniversary Party and Show
Thanks to these great brands for providing more than $13,000 in prizes for the Livestream Universe 5th Anniversary Party and Show. Click the image to learn more about their products.

Live Streaming’s Finest Moment

Before we present the predictions for live streaming and digital media in 2021, a few thoughts on the state of the industry.

Writing about the state of live streaming at the end of 2020 isn’t as much fun as in past years. Who wants to look back at a year dominated by a pandemic? And, yet, take a moment to imagine going through these lockdowns without live streaming. It’s hard to do.

So while celebrating advances in live video might seem frivolous, it isn’t. This has been live streaming’s finest hour, bringing people together despite social distancing and providing a level of connection and interactivity not possible for most people had this pandemic hit a decade earlier.

lockdown pandemic quote livestream universe predictions for Live Streaming 2021

People who had no interest in ever being on video were asking for microphone and camera recommendations so they could look and sound good during business meetings, sales calls and virtual events. Companies realized that not only were employees more productive working from home, but video conferencing technology also made it possible to retain a close connection with your workforce.

Predictions for Live Streaming 2021 Ross Brand Bee Smith
Bee Smith joined the Livestream Universe 5th Anniversary Party from her car because her power had been knocked out by an ice storm.

Zoom, of course, was the big winner in video conferencing and became almost ubiquitous with the ability to see and hear your whole team or have a face-to-face meeting with a colleague.

Meanwhile, the pandemic brought on-site industry conferences to a screeching halt before the first quarter of 2020 was over. Many in-person events were canceled while others held sessions online.

Transition to Virtual Events

Livestream Universe’s first experience putting on a live virtual event was our half-day broadcast where most of the predictions in this post were delivered. We learned what can be done over a short period of time, organizing the live party and show in less than two weeks.

To celebrate our 5th Anniversary, 60 friends, creators and entrepreneurs joined us on live video while hundreds more participated in the live chat. It was a moving confirmation of the strength of virtual connections and communities.

We were live for five hours without a break, which was exhilarating for me as a broadcaster. Enjoy the 77 predictions as well as the fun banter and shared experiences featured in many of the entries below.

Thanks to a great group of respected industry brands that celebrated with us. A total of 13 brands offered more than $13,000 in prizes, some reaching out unsolicited to offer giveaways.

Livestream Universe looks forward to hosting more live virtual events, including an award show, and applying what we learned during the party to future productions.

Innovative Virtual Event Organizers

Three event organizers featured in our predictions stand out for their ability to adapt to, and thrive in, the virtual format.

Dan Currier had a short window to convert People of Video from an on-site to online conference. He used UScreen to provide on-demand access to the pre-recorded video of each presentation, StreamYard for live panels and interviews with speakers, and Zoom for networking. With a powerful lineup of speakers, high-quality branding and effective use of the aforementioned tools, People of Video is positioned as the northeast’s premier video marketing event for creators in 2021.

Predictions for Live Streaming 2021 Ross Brand Guests
Using the live streaming format to share live streaming predictions: It only took six editions to figure that one out.

Super Joe Pardo, host of the annual Independent Podcast Conference, moved to fill the void left by cancellations of in-person events by hosting full-day virtual conferences every other weekend. As a speaker, it was a great way to hone your craft at presenting virtually and come up with new topics to add to your offerings. It also meant that Joe was an old pro at running a virtual production when it was time for the big annual event.

No virtual event I attended better replicated the feel of an in-person conference than Podfest Global Summit. While setting the Guinness Book of World Records title for most attendees at a one-week podcast virtual conference with 5003, founder Chris Krimitsos leveraged the features in the Whova app to enable the conversations and virtual meetups that typically happen in the hallways and hotel lobbies. His subsequent VidFest Global Summit even added a virtual expo where attendees could meet with vendors to learn about products and receive special offers.

Investors Target Live Streaming Technology

On the broadcast side of live streaming, StreamYard continued on its remarkable growth trajectory, becoming the choice of newbies, experienced creators and even veteran television professionals for its winning combination of ease of use and high-quality audio and video.

StreamYard quote livestream universe Predictions for Live Streaming 2021

The level of stability achieved by StreamYard is unmatched by other browser-based live streaming and live video production tools. As a result, StreamYard’s total number of broadcasts increased from 350,000 in 2019 — its first full calendar year in operation — to 9 million in 2020. (Full disclosure: I host a show sponsored by StreamYard. I was an enthusiastic StreamYard user prior to that arrangement.)

In early 2021, fast-growing virtual event production startup, Hopin, acquired StreamYard for $250 million in cash and stock options. Hopin plans to integrate StreamYard as the native live streaming tool for its event producers while continuing to have StreamYard operate as a standalone product for those not hosting events through Hopin.

Investment in live streaming products was also strong in 2020. Restream raised $50 million in 2020 following the release of its studio functionality that enabled live video production without the need for additional tools. BoxCast brought in $20 million in Series A funding assisted by Shure.

Predictions for Live Streaming 2021 Ross Brand guests
We were all smiles as we kicked off the Livestream Universe 5th Aniversary (virtual) Party with the first group of guests.

Multistreaming has evolved from a professional/specialty feature to a commonplace practice among many new and experienced live streamers. StreamYard, Restream and Switchboard Live all provide reliable and affordable services for sending your video to multiple destinations.

Simulcasting your live streams across social media means you are feeding content to your audience where they prefer to consume it, while no longer captive to the whims of a single platform’s algorithm. Successful streamers often have dedicated audiences on more than one social channel.

Live Streaming Platforms Rise and Fall

Amazon Live rolled out live steaming to its associates in the influencer program. With the alignment of e-commerce and live streaming likely to move across all the major platforms, Amazon Live is a great option for getting your feet wet pitching affiliate products during your live streams.

Meanwhile, the last of the three major pioneering social livestreaming apps from 2015 is shutting down. Periscope has stopped accepting new users and will go dark in March 2021. Twitter plans to move all live video to the main app.

It would be a good idea for anyone with a following on Periscope to encourage your audience to connect with you on Twitter. Start Tweeting more frequently to ensure engagement keeps the new arrivals connected.

Periscope quote livestream universe Predictions for Live Streaming 2021 Ross Brand

This time last year, I would’ve told you that LinkedIn Live is the best opportunity in live streaming. LinkedIn seemed to notify your entire network once you went live. Organic reach, however, began dropping steadily over time until streaming to LinkedIn became an afterthought for many creators.

Waiting on LinkedIn Live

LinkedIn Live remains in Beta and is still available by application only. Perhaps LinkedIn is planning some new features or a wider rollout, which might lead to better organic reach. One such feature, scheduling, was added in 2020. This solves what was perhaps the biggest challenge for LinkedIn Live users — not having a link to share with your community prior to going live.

Just chatting twitch quote livestream universe Predictions for Live Streaming 2021 Ross Brand

If I asked you for the most popular category of live streams on Twitch, you would probably say gaming. And for most of Twitch’s existence, you would’ve been right. Recently, Just Chatting passed gaming on the world’s busiest live streaming platform. Twitch remains a challenging destination for non-gamers to build an audience for live shows (different from Just Chatting) and podcast recordings.

Vertical Video Arrives

Vertical video is one of the hottest trends in digital media at the end of 2020. TikTok has exploded with fun, creative videos of less than a minute grabbing the attention of its young demographic. However, that which starts with the teens and early 20s — think Facebook and Instagram — won’t stay that way for long.

Digital marketers and creators of all ages are learning the platform and many seem to genuinely enjoy using it. To provide users with a similar experience, YouTube added Shorts and Instagram launched Reels. Video stories are now a part of every major social network and probably some minor ones too.

clubhouse quote livestream universe Predictions for Live Streaming 2021 Ross Brand

The Clubhouse app has taken off with live, real-time, interactive audio conversations on mobile devices. Think Blab on iOS without the video and recordings. Given the amount of time people are spending on video in Zoom meetings, Clubhouse is tapping into the desire for voice-only discussion in a closed, community-type environment.

Since users don’t have to worry about their visual appearance or set up studio gear to participate, it’s quick to jump into a room and join the live conversation. Discovery is unmatched as everyone schedules and attends events and meetups within the app. Twitter is expected to jump on this trend with a new feature for live audio-only discussion.

Creators Getting Paid

Creators are also moving live and recorded videos to closed venues to monetize their following and expertise with paid, exclusive content. Courses, subscription communities, YouTube channel memberships, Patreon supporter perks and mastermind groups provide educational or entertainment content and/or increased access to the creator. Members-only live streams are a popular feature or perk in many of these programs.

Predictions for Live Streaming 2021 Ross Brand Andrew Kan TubeBuddy party
Andrew Kan of TubeBuddy pushed the event into high gear when he talked about YouTube loving live streams and SuperChats.

Options abound from the Netflix-stye, premium all-in-one video monetization platform, UScreen, to an ever-growing number of course and membership SaaS products entering the space where Thinkific, Teachable and Kajabi remain the most widely recognized names. Plenty of DIYers are also monetizing with a landing page, PayPal account, Zoom subscription and Facebook Group.

Livestream Universe believes that audio is the most important technical aspect of your live video. It should almost always be the first priority when it comes to making any purchases toward your livestreaming kit (assuming you already have a computer or smartphone, earbuds/headphones and internet access). The value in most live streams comes more from what you say than your visual presentation.

New Year, New Gear

For the past five years, it has been a no-brainer to recommend the Samson Q2U USB/XLR dynamic microphone as the first purchase for anyone in need of an audio upgrade from built-in mics, earbuds or USB condenser mics that pick up too much background noise. It was both less expensive and sounded better on most voices than any of the other well-known USB microphones.

Predictions for Live Streaming 2021 Ross Brand Guests
60 live streamers, digital media personalities and online entrepreneurs joined the live broadcast.

This fall, Shure changed the game with its own USB/XLR combo microphone, the MV7, which looks a lot like the beloved SM7B, only it doesn’t need a mixer/audio interface, costs a lot less and has more than enough gain to work with any consumer or professional preamp. It’s the best, cleanest sounding USB microphone I’ve ever heard.

shure mv7 quote livestream universe Predictions for Live Streaming 2021 Ross Brand

It doesn’t mean that the Shure MV7 is a better choice than the Samson Q2U for all creators. Budgets, future plans and use cases all need to be considered. It does mean that there are two strong options for new streamers and podcasters who want to sound good right out of the gate and anyone seeking the simplest setup without the extra time, space and expense of working with mixers or audio interfaces.

Audio for Video Creation & Live Streaming

If you are open to using an audio interface, the options at the consumer and professional ends of the creator spectrum have grown in recent years. Audient and Solid State Logic, companies with excellent reputations for building large studio consuls, released new, budget-friendly interface lines that are relatively easy to use, have high-quality preamps and a couple of unique features, along with a simple form-factor.

Two prominent audio companies, Focusrite and Shure, have teamed up for an affordable podcasting bundle containing the essentials for your home studio. The package includes a Focusrite Scarlett 2i2 USB audio interface, Shure SM58 dynamic vocal microphone, 25ft XLR cable, Shure SRH440 closed-back headphones and recording software.

audio interface quote livestream universe Predictions for Live Streaming 2021 Ross Brand

With the Podtrack P4, Zoom has released a sub-$200, light-weight, small portable device that can record 4 XLR microphones and serve as an audio interface simultaneously, unlike the Zoom line of Handy recorders. The sound quality is also better than the Handy recorders and closer in quality to the $599 RodeCaster Pro minus the popular RodeCaster’s massive feature set and attractive, sturdy build.

The Sound Devices MixPre-3 and MixPre-6 portable mixers/recorders/audio interfaces remain unmatched in terms of sound quality, durability and versatility (as they’re designed to work with cameras on video shoots). The MixPre lines remain a favorite of professional and prosumer audio and video creators in the sub-$1000 product class.

Raising the Bar for Video

Creators at all experience levels elevated their video gear in 2020. With the whole world using webcams for Zoom calls and live streams, many creators have chosen to stand out online by constructing sets or using green screens, dialing in their lighting and making the move from webcams to mirrorless cameras and DSLRs.

The Sony a6400 is popular for live streaming with its accurate, speedy autofocus, outstanding low-light performance, and clean HDMI output. The a6400 has no recording limit and won’t overheat during long live streams. The budget-friendly Sony a5100 is a very capable camera for live streaming from home assuming you don’t need your audio to run through the camera as there is no mic input on the a5100. It also makes a great B camera.

Blackmagic ATEM Mini quote livestream universe Predictions for Live Streaming 2021 Ross Brand

The Canon M50 remains a popular vlogging camera with its fully articulating monitor, ergonomic grip, light-weight feel, easy-to-navigate menu and excellent color reproduction. Unfortunately, it lacks a clean HDMI output on autofocus, limiting its usability as a live streaming camera.

The M50, along with many other Canon mirrorless cameras and DSLRs, can get around the HDMI issue with software downloads that enable them to be plugged into computers as USB webcams. This also eliminates the need for capture cards but doesn’t deliver the same size resolution as HDMI.

party wagner
Most of the predictions were delivered live at our Livestream Universe 5th Anniversary Party on Oct. 30, 2020.

The most exciting development in 2020 on the video side is Blackmagic Design’s ATEM Mini HDMI switchers. Bringing high-quality video scaling and switching to 4 HDMI video sources starting at $295, Blackmagic has done for video creators what Sound Devices accomplished with its MixPre audio line: making professional-quality available at consumer prices, albeit without all the features both companies include in their higher-end gear.

Podcasting is Big Business

Podcasting continues to attract investment and interest with Spotify spending big on exclusive deals with talent and on acquisitions of apps and production companies. It seems like every day another celebrity launches a podcast.

We’re also seeing the growth of podcasting in the enterprise, especially internal podcasts created as an informational and educational vehicle to communicate with employees on a device they take with them, in a content format that’s familiar and personal, and on-demand rather than at a scheduled time.

Predictions for Live Streaming 2021 Ross Brand Guests
In addition to the predictions, we included conversations from the Livestream Universe 5th-Anniversary Party in the individual entries.

Six-Time Contributors

The first predictions blog post came out as 2015 turned to 2016, shortly after Livestream Universe was founded. I offer this tidbit of information in case it seems strange that the sixth annual edition follows so closely to the Fifth-Anniversary Party and Show for Livestream Universe.

A special thanks to the three people who have contributed predictions all six years: Jennifer Quinn aka JennyQ, Coach Jennie and Mitch Jackson. Thank you for your insights every year and the class you bring to the live streaming medium. It’s been an honor and a joy to share the mic with you across a variety of shows since 2015.

And a huge thank you to Beauty Bubble TV for sharing her expertise in event planning during the development of the Livestream Universe 5th Anniversary Party. Thanks as well for your support in the live chat throughout the entire five-hour live stream.

Livestream Universe 5th anniversary party show Predictions for Live Streaming 2021 Ross Brand
Most of the predictions below are transcribed from the live show and lightly edited for readability. Thanks to all the great brands providing prizes.

Curious about what people had to say in other years? Here are links to the previous 5 editions:

Bring on 2021!

What’s next for live streaming and digital broadcasting?

What are the best opportunities for monetizing content?

Will live streaming shows move from social media to tv?

What’s going on with LinkedIn Live?

How will the pandemic change the nature of conferences once the lockdown has lifted?

Will the current enthusiasm for vertical video last?

Let’s get to the predictions!

play-1073616_960_720Thank You
to our all-star panelists who took the time to provide thoughtful answers. Have a great 2021!

 

Rob Greenlee

Rob Greenlee Libsyn Livestream Universe Predictions for live streaming 2021

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Ross Brand: Let’s get right to Mr. Rob Greenlee. Rob, good to see you. How are you doing?

Rob Greenlee: I’m doing terrific, Ross. Congratulations on five years. It’s exciting to be back. This is quite an event you got, lots of people lined up and ready to provide some entertainment to your viewers here. It’s awesome.

Ross Brand: Yeah, it’s been fun. You’ve got a lot going on between Libsyn and the new professional Podcast Academy. Tell us a little bit about that. A lot of people are starting to talk about it.  You’ve done an amazing job getting some buzz going in the podcast community.

New Podcast Award Show

Rob Greenlee: It’s all about trying to reward and bring attention to the podcasting medium and terrific productions and content that’s being produced. It’s not unlike what’s happened in movies and TV and the music industries around the Academy Awards or the Grammys. That’s what the organization is putting together.

Along with that, building educational initiatives and trying to bring the industry together, create some mentorship relationships between creators and people that are involved in the industry at all levels. So it’s a big effort, but it’s really focused on the content creation side of the industry. It’s exciting to see the whole industry come together to make this happen.

For many years, the podcasting industry was a bunch of stray cats running off in different directions. It’s great to see some co-working together and trying to build something that’s good for the whole industry.

Rob Greenlee virtual events quote livestream universe predictions for live streaming 2021

Ross Brand: That’s awesome. Do you have a prediction for 2021?

Rob Greenlee: I’ve been listening to a lot of your guests here and I tend to agree with Brent (Basham) who was on earlier talking about the growth of online video.

Fast-Tracking Technology

I’ve been participating a lot in online virtual conferences and events and COVID has really put us on a fast-forward track around online video and people’s use of technology to get involved in media. I’ve been creating online media for 20 years now, but there’s a lot of people out there that jumped on the bandwagon here over the last six months. And it really accelerated this.

I always had the vision that this online media thing was to going to become something important and I think, unfortunately, it took a tragedy to accelerate that. But we’re on a fast-forward track. Online event experiences that we’re seeing are still kind of rudimentary. They’re still trying to figure it out. And as others have said prior to me, I think it’s ripe for some innovation. There’s going to be a lot of improvement in the online video virtual event experience. It’s still a little clumsy today. I just did the Podcast Movement virtual event and there’s a lot of room for improvement there, but I think that’s going to happen. I’m confident.

rob greenlee libsyn ross brand predictions for live streaming 2021

I’m seeing a lot of innovation, a lot of new companies really doing great things, but live video is definitely exploding. So was podcasting on a global scale. It’s all on fast forward right now.

As far as on the podcasting side, I see podcasting remaining a free and open medium. That’s probably one of the best mediums for free speech as it continues to support online open standards as opposed to a lot of the other media types that tend to get mostly behind proprietary technology.

Podcast Listener Privacy

But I do think the area of concern as we look to the future in podcasting is around listener privacy. The industry really needs to come together to work on that and to get a handle on that before it gets out of hand. So those my predictions and thoughts.

Ross Brand: I guess it’s a lot of adjusting for vendors who are used to going to events as their primary outreach to podcasters or video creators. And now they have to figure out a way with virtual events. How do we make an impact in the same way when we can’t actually stand around the table and talk to people and shake their hand and give them some merch? It’s going to be an interesting adjustment to see who can create that kind of experience. Or is there a bit different and better way to do that virtually?

Rob Greenlee podcasting free speech quote livestram universe predictions for live streaming 2021

Rob Greenlee: As we come out of this and get back to in-person events again, what we learn from the virtual side is going to be applied to the in-person events. We’re going to see more of these events become what they call hybrid events. It means that the things that we have learned on the virtual side will apply to the in-person events and it will grow the capacity of these events to scale on a global basis.

Ross Brand: Thank you so much for being here, Rob. I’m honored that you took the time to join us. Hall of Fame Podcaster, Libsyn VP, and the head of the new Podcast Academy’s governing board. There’s going to be an award ceremony and a lot of different things coming up. If people want to join the Academy, how can they do that?

The Podcast Academy

Rob Greenlee: Well, it’s simple. Go to ThePodcastAcademy.com and fill out the form. It’s about a hundred dollars a year right now to join. We’re also accepting nominations for a podcast to be given an award in March. So if you have a podcast that you feel real proud of, and you would like to submit it to the Academy for consideration of a Podcast Academy award, you can do that right now.

Ross Brand: That’s exciting. A lot to look forward to. Thanks so much again, Rob. Great to see you.

Rob Greenlee: Thanks, Ross.

Rob Greenlee is a Hall of Fame podcaster, chair of The Podcast Academy, co-host of the New Media Show and vice president of content and partnerships at Libsyn, a leading podcast media hosting and distribution service. InsideRadio named him to their list of 2020 Podcast Power Players.

.@RobGreenlee of @Libsyn shares his predictions for Live Streaming & #podcasting in 2021. #2021Predictions #livestreaming Share on X

Chef Daniella Malfitano

chef daniella malfitano livestream universe predictions for live streaming 2021

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Ross Brand: Let’s talk to the great, the amazing Chef Daniella. Thank you so much for being here, Chef D-Malfi.

Chef Daniella Malfitano: Hey, Ross. It’s good to see you. Congrats. This is huge.

Ross Brand: So I imagine you just got done with a show of your own, not too long ago?

Chef Daniella Malfitano: I did. And, because I knew I was coming on, I baked you some mini mummy Halloween cupcakes, because I wanted to celebrate with you. Unfortunately, you won’t get a taste, but I’m going to eat them all on your behalf.

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Ross Brand: Well, thank you. That is so nice of you to do that. Yeah, I haven’t eaten in about five hours, but that’s okay. Throw food in my face [laughter]. No, it looks delicious. I love it.

You do such a great show. It’s amazing how you use multiple cameras with StreamYard to really bring us into your kitchen and show us how you make what you make. It’s amazing. It really is. So congratulations on all your success with the show and everything you’ve got going on.

Chef Daniella Malfitano: Thank you so much. Yeah, it’s new for me. I had never done this before this year. So I’m super thrilled to be in this ecosystem with you all now.

Ross Brand: Do you have a prediction for 2021?

predictions for live streaming 2021 chef d malfi daniella malfitano ross brand

Chef Daniella: You asked me the question a couple of weeks ago when you invited me to come on and I started doing a little research. I have three quick predictions. They’re all really good and they make me feel good.

Chef’s Transition to Plant-Based

The first is that the United Nations has declared 2021 as the International Year of Peace and Trust. I love that. When I read that, I was like, “Yes, I’m in it for 2021.” But that’s not all. They also say that in 2021, it’ll be the International Year of Creative Economy for Sustainable Development.

As someone who has been a chef for many years and has now transitioned to plant-based, I am all about the creative economy based on sustainable development. This felt so right for me. And then there’s one final prediction, which I think can not be more right, which is 2021 will be the International Year of Fruits and Vegetables. Now that’s something I can definitely get behind.

Ross Brand: Wow. International Year of Fruits and Vegetables. That is eating healthy. Something I need to do more of this year.

chef daniella malfitano healthy eating quote livestream universe predictions for live streaming 2021

But everyone has to check out your show. Tell everybody where they can find it. You go live five days a week. It’s amazing.

Live Streaming That’s Healthy & Fun

Chef Daniella Malfitano: I do five days a week, 12:00 PM Pacific. You can find us on YouTube at Plant-Based Made Easy. That’s the name of our show. Like you just said, Ross, I’m helping people make eating healthy super fun and super easy. Those are my guarantees for watching any episode.

Every day, we make a recipe and it’s super great. We do everything from breakfast to dinners to snacks and even sweets. And it’s amazing. We have a global community now, so I hope that you guys will all join us for any day of the week that you want. Our menu is posted early. If there’s anything that looks good, come and tune in.

Ross Brand: Thank you so much. You’re a superstar. Appreciate having you here.

Chef Daniella Malfitano: Thank you, Ross.

Chef Daniella Malfitano is the author of eight books, a host and producer of Disney California Adventure® Food & Wine Festival, and host of the daily live streaming show, Plant-Based Made Easy.

.@ChefDMalfi shares her predictions for Live Streaming & #healthyeating in 2021. #2021Predictions #livestreaming Share on X

Andrew Kan

Andrew Kan TubeBuddy Livestream Universe Predictions for Live Streaming 2021

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Ross Brand: It’s the great Andrew Kan from TubeBuddy. Thank you for your SuperChat. Getting the ball rolling.

Andrew Kan: Thank you, Ross.

Ross Brand: Tell everybody a little bit about Channel Reviews from TubeBuddy.

Andrew Kan: Sure. So we’re doing channel reviews from ChannelReviews.com. Think of it as a progress report for your YouTube channel. Whether you upload traditional videos or you live stream, we’re going to recommend things you should do that YouTube recommends for helping you get served to more people. Basically, it helps you grow your stream or your channel — or why not both?

Ross Brand: That’s what TubeBuddy does. It lets you grow your channel by pinpointing those opportunities. Thank you, Andrew. Let’s get a prediction from you.

andrew kan tubebuddy channel reviews quote livestream universe Predictions for Live Streaming 2021

Andrew Kan: Sure. I kind of started the train for you here, Ross. So my prediction is Ross will get more SuperChats. The Ross-needs-a-fund is always… No, in all seriousness, my real prediction — although Ross does appreciate SuperChat.

Ross Brand: So contribute more. If you don’t like what I do, and you want to get me off-camera, and not live streaming so much, yeah, just keep contributing. And I promise, once we get to a certain point, I’ll just take a month off and go do something else. Go ahead, Andrew.

andrew kan tubebuddy livestream universe 5th anniversary party Predictions for Live Streaming 2021

New Tools for YouTube & TubeBuddy

Andrew Kan: The more serious prediction Is about what we’re seeing on the YouTube side. YouTube is really enjoying live streams, especially what they’re doing for the platform. As more people watch and get engaged, YouTube has said that we’re going to see more streaming tools to help YouTubers. That’s what we’re excited about at TubeBuddy. We’re going to be helping live streamers even more.

tubebuddy quote andrew kan livestream universe predictions for live streaming 2021

We have some new things coming out that are going to help with when to start streaming and how to optimize and benefit from that. For streamers out there, there may be a dip, but I think it’s more like an arrow where you have to pull back a little before you can really push yourself towards your target.

I’m really excited about live streaming. It’s been doing very well this year. It might take a little dip, but only so that it can go forward even stronger.

Ross Brand: Awesome. I’m looking forward to that.

Andrew Kan is the head of video production at TubeBuddy. He’s the primary force responsible for growing TubeBuddy’s YouTube channel to 500,000 subscribers.

.@AndrewKanFilm of @TubeBuddy shares his predictions for Live Streaming & #YouTube in 2021. #2021Predictions #livestreaming Share on X

Louise McDonnell

Louise McDonnell Sell On Social Livestream Universe Predictions for live streaming 2021

Icon Header LivestreamRoss Brand: Next up is our friend Louise McDonnell, who has always been one of my favorite guests. Welcome. It’s awesome to see you, Louise.

Louise McDonnell: Thank you so much for inviting me, Ross. First of all, I just want to start off by congratulating you on your fifth anniversary and also for live streaming for nearly four and a half hours now. So that is the machine by itself. Your head must be absolutely fried. You will sleep tonight.

Greetings from the West Coast of Ireland. I’m delighted to be here. And just reminding you that it was this time last year that we met at the Web Summit in Lisbon, in Portugal. We were making our predictions for 2020, but honestly, we could not have forecast…

louise mcdonnell party predictions for live streaming 2021

Ross Brand: Yeah, no way to predict what ended up happening this year. I’m just so glad we got a chance to meet and to do a couple of live streams in person.

Your episode of StreamYard Connect, at least on Facebook Live, is still the most popular episode that we’ve had. Around 10,000 views on Facebook, I believe. And we don’t boost anything. So, you’re a superstar and you always share such great insights regarding Facebook Marketing and social media in general.

Do you have a prediction for 2021?

Consumer Viewpoint

Louise McDonnell:  Well, my prediction for 2021 is around understanding the environment that we all find ourselves in. It’s really unusual that no matter where you are in the world, we are all experiencing the same macro environment conditions. In 2020, there has been very little or no international travel.

I’m looking at this from the consumer’s point of view. I train businesses on how to use social media more effectively. So what I will be saying to my customers? What I say to my students and the businesses that I work with is that consumers look at it from their perspective. They’re at home. A lot of them are working remotely. They’re not even getting to interact with their colleagues at work.

louise mcdonnell brand live streaming quote livestream universe predictions for live streaming 2021

They’re not getting out to the high streets or the shopping centers. I know in Ireland we are currently in our second lockdown at the moment. So, we’re not even getting past two kilometers from our houses. There are no live events. No music, very few live sporting events, no local sporting events. I think that consumers are absolutely starved for live TV and they’re starved for any live broadcasts.

My prediction is that the brands that recognize this and work hard to produce really good quality live streaming broadcasts will succeed. And to not, as one of your earlier guests said in a prediction, just use live streaming as a shopping channel, which I think is a fantastic idea, by the way.

Service Sector Live Streaming

Even from an entertainment point of view, if you’re in the service sector, you have to think of how can you run interviews regularly and position yourself as an expert interview. Anyone who’s written a book, has a podcast or is selling something should regularly go live and regularly entertain and build an audience of people who look to you to be entertained.

The service sector of tourism has been absolutely obliterated. I know a lady who just won an award. She lives not too far away from me. And she has a sheep farm, one of the largest sheep farms in the area. She would have been working. She is at a tourism heritage center on the sheep farm.

Louise McDonnell ross brand quote insights livestream universe predictions for live streaming 2021

And she would have been working with lots of tour operators from all over the world to bring people to the West Coast from abroad to see her lovely sheep farm. She’s now doing it using live streaming. So she is still working with the tour operators. They are still selling the tours, but she is bringing people on these tours around her farm, meeting the sheep, meeting the sheepdogs, meeting all the animals, and it’s all done virtually. I suppose the appetite is there. My prediction for 2021 is that the brands that recognize that and step up to the mark with really good, entertaining live streaming will be more successful.

Ross Brand: Well, I think it’s so true about what brands need to do when they recognize it. It’s just how are they going to do it, too? Are they going to find the right people to do it? Who owns it internally? Or who do they reach out to externally? There’s a lot of choices that they’ve never had to make before, right?

So You Are Now Live Streaming?

Louise McDonnell: Yes. But the other thing, Ross, is that a lot of people who would have pulled against going live or using live streaming or even doing live training or using video conferencing for meetings have been forced into doing it. We have a lot of late adopters who have now started using video conferencing and then have realized it’s not such a bad thing. I think that a lot of people are more open to it. And now it’s just about helping brands gain confidence so that they broadcast really good quality shows. As you say, they themselves find the guests and schedule and make something up. So they need to take a leaf out of your book, Ross.

Ross Brand: Well, thank you so much, Louise. It’s great having you on.

Louise McDonnell: You’re welcome. Thank you so much for having me.

Louise McDonnell is the author of multiple books including the 2021 Social Media Planner & Guide and Facebook Marketing. She’s a social media trainer, coach and instructor at SellOnSocial.Media.

.@Louisemcdsocial shares her predictions for live streaming & #VideoMarketing in 2021. #2021Predictions #livestreaming Share on X

PJ Taei

PJ Taei uscreen livestream universe predictions for live streaming 2021

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Ross Brand: He’s the founder of the world’s leading video monetization platform, Uscreen. Welcome, Pj Taei. It’s great to have you on.

PJ Taei: Thank you very much. Thanks for having me as well.

Ross Brand: How does UScreen work as far as livestreaming goes?

ross brand pj taei uscreen predictions for live streaming 2021

PJ Taei: You set up an RTMP from your webcam, StreamYard, OBS, even a GoPro. Put that key into UScreen in the backend, you hit start and then the end-user will see the countdown. They’ll get a notification when you go live. And the whole point of our live stream is it’s behind a paywall, so you are monetizing it. You keep the customer information. You can remarket to them and all that good stuff.

Ross Brand: PJ, any tips you can give for people looking to do video marketing, video selling, set up their own paywall and start to create courses or membership groups that revolve around their video content? What would you recommend as we go into 2021 as far as how to go about doing that?

pj taei uscreen monetize quote livestream universe predictions for live streaming 2021

PJ Taei: More and more livestreaming is here. It’s going to stay and it’s going to grow. That’s an awesome thing. Video-On-Demand is very scalable, so use live to engage and then either live or on-demand.

Monetize Live Streaming & VOD

So I would invite you to own your audience and know who they are. It’s so easy to go live on YouTube and Facebook, but do you have their email addresses? Do you know who they are? Can you sell additional content to them in the future?

It’s great to build a following, but knowing who they are and being able to monetize that content should definitely be a goal. The sooner you do that and jump on a platform such as Uscreen that helps you own your audience, that makes a big difference and you will build a sustainable business over time.

Ross Brand: PJ, thank you so much for spending a few minutes and thanks for supporting our Livestream Universe 5th-Anniversary Party with a super generous giveaway. So glad to connect with you.

PJ Taei: Absolutely, it was a pleasure. Thank you, everybody. I’ll look forward to helping you monetize your videos.

Pj Taei is the founder and president of Uscreen, the world’s leading video monetization platform. (He delivered his 2021 prediction on an episode of Livestream Deals).

.@PJTaei of @uscreentv shares his predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Scott Sheehan

Scott Sheehan LiveU Livestream Universe Predictions for live streaming 2021

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Ross Brand: Scott is from LiveU. I see the backpack behind you.

Scott Sheehan: There it is. I would’ve been in trouble if I didn’t put that there.

Ross Brand: LiveU is one of the brands doing a giveaway. They’re giving away a year plan of the LRT. Tell everybody what the LRT plan is.

Scott Sheehan: LRT is LiveU Reliable Transport. It is our patented technology that makes bonded cellular do what it does. It’s more than that though. It turns all the different modems and connections, wifi, internet, into one big bite. But it also does all the super math stuff like packet ordering and adaptive bit rate. All that stuff essentially does what people didn’t think could be done, which is using cellular technology to deliver very high-quality network 1080P HD signals to online platforms or to the networks.

Bonded Cellular Video Delivery

Ross Brand: So it’s why when people go out to cover a news event or a sports event, you don’t always see a truck anymore.  They’re taking a LiveU unit and using the LRT to send it back to LiveU, and then on to their destination.

sheehan party

Scott Sheehan: Yeah. It’s amazing. Every day somebody comes in and they say, “I really wasn’t sure, but I’m going to give this a try.” And then they come back and they say, “Yeah, it works. But I had no idea the quality level of using cellular technology.” It really comes back to LRT and the secret sauce that we use to send a high-quality 1080P signal. They say, “I had no idea the quality was so good. And we’re just going to go remote with live remote production from here on out.”

scott sheehan ross brand LiveU quote livestream universe predictions 2021

Ross Brand: Well, if you want to have the highest quality production that’s really possible — I mean, it’s just unbelievable, even if you’re streaming from a relatively low-quality camera. You can stream from a webcam through a computer, and if you’re using the LiveU Solo and the LRT cellular bonding, the clarity of the picture is off the charts. You’ve never seen anything like it on social media. So, so clear.

Scott, your prediction for 2021…

IP vs Satellite for Live Streaming

Scott Sheehan: Well, I think the world’s going to face a global pandemic with almost everyone stuck indoors and live streaming will blow through the roof in popularity as a communication mechanism. Oh, wait a minute. That one already happened. No, I think you’re going to see a rise in IP contribution of video from not only the production side with things like cellular bonding leading the way but also distribution.

You’re going to see more and more IP and you’re going to see less and less satellite for not only the production side (for the acquisition) but also on the distribution side. CBS Newspath essentially uses our matrix for IP-based distribution to all 200 affiliates. You’re going to see more and more with 5G right around the corner. And we’re leading the way. We’ve got our LU800 coming out as the first unit that will support 5G modems. 5G is going to take a while to get entrenched, but it’s going to be IP. It’s going to be all IP-based content production and distribution.

Scott sheenhan liveu quote sports livestream universe predictions for live streaming 2021

Ross Brand: Wow. That’s going to be exciting. And you’re seeing more and more sports going in the direction of using a cellular connection, right? That’s kind of the next frontier for mass adoption.

Live Streaming Sports

Scott Sheehan: Sports, I think it would have happened this year, but with sports shutting down and nobody being there, we’re predicting 2021 for sports. Specifically, a lot of at-home production because you’re still going to see it probably slowly getting back to full stadiums, but people do not want to be without their sports. We’re going to see more and more sports using equipment like LiveU for what we call at-home production. You send out the cameramen, send out some cameras and you produce everything from your studio, Ross.

Ross Brand: Thank you, Scott, for an awesome product and an awesome giveaway. We appreciate you taking a few minutes to join us.

Scott Sheehan is a business development professional and partner account manager at LIveU, the broadcast industry standard for remote live streaming video transmission via patented cellular bonding technology.

Scott Seehan of @LiveU shares his predictions for Live Streaming in 2021. #2021Predictions #LiveU #livestreaming Share on X

Terry Johnson

Terry Johnson Online Livestream Universe Predictions for live streaming 2021

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Ross Brand: Terry, are you ready to go with your prediction?

Terry Johnson: Sure.

Ross Brand: All right, let’s move you into the hot seat.

Terry Johnson: Okay. Well, first of all, I want to say thank you Ross for inviting me.

Where We First Started Live Streaming

Congratulations on five years with Livestream Universe. And you know, we go back to the Blab days.

Ross Brand: That’s right.

Terry Johnson: So, shoutout to Blab.

terry johnson predictions for live streaming 2021

Ross Brand: Blab Nation at 10 in the morning, right?

Terry Johnson: Blab Nation and Live Talk Nation. Actually, we’ve gone through the whole ups and downs of live streaming platforms. Different ones that have come and gone, but you’re still here doing your thing and we’re happy.

Ross Brand: And you’re still here. Thank you.

Terry Johnson: We’re happy. So I want to say, thank you. Because you keep me going. You keep a lot of people going. You really do.

Ross Brand: Thank you.

Terry Johnson: My prediction. Because I deal a lot with small businesses and digital marketing — I know that live streaming has been happening for a while and we’ve been talking about that being a prediction that more and more people would live stream, but now we’re seeing live shopping.

Terry Johnson platforms quote livestream universe predictions for live streaming 2021

So my prediction is that anyone who starts an online business is going to be like QVC. They’re going to have their own community of shopping because there are Instagram Lives with shopping. There’s Facebook Live with shopping. Google is developing their own shopping platform where you go live. And of course, Amazon Live, as you know, Ross. So I think a lot of people are going to be doing that.

Integration of E-Commerce & Live Streaming

It’s will bring a lot of people in and create a community. Also, you’re going to be able to sell your products, your goods and your services. It’s easy because people are going to join you on the apps or on the desktop. And you’re going to be selling your products and your services as a business owner — or if you have a Shopify store because Shopify is being integrated with all of these platforms. It’s really easy to jump on, watch a live and say, “Hey, I might want to buy that,” because the person that’s presenting is the owner or whoever has the shop is describing the item or giving you the value of why you should buy from them. So that’s going to be my prediction for the next year.

Ross Brand: E-commerce and selling are the future of live streaming. Thank you, Terry.

Terry Johnson is a digital marketing strategist and consultant working with small businesses in the online space. She’s the host of the Digital Marketing Strategy For Busy People podcast and live streams about business and social media on her Facebook Page.

Terry Johnson aka @webgirltj shares her predictions for Live Streaming and #ecommerce in 2021. #2021Predictions #livestreaming Share on X

Jon Burk

jon burk al roker entertainment Livestream Universe Predictions for live streaming 2021

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Ross Brand: I want to bring in Mr. Jon Burk from American Television (and Al Roker Entertainment).

Jon Burk: There you go. American Television, Ross.

Ross Brand: That’s outstanding!

Jon Burk: A bit of an inside joke, but anyway, good to see you. Congratulations on your five years. It’s terrific what you’re doing. I love the fact that you’ve got a community like this. So thank you for including me.

Ross Brand: How are you doing?

TV & Digital During the Pandemic

Jon Burk: Good. Actually, this pandemic has been kind of interesting because I report to an office back on the east coast in New York City, but I’ve been working out of my house (in Los Angeles) for over a decade now. So the only two things that were disrupted for me: I can’t go to the gym and I can’t travel. I can’t go to New York. Not much has changed in my world. We’re still doing the same thing. We’re pitching TV shows and we’re working on a lot of productions.

And where I’ve watched a lot of my peers watch their businesses contract, we’ve actually expanded. We’re just cooking. A lot of the shows that we’re working on now have pandemic protocols in place. They’ve almost taken a podcast kind of narrative. The audio track is laid down first.

Jon Burk Roker community quote livestream universe predictions for live streaming 2021

And really all we need to do is get the crews to go out and do B-roll for the most part. It’s crews of two people, three people. We’ve had to shift and just change up the way that programs are being produced now. This is also what the broadcast and cable outlets and the streamers want. They want these efficiencies to be in place. I’m approaching this from a TV standpoint. We’ve watched all these changes come down and we’ve had to pivot. We’ve had to be nimble and just make all these changes. And because of that, we’ve been very lucky.

Al Roker’s Approach to Live Streaming

Ross Brand: And you and your boss (Al Roker) had gone in very heavily on live streaming early on, and then you pivoted to making that more of an adjunct to the larger production that you were doing and not the centerpiece. Has the pandemic changed this approach?

Jon Burk: And let’s ask him, shall we? [Holds up something that looks like Al Roker]

Ross Brand: Ladies and gentlemen, we couldn’t get Al Roker, but we got the next best thing.

Jon Burk: The Al Roker bookmark. He has 14 books out.

So, live streaming. We went all-in on this with Roker Media back in 2015 to make destination programming for different platforms that were live streaming. The problem was trying to attract brands to it because we didn’t have the vanity metrics. And that’s what brands look at. They’ll look at the numbers of viewers and followers. So we just couldn’t really sustain it.

Direct-to-Consumer Live Streaming

We were very early and now as we look at it, we see the fact, to Terry’s (Terry Johnson) point, there is going to be a revolution when it comes to commerce that’s DTC (direct-to-consumer). These announcements are coming down now, like the deal with TikTok and Shopify, and a couple of other ones as well that are coming down. It’s going to be these influencers and these people who actually have the followings going directly to their fans to bring awareness to products and be that spokesperson, but on their own platform. They don’t have to go onto the brand platform. They can do it themselves.

Jon Burk Roker livestream universe 5th anniversary party predictions for live streaming 2021

It’s the model that’s happening in China. That’s really is what it is and it’s just going to move over here to the States. So, that’s going to be big, the whole DTC market. They can do it themselves. But as far as live streaming for us, we see it as part of the suite of production…

Ross Brand: I like how you work the prediction in there and then you come back to answer the question. Get that prediction going while it’s on your mind.

Working in American Television

Jon Burk: I’m sorry, but I have a one o’clock pitch meeting that I have to jump on a Zoom call here, because Ross, I was supposed to be on at 12:10, but I don’t know what happened [he says in a mock snooty voice].

Ross Brand: Clearly you chose what was more important, and that’s why you’re as successful as you are in the world of American Television.

Jon Burk: I got to make money. So please move aside. Move aside, people. Once again, an inside joke.

So the live streaming component of our offerings that we do is exactly that. It’s one of the pieces of a larger multi-platform activation that happens across linear, across social, across websites. There’s also what we refer to as a pop-up with live streaming and it’s to garner excitement. Or if there is a brand that’s involved when we do branded content, this is the part that the brand gets to talk.

But for the most part, it’s not the central point of what we do, but it is definitely a part of the offerings of all the things that we do, including podcasting. We’ve pitched shows now that are not just linear TV shows, but it’s a massive funnel. And wherever we’re making the most amount of money, that’s the bottom of the funnel. A lot of times it is the linear offering, but it could be a digital platform as well.

Jon Burk Roker quote livestream universe predictions for live streaming 2021

Ross Brand: Wow. A lot going on. It’s going to be an interesting year, 2021.

Jon Burk: It really is. We get these reports from our agent, the Willam Morris Agency. They tell us what the networks are looking for, what the streamers are looking for. And it’s really interesting to read these because I’ve been reading these for years now, and streaming is where everybody is going towards. We all know that, right? That’s kind of a master of the obvious statement, but watching how these companies internally, especially out here — I live in LA — shift around their executives who were in charge of the linear side of things. Now they’re moving them out the door and digital is taking over these Hollywood institutions.

Demand for Digital Content

It’s really interesting to watch this right now because now we get these reports from our agent that we need content for our broadcast or cable outlet. And it’s not about that anymore. Now they need it for Peacock. Now they need it for all these digital offerings, while the stuff that’s on the broadcast and the cable side needs to be larger than life. So they need something that’s big and explosive, and it’s going to make a lot of noise. You know why? Because they’re losing the battle to streaming. So they need characters that are just not the usual characters and the usual stories. They need stuff that’s really going to garner that water cooler moment, if people have water coolers anymore, but just what’s in the cultural zeitgeist.

Ross Brand: And then they go over to the Plus and they watch more, they watch behind the scenes and they chat with other people, right? They pay for a subscription. Is that the idea with Peacock and all the others: ESPN Plus, HBO…

Jon Burk: Hulu. HBO Max. It’s really interesting because it’s all VOD (video-on-demand) now. Who watches (a TV show) because it comes on at nine o’clock on a Thursday, except for This is Us and sports? That’s about it. For the most part, people watch their stuff on their own time.

Ross Brand: Thank you, Jon. You have a pitch meeting so you better get going, but thank you so much for taking time away from American Television and all the great work you do. Mr. John Burk, Al Roker Entertainment. Thanks so much for being here. It’s great to see you.

Jon Burk: Thanks. You too.

Jon Burk is the director of digital strategy & marketing for Al Roker Entertainment, managing and developing digital content for tv programs and branded entertainment produced by the company.

.@mrjonburk of @AlRokerEnt shares his predictions for Live Streaming and #influencermarketing in 2021. #2021Predictions #livestreaming Share on X

Joie Gharrity

Joie Gharrity 113 Branding Livestream Universe Predictions for live streaming 2021

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Ross Brand: Joie has been spot on for two to three years, however long she’s been a part of it. She’s been spot on every year. So take it away for 2021.

Joie Gharrity: First, I just want to celebrate you.

Ross Brand: Thank you.

Joie Gharrity: Sending you so much love and appreciation. You’re so supportive and you do this amazing job of spotlighting others. Thank you, Ross, really appreciate you.

More Digital Entrerpeneurs

I’m declaring that 2021 will be the year of digital DIY. What I mean by that is that there are a ton of people out there in the marketplace who have been very resistant to jumping into the digital world, right? And next year, this is going to blow up. They’re going to be looking for endless resources, whether it’s live video, e-books, anything that can help to rock and roll their personal and professional brands out there in the marketplace. And anyone out there like ourselves.

joie gharrity ross brand predictions for live streaming 2021

We’ve really put ourselves in great positioning because they’re going to be looking for teachers that have been doing this for a while. We can then share our mastery with them. It can be in standalone products, one-on-one, a group, the membership programs, which Ross and I talk about all the time. I’m digging the membership stuff.

And then finally, what I’m super passionate about as well — I believe that next year will be the beginning of a trend that will start to grow bigger and bigger. We will all have our own online stores that are branded. And that’s where we’re going to be able to cross-pollinate with one another sharing each other’s resources. But also branding ourselves with our own divisions and being able to really expand our brands across our social media platforms and bringing in more and more brand evangelists.

Ross Brand: That’s awesome. It’s going to be an exciting year.

We were discussing how the predictions evolve and where this could go now that we’re doing a show that features the predictions. And you had a brilliant idea. You get all the credit. I was wondering if you wanted to say what you thought should become of this show because obviously, next year won’t be the fifth anniversary. But we want to keep doing this as a broadcast, as well as a blog post. Do you want to? It’s up to you.

joie gharrity award show Quote livestreeam universe predictions for live streaming 2021

Joie Gharrity: Sure. Do you want me to announce it for you? Because that would be an honor.

Ross Brand: It was such a brilliant idea. You get all the credit for it.

Predictions for Live Streaming in 2022: An Award Show?

Joie Gharrity:  Thank you. I’m such a huge fan of these predictions and I get really excited about this every year because I want to see whose predictions are landing at the top, et cetera. So I said, “Ross, turn this into an award show.” Start giving out categories and really giving out the Ross Brand award. You surround yourself with so many influencers. And so that influence will only build on top of building and building. I told him that this could be a major digital component out there, like at the same level as the Webbys. So that was my download. And I’m really excited about it.

Ross Brand: Well, I’m going to do it.

Joie Gharrity: Cool.

Ross Brand: And next year, this is going to be an award show. I thank you for the idea. We’re going to have some events leading up to it. We’re going to have a big to-do and we’re going to put on the tux. Well, maybe not a tux, but you get the idea. It’ll be the digital version, so we’ll probably be in t-shirts or using our webcams or our DSLRs or mirrorless cameras, but it’s going to have kind of a reinvented energy, right? Because some of the old award shows I think are getting a little stale, but doing it digital style, doing it with these great kinds of people who are able to just be spontaneous, get on and share Ideas and think about these ideas. It’s going to be a blast.

Joie Gharrity: Congratulations. I look forward to it.

Ross Brand: Thank you so much. I love the idea.

Joie Gharrity is the founder and brand director at 113 Branding. A former Hollywood entertainment professional, she launched the first multi-media startup business for 
The Walt Disney Company. Joie is the author of The Red Carpet Guide to Visibility and Influence and Be Your Own Superstar.

.@JoieGharrity shares her predictions for Live Streaming & #branding in 2021. #2021Predictions #livestreaming Share on X

Tim McDonald

Tim McDonald Livestream Universe Predictions for live streaming 2021

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Tim McDonald: Ross, you don’t look a year over five years old today.

Ross Brand: No, I haven’t aged at all. That’s what happens when you can’t cut your hair for a year.

I knew Tim before live streaming came along because we connected through social media, I think through Mark Babbitt (co-author, A World Gone Social), perhaps…

Tim McDonald: We met at a networking event in New York with Mark Babbitt, actually. What I was going to say was we knew each other before this all started. So I was doing the Community Manager Hangout every Friday on Google Plus at the time and met Ross. And then you launched Livestream Universe. I know in the first year I was one of your guests and it’s just been so amazing to see you continue to grow and turn this into what it is.

In the Days Before Live Streaming

And I love what Todd (Bergin) just said. You have always been so helpful and so willing to help others. Even in the early days when you were first starting, when you were learning from others, you were always giving back to others. Thank you so much, Ross. And even though I’m not doing the My Community Manager anymore, I started this year — when I have great timing in everything I do — I was going to dedicate myself to be a full-time speaker this year. Surprise, nobody is having events.

tim mcdonald predictions for live streaming 2021

But as I like to say in The Business of Speaking show that I do, and I interview speakers, and it’s really geared towards people who are thinking about getting started in speaking, who are just starting in speaking. As I like to say, if 2020 hasn’t taught us anything, regardless of where we are in our journey to becoming a speaker, we don’t know bleep because life can throw anything at us at any time. So that’s kind of what I am up to today.

Ross Brand: Well, it’s great to see you, Tim. It’s been a while since we chatted. And I just love how you use social media. When I first started, I was watching you and kind of role modeling a little bit. Of course, I wasn’t on as much you were everywhere. I said, “This guy is making it happen!” I can’t go to any platform without seeing Tim McDonald. He’s always good to everybody he encounters, always has a nice thing to say. It’s great to have you on here now.

Tim McDonald social media Quote livestream universe predictions for live streaming 2021

Let’s get Tim’s prediction.

Speaking Industry Predictions for 2021

Tim McDonald: Perfect. Well, mine might not sound like it’s all that inspiring or revolutionary, but in the speaking industry, obviously, we’ve seen a lot of things go virtual. I think in 2021 we are going to see a merging of some form of live streaming with some kind of in-person events.

Even though this has been done for years, I think we are going to see it done in a whole new way, because we are seeing speakers start to engage so much more on video. How they do that with a live audience and a virtual audience will be the next key that we will see in 2021. But I just don’t want people to think about the audience being virtual and the speaker in-person, because I’ve actually seen already in Australia a virtual keynote speaker with an in-person audience. So 2021 is going to be an amazing year for merging live streaming and in-person events.

Ross Brand: Where can people find you, Tim, if they’re interested in learning more about your speaking business?

Tim McDonald: Well, just go to Speaking.Business and you can learn more there, or you can connect with me on Twitter at @TAMacDonald. I’m usually Tim A McDonald or Tim McDonald just about everywhere else.

Ross Brand: Awesome. Thank you, Tim. It’s awesome to see you.

Tim McDonald is the founder of The Business of Speaking, enabling change-makers to launch impactful speaking businesses. He founded My Community Manager, a resource for community managers, and served as Director of Community for The Huffington Post, including Huff Post Live. In the two years, Tim worked directly on the No Kid Hungry campaign, Giving Tuesday fundraising increased from $56,000 to over $249,000.

.@tamcdonald shares his predictions for Live Streaming and #virtualevents in 2021. #2021Predictions #livestreaming Share on X

Bee Smith

bee smith livestream universe predictions for live streaming 2021

Icon Header LivestreamBee Smith: We had an ice storm and so I’ve been without power for five days. And so this shows you the power of live stream. I’ve been able to teach my classes even though I have no power. So that is why I am coming to you from my car.

Ross Brand: Oh wow. Oh my… So can I ask where you’re located?

Bee Smith: I am located in Oklahoma City. An ice storm just hit us out of nowhere. The electric cooperatives were not prepared. All around me are falling trees and branches. And so you’ll probably see trucks coming to pick them up and it’s just been a deal. I don’t have my background, but I’m not going to miss out on Ross’s fifth anniversary because it was too important.

No Power, No Problem for Bee

Ross Brand: Thank you so much. This is so awesome of you. And I’m glad you’re safe and hopefully, your family and everybody is getting by. Any idea when things are going to come back on?

Bee Smith: Okay, so this is crazy. People on the north part of the city or the north side of the streets have power. And people on the south side, have no power until next week. So my family may be in this situation for another week. It definitely makes you grateful for things that you take for granted.

Bee Smith power of live quote livestream universe predictions for live streaming 2021

Ross Brand: Well, I’m glad you’re okay. And we’d love to get a prediction from you for 2021.

Bee Smith: From my car. Some of my best live streams were in my car!

My prediction for 2021. I’m in the educational realm as well as live stream for mental health and humanitarianism. What I see with live stream and virtual meetings is it’s going to be more than a medium of entertainment. When I first came into this game, it was all about entertainment brands spreading a particular message and selling a product. I’m an author selling my book. And I see it moving more to an operational side. We’re going to see live stream and virtual meetings become a critical part of operations for business, personal and education. On the business side, it’s going to go beyond meetings. With customer service, people want to see your face when you escalate a call.

bee smith ross brand predictions for live streaming 2021

So I see escalations, I see live video being used there, especially right now with people outside of their homes and losing things. You’re going to see more interaction there. On the personal side, with the pandemic, you see it in a hospital. I lost my grandfather to COVID in March. The last time we saw my grandfather was via live stream, in real-time. We were able to communicate with him when we couldn’t touch him. And people just thought this was about people getting behind the camera.

Live Streaming in Education

As an educator, we would not be doing anything without live stream or virtual meets. We can have private breakout rooms for students and we can put them in groups. We’re going to see that it’s just a critical part of the process. They’re going to have to start bringing people in and it’s going to change the workflow. It’s going to change the qualifications of what makes businesses keep going, families keep in contact with each other, and students keep learning. So that is my prediction. It’s more than a medium for entertainment.

Ross Brand: That’s powerful. And I just see this comment just came in the chat that goes along with what you’re saying. Jay Garrett asked if I could put a list together of all the guests with their preferred connection spots or handles because he said he’s been introduced to some new and interesting people. And so that’s what I love about this.

Live Streaming Connections Include Marriages?

There are people who met today and are going to become friends or contacts or maybe business partners or seek out working with each other, whatever it turns out to be. I don’t think I’ve yet had a marriage come out of one of my shows, but who knows? The longer I stay on, by midnight or four in the morning, maybe by then. You do a long enough live stream and people could connect that way. Who knows? I don’t know.

Bee Smith: Hey, we got a Periscope marriage. I am at the wedding. I don’t care who it is.

Bee Smith live stream Quote livestream universe predictions for live streaming 2021

Ross Brand: There you go. Thank you so much for hanging in there and for being a part of this, Bee. It’s awesome to see you.

Bee Smith: No, thank you for having me. You’ve done so much. A lot of people don’t understand what we do Ross, but look the time is coming. They’re learning how to use it. And people like you have been an influence and not afraid to promote, like with Livestream Deals.

I just wanted to let you know how appreciative I am of you and how you give us a platform to share for suicide prevention, for education, for my books, whatever the case may be. You’ve done that for me and so many people. Happy five years. You da bomb! I’ll send you that recording, you know, with my little makeup, my little background, but I love being in my car because this is the realness. This is what live stream is all about. It’s the realness and people want that. We don’t want the fake stuff.

Ross Brand: This is perfect. This is perfect. Thank you.

Bee Smith: No, thank you. Thank you.

Ross Brand: That is Bee Smith. She is fantastic. Thank you for being here.

Bee Smith has hosted the weekly live streaming show #BeeInspired since 2015, featuring people who have overcome major obstacles on the road to success. She is the author of #BeeInspired: Practical Steps for Living a Life Full of Joy! and Fabulous New Life Volume II. She’s also a speaker, coach and suicide prevention advocate.

Bee Smith aka @BeeInspiredTalk shares her predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Dale Roberts

Dale Roberts Self Publishing wtih Dale Livestream Universe Predictions for live streaming 2021

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Ross Brand: I’m going to bring in Dale Roberts. Dale, thanks for coming in. It’s so good to have you on.

Dale Roberts: Ross, I’m a superstar. Why didn’t you have the green M&Ms ready? And you had me waiting for over 20 minutes, man. 20 minutes.

Ross Brand: It’s unacceptable. It is absolutely unacceptable.

Dale is super generous. He’s giving away three courses. Three, Three.

Dale Roberts: Three, baby.

ross brand dale roberts predictions for live streaming 2021

Ross Brand: Not one, not two, but three courses. DIY Publishing Course. And that’s lifetime, Dale. You’re not fooling around.

Dale Roberts: That is lifetime. And I don’t have that immediately available. So this is not something I just give away normally. It’s a good occasion. It’s five years.

Ross Brand: Thank you again, Dale. That is an awesome and super generous giveaway.

Dale Roberts: It’s so funny. You would think that after watching all these guests, I would’ve formulated just this amazing prediction, but I’m going to continue to go that back to the well as I’ve done previously and look at the platform that is Twitch. Twitch has continued to just exponentially explode over the last couple of years. I’ve said it, and I’ll say it again. And instead of me saying a prediction of “well, Twitch is going to get big.” It’s definitely already there.

Get it Done, Jeff!

For live streaming, Twitch is the place to be. But what I would like to see is that the algorithm actually works, because they have a search engine and that search engine is garbage. It’s a popularity contest. If you can bring in enough people, then you’ll get more people served to you from Twitch.

Dale Roberts Twitch search engine Quote livestream universe predictions for live streaming 2021

Twitch is owned by Amazon. Amazon likes money. I know from all walks of Amazon, they like that. So if they could take that algorithm that they use to service their customer base on Amazon.com and move it over to Twitch, Twitch will grow 100 times faster. That’s what they need to really do. So is that a prediction necessarily? Possibly five years down the way. I would like to see it happening in 2021. Come on, Jeff (Bezos). You’re my boy, right? You haven’t returned my calls lately. You think you’ve been hooking us up? Come on, get that algorithm over there on Twitch, because what you got is complete trash can stuff.

Ross Brand: You put your money where your mouth is. You’ve been doing Twitch. You do your podcast on Twitch, which is really cool. And I enjoy stopping in at Noon Eastern on Mondays. You do that little intro when you talk to the audience and then you record your podcast. So you’re putting in the time there, you’re building your audience. You’re doing good stuff there. So, thank you.

Dale Roberts: Thank you. I appreciate the kudos.

Dale Roberts is a leading online expert in self-publishing. His YouTube channel, Self-Publishing with Dale, has nearly 45,000 subscribers and helps authors publish their own books on a budget. A speaker, author of 40+ titles, podcaster and live streamer, he is the creator of the DIY Publishing Course. Dale is also a brand-building consultant for authors.

.@selfpublishwithDale shares his predictions for Live Streaming and #twitch in 2021. #2021Predictions #livestreaming Share on X

Margie Analise

Margie Analise Livestream Universe Predictions for live streaming 2021

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Ross Brand: We will bring in Margie Annalise. It’s so great to see you. As I said earlier, Margie, it’s been a while and it was just such a thrill to go on that show back in 2016. It was January of 2016 when I was l away and I got this message from Aaron (Kilby): “Hey, would you like to come on our show?” And I was like, wow, somebody wants me to come on their show. And I guess I’ve done a few shows since then.

Margie Analise: Yeah, just a few Ross. Congratulations. Five years is such a long time. It seems like just yesterday that we were on Blab, but honestly, that was so much fun. So much fun.

Ross Brand: It was. And I think we’ve had a little bit of the Blab feel here with so many people on together. Do you have a prediction for 2021?

Live Streaming in Hybrid Programs

Margie Analise: I do. Well, I help female entrepreneurs, coaches and consultants take their business and go online. The main thing I was teaching really all last year before everything crazy happened in the world is that the one thing that people want from you when you put together your program — because I teach them how to do a hybrid program — is they want the human connection.

margie analise livestream universe 5th anniversary party predictions for live streaming 2021

So what I’m teaching women is how to take a course — that they would just sell without a high-touch feel to it — and use live streaming in it, because people want that human connection more than anything. And I think that’s why we loved Blab so much because we all felt like we were there. We all feel like we’re here right now together, even though we’re not really, but we are virtually. I think that platforms like StreamYard really helped to pull that together. So confession, I haven’t used StreamYard yet, but it’s actually on my list of things to do.

Who’s Zoomin’ Zoom?

My prediction. Number one is I think we’re going to see a surge in independent companies coming up with Zoom-esque-like platforms. There’s really so much potential. So many people are using live streaming now, and taking it away from the cold approach that it’s just a tool I have to use. People are going to start to see it as a way that they can really engage and enjoy. That they can reach people and talk to people they would never have had the opportunity to, like you and I, Ross. It gives us such an opportunity.

People had thought, “Oh, no, I’m not going to do that now.” Not only do they feel like they should, but they want to. And I think that’s the difference. The other prediction is I think we’re going to see an explosion in online entrepreneurs incorporating it into their hybrid programs so that their students can feel like they’re right there with them.

Margie Analise FaceTime Quote livestream universe predictions for live streaming 2021

Because more than anything, that’s what people want. Especially since a lot of people have been locked down for a long time and everybody’s going crazy. Can anybody relate? We want to feel that connection with other human beings. And if we can’t do it in person, then this is the next best thing. It just allows for such an awesome opportunity.

And the last thing I wanted to say is — you know what Bee (Smith) said about being able to use it? I think it was her grandfather that passed? One of the last memories that I have of my mom — I hadn’t seen her for a really long time. She was in a nursing home and somebody at the nursing home took out their iPad. And guess what I got to do with my mom? I got to FaceTime with her.

Live Streaming Enables Unforgettable Memories

That memory will be with me all my life. So I think what we’re seeing is how if we can’t be there in person, we can bring that humanness back. We can have those important moments back in our personal lives and also in our businesses. I think we’re going to see such a huge surge in people using it in different ways. People who never would have thought that they would ever use live stream. We’re going to see them not dismiss being in-person because we know that’s the most awesome thing, but (using live streaming) as a really powerful complement to the things that we currently do.

Ross Brand: Wow. That’s powerful. Thank you Margie for that.

Margie Analise: Thanks, Ross.

Ross Brand: Thanks for being here. It’s great to see you.

Margie Analise: Yes. We have to catch up soon. It’s been too long.

Ross Brand: We do. I look forward to it.

Margie Analise helps coaches, course creators and experts grow and scale their online business without overwhelm. My first live streaming guest interview was on a show Margie co-hosted.

.@margieanalise shares her predictions for Live Streaming in 2021. #2021Predictions #H2H #livestreaming Share on X

Steven Greene

Steven Greene make the grade livestream universe predictions for live streaming 2021

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Ross Brand: We have Steven Greene. Dr. Greene, let’s get your prediction.

Steven Greene: Well, I’m in the education space. I think you know that Ross, other people may not. I do a ton of online education, tutoring instruction, you name it, and I don’t think we’re going back a hundred percent. The global, national, regional, and local acceptance of virtual education at the school level is there. Not just one-on-one. The door is open. I don’t think we’re going to close it ever, completely. I’ve been teaching online, not full time, but off and on since about 2012-2013 when the technology started to work well enough. It used to be I’d have to convince people you could even do it, that you could actually communicate, work out a math problem, whatever types of things I do commonly.

steven greene ross brand predictions for live streaming 2021

And that discussion is pretty much a done thing right now. So I think you’re going to see a lot more educational opportunities online. Obviously, people coach online. It’s not a completely new experience.

Acceptance of Live Streaming in Traditional Education

But I’m talking more at the traditional academic level, high school, maybe middle school, college for sure, and I think some of the continuing education things like online MBAs. You’re going to see a lot more because people can now get a lot more access to it. And you’re going to see a combination of live and asynchronous. I don’t even think it’s that bold of a prediction because it’s already happening. What I’m really predicting is that it’s not going to go back to the nonacceptance of it.

Steven greene oline education livestream universe predictions for live streaming 2021

Ross Brand: Right. It’s going to be a reality whether we like it or not. And…

Steven Greene: I like it because it helps my business. But I think the technology supports it well enough and the people, the end-users, are open-minded enough to take advantage of it. I think it’s a combination of those things.

Dr. Steven Greene is a podcaster, live streamer and virtual educator at mAke the GrAde. He provides families and students educational support using pods as a virtual learning support system.

.@makethegrade shares his predictions for Live Streaming & #onlinelearning in 2021. #2021Predictions #edtech #livestreaming Share on X

Chetachi Egwu, Ph.D.

Dr Tachi MediaScope Livestream Universe Predictions for live streaming 2021

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Ross Brand: Let’s bring Dr. Tachi in. First of all, happy five years to you and MediaScope. It’s definitely not only been consistent, but it’s always been a high-quality show with so many great conversations. You tackle topics I wouldn’t dare tackle. You make it fun and you get your audience involved. And I always learn a lot about, not only what’s going on with tech, but what people think about what’s going on and other ways to think about it. So, it’s an honor to have you on. Thank you for being here.

Dr. Tachi: It’s an honor to be here. I’m so pleased that you asked me here today. Happy, happy, happy anniversary. You deserve all the success in the world and thank you for being a part of the MediaScope family. So I feel like I’m on a family member’s show.

dr tachi predictions for live streaming 2021

Ross Brand: Thank you. And I feel the same way. What do you think for 2021?

Dr. Tachi: Oh, here we go. Are you ready? Live scripted. Let me tell you why. So we’re talking about the fall of Quibi, right? Quibi missed the mark and they’re gone. But Zoom also did something really interesting called Zoom Where it Happens, where they had a cast of actors who did live table reads of different shows, where they did 227. The one they did this past Tuesday was A Different World. They did The Golden Girls, all of this kind of re-imagined cast-wise, but it did really, really well.

Live Streaming Dramatic Readings

So I’m thinking that because there’s already a lack of content — we don’t know when we’re fully going to get back to real productions — live scripted seems like the next hurdle to come over. So that’s what I’m predicting. We’re going to see some live scripted.

Dr Tachi MediaScope quote livestream universe predictions for live streaming 2021

Ross Brand: And so for the audience, will it be more like hanging back and watching rather than as interactive as a lot of live streams are with guests coming in and out?

Dr. Tachi: That’s an excellent question. If we’re talking kind of reality-like talk shows, I see room for the audience to participate, but if they really want to take it up a level, they need to think live Rocky Horror Picture Show. You know how the audience participates with all those types of things. So it needs to be so well-planned and so well-orchestrated that you can involve the audiences at the end of the day. We all know that the main reason that people watch live streams is that they’re participatory. Otherwise, I can just watch regular static, linear TV. So that’s a great question. I do see them trying to find ways to involve the audience.

Ross Brand: Wow. Looking forward to that. Thank you so much for being a part of it, Dr. Tachi.

Dr. Tachi: Absolutely.

Ross Brand: It’s great to see you.

Dr. Tachi: You too.

Dr. Tachi covers all things media, tech and pop culture as the host of MediaScope, a weekly live streaming show that started in 2015. She co-hosts the TV Channeling podcast.She’s an adjunct professor at the University of Maryland and holds a Ph.D. in communications and culture from Howard University.

.@Tachiada of #MediaScope shares her predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Brent Basham

Brent Basham Poddit livestream universe predictions for live streaming 2021

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Ross Brand: It’s great to see you, Brent. And thank you for the generous giveaway from Poddit. It is an awesome website where you can book guests, really connect with guests for your podcast or your live stream show, or you can put yourself out there to be a guest on shows and promote yourself or your business.

Tell us about the Rockstar plan. You’re giving away two of them. What that’s about and why people should be excited about it?

Brent Basham: First of all, thank you, man. This is great and congrats on your new certificate on herding cats. This is quite a challenge for you. I don’t know how you do it. It’s amazing. But great job all the way through.

Brent Basham poddit quote livestream universe predictions for live streaming 2021

With respect to Poddit, it’s a way to connect for podcasters and guests or live streamers with guests. The Rockstar account specifically is on the guest side, because on the podcast side it’s completely free. We don’t charge you for that.

Live Streaming & Podcasting Interviews

The Rockstar account does enables you to have higher visibility and make a better first impression. Those two things are key. And the giveaway today is for that upgrade, for life, forever. It’s pretty high value and we’re continuing to add a lot of new features. So happy to support, absolutely happy to support.

Ross Brand: Brent, what do you see coming up in 2021?

brent basham ross brand predictions for live streaming 2021

Brent Basham: So I’m a little bit in the podcasting space. I did a show called Digital Dads for a while, but I’m going to leave those predictions to the resident expert, Rob Greenlee, for the podcast side. Piggybacking on what Dr. (Steven) Greene was saying though, for a long time we’ve been predicting on our show before we podfaded, that education was going to really be disrupted by technology.

Education Technology To Catch Up

And it’s really one of the industries that’s really been lagging for a really long time. I’m raising the very first digital natives and I’m the very last of the digital immigrants. It’s an interesting point in time. COVID, unfortunately, is the catalyst, but I think what’s going to happen a lot next year is not just live stream, but a lot of innovation and a lot of companies rushing into the technology space.

Brent Basham digital natives quote livestream universe predictions for live streaming 2021

What can we do in the education plus technology space? How can we integrate kids in virtual sessions together? How can we do virtual field trips and bring in experts in augmented reality and all these kinds of things inside the classroom and at home?

What’s going to happen down the road for this generation is that it’s going to be very normalized for them to utilize technology in some creative, new ways. It’s going to set the stage, I think, for a whole new level of leaders to leverage technology and not be back on their heels reacting to something like COVID. And how can we be proactive and turn this into something powerful for generations to come? So that’s what I hope. I think we’re going to see that starting next year.

Ross Brand: Wow. That’s a good one. Thank you, Brent. And thanks for a really awesome and generous giveaway.

Brent Basham: Oh, absolutely. Thanks for letting me be part of it.

Brent Basham is the co-founder of Poddit, a website that connects podcast and live video hosts with guests. He hosts the Long Tail Success podcast and runs the Poddit Podcast Guest Interview Facebook group.

.@BrentBash of @getpoddit shares his predictions for Live Streaming, #onlinelearning & #edtech in 2021. #2021Predictions #livestreaming Share on X

 Dana Bentz

Dana Bentz StreamYard Livestream Universe Predictions for live streaming 2021

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Ross Brand: Let’s bring in Dana Bentz from StreamYard. Dana Bentz is the head of marketing for StreamYard. You’ve got that cool new black t-shirt on. When they asked me what swag I wanted, I said, “That is the t-shirt that I want.”

Dana Bentz: I like this one a little bit better, Ross, because StreamYard is a little bit higher. The other shirt we have — I think we’re coming out with all kinds of different merch. But the other shirt we have is the StreamYard duck. And it’s a little bit lower. So half of it gets cut off when you’re on a live stream show. That’s why I think this one’s the best shirt we’ve got.

Wearing Merch When Live Streaming

Ross Brand: Well, it looks great. I can’t wait to get one of those. And I’m sure a lot of people are looking forward to what StreamYard has to offer. So many great features, so much that we love about it. And it’s been perfect for this show. We’ve got 10 people right now lined up in the studio. No loss of quality, whatsoever.

Dana Bentz: I know. Isn’t that great?  I’m trying to keep track of all the guests you’re having on this show. Ross, I think it’s so fun that you don’t even have a producer back there with you. It’s just all you. Oh my gosh, what crazy, crazy chaos. But you can do it all. You can do it all with one person and you can have 60, 100 guests. How many guests do you have on today?

Dana Bentz StreamYard quaity quote livestream universe predictions for live streaming 2021

Ross Brand: It’s supposed to be 82. We’re not going to quite get to 82, but it’s going to be a good number. But no other platform could I do this with, because if it’s a browser-based platform that tries to make it easy, if it’s not StreamYard, the quality will diminish as I bring on more people. And if it’s a high-cost, high learning curve product, it takes too many people. So only StreamYard could make this possible. I do want to mention that we did a giveaway for StreamYard earlier. We gave away a year of the Professional Plan.

Dana, I would love to hear your prediction for the upcoming year, which is 2021.

Dana Bentz: Sure, Ross. Well first off, I think this is so much fun what you’re doing. This live stream party is such a great idea. You’ve connected so many of these people in the live streaming industry, all these live streaming influencers. So It’s so fun to see us all here in one place. And I know some people are meeting for the first time, but we’re all like, but I’ve known you. I follow your live stream shows. Congrats on the fifth anniversary.

dana bentz party streamyard ross brand predictions for live streaming 2021

My live streaming prediction for next year is a little bit about streaming in general and how I think a lot of people thought live streaming peaked in March and April when everyone started live streaming. Everyone started a new show and then they thought that live streaming would fade out, or it was just a fad that is going to come and go when we all go back to work or all go out of lockdown.

Live Streaming for Churches

But what we’re seeing at least at StreamYard is that it’s still growing. More and more people are still starting their shows. They’re still deciding that live streaming is the best form of content marketing. Live streaming, podcasting, getting your voice out there, getting your message out there. Streaming just makes that easy to do, especially if you use StreamYard, but I think that’s the way 2021 is going to move. It was Rob (Greenlee) who said that when virtual events go back to being in person, he thinks they’re going to be more of hybrid events. I really think that’s going to be so true because we have a lot of churches who started streaming on StreamYard.

Dana Bentz church streaming quote livestream universe predictions for live streaming 2021

And they were like, “Well, we’re back in church now. We’re with masks and sitting six feet away, we’re back in person, but people still want to watch from home.” They still want to go to these events from home. People don’t want to travel anymore. People don’t want to invest all this money.

Live streaming is such a great way to connect with people from all over the world. You have people from all over on this one show in this one span of — who knows how long we’re going to go for — six hours, 12 hours, but it’s just proven to be such a great way to connect. And I think more and more people are realizing that. So even when we go back to being in person with everything, people are still going to live stream.

Ross Brand: This is so much fun. I really am enjoying this. We’re only getting warmed up. I mean, we’re like what three hours and 15 minutes into this.

Dana Bentz: I don’t know you do it, Ross. You are the live streaming expert.

Ross Brand: Well, thank you, Dana. I’m so honored that you came on and thanks for all the great work you’re doing with StreamYard.

Dana Bentz: Thank you. You too, Ross. Thanks for having me on.

Ross Brand: It’s great to see you. Thanks, Dana.

Dana Bentz is the head of marketing at StreamYard, a live streaming studio in your computer or mobile browser that makes it easy to host stable, professional-looking streams. Dana hosts multiple live streaming shows, including StreamYard Spotlight and Two Cents with Bentz.

.@realdanabentz of @streamyardapp shares her predictions for Live Streaming & #StreamYard in 2021. #2021Predictions #livestreaming Share on X

John Pretto

John Pretto Livestream Universe Predictions for live streaming 2021

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Ross Brand: John Pretto, 2021. What’s going on?

John Pretto: Hey Ross. How are you, buddy?

Ross Brand: I’m good. Good to see you.

John Pretto: You remember the award show that we did for Blab? We could do something like that, easily.

Ross Brand: Yeah, I remember that. That was a good time, a long time ago.

John Pretto: Six years, right?

john pretto ross brand predictions for live streaming 2021

Ross Brand: Yeah.

John Pretto: First of all, congratulations. Ross has one of the most important aspects of doing live streaming: Consistency. 2021 is my 25th year in the streaming media business. We started our company in 1996.

Ross Brand: Wow.

Live Streaming OG

John Pretto: And I’m one of the granddads of the streaming media industry.

Ross Brand: Congrats.

John Pretto: And I’m tired. I want to retire now. So Ross can take over.

Ross Brand: Do I get to inherit your gear?

John Pretto: Yeah, right. [Laughter] My prediction is in 2021 Ross will have another prediction show. So, I’m part of the streaming deal from the morning show of Alex Lindsay. On that show, we talk about all things related to audio and video streaming. It’s a great bunch of guys. You can find us on YouTube. And during that time in March, I became part of this guild. We broadcast every morning. We’ve done 220 shows in a row. We haven’t missed one day.

John Pretto Zoom quote livestream universe predictions for live streaming 2021

We started a new company called Talent Pros Live. We’re bringing Las Vegas-style production to virtual events. We have singers and musicians and magicians and all kinds of talent and professional hosts. And we can do the full production for you as well. So we can switch the cameras. We help people with professional audio and video and set design, et cetera.

In our experience, Hybrid shows are really difficult to pull off to make them interactive. The big thing you’re going to see in 2021 is the AI (artificial intelligence) implementation of transactional matching of people that are looking for something at a show, which you could never do in a physical world. And the virtual programs are going to become much more effective in that manner. People are going to see the real value in virtual events. I have five more predictions, but that’s fine. I’m happy to see you and thank you so much.

Ross Brand: Thank you, John.

Written Predictions

• By the end of 2021 Zoom’s stock will have fallen 20%. Microsoft will inch closer and closer to Zoom’s functionality with a more feature-rich API. [Since John made this prediction, Zoom’s stock has fallen 30%.]

• Covid vaccines take longer than we think and there is a slow adoption for people to take the first wave of vaccines which slows the return of physical events. In the meantime, virtual events get better and better. They show a better ROI, a wider reach, and are not limited by time and space. The ability to match people at a virtual event becomes much more sophisticated than attending a physical event.

LiDar on the iPhone and the iPad show promise. The ability to scan an environment and use the LiDar for focusing in low light shows real promise. This sets the stage for AR for Apple.

5G Millimeter Wavelength still hasn’t reached mass adoption.

• Additional pressure is placed on the Tech Giants from congress for both Social Media policy and antitrust.

John Pretto is an accomplished, innovative and entrepreneurial technologist with over 20 years of senior management experience in information technology, marketing and operations. He’s the co-founder of TalentPros.LIve bringing Las Vegas-style production to virtual events.

.@human2 shares his predictions for Live Streaming & #Zoom in 2021. #2021Predictions #livestreaming Share on X

Jennifer Quinn ImproVideo Livestream Universe Predictions for live streaming 2021

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Ross Brand: One of the all-time great hosts since live streaming started, Jennifer Quinn. Jenny Q, great to see you.

The very first show that I ever did, I asked Jennifer to be a guest on the show. She didn’t know me at all, but she said yes. And I think it was a good show for a first show. It’s going to look like it was in the dark ages because I really didn’t really know anything about lighting or video at that time. But I think the conversation was good, right?

First Livestream Universe Guest

JennyQ: Oh absolutely. And Ross, I just want to jump in and say one of the things that everyone should watch you for — you excel at this above and beyond anyone who has ever produced a show — is your show promotion. So if anybody wants to learn how to promote shows, follow Ross everywhere he is, because you’re the master.

JennyQ improv live streaming quote livestream universe predictions for live streaming 2021

Ross Brand: Wow, Jennifer. That’s awesome. And Jennifer, what are you up to these days? The Queen of Blab in 2015, that was the award show that John Pretto was talking about. You won the Queen of Blab. What are you doing with live streaming these days?

JennyQ: Well, gosh, those were good days and I love that you’re doing this. Congratulations. It’s been such a journey with you and I’m grateful for that.

jennyQ jennifer quinn ross brand predictions for live streaming 2021

Ross Brand: Thank you.

It’s About the Live Viewers

JennyQ: I’ve just recently launched a new business with my business partner. She is an improv corporate trainer and we thought, wow, what better marriage of skills than to combine improv insights with live streaming. And so we have co-created ImproVideo. We teach professionals how to use improv insights to connect with their audience and attract the right clients.

JennyQ quote great host livestream universe predictions for live streaming 2021

Ross Brand: That’s great.

JennyQ: I was thinking about not only 2021, but the previous predictions that I have given since the beginning of this. With all the changes that have happened for all of us globally back two, three, even a year ago, video was what professionals and business owners and brands had to do in order to be seen. With everyone now feeling much more comfortable on video because we’re all doing Zooms and video conferencing, there are going to be a lot more content creators.

The theme that will set you apart is not just being seen, but it’s acquiring the skills to make your viewers feel seen. Everyone is hungry to be seen. The broadcasters and content creators who can make their viewers feel seen, heard and validated, are the ones that are going to show long-term success.

Ross Brand: Wow.

Jennifer Quinn (aka JennyQ) is the founder of JennyQLive.com, author of Leverage Livestreaming to Build Your Brand and host of the first variety show on Facebook Live. JennyQ was selected Queen of Blab in 2015. She was the first guest interviewed on a Livestream Universe show.

.@JennyQ of @improvideolive shares her predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Dan Currier

Dan Currier Livestream Universe Predictions 2021

Icon Header LivestreamRoss Brand: Dan, I haven’t talked to you since shortly after People of Video. What’s going on with you?

Dan Currier: I took a little time after People of Video to recoup a bit. I’ve obviously still been doing content on Creator Fundamentals. And I actually just put the first post out today for People of Video 2021. We’re going to do it in October of 2021, so still plenty of time. Now after having learned everything we learned, having had to pivot to the virtual event this past year as well as going through all the logistics of planning everything, because we had everything pretty much in place (for the on-site event), it’s going to allow us to just really attack it this year and have a cheat sheet of everything that we need to do to get ready and make it as great as possible.

currier party

Ross Brand: That’s awesome.

Opportunities for Video Creators

Dan Currier: I think with every challenge an opportunity is born. What we’re going to see in 2021, as people start to recover from the challenges that 2020 have shown to us, is the importance of income independence and agility to be able to control your own destiny, so to speak, and have the skills to be able to generate your own income, and not be reliant on that nine-to-five job that we were raised to believe was the way that everybody should move through life.

Dan Currier People of Video Quote livestream universe predictions 2021

So I think there’s going to be a massive influx in terms of new and aspiring entrepreneurs who want to learn the skills it takes to have that independence and agility. And that provides those of us who are already in the game a great opportunity to be there, to assist them and give them the skills that they need to transition into what I like to call “your personal freedom” to be able to live life on your own terms and certainly be able to weather the next storm when it comes.

Dan Currier helps people grow and monetize YouTube as the host of the Creator Fundamentals YouTube channel with 73,000 subscribers. He is the founder of the People of Video conference, the Northeast’s premier video marketing event for creators.

.@creatorfundies of @peopleofvideo shares his predictions for Live Streaming & #YouTube in 2021. #2021Predictions #livestreaming Share on X

Nicole Sanchez

nicole sanchez yay or nay niccole livestream universe predictions 2021

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Ross Brand: We have Nicole here. Good to see you.

Nicole Sanchez: Good to see you.

Ross Brand: Yay or Nay Nicole is the YouTube channel. Tell us a little bit about what you have as a giveaway, not something we typically give away in the tech area, but something I’m sure many of our viewers would be very interested in, very happy to win.

Nicole Sanchez: Thanks, Ross. And again, thank you for being the wonderful person you are and always being such a great resource. I know I’m just echoing what everyone else has said, but you are loved.

Ross Brand: Thank you.

nicole sanchez video quote livestream universe predictions 2021

Nicole Sanchez: Just so you know, in my day job, I do marketing for tech companies. I’m obviously a huge live stream evangelist, but I also have a lifestyle channel on YouTube. It’s probably going to be more for the ladies in the group, but I have a big basket of $300 worth of skincare and makeup products. Woohoo. Just throwing something different in the mix because even you guys could probably still powder once in a while. Make yourself look great for those live streams.

Ross Brand: Sounds good.

[Conversation with other guests]

nicole sanchez party

Ross Brand: I’m going to bring Nicole in for her prediction. Yay or Nay Nicole is the YouTube channel. Check it out.

How Corporations Will Use Live Streaming

Nicole Sanchez: My prediction is that big corporations are going to be using live video more and more, and not just for the typical things like events or interviews. They’re going to be using it more for customer service and ways to reach out to their customers because now that with everything going on, we’ve all become so much more socially distanced. I think people want to see someone’s face more often than they can now. So that’s going to be something that’s really, really important.

And also, about a moment ago, Gord (Isman) was talking about the equipment. Same thing here. I bought the latest, greatest webcam. I think I spent $250, $300. Then my father, who’s actually a college professor, all of a sudden he was given one week to have to do everything on video.

nicole sanchez powder quote livestream universe predictions 2021

And he didn’t know where to start. He couldn’t find a webcam. He was lucky I was able to guide him through it and make it as painless as possible. But there he is almost 80 years old trying to figure out how to do this. So I think it’s from every single level. There’s just going to be more and more video when you look at the statistics, and what they’re projecting out is just growing and growing. Live is going to become a bigger part of that and companies are going to have to get really savvy about where else they can use it to differentiate themselves in the market.

Ross Brand: Awesome. Nicole, you have some links where people can order (skincare and makeup products).

Nicole Sanchez: I have links to all my favorite things. Yes, definitely. And then I also do have a video that talks about how to look good when you are doing video because we’re all doing more and more of those. People have turned their cameras on. They’re being forced to — so I’ve got some tips on that on my channel, too.

Ross Brand: Good stuff. Thank you, Nicole.

Nicole Sanchez is a marketing consultant for tech companies and the host of the Yay or Nay Nicole lifestyle YouTube channel. She pioneered live streaming at Cisco as host and producer of the company’s Facebook Live broadcasts, garnering 230,000 views in the first five days, and trained the marketing team to live stream.

.@nicolemsanchez shares her predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Chris Krimitsos

Chris Krimitsos Podfest Vidfest Livestream Universe Predictions 2021

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Ross Brand: I’m going to bring Chris Krimitsos in. I hope I don’t catch you by surprise. Chris, I know you have a live Zoom meeting coming up. So if you want to go ahead and jump on with your prediction.

Chris Krimitsos: My prediction: Spotify is going to double in size by the end of next year. YouTube is doubling up, like two ads per video. You’re going to see money flooding into the podcasting space.

Integrating Mediums: Podcasting and YouTube

And then you’re going to see a lot of YouTubers starting podcasts and a lot of podcasters crossing over to YouTube. I think it’s easier for YouTubers to start a podcast than podcasters to start a YouTube channel, but you’re going to see a lot of integration.

Chris Krimitsos Spotify growth quote livestream universe predictions 2021

We’re seeing a lot of that. Streaming is very important, but on the podcasting front, money in the billions is going to wash in, in 2021. We’re seeing it happen now with advertising money.

So in case anyone doesn’t know, we started with like two or three million a few years ago in advertising money. Then it hit 10 million, then 25 million, then 50 million. I think this might be the first billion-dollar year. We’re not sure. And next year will definitely be a multi-billion dollar year.

Ross Brand: Wow. Quick question on Spotify. Do you see Spotify opening up video podcasting to everyone? Or will that stay exclusive to the big names and the people they contract with?

krimitsos party

Chris Krimitsos: Do we see them bringing in more big names, you’re saying?

Ross Brand: No, I’m saying do you think that you and I will be able to do video podcasting on Spotify? Or do you think that’ll only be Joe Rogan and people like that?

Chris Krimitsos podcast ad quote livestream universe predictions 2021

Chris Krimitsos: No, it’s going to be open to everybody. Amazon (Live) video is something to watch and that’s only for influencers that they approve. That’s going to be big for people. But, as far as Spotify, you have to realize they’re making more money off podcasting than they ever did off of music because you could run ads on those podcasts. There’s a lot of money coming through from that. So I do see us all having access to Spotify.

They’re literally following the YouTube playbook. They’re allowing creators to use copyrighted music now in their podcasts, but it’s only for their subscription service, which I believe they’re testing. And then they’ll roll it out for everybody else.

Ross Brand: Cool. Thank you, Chris.

Written Prediction

We will see a huge influx of podcast ad dollars flooding the marketplace and Spotify adding to its lead as it starts landing advertisers looking for ears via their platform that is modeled after the YouTube playbook.

Chris Krimitsos is the founder of Podfest Expo in Orlando, the world’s second-largest podcasting conference, and the author of Start Ugly. His online Podfest Global Summit in August 2020 set the Guinness Book of World Records title for the largest attendance at a one-week virtual podcast conference with more than 5,000 attendees. He also runs the VidFest conference for video creators.

.@chriskrimitsos of @podfestexpo & #vidfest shares his predictions for #podcasting and #Spotify in 2021. #2021Predictions #livestreaming Share on X

Dan Hughley

Dan Hughley Focusrite livestream universe predictions 2021

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Ross Brand: He’s the marketing manager for the United States for Focusrite. They’re the makers of the world’s best-selling audio interface, the Scarlet 2i2. He’s also a podcaster for Focusrite. Dan Hugley, thanks so much for joining us.

Dan Hughley: Hey, thank you for having me. Ross, congratulations on 5 years. That’s incredible. Congratulations.

Ross Brand: Thank you so much. Appreciate the giveaway, that was really cool. You gave away one of the Scarlet 2i2 (audio interfaces).

dan hughley focusrite party

I want to ask you right away for people who may not be familiar with audio interfaces — because this is something you talk about every day — explain what an audio interface is and why you would want to use one when you are livestreaming, podcasting or creating other types of online audio and video content.

Audio Interfaces 101

Dan Hughley: Sure, basically what an audio interface does is it takes the electric signal that’s coming out of my voice and into a microphone and amplifies it. And it also converts it into a digital form, because our mouth is an analog device, the microphone is an analog device. It converts that to digital to get it into the computer. So it goes from electronics to ones and zeros really quickly.

Then it gets into your computer and you can record onto any platform that you are recording with, whether it’s something like StreamYard — I’m using a Focusrite interface right now to do this, talking through a microphone here. There are a lot of different ones (audio interfaces) out there and we’re the best selling for a reason: They’re really great, very affordable and super easy to use. For podcasters and live streamers, it’s just very easy. It’s not something you have to think too much about. Plug it in and get to work right away.

dan hughley focusrite audio interface quote livestream universe predictions 2021

Ross Brand: Would you like to give a prediction for 2021?

New Audio Technology

Dan Hughley: Podcasting has finally been noticed with Spotify spending close to a billion dollars in the last two years on podcasting-specific acquisitions. That’s huge. We are going to see a lot more professional podcasts and professional live streams. We’re going to see some really cool technology coming in the next year as well from a lot of different manufacturers: microphones, audio interfaces, a lot of different things. We saw that with Shure with their new microphone (Shure MV7), which I’m just itching to try out.

Dan Hughley is the marketing manager for Focusrite, the world’s top-selling brand of audio interfaces. He launched the Focusrite Pro podcast, hosting and producing the first 20 episodes. (Dan delivered his 2021 prediction on an episode of Livestream Deals.)

.@danhughley of @WeAreFocusrite shares his predictions for #podcasting in 2021. #2021Predictions #livestreaming Share on X

Toni Henderson Mayers Wise Courtship Livestream Universe Predictions 2021

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Ross Brand: Toni has been waiting so patiently and she’s such a wonderful person. I cannot wait to bring her on. Tony, how are you? It’s been a while.

Toni Henderson-Mayers: It has been a while. It’s so good to see you, Ross. Oh my goodness. Happy anniversary to you. We go way back beyond the five years. You have been always a super rockstar in the streets of livestream. I absolutely love you.

Ross Brand: Thank you. Tell us what you’re doing now. I see you’re doing some acting?

From Theater to TV & Film

Toni Henderson-Mayers: Absolutely. Before I entered the world of live stream, I owned and still own a theater company. The theater company is about 30 years old. So once I got my two sons back up, I went from being in the theater to television and film. That’s what I’m doing now.

Toni Henderson Mayers acting quote livestream universe predictions 2021

Ross Brand: Wow. Congratulations. That’s exciting. If you have a prediction for 2021, I would love to hear it.

Toni Henderson-Mayers: Yeah, absolutely. Before I got into live stream, as I said, I was an entrepreneur and so Wise Courtship, as you see that book in the back — I’m known as Wise Courtship on live stream — that was one of my brands. I began to utilize that platform to produce different brands. As I got out there, I noticed many of the people who started out in live stream with us have developed their brands and businesses or enhanced what they already had.

toni party

Live Streaming TV Channels

My prediction is that many of us who started off in this game together will begin to transfer on to television, cable and live stream TV, which is separate channels where people can live stream. I believe that we’re going to start crossing over and you’re going to see shows produced and done by many of you guys. And I’m not just saying that. I believe that. And I also have some channels and I’m definitely going to be reaching out to a lot of you live streamers to do that. I think that’s the next step.

toni henderson mayers live stream to tv quote

Ross Brand: Wow. I’d love to hear what you’re working on. We have to chat about that.

Toni Henderson-Mayers: Absolutely.

Ross Brand: Thank you so much, Toni. It’s great to see you.

Toni Henderson-Mayers: I’m so glad I could celebrate with you. Take care, Ross.

Written Prediction

Live streamers will begin to merge into channels for a live streaming audience as Netflix or Hulu does. We’ll be able to locate our favorite live streamer among other quality shows and therefore change TV programming as we know it.

is a SAG-AFTRA actor, 30-year owner of the Alphabet Theater Workshop, TV & radio relationship expert and author of multiple books including Wise Courtship: Before Relationship & Marriage Guide. She hosts The Wise Courtship Philosophy Show.

.@WiseCourtship shares her predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Chris Curran

Chris Curran Podcast Engineering School Livestream Universe Predictions 2021

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Ross Brand: Into the center seat, the big seat, the hot seat, comes maybe the finest producer in all of podcasting. Ladies and gentlemen, THE Podcast Engineer, not a podcast engineer, not someone who does podcast engineering. It is podcast engineer Chris Curran.

Chris Curran: Wow. Thank you, Ross Brand. Congrats on five years, bro. You are a true pro. I always appreciate everything you do. You really bring a lot of knowledge to the whole industry.

And I have two quick predictions. I’m going to be quick because I don’t want to hold everything up. So let me know when you want me to give them.

Ross Brand: You can go as soon as you want, but to have a superstar producer like yourself here, if you would like to discuss the weather or microphone technique, we could do a half-hour on that. And if you want to get right to the prediction, that’s all good too.

chris curran producer quote livestream universe predictions 2021

Chris Curran: Let’s do it. In 2021, more people will take audio quality more seriously, and they really will try to deliver better audio. This literally has been my prediction for the last three years, Ross. And it’s always true because we’re all moving towards better audio.

More Commercials, Please?

My other prediction is that there will be more commercials, which is annoying. I don’t know why on YouTube and everywhere you go now, everyone is monetizing every video and every stream. Anyway, that’s my prediction. More commercials.

Ross Brand: Hey, speaking of monetizing, I now have SuperChat on my channel.

Chris Curran: I don’t mind that stuff, but these ads are killing me, man.

Ross Brand: You’ve got to get that 30 cents from YouTube, right?

Chris Curran: I understand it. But it’s also annoying.

chris curran 5th party

Ross Brand: Yeah. Well, thank you, my friend. I’m so glad to see you, glad you’re here. You’ve been one of my favorite guests over the years and I definitely want to have you back on one of my shows.

Chris Curran: Yeah. And you were on my show, the Podcast Engineering Show, Episode 105.

Ross Brand: Yes!

Chris Curran: So check out the Podcast Engineering Show.

Ross Brand: And I gave you a gift for Episode 100, our most favorite microphone of all time.

Chris Curran: Please, I don’t want to talk about it today, Ross. I don’t.

Ross Brand: We’ll just let it go.

Chris Curran: All right. Thank you, brother. Congrats, Ross Brand. Love you, man.

Ross Brand: Thanks for being here. I appreciate it. That is Chris Curran.

Chris Curran is a professional podcast producer, host of the Podcast Engineering Show and founder of the Podcast Engineering School, preparing students for careers producing and engineering podcast audio at the highest level. He previously worked as an audio engineer in the music business with album credits for artists such as Foreigner, Notorious B.I.G., P Diddy, Itzhak Perlman, Naughty By Nature, Heavy D, Sarah McLachlan, MC Hammer and Ice Cube.

Carlos Gil

Carlos Gil outlaw masks Livestream Universe Predictions 2021

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Ross Brand: Carlos Gil, come on in. Carlos from Outlaw Masks. We just gave away three masks. We had three winners earlier when your business partner and brother-in-law Reggie Williams was on. But Carlos, if you have a prediction for 2021, I wanted to get you on and again say thank you for the giveaway and congrats on all the success you’re having without Outlaw Masks.

Carlos Gil: Thank you, Ross. I really appreciate it. I’ve been watching and enjoying seeing all these predictions. So I’m actually going to give you two. I’m going to throw a little curveball out there because a lot of these predictions are very technical around the platforms themselves.

Offline Connections & Events

Quality connections in the real world offline are going to be paramount and could be everything. I think you’re going to start seeing conferences and small gatherings returning. Probably not the big mega-conferences as we’ve seen in the past, but I think the new thing that people will want is to be a part of the VIP experience. So taking these online relationships offline, they’re gonna mean so much more. That’s one. I think two aligns with what I wrote in this book, The End of Marketing, which is the marketing around people being brands.

carlos party gil

And I know this firsthand by working with brands directly as an influencer and also as a consultant, that brands are trying desperately in these times to still stay relevant, without coming across as being tone-deaf, without you necessarily pushing their product or their latest campaign.

Creators: Your Next Move

So if you are a live streamer, a podcaster or have a presence or personal brand online, use this time over the next couple of months to align with brands that might be looking to launch a podcast or a show or just watermark their logo on your own existing show. That’s not earth-shattering in terms of a prediction, but I think you’re going to start seeing more brands looking to align themselves with the creator community going forward, as they realize that people in these times enjoy engaging more with people than they do with the traditional logo or a big corporate entity.

Ross Brand: Yeah. And without in-person events, you’ve got to find another way to have those touchpoints with people.

Carlos Gil: Absolutely. Ross, I was going to say if you want to find a couple of people that are watching right now, I’m more than happy to send them a copy of my book, The End of Marketing. A little bonus giveaway. Hope you don’t mind. I know your audience probably doesn’t mind.

Carlos Gil brands podcast quote livestream universe predictions 2021

Ross Brand: Thank you, Carlos.

Carlos Gil: Thank you so much, Ross.

Carlos Gil is the author of the best-selling book, End of Marketing, a globally-recognized keynote speaker on social media marketing and the co-founder of Outlaw Masks, designed for safety, style, and comfort.

.@carlosgil83 shares his predictions for #DigitalMarketing & #virtualevents in 2021. #2021Predictions #livestreaming Share on X

Nancy Ancowitz

Nancy Ancowitz Livestream Universe Predictions 2021

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Ross Brand: Nancy Ancowitz is here. Great to see you, Nancy.

Nancy Ancowitz: Hi Ross. How are you doing?

Ross Brand: I’m doing great. What’s happening with you, Nancy?

Nancy Ancowitz: I’m so happy to be here. Congratulations on your five-year anniversary.

nancy ancowitz networking quote livestream universe predictions 2021

Ross Brand: Thank you.

Nancy Ancowitz: This is my first time for anything like this, Ross. I feel like I’m a much more subdued person. I’ve been watching your other stuff thinking, “Oh my gosh, it’s really fun.” I’m an introvert. Wow. This is fantastic though.

Introvert-Friendly Predictions

Ross Brand: I’m an introvert myself, but somehow when the light goes on, I get the energy to do this. But as soon as the light goes off, I need my time to regenerate my energy.

Let me move you into the center screen, Nancy, for your prediction.

ancowitz party

Nancy Ancowitz: Maybe these are more wishes than predictions. Let 2021 be a year of listening, of active listening, of attentive listening, in which we’re really paying attention to cues — oral, non-verbal, whatever we can see in the little box, but we’re really paying attention to our audiences.

The second is reaching out to people in a meaningful way. And the third is give and get. We often feel vulnerable when we reach out to our customer base and others in our network, so always do so in the spirit of give and get. And those are introvert-friendly predictions that can help everybody.

Ross Brand: That’s great.

Nancy Ancowitz is a coach specializing in career advancement and presentation skills, an NYU adjunct professor and the author of Self-Promotion for Introverts®: The Quiet Guide to Getting Ahead. She blogs for Psychology Today and used to blog for Salary.com.

.@nancyancowitz shares her introvert-friendly predictions for Live Streaming and #communication in 2021. #2021Predictions #livestreaming #introverts Share on X

Super Joe Pardo

Super Joe Pardo Independent Podcast Conference livestream universe predictions 2021

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Ross Brand: Let’s bring on Super Joe Pardo. Super Joe is with the Independent Podcast Conference and Indie Pod University. ICON is the big annual event.

Super Joe Pardo: First off, Ross, congratulations on five years. And second off, are you staying hydrated?

Ross Brand: I am. Not as much as I should be, but thank you for the reminder. [Drinking water.]

Super Joe Pardo: Yes, remember to eat and drink, events will do that to you.

joe pardo party

Maturation of Virtual Events

Speaking of events, my prediction is that virtual events will find their way into being more streamlined and more mainstream. The way I’m looking at it, 2022 is the earliest we will be getting together at events on mass scales in most industries. So I think virtual events will continue to blossom if not make a huge dent in the universe coming through 2021.

[After more new people join the live event…]

Ross Brand: Just go around and introduce yourself real quick.

Super joe pardo events quote livestream universe predictions 2021

Super Joe Pardo: I’m Super Joe Pardo and I am a profit growth strategist for small to medium businesses. I also run the Independent Podcasts Conference, which is sponsoring this event.

Ross Brand: Thank you, Joe, for being here and for supporting this, and just being Super Joe Pardo, super as always.

Super Joe Pardo: You’re very appreciated, Ross. It’s been a pleasure to get to work with you over this crazy 2020 year.

Super Joe Pardo is a profit growth strategist, founder of the Independent Podcast Conference, heading into its seventh year, and host of free virtual conferences during the pandemic. His award-winning business podcast, The Super Joe Pardo Show, has published more than 400 episodes. Joe helps fellow creators grow their podcasts in the Indie Pod University community.

.@SuperJoePardo of @IndiePodCon shares his predictions for Live Streaming & #virtualevents in 2021. #2021Predictions #livestreaming Share on X

Angus Nelson

Angus Nelson Livestream Universe Predictions 2021

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Ross Brand: Angus, we connected at Social Media Week Lima. Man, you are one inspiring speaker. What a great time that was listening to you two years in a row.

Angus Nelson: Thank you. It was great to be a part (of Social Media Week Lima). Jessika (Phillips) runs a good ship down there.

Ross Brand: Yes. You helped me out when I was getting ready to go on and you’re like, “Take the lanyard off, put it in your pocket.”

Angus Nelson: I’ll help you out. I got you. And then right over here, I think is my bobblehead. That’s my bobblehead [a gift for speakers at Social Media Week Lima].

Favorite Gift as a Speaker

Ross Brand: Since I went to the green screen, they don’t show in the background, but I’ve got them right over here as well.

Angus Nelson: It was the best speaker gift ever.

[We come back to Angus for his prediction.]

Angus Nelson: Well, before that, I just want to say that my dad just did his very first Facebook Live this week. I’m so proud of him, but his audio was atrocious and you can barely hear him. So I’m like, “Dad, let me help you.” So good for him. Dad, keep it up.

party angus

My prediction: I’ve actually transitioned from the marketing world to becoming an executive coach. I’m focused on people. I work with executive men and I help them implement my conscious design methodology to transform themselves and their leadership, their love, their legacy. So that in context, my big conviction for 2021 is that personal brand is everything in this world. There are two sides to this. There’s the leadership. And there is the employee.

Why Personal Brand Matters

From the employee side, now that there is employment from any location as companies are flexing all of their work from home arrangements, the amount of competition is increasing. And therefore you must assert yourself, your thought leadership, your opinion, and the kind of culture you represent. The second piece of that is leadership. It’s imperative that leaders present themselves both to their customers and their employees so that people know the kind of human being they are working with and the kind of culture they want to create as a company. I think personal brand is the future. And therefore, live streaming is a critical component to all of that.

angus nelson personal brand quote livestream universe predictions 2021

Ross Brand: That’s awesome. I guess I’ll keep doing it. As somebody with an HR background, I’m glad to hear what you said, because it’s so important. How do you stand out in a sea of a million resumes and LinkedIn profiles? You’ve got to build a personal brand and take advantage of all the assets that you can put out there as Google might be the way somebody decides whether they want to work with you. And it could be that video they found and they said, “Wow, Angus is a pretty cool guy. I think I could work with him and I like what he thinks about what’s going on in the industry.”

Angus Nelson: I think you should work with me,

Ross Brand: I highly recommend it every day.

Angus Nelson is a men’s performance coach, advising high-achieving men to create the life they want through his Conscious Design Methodology™ approach. He hosted the UpInYourBusiness podcast, selected a top 20 business podcast by Inc. Angus is a popular and inspiring keynote speaker.

.@angusnelson shares his predictions for Live Streaming & #personalbranding in 2021. #2021Predictions #livestreaming Share on X

Andrew Haley

Andrew Haley Livestream Universe Predictions 2021

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Ross Brand: Andrew, it’s great to see you. It’s been a while.

Andrew Haley: Hey, I had to come out for the fifth anniversary.

Ross Brand: Thank you. Tell us what you’re doing now. We used to see you on Wirecast Live and live streaming events. What kind of stuff are you doing now?

Andrew Haley: Yeah, I just looked it up. I think you were on episode 77, back in the day, 2018. A lot has happened, but right now I’m working as a contractor, as a product marketing manager, at YouTube.

Ross Brand: Can you tell us what products you’re working on?

andrew haley creators quote livestream universe predictions 2021

Andrew Haley: I actually work on creator tools. So, the backend. I work with the creative marketing team. It’s been really exciting, lots going on obviously. And 2020 has been an insane year. All the platforms are trying to serve creators like yourself with the tools that you need to be successful online.

Ross Brand: Andrew, we’d love to hear your prediction for 2021.

Andrew Haley: I think a lot of these predictions have been spot on. Your last guest Carlos (Gil) really spoke to something about how brand deals and aligning yourself with brands are great ways to monetize for creators. And I think that is where the heart of my prediction lies.

Creator Economy Growth

There’s a really great report that came out recently from SignalFire about the creator economy and my prediction very much follows along those lines. The creator economy is going to double in 2021. I believe that report estimated the current market size of just the brand deals is around eight billion dollars a year. They also mentioned that was just a small piece of the creator economy.

party haley

And we’re beginning to see creators find new ways to monetize. Originally it was advertising and monetizing your content, getting those ad dollars. Then it came to individual brand deals and sponsorships on your channel’s content, the hashtag ad, and now we’re seeing tools like SuperChat, alternative monetization streams, merchandise, services. All these things that creators can do outside of their content and their channels like yourself to bring in more income and revenue. We are actually seeing that brings more revenue than the other ways that creators were previously monetizing their content. That’s only going to continue as these tools and features bring additional dollars and make this a sustainable activity for many more people. It’s just going to continue to grow. And I think maybe even double in 2021.

Ross Brand: Yeah, I think we have a consensus from these predictions. Monetization, sales, how to make money from live streaming and how to use live streaming as a key factor in e-commerce seem to be the major themes going on today.

Creator Monetization Options

Andrew Haley: For sure. It’s been really exciting to see it all getting more and more mature. I think one of the nice things about these other ways to monetize, whether you have SuperChats or (Youtube Channel) Memberships, or any of the other ways that these platforms are offering creators to do this, is that it allows the content to no longer have to be more niche, more targeted, more focused. It allows the creators to be more flexible and intentional with the type of content that they’re creating, and not necessarily have to bend backward to fit some sort of a brand or shoehorn it into their content just to get that money because they have other ways to diversify the revenue streams.

Andrew Haley Ross community quote livestream universe predictions 2021

Ross Brand: Well, it’s great to see you, Andrew. Thanks for being here.

Andrew Haley: Congratulations on five years. This is an incredible accomplishment. I had to come out for the fifth anniversary, Ross. What you’re doing is amazing. What you’ve been doing is amazing. You’ve built such a huge community. You have a huge fan base and I’m one of them. Thanks for doing what you do and putting this amazing show together. This is incredible that you’re pulling it off all by yourself. So hats off to you and congratulations. Here’s to another five years.

Ross Brand: Thank you. I appreciate you so much and so glad you’re here. Andrew is one of the most decent, honest people that I’ve encountered in the field of live streaming. He’s just an awesome representative and product manager for whatever product he works with. And it’s an honor to have you on.

Andrew Haley: I was honored to be here. Thanks again

Written Prediction

The creator economy will double in size in 2021.

Andrew Haley is a contract product marketing manager at YouTube working on creator tools. He previously hosted Wirecast Live in his role as live streaming product evangelist at Telestream. Andrew also served as a product marketing manager at Avid.

Andrew Haley shares his predictions for Live Streaming and #contentcreation in 2021. #2021Predictions #livestreaming Share on X

Ani Alexander

Ani Alexander Livestream Universe Predictions 2021

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Ross Brand: Ani, great to see you.

Ani Alexander: Hey, nice to see you. Happy Anniversary. I know five years is quite a long time to stick to one thing and do it better and better with time. So congrats to you, Ross.

Ross Brand: Thank you so much. What are your thoughts for 2021?

Ani Alexander: To be fair, I have no clue. I don’t remember what I submitted in my prediction. So most probably you’re going to get something different this time. [Ani’s written prediction is at the bottom of her entry.]

Ross Brand: That’s okay. We’ll pick whichever one looks like it’s going to come true when we do the blog post.

Ani Alexander: First of all, I totally agree with Brian (Wallace). I’ve been active on LinkedIn in the past six months or so, and I haven’t had such fast organic growth anywhere else up to now. I totally agree that LinkedIn Live is the place to be. But I feel like with this progression, with COVID, and with everything that is happening in the world at the moment, people probably are looking for experiences.

Audience as Hero

All these separations between podcasting, live streaming and virtual events are going to mashup up a little bit because it’s not going to be one strict format, but something that makes the audience the participant and hero of the story. The storytelling, the mashup of formats, and the participation of the audience will blur the lines between the different formats.

ani party

And then you won’t be just a podcaster or just a storyteller or just a virtual event organizer. You will be the creator of experiences for your audiences. It can evolve with time. Seven years ago when I was launching my podcast, most people didn’t even know what a podcast was. We had to explain to people how to listen to podcasts. Now things have evolved. Everyone around us is launching podcasts, but the way we do things at the moment has been around for quite a long time.

Creator of Experiences

The agencies now will be demanding more than just the traditional interview. They will want a bit more than what’s out there at the moment. So people who have been around for a long time have to step up their game rather than just doing a regular kind of live stream or podcast. I’m very excited to see what’s going to happen, but I feel like it’s going to be something very interesting, more entertaining, closer to the audience and more related to relationship building at a sustainable level.

Ani Alexander experiences quote livestream universe predictions 2021

Ross Brand: Awesome. It’s going to be exciting to see how that comes to be. I think you’re going to be spot on.

Written Prediction

Virtual events will become a thing… Many will do the regular boring copy-paste of the physical events and bringing them to the online space. But that won’t work well really. The ones who will win at this game will be the ones who figure out how to focus on the experience and make the participant the hero of the story. It’s tricky, but if they manage to make the participant feel special and an important part of the event, instead of being a passive viewer, they will nail it.

Ani Alexander is the host of the Brand Architect podcast with 204 episodes since 2014. She also hosts and live streams the Blockchain Meets Marketing podcast. Ani is the author of several books including Emotional Moments, a number one Amazon Kindle best-seller in UK short stories.

.@Ani_LifeProb shares her predictions for Live Streaming and #virtualevents in 2021. #2021Predictions #livestreaming Share on X

Marc Gawith

Marc Gawith Switcher Studio Livestream Universe Predictions 2021

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Ross Brand: Let’s bring Marc in. I’m so glad to have you on here. We go back to when you were working with domains, through Switcher Studio and everything else you’ve had going on. Events — I saw you speak in New York and out West. So it’s great to see you, my friend.

Marc Gawith: Likewise. Thank you so much for allowing me to be on. I was a little bit intrigued by how you were going to keep everyone at 10 minutes with four people in each 10-minute segment. That’s a pretty lofty goal.

Looking Behind the Camera

But it’s always good to be here. It’s always good to be a part of what you’re doing. You’ve had a lot of people on that mentioned how they hold you in high regard as do I. We’ve done a lot of shows together in the past, interviews. I’ve been to the same events, so it’s really good to reconnect.

Ross Brand: Thank you.

gawith party

Marc Gawith: My prediction is going to be a little less about people on camera and a little more about behind the camera. Something that Dr. (Aikyna) Finch said, which really resonated with what I was going to say and where I was going with this, is there are a lot of people that have a passion for video production. And historically it hasn’t been something that’s been accessible to people to do professional video productions, to act as a video producer, especially remotely.

Virtual Producers Wanted

But, with a lot of the platforms that are out there — obviously, Switcher Studio is one of those platforms, and I would be remiss if I did not at least give our company a plug here — you’re going to start to see more and more individuals and companies create opportunities for themselves around virtual events and virtual productions, whether that’s producing a show like this on behalf of Ross, or whether that’s producing a show that they’re also hosting, or producing events, sporting events, conferences, et cetera.

marc gawith switcher studio remote producer quote livestream universe predictions 2021

That’s where we’re going to start to see all the growth. Companies that sprout up that are specifically focused on producing live streams or PR videos for individuals, businesses or brands. I’m excited to see what happens. And hopefully, we see an influx of new customers coming over our way as they’re looking for that.

Ross Brand: Sounds good. Thanks for hanging out. It’s great to see you, Marc.

Marc Gawith: Absolutely. Thanks, Ross.

Marc Gawith is the vice president of sales and business development at Switcher Studio, a mobile live video production SaaS company. Switcher, Inc was selected to the 2020 Streaming Media Producer 25, recognizing innovative companies with products for live video producers. Previously Marc pioneered the .LIVE domain and other .com alternatives to the live streaming community as business development manager and live video consultant for Rightside.

.@marcagawith of @switcherstudio shares his predictions for Live Streaming & #videoproduction in 2021. #2021Predictions #madewithswitcher #livestreaming Share on X

Jim Harold

Jim Harold Media Livestream Universe Predictions 2021

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Ross Brand: The great Jim Harod.

Jim Harold: Hey Ross. Happy Anniversary.

Ross Brand: I met you at Podcast Movement. I was talking with Jim Collison and you came up, introduced yourself and said you wanted to talk to me about StreamYard. After we talked about what you can do with StreamYard and how we would connect in the future, I became fascinated with the idea that you are a professional podcaster. And I think I’ve asked you a million questions about what’s life like when you produce podcasts professionally.

Jim, just tell everybody a little bit about what you do.

Professional Podcasting

Jim Harold: Well, I basically produce paranormal podcasts. Great time of the year, by the way. Happy Halloween, everybody. I produce a spooky podcast full time. My two main shows are Jim Harold’s Campfire and The Paranormal Podcast.

I came from a radio background working on the business side. And the closest thing that I can compare it to is I feel like I run a small radio station, but I do pretty much all the jobs. Of course, I have some people help me a little bit with editing. I have a great virtual assistant producer, but in general, I feel like I’m running a little radio station, just updated with a different delivery method and different ways of marketing. But that’s the way I think of it coming from that background.

party jim harold

Ross Brand: Cool, cool.

Podcasting vs Live Streaming Growth

Jim Harold: My prediction for this year: It reminds me a lot of podcasting back in 2005. When I started in 2005, podcasting was all the rage for 2005, 2006. And then podcasting was dead. It was just a fad. It was supposed to be going away, but people like me who were still podcasting were thinking, “It doesn’t seem like it’s going away. Seems like my numbers are growing all the time.” And then you had the hockey stick, right? I think you’re going to see that in live streaming but compressed.

jim harold radio station quote livestream universe predictions 2021

Once the COVID vaccine is distributed, things get better and people return to somewhat of a normal life, we’ll have a little dip with live streaming. Then you’ll hear people say, “Oh, that was a fad. That was just because of the pandemic.”

Live Streaming Adoption Slows and Explodes

But some people will stick with it, keep producing and say, “No, I don’t think it is a fad.” I think there will be a hockey stick as we learn better how to use this medium, how to monetize it and how to serve our audiences.

So I guess I’m going a little bit against the grain. I see a little dip, assuming everything turns back to relatively normal, but then the hockey stick.

Jim Harold is a paranormal podcaster with more than 50 million downloads. His full-time job has been podcasting since 2012. Jim is the author of the True Ghost Stories: Jim Harold’s Campfire series. All five books hit number one best-seller in the Supernatural Kindle category. Jim previously worked as a digital sales director for CBS Radio in Cleveland.

.@thejimharold shares his predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Nancy Myrland

Nancy Myrland Marketing livestream universe predictions 2021

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Nancy Myrland: I’m here to celebrate you, Ross. Congratulations.

Ross Brand: Thank you. It’s great to see Nancy. I don’t think we’ve ever been on a show together before. We’ve communicated a lot.

Nancy Myrland: Never. We have to do something about that.

Ross Brand: Definitely.

Back on Blab?

Nancy Myrland: You know what this feels like, Ross? This feels like Blab, doesn’t it? it feels like the days when we used to spend hours upon hours talking to one another, which was so much fun. It was that nice window of opportunity that we all had to blaze a few trails here.

Ross Brand: Yeah. I miss that.

Nancy Myrland: Me too.

Ross Brand: There was the show and then there was the after-show when people would just talk. You’d turn the recording off. We’re talking (currently) in front of a lot of people, but it’s still got that friendly feel of friends getting together and chatting. And I wanted it that way.

nancy myrland party

Nancy Myrland: Well, my prediction is largely the same as what I would’ve said before this year. We have to pay attention to voice and video. Since I work with lawyers mainly in the B2B space, it’ll probably be a long time before I’ll say to forget the written word because I think it’s critical, but it’s becoming even more important to incorporate video. And that’s prerecorded and obviously, live streaming, but also audio.

Connecting with Audio

I talk about this connection continuum. The first is that the written word sort of introduces us to people, gives them a flavor of what we’re like, how it would be to do business with us, what our personality is. When you add audio to it, all of a sudden we start to become more real to people and they get to know us that much better.

nancy myrland audio quote livestream universe predictions 2021

When they hear our voice somewhere, they think, “I’ve heard that voice.” Or “I like that voice.” Or “It’s soothing.” Or “You know what, I don’t like that voice.” Then when you add video to the mix — and I’m preaching to the choir here — you’ve opened and combined all of them.

We have to continue to have our clients pay attention to voice and video, but also integrate all of those, not just focusing on video because it’s up here on the connection continuum. Let’s offer all of those in a package to somebody.

Blog, Voice & Video

If you’re going to write a blog post, insert a video into the blog post or insert or a podcast player so people can listen to the content. So I think it’s voice and video, but integrated marketing. It just continues to be really important in my world and in my clients’ worlds.

Ross Brand: And I think voice is probably the most important part of your video if you’re doing anything that’s information-related. If you’re doing talk, ultimately the lights can go out and people can still get the value. But if they can’t understand what you’re saying, if it’s cracking and breaking up, they can only look at the same picture for so long before they say, “Well, I guess I’ll move on. I think I got as much value as I could from this.”

Nancy Myrland: Yeah, I do that all the time. Or if I log into a webinar and somebody’s calling in on their phone, and it sounds like they’re on their phone and it’s not good, I have often disconnected. Of course, we all become pickier as we become better at what we do. And so I’m with you, Ross, when the audio is bad. It’s not expensive to correct it.

Nancy Myrland specializes in training lawyers and legal marketers in social media and content marketing as president of Myrland Marketing and Social Media. She also leads law firms further into the digital space with podcast consulting and video strategy, including live streaming. Nancy is the host of the Legal Marketing Minutes podcast.

.@nancymyrland shares her predictions for Live Streaming, #VoiceTechnology & #VideoMarketing in 2021. #2021Predictions #livestreaming Share on X

Rob Balasabas

Rob Balasabas TubeBuddy Livestream Universe Predictions 2021

Icon Header LivestreamRob Balasabas: I think in 2021 we are just going to see way more live streams happening. People have discovered it in 2020 as they’re forced to be remote, work online more, and not be able to go to conferences and do workshops and meetups. They’ve been forced to do a lot of live streaming and create a lot of videos.

Live Streaming for Businesses and Brands

So I think live streams will continue to grow and blow up in 2021 for brands, solopreneurs and small businesses. This is a really awesome solution to still stay top-of-mind and be engaged with their prospects, their customers and their communities.

Rob Balasabas party

I think that’s what we’re going to be seeing for most of 2021. And I really hope that more businesses, business owners and brands embrace live streams because It’s an awesome way to connect with so many people from the comfort of your home, your dining room or your balcony. I know I’ve seen a lot of friends do live streams from all sorts of places. They’ve grown their audiences in 2020 using live stream. So that’s what I think will happen in 2021.

Rob Balasabas is the partnership growth manager at TubeBuddy. He works closely with the company’s brand and influencer partners and manages the TubeBuddy affiliate program. Rob previously served as social media and community manager at Thinkific. (Rob delivered his 2021 prediction via Zoom.)

.@rob_balasabas of @tubebuddy shares his predictions for Live Streaming in 2021. #2021Predictions #livestreaming #tubebuddy Share on X

Wágner dos Santos

wagner dos santos livestream universe predictions 2021

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Ross Brand: Hey, I love that setup, Wágner.

Wágner dos Santos: Thank you very much. Appreciate it. I figured I’d do it in my studio.

Ross Brand: You were always conscious of your branding back when nobody was doing anything other than turning on a couple of lights and talking. But your background looks awesome. What do you have going on there?

Live Streaming Studio

Wágner dos Santos: Like Nancy (Myrland), I run an ad agency, so obviously as a marketer, I’m going to want to do it the best way possible. I must admit that I appreciate the compliment, but there were some other people and YouTube videos that I watched on how they had set up their studio. And I thought, “Wow, I can do that.”

So this is my newest studio, actually the best setup I’ve had so far. I have two big LEDs that are mounted on the wall and I have a trust with colored lights. I’m looking at the camera and I have a teleprompter, of course, but I don’t need one right now because you haven’t told me what to say. I’m just ad-libbing. This is what I sound like when I don’t have a teleprompter.

Ross Brand: Think you could handle a two to three-sentence prediction (without a teleprompter)?

Wágner dos Santos: I practiced really hard. I went through the dictionary and I went through all the words.

wagner party

Predictions. We’ve been doing a lot of research as an agency on COVID-19, its effect on business, the new normal, and even a section of our website where we’ve been guiding prospective and new clients. My prediction has a lot to do with everyone’s direction moving forward.

Brick & Morter vs e-Commerce

People who were not e-commerce people, who preferred brick and mortar, have learned the e-commerce ways and it’s going to be very difficult to switch them back. That’s a great thing in one way, but it’s a bad thing in another way. For those who only know brick and mortar, to stay relevant they’re going to have to learn how to translate their business into e-commerce.

That’s one part of the prediction. The other one similarly is video streaming meetings instead of in-person meetings. Of course, we adopted remote working about a year and a half ago. We were a little early. I decided that we had people commuting two hours back and forth. They have families. And then I thought, “Well, we’re very technologically advanced. They can do a lot of their stuff from home. So why don’t I have them do that?”

Going Remote Pre-Pandemic

Traditionally companies don’t like remote working because they don’t trust their employees, but I trust my employees. I know I hired great people. And guess what? You guys have all heard this. Productivity went way up, people work harder, and they love it. Of course, it was very convenient for what’s happening now. So for those companies that are only now experiencing the benefits of remote work, it’s going to be very difficult to go back to an office environment.

Wagner dos Santos remote working quote livestream universe predictions 2021

If they’re smart, and I’m not saying I’m very smart, but I’m saying if they’re smart, then they’ll do as I did, which is take that money from — and I don’t know how familiar you guys are with ad agencies, but they try to make a rule of fun, put in a lot of pinball machines and games and all that kind of crap. Sorry. My feeling is clients want you to work. They don’t want to see a bunch of young kids out of school playing games while they just gave you tens of thousands or hundreds of thousands of dollars.

Wider Talent Base

Instead of spending all that money on Herman Miller chairs and a beautiful office, put that money towards good people and good talent. Now you have a wider base to draw the best talent from because you’re not restricted to your local area.

So I know you asked for one prediction and I gave you three. I think they’re related, but it’s a very new normal, very COVID-centric.

Ross Brand: Thank you. I really appreciate you coming on.

Wágner dos Santos: Hey, I want to echo also that, Ross — I’ve told you this individually, but — you’ve been doing a great job. We’ve known each other for a long time, and I have seen you evolve and progress. You already had the talent from your radio background but bringing it into live stream you’ve been incredible and everybody loves you in the community.

Ross Brand: Thank you so much.

Wágner dos Santos is the CEO and chief strategy officer at the Wágner Agency. His campaigns have won numerous local, district and national awards from the American Advertising Federation. He hosts the Wágner Live podcast.

Wágner dos Santos of @WagnerTheAgency shares his predictions for Live Streaming & #ecommerce in 2021. #2021Prediction #livestreaming Share on X

Paddy McGill

Paddy McGill Livestream Universe Predictions 2021

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Ross Brand: Paddy McGill. Met you when you were with Thinkific. Now you’re on your own doing some amazing stuff. It’s great to see you, my friend.

Paddy McGill: Ross, thanks so much for having me on. It’s a real pleasure and I can’t believe it’s been almost two years since I was on your live show. Let’s not leave it that long, from this one onwards.

Influencer & SaaS Company Partnerships

Ross Brand: It’s great to have you on. Tell us a little about your business and what you’ve been doing since you left.

Paddy McGill: Since I left, I’ve been working with influencers and SaaS companies to figure out ways to leverage partnerships to grow their leads and sales. One of the problems those businesses face is growing consistently. Certainly, if you are starting out and you’re a new company, one of the challenging things is that you have to learn things like SEO and Facebook ads. It can really be daunting. I’m relatively new to entrepreneurship myself. There is always a lot to learn.

What I’m trying to do is help companies to figure out the best ways to partner with people who have access to an audience that they want. I’m actually going to tie this into my live stream prediction. Leveraging live streams is one of the easiest ways to give someone else something of value. So bring them onto your live stream. Let them engage your audience. Let them teach one new thing.

Value of Live Streaming

One piece of value goes a really long way. Rob Balasabas joined with me on the live stream. We’d done that for almost a year, inviting new people on our Thinkific live stream pretty much every week. And it worked out great. We built some amazing relationships from it. Now I’m just showing other people how to do that.

paddy party

Ross Brand: Yeah, it was fun being on that live stream when you guys were doing that. And you always bring so much value as a guest. So it’s not just what the guest can get from it, but it’s what they give to the audience and give to the host as well.

Paddy McGill: Absolutely.

Ross Brand: Hit us with your prediction for 2021.

Paddy McGill: Here we go. I think this is the year that LinkedIn finally opens up LinkedIn Live to everyone. Fingers crossed, everyone. In preparation for that, I think it’s important for people to identify new audiences and other potential partners.

Tips for New Live Streamers

I don’t want to say get practice, but get comfortable with live streaming because this is going to be the way that people generate awareness, leads and sales going forward. As you know, and from other predictions that have come in, it works with everything. So this is the time to do it. If you haven’t gone live yet, just open up your phone, start talking down the camera and get some practice. It really goes a long way. I was no good on camera when I first started.

paddy mcgill audiences quote livestream universe predictions 2021

Ross Brand: There’s so much going on with live streaming and the different possibilities. Great to see you, Paddy. And it’s awesome to have connected. I’m looking forward to doing more live streams with you and learning more about some of the great brands you’re working with. It’s awesome stuff.

Paddy McGill: Thanks again, Ross. Thanks, everyone. It’s a real pleasure to be here and I see a lot of familiar people in the chat. Jaime (Cohen), Todd (Bergin) and all the others. Hi everyone. It’s been a long time. So I look forward to catching up with you all. Thanks again.

Ross Brand: It’s great to see you, Paddy.

Paddy McGill consults with SaaS companies and digital entrepreneurs around the topics of partnership marketing, affiliate marketing and online courses. He previously served as the head of partnerships and affiliate marketing at Thinkific, running the top-ranked affiliate program in ShareASale‘s education category and 21st-ranked overall out of more than 4,500 affiliate programs on the website. He created and hosted 12 virtual summits.

Paddy McGill shares his predictions for Live Streaming & #linkedinlive in 2021. #2021Predictions #livestreaming Share on X

Jaime Cohen

Jaime Cohen The Right Words Livestream Universe Predictions 2021

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Ross Brand: I’m going to go to Jaime. First of all, it’s good to see you. It’s been a while. How are you?

Jaime Cohen: I know. It’s been so long. Good to see you too. I’m doing well. How are you?

Ross Brand: Awesome. I’ve got to get a prediction from you for 2021. I know you always come up with something interesting. You always find The Right Words.

Did She Say ‘Celebrity?’ 

Jaime Cohen: Oh my gosh. Stop it. Okay, tell me more. [Laughter] Thank you. I’m just going to go ahead and echo what everyone else has been saying. Congratulations on five years. It’s amazing how many people you’ve brought together and how much good you’ve done. And when I first met you at Social Media Week Lima, I had no idea what a big deal you were. I didn’t know I was meeting a celebrity. I’m really glad to be a part of this

jaime cohen party

My prediction is a little bit more on the interpersonal side and what I’ve seen this year. And what I think is going to develop into next year is a lot of people doing more of the inner work, and not on the woo side, but being able to communicate more deeply, being able to present themselves in a way that’s interesting because now with a lot of people streaming, with everyone on video, you don’t have those subtle nuances that you have when you’re in person.

Amp It Up

When you’re normally having a conversation, a lot of people might speak in a monotone voice or they might not use a lot of expression on their face, but in order to really amplify the conversation and to get that connection that you would feel in person, you have to be a little bit more amped up on video. So I think we’re going to see a lot of people putting that work in.

On the other side is learning how to navigate difficult conversations. Because again, with the nuances of being in person, you can make a face or makeup a “hum” or a “huh” when someone does something that doesn’t really sit well with you or in a group if something happens that’s uncomfortable.

jaime cohen listen quote livestream universe predictions 2021

Now you actually have to deal with it. If you’re on a live stream, you have a big audience and people are looking directly at you. Whereas if you’re in a group, that can be shared among a big group of people. So I think we’ll see a lot of people learning all the things that we should’ve learned when we were young. Learning how to listen more effectively, learning how to ask the right questions and learning how to be supportive of people, even if we don’t share the same opinions and perspectives.

Ross Brand: That’s awesome. That’ll make the world a better place. It’s great to see you. Thanks for coming on, Jamie.

Jaime Cohen: Thanks so much for having me.

Jaime Cohen is the founder, communication coach and advisor at The Right Words. She’s a LinkedIn Learning instructor and the creator of the Connecting with Your Audience Using LinkedIn Video course. She was named one of the Top 75 Influential Voices on LinkedIn.

.@Jaimbalaya of #TheRightWords shares her predictions for Live Streaming and #communication in 2021. #2021Predictions #livestreaming Share on X

Victor Cajiao

victor cajiao livestream universe predictions 2021

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Ross Brand:
Victor, the great saxophone player, come on in.


Live Streaming in the Music Industry

Victor Cajiao: It’s really going to be centered around music. One of the things that many of us have missed so much in 2020 is going to live concerts. And I think that professional musicians throughout the business are going to step up their game next year when it comes to live performances and concerts. We’re going to see highly produced live streams that we’re able to buy tickets for and hopefully be able to hear, and even things like Atmos.

victor cajiao live music quote livestream universe predictions 2021

It won’t replace being in a venue because nothing does for either the musician or for the listeners. But I think it will be a great way to get new music out and to get us back into the swing. I’m going to predict that in late 2021, we start going to venues again. The audience and the artists are going to have a new relationship because of live streaming for concerts.

Ross Brand: Awesome. Yeah, the music industry has really exploded with live streaming, first out of need, right? To make up for what wasn’t happening. And now it’s just become an opportunity for a lot of musicians to have a business that they wouldn’t otherwise have, or have a way to engage with their fans that they wouldn’t be able to do.

victor party

Victor Cajiao: Yeah. That’s been my whole deal. I was able to step up. I miss performing live terribly, but I started doing my Sunday Sax Jams. I’m moving them over to Zoom now.

High-Fidelity Live Streaming on Zoom

So I’m going to step up my two-way interaction. I’m doing registrations in Zoom so people can come to listen. And between songs, we can participate just as if we were at a bar. Zoom finally has high-fidelity quality. Good enough that I’ll be able to play my music in high-fidelity while folks listen and then participate. So I’m really excited about this new model.

Ross Brand: Check out Victor, Sunday Sax Jam. I look forward to hanging out with you in Zoom.

Victor Cajiao is a professional musician, technology aficionado and host of the Sunday Sax Jam live stream. He is well-known in the Apple world for having hosted multiple popular Mac-focused podcasts.

.@VictorCajiao shares his predictions for Live Streaming & #musicians in 2021. #2021Predictions #livestreaming Share on X

Professor Nez

Professor Nez Livestream Universe Predictions 2021

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Professor Nez: Hey Ross. I just want to say one thing. Where in the world is Vanna White and when do I get my prize?

Ross Brand: I’m going to put you right to work.

Professor Nez: Oh, I thought you were going to put me on mute. I was like, “Oh no. Is this a debate?”

Ross Brand: No, I have that ready. And, by the way, I love the background. I was debating what to do for a background. Of course, Nez just knows. You throw the invite up there and it looks beautiful.

And Now the Roast Begins

Professor Nez: Ross. I thought you never sounded better, to be honest. [Referring to no audio at the top of the broadcast.]

Ross Brand: You think you’d have learned along the way (to check that your audio isn’t muted). You think you might also keep the private chat open.

nez party

Professor Nez: I actually have recorded entire podcast episodes and I was like, “Ah, I didn’t have my mic on.” So it happens to everybody.

Ross Brand: Oh, that’s the one I want to listen to.

Professor Nez: Actually, it’s my highest-rated podcast episode.

Ross Brand: I gave it five stars on Podchaser.

Nez, tell us what you’re up to.

Professor Nez: This is not about me. This is all about you, Ross. A huge congratulations on everything. I’ll just echo what everybody else said. You’ve been a huge inspiration and a great leader in this live streaming space. Obviously, we co-hosted a show, not that long ago, a couple of years ago, which was a blast.

Professor Nez TikTok quote livestream universe predictions 2021

Everything is going great. I run an agency where we help individuals and businesses brand themselves online. Obviously, when COVID started, that affected me greatly. I am an actual business communications professor and so everything there has gone online.

DTC Like QVC

As a matter of fact, my kids are downstairs doing Google Classroom as we speak. The podcast is growing really awesomely. Yes, that is a word. The YouTube channel is almost at 6,000 subscribers. Everything is going great. We have over a hundred plus five-star reviews on our personal branding podcast, the number one personal branding podcast on Apple. I’m just cooking. I love it. It’s the best thing on earth. I’m truly lucky and blessed.

My prediction: I really truly believe that live streaming and commerce are going to build this beautiful marriage. You’re seeing this with Amazon Live. I think direct-to-consumer live streaming, almost like QVC 2.0, is going to go off like a wild storm. And you just saw it right now with Shopify integrating with TikTok.

Live Streaming Platforms for 2021: TikTok & Amazon LIve

If you’re not on TikTok in 2020, you’re going to want to be on there in 2021, especially brands and businesses. And if anybody has any content creation skills and live streaming skills, you’re going to be able to really contract your services.

A lot of small businesses are already doing this, but the big dogs are kind of late to the game. And they’ve always been late to the game. But check this out: I think live streaming on TikTok, actually selling your services, making multiple six figures, creating a whole business out of your live streaming skills is never going to be more feasible than it is in 2021, especially on TikTok. But Amazon Live is awesome too.

Professor Nez is a business writing and communication professor and personal branding coach, providing services such as executive coaching and resume & LinkedIn profile writing. He is the author of six books, including A Conversation With Fear: A Fireside Chat with a Timeless Foe. He hosts the #NEZNATION LIVE: Personal Branding 101 podcast and the Professor Nez YouTube channel.

.@ProfessorNez of #NezNation shares his predictions for Live Streaming, #tiktok & #amazonlive in 2021. #2021Predictions #livestreaming Share on X

Todd Bergin

Todd Bergin Live Livestream Universe Predictions 2021

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Ross Brand: Todd, you’ve been away from live streaming for a little bit.

Todd Bergin: Well, I have several different business interests and one of them is in the firearms industry. That business I’ve had for 13 years and it exploded when COVID started. It really took me away from everything. This was going to be a huge year for Todd.Live on YouTube and everything else I was planning for it. All of a sudden, my business world just turned up on its end. 300% growth this year because of the crisis. And I’ve had to put all my attention into that. So I do videos for that business, but it’s taken me totally away from Todd.Live. I don’t even know if I’ll ever be able to get back to Todd.Live. It’s really been a game-changer, but I do want to get back to Todd.Live.

Out of Hibernation

And this is kind of my moment out of hibernation because this is the first live video I’ve been associated with (since the pandemic started). When you were kind enough to send me an invite, I was happy to join in and be with you all today. Congratulations Ross on five years. I’ve known you for a long time. You were the first live streamer that I reached out to when I was having problems setting things up. I was scared that — why do these professionals want to help the new guy?

I learned quickly that they do want to help the new guy. You were very generous and got me going. And my ride in live streaming has been a lot of fun and it’s been a great adventure. I’ve learned a lot and I’ve tried a lot. And it all actually started with reaching out to you when I was having my first problem and how gracious you were in helping me out. So, I’m happy to be here with everybody.

Ross Brand: Thanks. And I’m glad we connected. We’ve had a great time at events like Summit Live and VidSummit.

party todd bergin

What’s are your thoughts for 2021?

Shopify and Kajabi

Todd Bergin: I echo what (Professor) Nez had to say about live streaming and commerce. It’s interesting because I use Kajabi. I’ve been using Kajabi for a couple of years. My whole website’s on Kajabi. I can sell digital courses on Kajabi, and my firearms parts business that has pulled me away from Todd.Live is on Shopify. I use Shopify very heavily. And what I see between the two is that without jumping through a lot of hoops, I have a very difficult time selling digital on Shopify. If I wanted to do courses for my tangible product customers, doing it on Shopify isn’t going to happen or, if it’s going to happen, it’s going to be extremely difficult. The same thing on Kajabi if I want to sell physical products like Todd.Live t-shirts or Todd.Live mugs.

Todd Bergin business quote livestream universe predictions 2021

Somebody needs to step up and offer the entire package. It seems wide open to me. Maybe it’s Amazon Live or Amazon.com. There’s live video on both of those platforms. With Shopify and Kajabi, my ability to do live videos within the platform itself is either impossible or you have to jump through a lot of hoops, and it makes it very difficult and not fun to do so. Both being able to offer digital and tangible in one place, and in that place being able to do live video. It just seems very restrictive. It seems impossible.

All-in-One Solution Needed

Some of us have years of experience doing this stuff, and if it’s difficult for us to do it. Imagine being new and doing it? It seems to me there’s some opportunity here. Hey, Kajabi people, I love Kajabi. Or Thinkific. I have a lot of friends at Thinkific. There’s an opportunity here. Friends at Shopify, integrate the ability to sell both digital and tangible and do live videos on the platform directly. This is wide open. And if there’s a place out there to do it, I’m unaware of it.

Ross Brand: And either the platforms are going to have to come up with a way to do it or the tools that we use (provide a solution).  Somehow they’re going to have to work together and come up with a solution because it seems like whoever makes that easiest is going to have a leg up on everybody else.

Todd Bergin: One place where you do it all. A few clicks and it’s going. It’s wide open right now.

Ross Brand: Awesome. Thank you, Todd.

Todd Bergin helps creators become consistent with his #ONEVIDEO Strategy™️. He is known for building advanced live streaming studios and achieving high-quality audio and video in his Todd.Live broadcasts. Todd is an attorney who has authored five books translating gun law into layman’s terms.

.@ToddBergin shares his predictions for Live Streaming & #ecommerce in 2021. #2021Predictions #livestreaming Share on X

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Ross Brand: And now, Dr. Finch. Great to see you. Thank you.

Dr. Aikyna Finch: It’s my pleasure. Great to see you too. I knew I had to be here for you. You are amazing. Even when we started in the very beginning, you were always so gracious and humble and you always were spotlighting and sharing the work of others. And where others are gone, you are still here. The good guy always prevails. It’s my honor to be part of your fifth year anniversary. So, thank you.

Ross Brand: Thank you for being here.

Bringing In New Talent

Dr. Aikyna Finch: As far as my prediction goes, I think that we’re going to start seeing a new crowd of live streamers. Before you had a lot of people who decided they wanted to be local and in-person, but now they can’t do that anymore.

So where are they going to go? They’re going to come to our world, right? And they’re going to start partaking in this lovely virtual experience.

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We’re getting ready to hear so many new and innovative ideas that our minds are probably going to be blown. And as people who have already been holding the ranks, we are going to be here to show them the way and show them that they can be celebrated in their element, whether they are in person or not.

Change & Reinvention

There are many people waiting on them. We need to encourage them to come on into the fold. And we’ll do that on StreamYard, Zoom, LinkedIn Live. Thank you, LinkedIn for joining the ranks of the stories and live streaming. I would love to get on, but you know that’s just a plug.

Dr Finch new livestreamers quote livestream universe predictions 2021

In the grand scheme of things, I think that with all this change will come reinvention. So many people are getting ready to embark on things that they never even thought about doing or have been putting on the back burner. Why not do it?  Why not go ahead and stretch out there and move out to your next level?

Ross Brand: Great to have you on. Thank you.

Dr. Aikyna Finch: Thank you.

Dr. Aikyna Finch is the founder of the Social Power Summit providing a platform for women in STEM and people of color in social media. She’s the author of Motivation Ignited: 10 Ways To Set Your Self Motivation On Fire, co-author of eight books and a contributing writer for Huffington Post, Goalcast, Forbes and Thrive Global. Dr. Finch is an avid live streamer and early adopter of live video technology.

.@DrADFinch of @socialpowsummit shares her predictions for Live Streaming in 20201 #2021Predictions #livestreaming Share on X

Christian Karasiewicz

christian karasiewicz livestream universe predictions 2021

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Ross Brand: What’s up, Christian?

Christian Karasiewicz: Not much, man. Good to see you. Congrats on 5 years now. Fantastic. I run a digital agency, SocialChefs.com. I also host a podcast, Launch Your Live, with Jim Fuhs, and Ross you’ve been a guest on it.

Ross Brand: Thank you. Yeah, good stuff.

Augmented Reality

Ross Brand: Let’s bring Mr. Christian Karasiewicz to the center stage to hear his prediction.

Christian Karasiewicz: Thanks again, by the way, for having me back on for predictions. I will say this, I have to make sure I get it right this year. Because last year I was thinking Quibi was going to be the big thing, watching very short pieces of content live or on mobile. And unfortunately, Quibi shut down after about six months. So, this year’s prediction —  I think we’re going to see more augmented reality in terms of merchandising.

CK party'

For example, I’ve got a black shirt on. The ability to put a branded logo over top in my live stream is where I think things are going. Because working from home will be here for a while. And to other points that were made, people are learning to get more comfortable with live streaming.

Branded Sponsorships During Live Streams

Now they’re going to want to monetize this. We’ll start to see some of that branded sponsorship show up during your live streams. Snapchat‘s been working on this, by the way. But I think that this is where a lot of the other platforms will try to take it to the next level.

christian karasiewicz branded sponsorships quote livestream universe predictions 2021

Ross Brand: Well, it’s not that you’re trying to bounce back from last year. It’s that you’re trying to get to this award show that we’re going to be doing with the predictions next year. Sounds like you’ll be in the running.

Christian Karasiewicz: Hopefully. So, that’s my prediction. I want to thank everyone for all of the fantastic advice they’re sharing as well about livestreaming, because there’s just so much out there for people to start to use.

Tech Adoption During Lockdowns

COVID actually helped open the door to a lot of technology, getting people to adopt things that they may not have been open to adopting before. Hopefully, people will say, “Hey, you know what? This is a year we’re finally going to start doing some more live streaming.” There’s a lot of value in it now that they know how it can work and how productive people can be. So thanks a lot, Ross.

Ross Brand: Thanks, Christian. Appreciate you being here, my friend. Thank you.

Christian Karasiewicz is the content marketing manager at StreamYard, a live streaming studio in your computer or mobile browser that makes it easy to host stable, professional-looking streams. He co-hosts the Launch Your Live podcast. He also hosts the Social Chatter weekly live stream show with 279 episodes since 2014.

.@ckroks of @socialchefs and @streamyardapp shares his predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Brandon Birkmeyer

Brandon Birkmeyer Livestream Universe Predictions 2021

Icon Header LivestreamRoss Brand: Brandon Birkmeyer steps in. This guy uses the name “Brand” more than I do. And I was born with that name.

Brandon Birkmeyer: I thought we were brothers.

Ross Brand: It’s great to see you. What have you been up to lately?

Brandon Birkmeyer: Just living in the virtual life, raising virtual children, walking the virtual dog and hanging out with my virtual friends.

Brandon’s Comedy Brand

This is awesome. First off, let’s get a couple of things out of the way. Our friend Joe Pardo is going to get some drum effects. I think he’ll make that happen next year. So that’s an easy one. Our friend Christian (Karasiewicz) was on earlier. I think he’s going to go zero-for-two on predictions. I think augmented reality is just never going to happen. So sorry, Christian. Good luck with that.

Our friend, Chris (Curran), was talking about sound quality getting better. I think it’s only going to get worse. We have more and more amateurs joining podcasting. It’s only going to get worse before it gets better. So I think I’ve got layups here, guys. This is what I’m going for, but I’m looking forward to hearing our friend Toni (Henderson-Mayers) and whoever else you have coming into the room as well. Thank you so much.

Brandon Birkmeyer virtual quote livestream universe predictions 2021

I have a real prediction. That was me making fun, but I think the more things change, the more things stay the same.

Virtual Prediction

To be honest, Ross, I think this year accelerated what was already happening. Life was getting more virtual, which is why I was dropping that back and forth. The future is now. Basically, 2021 for me will be the year of virtual connection, which means not just any connection, but a more authentic virtual connection. We’re doing it right now. We’ve had real people connecting in a way we haven’t connected before. And I think that’s going to happen. More and more people are seeking out new opportunities to interact and engage with other people. We’ve been trapped in our houses. Please let us connect. What does that mean? That means more live video just like this.

brandon party

More direct messaging, more online communities, more one-to-one video calls. I don’t know how many Zoom and Skype calls I’ve been on versus what used to be a sales funnel. Now it’s a one-on-one video call, a small group, video chats and more virtual events. So virtual connection. That’s the theme in summary. Let’s get real. Let’s connect. It’s all human. So that’s what I think is working out for 2021.

Who Wins in 2021?

The people who will benefit are personal brands like myself who can offer the most authentic access in real life and also will virtually make those connections. Those are the guys that are going to win. And that’s why I love doing things like this.

Ross Brand: I’ve been a brand my whole life actually. So maybe this will be a good year coming up. Thank you, Brandon. I’m so glad you were able to make it

Brandon Birkmeyer: Appreciate it.

Ross Brand: That is Brandon Birkmeyer. Check out his podcast “Brand on brands, on brands, on brands, on brands…” or something like that.

Written Prediction

2021 will be the year of virtual connection. This is huge for personal brand businesses and personal branding. People are seeking out new opportunities to interact and engage with other people. This means more live video, more direct messaging, more online communities, more one-on-one video calls, more small group video chats, and more virtual events. The personal brands that can offer the most authentic access in real life and virtually will win.

Brandon Birkmeyer is the host of the Brands on Brands on Brands podcast, a top 100 marketing podcast that has ranked in the category’s top 25 on Apple Podcasts. A personal branding, marketing and podcast consultant at Brands On Brands Consulting, he previously spent 17 years at ad agencies planning the marketing spend for Fortune 100 brands such as Coca-Cola, Apple, Walmart, and Wells Fargo.

.@bbirkmeyer shares his predictions for Live Streaming and #personalbranding in 2021 #2021Predictions #livestreaming Share on X

Phil Gerbyshak Livestream Universe Predictions 2021

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Ross Brand: I’m going to bring in Phil Gerbyshack. Mr. Phil, what is your prediction for 2021?

Phil Gerbyshak: Hey Ross. Congrats on five years, buddy. I’m honored to be here.

Ross Brand: Thank you so much.

Live Streaming in 2021: Not All Sunshine & Rainbows

Phil Gerbyshak: So, I’m going to dump some cold water on folks. I think that live streaming is going to reduce in popularity per show, not overall. We’re actually going to see an increase in the number of shows. More people are going to live stream and navel gaze and not produce interesting content because it will be so easy to do. I also think we’re missing a lot more partnerships.

gerbyshak 2 party

We’re will see a lot more channels. We’re going to see people create content together and distribute together because of the boring just-looking-at-your-belly-button, “Hey, I’m on,” because it’s so easy. It’s going to happen more and more, but the good ones will thrive. So, Ross, the good news is you’re safe, man, but a lot of folks are not. A lot of folks are going to start and die, and the best are going to survive, which is a very good thing.

phil gerbyshak popularity quote livestream universe predictions

Ross Brand: Well, thank you so much, Phil. I appreciate the kind words.

Written Prediction

Live-streaming will reduce in popularity per show but increase in frequency as much of the world will have more options to watch, with fewer interesting shows, so the best shows will go live even more while the worst end.

Phil Gerbyshak hosts the Conversations with Phil live stream show, offering straight talk and featuring actionable business insights to increase viewers’ influence, impact and income. He is an advertising specialist focused on LinkedIn ads at B2Linked, a LinkedIn Certified Marketing Partner.

.@philgerb shares his predictions for Live Streaming in 2021. #2021predictions #livestreaming Share on X

Bridgetti Lim Banda

Bridgetti Lim Banda Livestream Universe Predictions 2021

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Ross Brand: We’re going to move to Bridgetti because I know it’s probably about three in the morning where you are. It’s probably not too early. So thank you so much for staying up and coming on. Although it looks nice there, that might be a virtual background.

Bridgetti Lim Banda: Yes it is. I thought I’d show you what my neck of the woods looks like in Cape Town and it’s actually just after 9:00 PM for me.

Ross Brand: That’s right. When I did the evening show with Rachel Moore, who will be coming on in a little while, and you came on that show, I believe that’s when it was very late, when we did that show at eight o’clock Eastern.

So how are you doing? Good to see you. It’s been a while.

Bridgetti Lim Banda: I’m very well. Yes, it has been a while. First of all, a huge congratulations on your five-year anniversary. Well done on that.

Ross Brand: Thank you. What prediction do you have for us?

Bridgetti Lim Banda: Well, two things. One, I think we’re going to see what I call the digital CV emerge. We’re going to be moving away from what we traditionally did when it comes to employment opportunities. Interviews will be based in part on what you do online.

Your Digital Footprint is Your Resume

So be mindful of what you do online because whatever you do online is going to form part of your digital CV. People will be looking out for you online and interviews will be done via video. Because I believe there’s one component to having a great CV, but to be able to make that connection, to sell yourself beyond what’s on paper, people have to like you. And you can see whether that person is going to be the right fit or not for the organization very quickly on video.

lim banda party

Five minutes in you’re going to be able to get a feel — do we proceed with this? Or don’t we? So whatever you do out there be mindful of how you do it.

Employee-Centric Economy

And I think we’re moving towards a worker or an employee-centric economy. We’re going to move away from the times when moms and dad used to miss that ball game because the boss said to be in the boardroom or your ass is out of here. I think that’s going to change to the point where people are going to say, “Look, family first and I can do this via video.” Because for so many years employers have said, “You can’t do this job (from home). We need a body in the seat.”

And of course, we all know that COVID has changed that. It will open up opportunities for people in the special needs communities and more opportunities for moms. That’s why I’m saying it’s going to be more employee-centric because we’ve now seen that most jobs can be done online. I’ve seen huge retailers and insurance companies that have pivoted within three days. People who traditionally said, “We can’t do this.” If they could cover it within three days, then so can everyone else. That’s my prediction.

Ross Brand: Well, thank you. And thank you for being here Bridgetti. It’s great to see you and look forward to reconnecting offline. Thanks for coming on.

Bridgetti Lim Banda: Thanks so much. And congratulations again.

Bridgetti Lim Banda hosts and produces The Water Hour on The Water Forum SA. Live streaming about the Cape Town water crisis has led to several local and international radio and television interviews. She’s a no-contact remote live stream producer, host, reporter and anchor with BLive Media, having been a part of 900 live streams over three years.

.@bridgetti shares her predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Brian Wallace

Brian Wallace Now Sourcing Livestream Universe Predictions 2021

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Ross Brand: I’m going to bring in Brian Wallace, who’s been waiting for a while. I think he went off and did his own live stream and now he’s back. How are you doing, Brian?

Brian Wallace: I gave everybody a shout for this.

Ross Brand: Oh, thank you.

The LinkedIn Advantage

Brian Wallace: Pleasure to be here, man. So grateful. Sorry, we can’t be in person, but hey that’s what live streaming is for. We knew this ahead of time.

Ross Brand: It’s almost the same thing. Well, almost. It’s as close as we can get right now, so we’ll make the most of it.

Brian Wallace: Yes, sir.

Ross Brand: So what’s on your radar for 2021?

Brian Wallace: I know LinkedIn is the laughing stock of all the other technologies. Haha, these idiots only got stories in 2020, right? Like it’s a joke. Like Microsoft Excel is going to get stories before LinkedIn. But I’ll tell you one thing that’s kind of nice about LinkedIn is that LinkedIn knows how to make money. LinkedIn was a Fortune 500 company while plenty of other social media networks, including ones that we were all meeting on and live streaming worlds before that collapsed, LinkedIn has known how to make tons of money.

Less Sexy, More Money

So I think that they’re very intentional in their rollout. Is it always the sexiest thing? No. But like we said, a lot of social is an amplifier. So instead of thinking about all the fun, cool things and silly Gifs and all that, a lot of times it comes down to practicality. The reason that I preach, teach and use LinkedIn constantly is that it’s by far over any stage network referrals, repeat business, it outperforms everything else that I do in terms of growth for the business brand, growth for the personal brand, and straight-up customers. 

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There are people that will mention me in the comments and somebody posts in the morning later that day I’ll have a meeting with them and there’s already been like so much trust that people will hire me in the same day. There are other people that watch what I do for years and they’re just waiting for the time, moment and opportunity.

If you think about Facebook and we’re not here to pick on every network, but just operationally to think about how Facebook was orchestrated in the first place it’s evolution, because I’ve been doing social media since like 2006 before the housing market crisis, back when brands didn’t have pages and they had to be users and they have to move them over and stuff like that. Facebook was built around the center, the engine of a friend’s graph, not saying that LinkedIn people can’t be friends.

LinkedIn For The Win

We can have business associates with who we can be friends too, but it was built around a business graph. So on the 800 million, it’s not the biggest of the networks, but it’s up there, but around the 800 million or so of the people who are on there, it’s a very business-minded and business-oriented network. You start talking politics and this and that on there. People don’t want that. They want to have a positive business experience, uplifting, optimistic, real, and authentic chats.

Brian Wallace linkedin quote livestream universe predictions 2021

And I will tell you the unfair advantage there over a lot of other networks is the creator community. The fact that not a whole lot of people have live streaming there, as opposed to literally anyone on all of these other networks, is quite an advantage.

Apply for LinkedIn Live

So if you have not already applied for LinkedIn Live, I would definitely recommend that you do so. Something that everybody does not automatically know is that you can be on LinkedIn Live as a user and also as a page. There are separate applications. They might say no, or they might say not yet, but keep persisting. And if you’re stuck, talk to me. Maybe we can talk about it.

Do LinkedIn Live. Check out all the things that they’ve been doing to change the game. I think you will find it incredibly rewarding as a business and a brand.

Ross Brand: Thank you so much. That’s great advice. And thanks for the laughs. That was fun.

Brian Wallace: Sure, try to mix it up. Appreciate it.

Brian Wallace is the founder of NowSourcing, the leading infographic agency in the US with clients that include Twitter and Adobe. He’s a member of the SXSW Advisory Board and a Google Small Business Advisor.

Brian Wallace of @NowSourcing shares his predictions for Live Streaming and #LinkedInLive in 2021. #2021Predictions #livestreaming Share on X

Rachel Moore

Rachel Moore Really Social livestream universe predictions 2021

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Ross Brand: It’s going to be an interesting year, 2120. And I know Rachel Moore has some thoughts.

Rachel Moore: No. [said in jest]

Ross Brand: My old co-host. Great to see you. It’s been so long since we’ve been on together.

Rachel Moore: I know. We need our mugs to clink across the camera.

The Question Everyone Else Was Afraid to Ask

Well, I was wondering, Ross, I know this is like four hours. I don’t know when you’re going to the bathroom.

Ross Brand: I’m not.

Rachel Moore: Okay. Well, I think everybody was wondering that. So I just had you answer that. We’re all good.

Ross Brand: Well, I do have this in case an emergency comes up. [Puts a “Be back soon” graphic up on the screen]

Rachel Moore party

Rachel Moore: Well, now we are all going to know. So if that went up, we all know what’s going on.

Ross Brand: So how are you doing?

Rachel Moore: I’m good. And I’m actually going to do you solid and keep this uber short. I’m doing good. I am currently live streaming. I do a LinkedIn Live stream for the company I work for every two weeks. So, it’s awesome. I have to co-sign what Brian (Wallace) said. It’s great.

Live Streaming Success on LinkedIn

We get like 2000 views every week and it just keeps engagement going on our page. Those are the top-performing posts all the time. So if you guys can get on LinkedIn Live personally and/or for a brand, do it. But things are going great. And I’m also going to be starting a new show. So I’ll drive you all that way once it gets going, It’ll be on LinkedIn Live too.

Ross Brand: Cool. Look forward to it.

Rachel Moore big picture quote livestream universe predictions 2021

Rachel Moore: Would you like my prediction?

Ross Brand: Yes, please.

Rachel Moore: I’m going to go less philosophical and more technological. I think that we are going to see devices next year that (you) hit a button (and) you’re live. It’s going to be a direct conduit where you don’t have to fumble with an app and get it going and all that stuff. I think you’re going to be able to pre-establish that you want to go live and it may not just be smartphones. I love my Snapchat Goggles, actually bestowed them to another friend who could use them a little more than I’ve been able to use them, lately.

One-Click Live Streaming

But I always remember — it’d be great if I could hit a button and it would live stream instead of just recording. So I think we’re going to see that because of a lot of stuff that happened this year. I think with the onset of a lot of social activism, they want to make it easier for people to quickly, uber quickly, go live. And I think that’s what we’re going to see this next year. So that is my prediction.

Ross Brand: That makes sense. Anything that removes friction. On the other hand, it’s good that people have a couple of minutes to think about where they are and what they want to do.

ross be right back party
We didn’t need to use this overlay during the 5-hour broadcast.

Rachel Moore: Yes, but do they though? Do they? They don’t always.

Ross Brand: They don’t really do that. Do they?

Pros and Cons of Easy Access to Live Streaming

Rachel Moore: No, such is the nature of social. So I’m sure we’ll see tons of faux pas through that, but then we might see some really interesting content that’s important to a longer-term, bigger picture. So I don’t know. We’ll see.

Ross Brand: Thank you for being here, Rachel.

Rachel Moore: Ross. I’ll say, you’re just the gem. I always say you’re a gem of a human being. Co-sign everything, what everybody has said. It’s an honor to know you and to have worked with you and perhaps in the future, we shall work together again.

Ross Brand: That was fun. Thank you so much, Rachel. Great to see you.

Rachel Moore is the founder of Really Social and the social media marketing manager at TTEC, driving talent acquisition, employer branding and employee culture through TTEC’s social media channels. She also hosts a biweekly LinkedIn Live show for TTEC and has hosted live streams on behalf of clients and industry brands.

.@rachelmoorers shares her predictions for Live Streaming & #LinkedInLive in 2021. #2021Predictions #livestreaming Share on X

Eddie Garrison

Eddie Garrison clover media livestream universe predictions 2021
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Ross Brand: Eddie, you’re doing social media, you’re doing graphic design. And what else is going on with Clover Media? I always forget, is that Clemson or Tennessee, your logo?

Eddie Garrison: Yeah. The University of Tennessee.

Keeping Busy in 2020

So my company actually, for lack of a better way to say it, 2020 was awesome for us. So, we did nothing but grow. I brought on probably one of my biggest customers ever. I can’t say names because of NDAs, but it’s a 21-location national franchise across North America in Canada and the United States. I’m creating the content, scheduling it, doing the community management for all of those along with all of my other customers. Right now I create content and manage communities for 57 social media accounts.

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Ross Brand: Wow, that should keep you busy.

Eddie Garrison: It does. Yeah. And keep the bars in business too.

So my prediction for 2021 is going to be lining up with what everybody else has been saying. And honestly, I believe it’s going to just be listening. I think 2020 has taught a lot of people in higher positions that you don’t necessarily have to work in an office eight-to-five every single day to be productive.

Eddie Garrison working at home quote livestream universe predictions 2021

And I hate to say that it took something like we’re currently in for a lot of these high-level executives to actually understand that, coming from somebody who has worked from home for about 15 years. I know that I can be more productive when I’m in a comfortable environment.

Are You Listening?

I don’t like using taglines and cliches like empathy. Honestly, I just think people are going to understand and listen just a little bit more to their employees and even their upper management as well. So I think listening and understanding are going to be key factors for 2021.

Ross Brand: Thank you. That was a good prediction.

Eddie Garrison is the founder of Clover Media Consulting, a full-service digital media and marketing agency. He hosts the weekly live stream show, EG Live, and runs the Digital Media Creator Academy Facebook group and website. He creates graphics and video branding for use on StreamYard broadcasts.

.@eddiegarrison of @clovermediaorl shares his predictions for Live Streaming & #WorkingFromHome in 2021. #2021Predictions #livestreaming Share on X.

Tina K. VaLant

tina valant livestream universe predictions 2021

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Ross Brand: Tina, How are you?

Tina K VaLant: Good afternoon from South Florida. Cheers to you, Livestream Universe, and congratulations, Ross.

So my prediction, I am an award-winning photographer and based here in South Florida, and I’ve had to pivot a lot because there was no more — I lost four weddings. I lost a huge conference I was speaking at and photographing. And you’re just left holding an empty bag. So what do you do to pivot? I’ve taken the word pivot and I’ve broken it down into five words: Prep, innovate, be vivacious, optimize and territorialize. So what platform do you want to be on? I’ve recently gotten onto the Tok (TikTok), which I’m addicted to. 

tina party

Online Image Matters

My prediction is today more than ever, and I’ve always said this as a photographer and I’ve always said this since my days on Periscope, today more than ever your image matters. If you’re using an old profile picture and your hair color changes, ladies, your style changes, you’ve got to update your picture. You should be updating your image at least every 90 days. And when you change out your professional image, you’re going to get more clicks and get more interest on what you’re doing in live stream. And like Bee (Smith), I’m also a mental health advocate.

tina valant reputation quote livestream universe predictions 2021

I do a lot of animal rescue. And you can use this platform of going live, whether it’s live and then the replay, to benefit your nonprofit, your creativity, your group, your family, your special hobby, anything. So go live.

Take the Professional Approach

Just press the play button, as we would say in Ladies Go Live, and make sure that your image that you’re putting out there is professional. Because pivoting into image and reputation management, your image, and what you say and do online, can affect your relationship, your education, your job, your career, and even your credit score. 

Ross Brand: Wow, your credit score. So you have to careful online.

Tina VaLant: It can.

Ross Brand: Thank you, Tina, for that prediction.

Tina VaLant is the founder of the live streaming community, Ladies Go Live. She’s an award-winning photographer at Extraordinary Photography and an image and reputation management specialist. Tina’s also a mental health advocate.

.@tinavalant of Extraordinary Photography shares her predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Brad Friedman

Brad Friedman Group livestream universe predictions 2021

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Ross Brand: I’m going to bring on Brad Friedman.

Brad Friedman: I want to say happy anniversary to you. And you know, I’m old enough to remember when you were the mayor of livestreaming, and now that you’re the King of livestreaming, I just want to say what an honor it is to be celebrating with you today.

Ross Brand: Well, thank you, Brad. I appreciate that. 

Brad friedman decentralized social networks quote livestream universe predictions 2021

Brad Friedman: I’ve got a prediction for you. I’ve been doing some deep digging behind the scenes, research. And I am seeing this new movement afoot with people who are starting to take notice of these decentralized social networks. So I’m going to go out there, be a little different from some of the other things that I’ve heard today.

Decentralized Social Networks

I’m going to predict that as these decentralized social networks get more popular, that there’s going to be more opportunities for live streaming and more opportunities for people to really be themselves in their live streams and share their message on these new platforms. That’s where I’m going with 2021, Ross.

brad party

Ross Brand: Awesome. Looking forward to it. Thank you so much for being a part of it. And we had such a great time when we were at Podcast Movement together. Hopefully, next time when events come around, like in the summer or the fall, we’ll be able to get together in person.

Brad Friedman: I hope so.

Ross Brand: Great to see you.

Brad Friedman: Great to see you. Take care, Ross.

Brad Friedman is a digital marketing strategist at The Friedman Group. He’s the author of multiple books, including The Small Business Owners Guide to Inbound Marketing and Brad Friedman on Digital Marketing. He hosts The Digital Slice podcast and BradsLive streaming interview show.

.@BradFriedman of @FriedmanGrp shares his predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Sue-Ann Bubacz

sue-ann bubacz livestream universe predictions 2021

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Sue-Ann Bubacz: I caught Joie (Gharrity) the other day (on StreamYard Connect with Ross Brand), Ross, and I have to tell you I’m working on my love bucket (a concept from Joie’s forthcoming book, Be Your Own Superstar).

Joie Gharrity: Oh good, Sue-Ann, so glad to hear that.

Sue-Ann Bubacz: That was so cool. I really like it. I can promote others, but about myself, like being here right now, I’m probably about to fall off my chair.

Ross Brand: I want to start working on mine, but I’ve been too busy. So I’m going to make it a priority, 100 percent make it a priority going forward.

Joie Gharrity: Good job.

Ross Brand: Sue-Ann, are you ready?

Sue-Ann Bubacz: I’m always ready, Ross. I’m truly the new guy on the block and I’m so grateful that you invited me, Ross. I want to thank you from the bottom of my heart. Also, I want to tell you that I’m just one of the millions, I think, that you have probably helped in the five years that you’ve been live streaming. And there’s no guy that you can ask a question anytime and know that you’ll get an answer in a kind of a kind and generous way. So I totally appreciate you.

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My predictions are a little bit more about digital marketing compared to live streaming, although I would say live streaming is a form of marketing anyway. So my predictions have to do with connecting with people in a meaningful way. You can’t just throw out haphazard content and expect to be successful.

Importance of Interactivity

In my view, you have to put a little bit of thought into it. In live streaming in particular, you have to think about connecting with people. Interactivity — think about creating that experience. Like other people have been saying, it’s about that experience of being involved with and also creating that community, which you do so well. I’m so pleased to be part of this.

Sue-Ann Bubacz fun quote livestream universe predictions 2021

My second idea is that creativity rules, conquers and kick some serious online butt. I think that we’re going to see in 2021 a lot more creativity, maybe like you said, Joie (Gharrity), it’s the DIY people, content creators, business people. We’re all going to see a lot more creativity come to light because it’s so easy. Now look at what StreamYard has done for everyone. It’s just so cool that there are so many things to play with. We have an empty canvas to paint up this year, and I hope that everybody will do that because you can do it. The sky’s the limit. And people are mentioning a lot of the more important trends or impactful trends, but I still say it all comes down to content.

How Fun Are You?

My third prediction is this: It comes down to H2H, human-to human. If you have that human-to-human spin, if you have that two-way communication, if you’re listening, if you’re allowing user-generated content and making your customers your brand, that is who is speaking for you now in this different time of marketing. it’s not marketing out, it’s marketing together, back and forth. I think that that is a huge thing right now.

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And then you have to ask yourself, how fun are you? How fun are you? Are you any fun to work with? Are you any fun to do business with? And are you easy to connect with? You can’t connect with some people to save your soul. Unlike Ross, who’s very free to communicate. But now, if you want to create an audience, if you want to create a business, you have to be available to people. People are trying to get business on the internet and they don’t even leave a way for you to connect with them through their website. As you know, I’m all about the blog bling. I don’t care if you’re blinging by live streaming, by video, by podcast, it’s all about the content. So it’s the blog bling. Bring the bling and you’ve got it guys.

Ross Brand: Thank you so much, Sue-Ann. That was awesome. I love the energy you’re bringing to live streaming. I love how passionate you are with it, and how much you are able to be yourself and just enjoy it. And I can’t wait to see what you do. You’ve got the content and now I can’t wait to see what you do with the camera and building an audience. It’s great.

Sue-Ann Bubacz: Just starting, but it’s so fun. I love every minute. I’ve been studying it, but now I’m ready to do it.

Sue-Ann Bubacz is the founder of Write Mix for Your Business, creating blog content for business websites. She hosts the Mix, Sizzle & Shake Your Business Podcast, recoding episodes live on video.

.@SueAnnBubacz shares her predictions for #Livestreaming and #contentcreation in 2021. #2021Predictions Share on X

Brian Schulman

Brian Schulman Livestream Universe Predictions 2021

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Ross Brand: Brian Schulman. Good to see you, Brian. That was the greatest LinkedIn post ever. Thank you, my friend.

Brian Schulman: So Ross first and foremost, huge, huge congrats on your five-year anniversary. We’re all celebrating you and I’m super excited to be with you on your special day, man. We’re all throwing balloons in the air for you. So we’re happy about your fifth anniversary and a huge, huge congrats.

Ross Brand: Thank you.

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Brian Schulman: Yes, you’re so welcome. So I absolutely agree with Joie (Gharrity). I agree with Sue(-Ann Bubacz). And I think in these times that we’re living in guys, people are yearning for connection, right? They want to connect with people who they can relate with. It’s all about relatability and, now more than ever, it’s the heart of it all that matters.

I think the growth of live streaming as a part of a brand’s heart-centered content marketing strategy is going to continue to increase. And I believe with a concentration on LinkedIn. Many of you know that’s where I live and I bleed blue and white in 2021. I think LinkedIn Live will come out of beta. I predict more and more businesses will find their voices. They will voice their vibe. They will attract their tribes. And they will include live as well as native video in their marketing strategies again, specifically on LinkedIn.

Brian Schulman linkedin quote livestream universe predictions 2021

Ross Brand: Wow. Thank you. That is a great prediction.

Written Prediction

Hubspot did a study finding: 54% of consumers want to see more video content from brands/businesses they support. Further, it’s been predicted that video will account for 70% of all MOBILE traffic by 2021. Now more than ever, it’s the heart of it all that matters, and I think the growth of live streaming as part of a brand’s heart-centered content marketing strategy will continue to increase, with a concentration on LinkedIn. In 2021 LinkedIn Live will come out of BETA and I predict more and more businesses will find their voices, voice their vibe, and attract their tribes by including live and native video in their marketing strategies on LinkedIn.

Brian Schulman is a LinkedIn Top Video Creator and the founder of Voice Your Vibe, helping companies attract and retain an engaged audience. He is a co-host of #LinkedInLocal San Diego. Brian’s LinkedIn profile is in the top one percent of most-viewed profiles.

Caren Glasser

Caren Glass Live Livestream Universe Predictions 2021

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Ross Brand: Caren, tell everybody a little bit about what you’re up to.

Caren Glasser: I’ve been live streaming forever and ever, before it was actually a thing in the early nineties. And now I’m doing two shows concurrently. I’m doing a show for children that we started during the pandemic for parents who needed a respite from teaching their kids at home. So it’s storytelling. I bring in storytellers. They read their story live and we do some free downloads. And it’s doing really well. The other one is Caren Glasser Live. Imagine that. I’ve kind of gone in the entertainment direction this set of months because we all need to be entertained at this point.

Ross Brand: Your prediction for 2021.

caryn party

Caren Glasser: I’m going to piggyback on Tim (McDonald). I really believe that livestream is becoming much more experiential and that we’re going to be seeing a shift from the big live events, which is already happening, to the virtual live events. And this means really for all of us is that live stream has become mainstream. We are mainstream at this point.

Caren Glasser kids show quote livestream universe predictions 2021

I think that there’s going to be a lot of attention to the virtual experience and what that means to our audience. How do you bring your audience into the virtual experience? And how do you bring what you’re doing virtually to your audience? I personally think this is an amazing opportunity. My phone’s been ringing off the hook about this. I have people coming to me saying, “Well, can you produce this show? I was supposed to do a speakers’ event. How do I now bring this virtual?” So I think it’s an amazing opportunity and I’m jumping in and I have continued to jump in with both feet.

Ross Brand: That’s awesome. Thank you, Caren.

Caren Glasser hosts the live streaming show, Once Upon a Storytime, featuring best-selling children’s authors reading their award-winning books to kids and their parents. She also hosts Caren Glasser Live, runs the Super Boomer Lifestyle online shop and recorded eight music CDs for Rhino Kids Records in the 1990s.

.@carenglasser shares her predictions for Live Streaming & #virtualevents in 2021. #2021Predictions #livestreaming Share on X

Jesse Guthrie

jesse guthrie stream sense media livestream universe predictions 2021

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Ross Brand: Jesse, Stream Sense Media, slide on into the main seat there. What an awesome graphic designer Jesse is. Good to see you, my friend.

Jesse Guthrie: You as well. Thank you for having me and congrats on five years here.

Ross Brand: Thank you.

Jesse Guthrie: My prediction for 2021 is about the use and acceptance of remote workers in every business. Not just ones that can benefit from it, but on a full-scale level. I think everybody’s going to be able to adopt a remote worker and be okay with it.

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Ross Brand: That is definitely on the way because businesses have learned, right? They’ve learned that they don’t have a choice. And all of a sudden they’re seeing that they’re actually more productive than when people are working within an office.

Jesse Guthrie: I would agree with that, totally, because I’ve worked doing graphics and overlays and everything. I’ve worked for churches all the way to law firms, to CPAs. And most of them are operating at home right now. So, if they can’t meet with clients in person, they have to adapt or they’re going to go under. We live in a society and a world where you’re going to have to do that. And I think 2021 is going to be that breakthrough for most people.

jesse guthrie adapt quote livestream universe predictions 2021

{After more new people join the live event…}

Ross Brand: Just go around and introduce yourself real quick.

Jesse Guthrie: I’m Jesse from Stream Sense Media. We primarily do intros, overlays, graphics, all forms of media production, from start to finish, for live streams and video production.

Jesse Guthrie is a graphic designer and video production professional. He’s the founder of Stream Sense Media, creating intros, overlays, graphics and media for StreamYard live streams. His specialties include WordPress website development and video editing for law firms.

Jesse Guthrie of Stream Sense Media shares his predictions for Live Streaming & #remotework in 2021. #2021Predictions #livestreaming Share on X

 Barb Tomlin

Barb Tomlin livestream universe predictions 2021

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Ross Brand: Into the center frame is BarbTUSA, Barb Tomlin, one of the first people I think I met when I started live streaming. Barb was a regular on Blab as I was, as soon as I found it and got addicted. Good to see you, Barb.

Barb Tomlin: It’s nice to see everyone. Ross, congratulations on your fifth anniversary.

And I wanted to give a shout-out about what this is all about in my humble opinion because Ross is right. I go way back back to the eighties when we started with the BBS systems and the online communication through that and connecting people virtually.

And so now where we are, we have all the tools to work with. We have the bandwidth to work with, but look what happened to all of us in 2020, our lives are changed forevermore. But what happened? We have to be in tune with what’s going on in our own neighborhood. So my message to all of you is to start where you live with your live streaming efforts just like was said a few minutes ago that these micro-communities are evolving, people getting together. Well, look with the big kahuna.

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The Art of Conversation

Facebook is coming out with Neighborhoods. Of course, Ross knows I’m a beta tester from way before some of you all were born. I’ve been testing that next door for two or three years now. And I saw both the pluses and the negatives and what we in our journey together, starting back from Blab days, it’s the art of conversation. And I hate to say it, but just being you, just being rare and encouraging everyone to start connecting and communicating with each other, because in your own community, if you can’t borrow a cup of flour from your neighbor and you can’t go to town to get it because with social distancing, wake up folks, it’s really down to that very thing of relationships, whether you call it marketing. We call it just living.

It’s all about connections. My corporation with Westford Connections has been around since 1986. I’ve been in business for over 30 years. I’m all behind the scenes. Now I have all these domains. Many of them you never know I’m even part of that. And my journey in business is pretty much coming to the final chapters.

Barb Tomlin blab quote livestream universe predictions 2021

And as I go through this, I just am filled with so much joy that we had the opportunity to connect through the beta program, through Blab.IM because quite frankly, that was the turning point. That’s when things came forward, where we came out from behind our computers and really stepped into the game. And I’m so proud of all of you that I’ve known since back then, watching the way that you have created shows, the way that your journeys evolve, but right now, and going through this crisis that we are in internationally, it’s all about conversation, communication and action.

Ross Brand: Thank you so much, Barb. That means so much. And I appreciate you coming on and being here today and sharing that message. And wow, it’s been a lot of amazing experiences and I’m so honored to have you on the fifth-anniversary show. Thank you.

Barb Tomlin: You are quite welcome.

Barb Tomlin a live streaming technology early adopter. She’s the CEO of Westward Connections, providing strategic marketing, management and information technology consulting services to enterprises and individuals desiring to improve their market positions for 35 years.

.@BarbTUSA shares her predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Reggie Williams

reggie williams outlaw masks livestream universe predictions 2021

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Ross Brand: Reggie, I’m going to move you into the center square. Great to see you. How are you doing, my friend?

Reggie Williams: Oh man, I’m great. Thank you Ross for having me and Outlaw Masks on. I appreciate it.

Ross Brand: Tell us real quick about Outlaw Masks, the idea behind it. We’re seeing NBA players wearing them. We’re seeing them everywhere now. This has just blown up so quickly.

Reggie Williams: So basically, it was an idea that Carlos (Gil) and I, our co-founder, who is my brother-in-law — we came up with the idea probably I would say like mid-April, just before all of the regulations came about basically making everybody aware of masks, all the mandates. We had a vision that this thing might be around for a while. And, we didn’t start out as fast as we thought we would, but we ended up trying out some marketing tactics, and one of those was sending the NBA players our masks. And we had a few of those guys wear them. Since then it’s been a whirlwind.

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Ross Brand: We have links to all the different products, including Outlaw Masks, at LivestreamUniverse.com/Giveaways.

And with that, Reggie, do you have a prediction for 2021?

Reggie Williams NBA masks quote livestream universe predictions 2021

Reggie Williams: I think that 2021 is going to be the year of the winner. So I believe that everybody’s going to have a  bounce-back year from 2020. I think this caught everybody by surprise. And now people are a little bit more prepared, and this is going to be the year of the bounce back, the year of the winner. 

Ross Brand: That’s cool. Reggie, thanks for the generous giveaway. And thanks for being here. It’s great to see you. All the best with your awesome product.

Reggie Williams: I appreciate it dearly and don’t forget, we have a mask for you on the way. Don’t worry.

Ross Brand: Awesome. That’s great stuff. Take care, Reggie.

Reggie Williams is the co-founder of Outlaw Masks, designed for safety, style, and comfort. Several of his videos on the company’s TikTok account have more than a million views. Reggie’s a former 4th round draft pick of the Minnesota Twins.

.@Reggiewill88 of @outlawmasks shares his predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Gord Isman

Gord Isman livestream universe predictions 2021

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Ross Brand: I’m going to bring Gord on. It’s great to see you.

Gord Isman: It’s awesome to be here, Ross, and like others have mentioned, I must say I’m continuously astounded by your energy to keep doing this weekly and bring such a diversity of talent and interesting people to the live stream community. That’s what I find so fascinating about your show. One week, it could be someone like Victor (Cajiao), a specialist in music. I’m used to seeing shows that are more tech-based around video and live stream. So kudos to you for doing that and keeping it strong for five years.

Ross Brand: And thank you for your help when I was updating my set, with teaching me a little bit about lighting that I didn’t know. I still have a ways to go, but it’s coming along.

What do you see for next year?

Gord Isman talent quote livestream universe predictions 2021

Gord Isman: Actually, it’s funny you should say that as things come along because that kind of leads into what I wanted to share today. And mine is not so much a prediction as it is more about a mindset. I think because we’re in such a constrained environment now, it’s so easy to talk yourself out of anything and not get into the place of action where you want to be. And I’m going to give a quick example, Ross. And you can relate to this because we were talking about this a few months back. Take webcams, for example. People may decide, “Oh, I need this gear. I can’t find a webcam or I need to upgrade my gear.” If you were to go out and look for a Logitech Brio — I bought one a year ago for a little under 200 bucks Canadian — now it’s $334 Canadian.

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How Much for Gear

We both got our new cameras around the same time and I was laboring over the costs of things. And I couldn’t even piece together a package without buying it from three or four different places, which was just throwing me for a loop. And what I wanted to say is that a lot of people may be struggling to move forward and not getting into that place of action because in this case, they may want to live in a world of price, denial of what the reality may be now, yet they still want to move forward. So for the overthinking type, like I am, I’m encouraging people to have more patience and be able to accept that they’re going to have to compromise on that perfect result that they’re looking for, because we don’t know what’s unfolding as we go forward with things like pricing.

Gord Isman action quote livestream universe predictions 2021

And the world is only getting more competitive online. The DIY crowd is really stepping up. And, I’ve been extremely busy helping people to get themselves to produce video and get online. I see a lot of people that need to step beyond those fears or things that are holding them back because we’re in a different time. So, don’t waste your energy and try to solve something for now and move forward. That’s what I wanted to share.

Ross Brand: Thank you, Gord, appreciate that. And thanks for everything you do for the community and all the great videos and intros and outros, and all the great things people can learn from you.

Gord Isman: Awesome. Thank you.

Gord Isman is a video and YouTube consultant helping people grow their business with video. His YouTube channel features the world’s leading training library on Camtasia. He also publishes instructional videos on video production, video marketing and YouTube channel development.

.@GordonIsman shares his predictions for Live Streaming and #contentcreation in 2021. #2021Predictions #livestreaming Share on X

Anita Sonya

Anita Sonya Livestream Universe Predictions for Live Streaming 2021

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Ross Brand: I’m going to bring in Anita Sonya. I know it is super late at night where she is. So, I’ll let you get right to the prediction. Congratulations, a year of the StreamYard Pro plan. How about that? Let’s you to go live in 1080p.

Anita Sonya: It will help me a lot. I really wanted it.

Ross Brand: And the Channel Review from TubeBuddy. Now don’t win all the prizes. Leave some for the rest of us. Congratulations, you’re going to have a great time with both of those.

Anita Sonya: And thank you for having me on the show, Ross. Happy anniversary to you and Livestream Universe, still a baby, five years old. So there will be a lot of steps to take to get your purpose or your goals in 2021, of course.

Ross Brand: Thank you.

Anita Sonya: Thank you for having me.

Ross Brand: What’s your prediction?

Predictions for Live Streaming 2021 anita sonya party

Live Streaming in Developing Countries

Anita Sonya: I don’t have my crystal ball right now and I think everyone becomes a fortune teller tonight. Here is my prediction, from my point of view. Remember when I asked you and Geige Vandentop about having live streaming with StreamYard on mobile?  I’m on from mobile right now. The (internet) connection is like this, of course, in developing countries. I guess people are very focused on the development of live streaming in advanced countries. Like your country. I didn’t hear talk about us in developing countries, how we struggle with the connections and everything else with the bandwidth and all of the facilities, the internet costs and everything.

anita sonya developing countries quote livestream universe Predictions for Live Streaming 2021

So I believe StreamYard will facilitate what we need, what we ask for, what I ask especially. And it will be huge. I talk especially about StreamYard because it is one of the platforms that I use. Of course, you introduced me to it. And it is very easy for me to use compared with the others. And we can look professional on cam without a lot of expensive equipment. So I think StreamYard will be huge, especially in developing countries, in 2021.

Ross Brand: Thank you so much for staying up. I know it’s late. Appreciate you coming on and thanks for that prediction. Have a great night, Sonya.

Anita Sonya: Thank you.

Anita Sonya is a high-performance transformational coach who leads multiple coaching programs. She is hosting the live steaming series, 100 Days Live with Sonya, starting in February 2021. She runs the Our Coaching Universe Facebook group.

.@coachanitasonya of @ourcoachinguni shares her predictions for Live Streaming and #StreamYard in 2021. #2021Predictions #livestreaming Share on X

Jim Fuhs

Jim Fuhs livestream universe predictions for live streaming 2021

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Ross Brand: I’m going to bring Jim Fuhs in. Your thoughts for 2021.

Jim Fuhs: Well, well, first of all, Ross, thank you so much for having me on. Kind of a crazy past couple of days. We had Hurricane Zeta hit Atlanta. So I’m actually here at American Legion Post 29. So you can see the patriotic flags behind me. And because I still don’t have power actually at my house. I’m doing a mobile setup here. I did not want to miss your show. It was exciting to have you help me and Tim (Sohn) celebrate our one-year anniversary and all helped me and Christian (Karasiewicz) with Launch Your Live. And the other thing you did was help me get started with Amazon Live as an influencer.

Predictions for Live Streaming 2021 jim fuhs party

Flash Briefings with Video

And that’s really where my prediction goes. I think Amazon is going to continue to expand its ecosystem, especially with things like the Echo Show. There are so many opportunities. I think they’re going to come out with what I like to call “flash and video.” I think (Alexa) Flash Briefings are going to grow. And with the Echo Shows, people will be able to watch and communicate. If you’re not getting involved with Amazon, now’s the time to do it. It’s the early days, as you know Ross, because you’re definitely one of those people on the forefront. So, that’s my prediction for 2021.

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So Ross, thank you so much for having me. It’s an honor to not only be a part of your five-year anniversary but also to be among just an amazing group of live streamers and others that you brought on today. So thanks a lot, Ross.

Ross Brand: Thank you so much, Jim. It’s great to see you.

Jim Fuhs: Great to see you.

Jim Fuhs co-hosts the groundbreaking Amazon Live show, Dealcasters Live. He also co-hosts several other live streaming shows and podcasts, including Launch Your Live, Social Chatter and The Tim and Jim Show. He’s a digital marketing consultant and live event producer at Fuhsion Marketing.

.@FuhsionMktg of @launchyourlive & @DealcastersLive shares his predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Carlos Phoenix

Carlos Phoenix livestream universe Predictions for Live Streaming 2021

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Ross Brand: Mr. Live Streaming Master. I know you’ve always got some new and cutting-edge piece of gear that you’re testing or working on, or just looking at as a possibility. What’s impressed you lately?

Carlos Phoenix:  Congratulations on five years. It’s awesome to not only have been watching it from the beginning but seeing where it’s come to now.

But in terms of predictions, a lot of what I’ve been hearing from everybody is right on point. It actually lines up with a lot of the business stuff that I plan on doing for 2021 and 2022, where we’re talking about monetization. I just did a concert a few weeks ago — four hours, major Latin stars, and we had commercials. We had big brands all supporting the live broadcast. So, just to give a general number, it’s not the exact number, but it was well over 100,000 dollars in advertisers for a live show that was streamed on YouTube, Facebook and about 20 to 30 other platforms simultaneously. That’s what I believe is the future of what everybody’s talking about, about doing a little bit higher in broadcast.

Predictions for Live Streaming 2021 Carlos Phoenix party

Being able to make it look almost like television, but it has the capability of interaction. That’s the prediction. My mission is to take some of what we’re doing and have it on television and have it on mobile, which we all do now, and have it on every digital platform you can think of and be able to maximize the quality. You know, here we are, we’re all in high definition, soon 4K, which is the next generation. 5G will accelerate that. So being able to have super high-quality content, podcast to television through digital boxes, like we have already. It’s now going to be more mainstream. So that’s one of my predictions.

Ross Brand: Wow. This is fun. You want to do another five hours? This is awesome. Hey, I’m just getting warmed up.

In the short term, anything coming up in the next few weeks or months, as far as products go, to keep an eye out for?

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Carlos Phoenix: So some of the products we had released last year — we released a Yolo Live, which is a portable television studio for multi-camera. Everything’s inside one device. You don’t need a computer. It has everything you need inside of it. So little cameras, the ability to hook up a mixer, the ability to broadcast using your cellular network or WiFi or ethernet, built-in battery. So you can basically broadcast from anywhere and have that fit in your backpack and just go and walk away.

Handling 4K and 5G

Now we’re going to make that more portable, capable of handling professional high-end cameras, possibly 4k, and add some 5G to it. So those are some of the other stuff that will be coming out shortly. Our broadcast that I just talked about looked like television with all the commercials and different teams coming in from different parts of the country. It was completely done on an iPad. So we talk about all these high-end tools, which I sell under LivestreamingMaster.com, but I was able to pull off a full-blown, four-hour television quality (broadcast), boosted up the bit rate and everything, cameras coming in from all over the place, all from an iPad. So you’re capable of doing amazing things. Now, it’s just a matter of making that commitment and moving forward with it.

Ross Brand: It’s exciting. We’ve come a long way from when only the person who knew how to set up some very sophisticated, complicated equipment could do this to now where it’s in reach of almost everybody now. What can you produce? What can you put together? How can you entertain or inform or educate us? What do you bring to the table as a creator? Because it’s amazing what you can do with tools that are accessible and affordable compared.

Carlos Phoenix: But also tools that you can carry with you at all times. So you can basically think of a show as we’re having a conversation and say, “Let’s do it now.” And just go live with multiple cameras, lights on nine yards from you, just stuff that fits in your backpack. That’s impressive.

Ross Brand: And Carlos, I appreciate you being here. I appreciate you giving a great prediction and staying on top of live streaming as you always do. Thanks, my friend.

Carlos Phoenix is co-founder of the Latin Entertainment Network, a distribution platform for original content in the Latin market. He’s also the CEO of Live Streaming Master, helping media companies create and distribute their content effectively and professionally.

.@carlosphoenix shares his predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Laura Davidson

Laura Davidson Shure livestream universe predictions 2021

Icon Header LivestreamLaura Davidson: My prediction for 2021 is that there will be a large influx of new music and creative content. I myself will be releasing new music for the first time in years and have found this time to be both stressful and inspiring.

Predictions for Live Streaming 2021 Laura Davidson Shure

Laura Davidson is the lead retail market development specialist at Shure. She’s also a singer, songwriter and guitarist who sang backing vocals on tour for synth-pop legend Howard Jones. (Laura delivered her 2021 prediction in writing following an episode of StreamYard Connect.)

.@lauraclappmusic of @shure shares her predictions for #contentcreation in 2021. #2021Predictions Share on X

Mitch Jackson

Mitch Jackson Streaming Lawyer Livestream Universe Predictions 2021

Icon Header LivestreamMitch Jackson: With everything happening in the world, allow yourself to be flexible. There are so many things happening so quickly. If you have these long-term content calendars, oftentimes after a couple of weeks, it’s not going to be relevant content to what’s going on in the world. What I’ve found to be, by far, the most valuable content I’ve shared on social media and live video is content that talks about real-world, real-time issues. And I create content on the fly about those topics.

Predictions for Live Streaming 2021 Mitch Jackson

Regardless of your products or services, that is what people are looking for. They want to dive a little deeper into what they just heard on the news the night before. There are stories that people are going to be searching for. My content calendar is two weeks out, just like Uber. They limit it to two weeks because they don’t know what’s going to happen.

Mitch Jackson pioneered live streaming in the legal profession. Known as the Streaming Lawyer, Mitch is the 2013 California Trial Lawyer of the Year. He’s the author of The Ultimate Guide To Social Media for Business Owners, Professionals and Entrepreneurs. (Mitch delivered his 2021 prediction during an episode of StreamYard Connect.)

.@mitchjackson shares his predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Jeffrey Fitzgerald

Jeffrey Fitzgerald Jeffinhighdef livestream universe predictions 2021

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Jeffrey Fitzgerald: Hey Ross, it’s JeffinHighDef. Of course, just wanted to say congratulations on five years of Livestream Universe. When you started this five years ago, nobody knew how big it would get. And then look at today with all of the speakers and all of the influence and all of the value you bring to a really, really big, small live stream family. I’m really honored to be part of that. And I don’t want to take up too much of your time, but I do want to share with you my 2021 prediction for live streaming. It’s a little out there, but follow me on this.

jeffinhighdef party Predictions for Live Streaming 2021

Live Streaming on TV?

I really believe 2021 is going to be the year live stream content finally makes its way to the small screen. COVID is redefining TV viewership toward a social-first look and style. And we’ve seen that all over the place. Obviously, COVID has really brought to the forefront a lot of what we’ve done for years. I think we’re seeing shows now on NBC taking on the idea of what would it look like to do a sitcom with Zoom and things like that. We’ve seen this happen in a number of different places. And I think what we’re really seeing is a paradigm shift that broadcast TV realizes that we’re not going back to the way we were. Even in that style, we’re moving toward live.

jeffinhighdef party2 Predictions for Live Streaming

And so what does that mean for us as content creators? Building stories that are compelling, getting the production value of what we’re doing up to the point where maybe one day it could be on a local channel or network TV. So that’s my prediction.

Just want to say, I did dress up for the red carpet after-party and I’ll join you there, Ross, but really congratulations on five years of Livestream Universe.

Jeffrey Fitzgerald is a two-time Emmy Award winner and the founder of JeffinHighDef. His Virtual Live Studios create turn-key, remotely produced online shows with the look of broadcast television. (Jeff delivered his 2021 prediction via Vimeo.)

Jeffrey Fitzgerald aka @JeffinHighDef shares his predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Coach Jennie

coach jennie mustafa julock livestream universe Predictions for Live Streaming 2021

Icon Header LivestreamCoach Jennie: Last year, I predicted that our social platforms would soon eclipse traditional news and media for attention. While it was prerecorded and not livestreamed, John Krasinski‘s Some Good News surely proved my point. In this unprecedented moment when even the news has become painful to consume regularly, we are hungry for new positive voices and perspectives. I predict that 2021 will inspire even more positive and uplifting online shows to fill that void. And I can’t wait to tune in!

Jennie Mustafa-Julock is Coach Jennie, an inner critic expert helping clients get out of their way to build the businesses and lives they want. She’s the author of Hilda: Tackle Your Inner Naysayer, Get Out of Your Own Way, and Unleash Your Badassery.

.@CoachJennie of #HildaMustBeStopped shares her predictions for Live Streaming & #DigitalMedia in 2021. #2021Predictions #livestreaming Share on X

Ai Addyson-Zhang

ai addyson zhang livestream universe Predictions for Live Streaming 2021

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Ai Addyson-Zhang: Last year, I predicted that Linkedin Live would add features that reward content creators. This year, I was lucky to test out LinkedIn Live’s scheduling feature, which allows you to schedule your livestream just like Facebook. Once you schedule a livestream, your audience can turn on “Remind Me” to receive a notification when you go live. I predict that Linkedin Live’s scheduling feature will soon be available to everyone. Meanwhile, I predict that LinkedIn will have a designated category for live streamers that allows people to subscribe and donate money to a channel, and easily check out replays of previous livestreams.

Ai Addyson-Zhang is the founder of Classroom Without Walls, empowering teens and young for adults to gain career clarity and become confident, competent, & motivated professionals. She hosts the weekly live streaming shows, Classroom Without Walls and What is School For.

.@aiaddysonzhang of #ClassroomWithoutWalls shares her predictions for Live Streaming and #LinkedInLive in 2021. #2021Predictions #livestreaming Share on X

Amy Woods

Amy Woods Livestream Universe Predictions for Live Streaming 2021

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Amy Woods: I predict that there will be more of a focus on content that builds trust in 2021. Businesses and brands will assess their current content strategy –- the format and the platforms –- and put more of an emphasis on whether their content is building trust that will, in turn, lead to people wanting to buy from them, collaborate with them, and generate loyalty. This may lead to more video content, livestreams, behind-the-scenes content, and podcasts. I think there will almost certainly be an increase in thought leadership content, with people being bolder to turn the camera/mic/focus on themselves.

Amy Woods is the founder of Content 10x, a creative agency specializing in content repurposing. She hosts The Content 10x Podcast with 174 episodes. Amy is the author of Content 10x: More Content, Less Time, Maximum Results.

Amy Woods of @Content10x shares her predictions for Live Streaming & #DigitalMedia in 2021. #2021Predictions #livestreaming Share on X

Chris Strub

Chris Strub Livestream Universe Predictions for Live Streaming 2021

Icon Header LivestreamChrist Strub: As collectively exhausted as we all feel about work-from-home and virtual events here in Q4 of 2020, I foresee only an acceleration of these adjustments through 2021. Many springtime event planners who were burned when their rescheduled events were still impacted in the fall won’t get fooled again. The indefinite future of most events will be hybrid as, even if there is a vaccine, many people’s psyche is now conditioned to stay home. As much as the concept of social live-streaming changed the entire game in 2015, the impact of COVID-19 will be even greater as live-streaming shifts from a nice add-on to an essential requirement.

Chris Strub is the author of multiple books including of 50 States, 100 Days: The Book, sharing his journey to become the first person to live-stream in all 50 states while highlighting nonprofits from coast to coast. He’s a Forbers contributor, speaker and creator of the Livestreaming for Non-profits course. Chris works with businesses and non-profits to help them improve their social media strategies and use of video.

.@chrisstrub shares his predictions for live streaming & #virtualevents in 2021. #2021Predictions #livestreaming Share on X

Christine Gritmon

christine gritmon livestream universe Predictions for Live Streaming 2021

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Christine Gritmon: A lot of people don’t take advantage of all the opportunities they have on any given social media profile. They don’t fill them out fully. They don’t have a banner at the top of their LinkedIn profile or they don’t have their about section fully filled out. And they don’t have a link in their Instagram bio. Take advantage of every single opportunity on every platform, on every profile, because every single tiny piece of real estate on that profile can work so much harder for you.

Online Consistency

The other thing that people really miss is consistency. If I find you on LinkedIn and I find you on YouTube, I need to know that you’re the same person, instantaneously. Because it takes so many brand touches for people to make a purchasing decision. But if I see you here (LinkedIn) and I see you here (YouTube) and I don’t know that you are the same you, that’s not two brand touches. That’s one brand touch and one brand touch. In order for them to compound and it actually means something, I have to know I’ve seen you before. And to do that you have to be consistent and recognizable.

Christine Gritmon is a social media strategist helping local businesses connect with their community of customers. She hosts the weekly live streaming show, Let’s Talk About Brand. Christine was selected to Editor & Publisher Magazine’s 25 under 35. (Christine delivered her 2021 prediction during an episode of Livestream Deals.)

.@cgritmon shares her predictions for #personalbranding on #socialmedia in 2021. #2021Predictions #livestreaming Share on X

Kimberly Flowers

Kimberly Flowers Livestream Universe Predictions for Live Streaming 2021

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Kimberly Flowers: I predict more companies will begin to offer remote production as a broadcast service.

The CEO of Remote Producer Live, Kimberly Flowers has been the live streaming host of Beauty and the Brand since 2013 and a corporate trainer teaching the power of visual branding.

Kimberly Flowers shares her predictions for live streaming in 2021. #2021Predictions #livestreaming Share on X

Kevin Kolbe

Kevin Kolbe Media livestream universe predictions for live streaming 2021

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Kevin Kolbe: I believe we’ll see YouTube starting a podcast-only option. Video podcasts are growing. Spotify is making big moves (uh, hello? Joe Rogan!), Apple is invested, it makes sense for YouTube/Google to look that way. Now you have video – long and short form, Community boards (which are like little blogs), Membership (think Patreon), why not bring in Podcasting to the mix. You heard here first.

Kevin Koble is a video coach, marketing specialist and content creator at Kevin Kolbe Media. He previously worked in radio as an on-air DJ and in TV as a creative director at network affiliates in the Nashville, Charlotte and Raleigh markets. His Kevin Kolbe YouTube channel has been on a fast growth trajectory during 2020.

.@kevinkolbemedia shares his predictions for #podcasting in 2021. #2021Predictions #livestreaming Share on X

Erin Cell

Erin Cell socially powered livestream universe Predictions for Live Streaming 2021

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Erin Cell: 2021 will be the year people really begin to explore alternative social media platforms due to censorship & de-platforming of people with opposing views. As more people see movies such as The Social Dilemma, they will begin to understand the reach of these tech giants & want to regain control of their social media. I think we will start to see a decline in the social media giants & people in search of new ways to connect online without censorship & over-reach.

Erin Cell is the producer and social media director for the Bad Crypto Podcast, a top 15 Investing & top 50 business podcast on iTunes with over 6 million downloads. She organizes the annual Social Media Day Denver event and provides social media strategy and management as CEO of Socially Powered.

.@ErinCell of @SociallyPowered & @BadCrypto shares her predictions for #socialmedia in 2021. #2021Predictions #livestreaming Share on X

John R. DiStefano, Jr.

John DiStefano Jr Livestream Universe Predictions for Live Streaming 2021

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John DiStefano: StreamYard has demonstrated that they are on the path of world domination by becoming the preferred livestream service. I predict StreamYard will play an important role in shows and online gaming by allowing a designated commentator (co-host) to operate the show, control graphics and switch scenes. A commentator would convey their reactions and predictions of gameplay, interact with the live viewers and have an overall positive effect by elevating the energy of the show not easily achieved by the gamer alone.

John DiStefano produces Do It Yourself video content for his U Do It YouTube channel. His channel covers home and auto projects, computers, 3D printing and related topics. John hosts gaming live streams on his U Do It After Dark YouTube channel.

John DiStefano of @U_DO_IT shares his predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Elikqitie

Elikqitie Travel Gluten Free Livestream Universe Predictions for Live Streaming 2021

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Elikqitie: I predict that travel bans will be lifted with restrictions on travel. From May to July 2021, many citizens of the world will be able to travel again.

Elikqitie is the host of the Travel Gluten Free podcast with 123 episodes. She’s the author of The Guide to Traveling Gluten Free: Learn how to find safe, gluten-free food options on your next travel adventure! She live streams on the Travel Gluten Free Podcast YouTube channel.

Elikqitie of @TravelGFMe shares her predictions for #worldtravel in 2021. #2021Predictions Share on X

Claudia Santiago

Claudia Santiago Livestream Universe Predictions for Live Streaming 2021
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Claudia Santiago: It’s a season of change and a season of transformation! There are many out there that have had to make incredible changes personally and professionally and true connection and relationships are forefront due to the pandemic and the domino effect it has created.

I see many new businesses starting and many making changes to their social media strategies as well as larger platforms place new limits and new terms to their services. We may see some platforms shut down as new ones with more possibilities emerge. Some may move or shift their investments to include smaller social media platforms that still provide their audience with authentic connection and terms of use that are more suitable to their social strategies. There is a window of opportunity open for new tech, apps and social media platforms. Live-streaming remains a constant and ever-increasing way to connect as we ride through this era of great transition.

Entertainment Industry

The entertainment industry has been hit hard as borders have closed and venues closed down. It has been a challenge for performers to do their job while wearing masks and equally difficult for venues to invest in alternate stage setups and higher costs of operating. This is where live-streaming has been key through this as it has allowed entertainers and consumers to still enjoy connecting and continue enjoying and performing in the arts.

While this has all been unforeseen, and a challenge to many, but I also see it as an opportunity to pivot and lay down probable old stringent mindsets and ways of seasons prior. With a teachable mindset, a positioning of openness for new vision to embrace the new and take steps forward I sense that some may be surprised as to what turns to gold in their hands. I see it as a great time for those that have been kept in a ‘cocoon’ sorta speak, to blossom and spread their wings to the new! Its an exciting time to truly connect, create and build today and for the future!

Claudia Santiago, a Chilean-born Canadian citizen, is an international recording artist and live entertainer having graced stages across Canada, various other countries, and worked with renowned music talents and other celebrities. Her expertise also extends as a strong online entertainer, brand influencer and speaking talent.

.@ClaudiaSantiago shares her predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Leland Best

Leland Best Livestream Universe Predictions for Live Streaming 2021

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Leland Best: 2021 is going to be a year of social media reckoning, so watch your streams and record in-house! With COVID-19 and Elections at the front of the news, it is obvious how live streaming of video content can either make or break the truth of a matter. One thing I’ve realized over the last several years is that you cannot trust the social media companies to have your best interests (if any at all) at heart. If you don’t take steps at protecting your content now, you may just lose most of it, especially if your opinions swing the “wrong way” according to the tech giants in control of your data.

Warning for Live Streamers

Prediction? Nope, not this time, more of a Warning. Move your content from social media to your own property (website, hard media, etc.) as soon as possible. Social media will NOT be the place to rely on LIVE video content to prosper without a huge investment of capital. Even then, if your business model is one that typically “rocks the boat” or bumps the “status quo,” you may just find yourself without a social media account at all. #BCBLive #OwnYourContent #SocialisDead

Live streaming has a purpose on this planet, and those uncomfortable with everyone having their own podium to speak from have taken steps to eliminate its power along with your free speech. Don’t let this happen. 2021 could be the death of live streaming altogether if these attempts at censorship take hold in America.

As the owner/operator of Best Conceptions Broadcasting (BCBLive!™), Leland Best has been providing innovative solutions for online audio/video broadcasters since 2012. He is the author of Best Live Guide: Build Work and Play in Your Own Live Streaming Production Studio.

.@LelandBest of #BCBLive shares his predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

Lottie Hearn

Lottie Hearn Livestream Universe Predictions for Live Streaming 2021

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Lottie Hearn: Our world will continue to be misunderstood, used, abused, until Zoom-by-night fraudsters stop taking us back to Periscope/early Blab behaviors & lack of #ProLIVE expectations. The world will get the difference between Zoom/Skype/Teams meetings & Interactive #LIVEStylePresenting enabling #NextGenLearning, ONLY when the focus is on supporting viewers & not on pre-recorded content (brill though it might be — chatting with viewers is key!)

Lottie Hearn is the #ConfidenceOnCamera coach, speaker, #GlobaLIVE mentor & guide at Press Play Presentations. She’s the author of Confidence On Camera: 7 Steps to Present Your Power on any Size Screen. Lottie is president of the Professional Speaking Association Ireland

Lottie Hearn of @PressPlayPres shares her predictions for Live Streaming in 2021. #2021Predictions #livestreaming Share on X

About Ross Brand

Ross Brand Livestream Universe RE50 Ross Brand applies his background as a radio host to conduct interviews and lead conversations that inform and entertain. He hosts several live shows and podcasts, including StreamYard Connect, covering industry news, live streaming insights and StreamYard updates; Livestream Deals, connecting live streamers, podcasters and online content creators with great products and special offers; and Brand on Broadcasting, focusing on trends in online broadcasting and interviews with digital media creators.

Since founding Livestream Universe in 2015, Ross has been recognized as one of 5 Live Video Experts to Follow by Switcher Studio, the Number One Twitter Account for Learning Live Stream Marketing by Amp Live and a Top 25 Video Marketing Influencer by Onalytica. He’s recently been quoted in Forbes on how nonprofits can benefit from podcasting and featured in Psychology Today for developing an approach to social media branding that is well-suited for introverts. Ross has spoken about live video and social media at New York University, Baruch College, Society for Human Resource Management, Podfest, VidFest, Summit Live, Social Media Week Lima and Independent Podcast Conference.

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